Linked In101

Strategies for Using LinkedIn

Strategy + MarketingPrepared by Ginger Zumaeta | Feb 11, 2010

Why use LinkedIn?

• Utility

• Marketing

• Listening


LinkedIn as a Utility

• Keep an updated ‘rolodex’

• Collaborate with a group

• Get expertise

• Recruit

• Prospect


Your online ‘rolodex’• Never lose a contact

made• Look up new

contacts and connect ASAP

• Import your existing contacts (yahoo, google, etc.)


Collaboration• Groups can be

open, closed, or a hybrid

• Create a group to streamline communication

• Group communication can replace email

• Groups can be a repository for shared files, news, etc.


Prospecting• Industry• Titles• Keywords



LinkedIn for Brand You

• Be findable (and google-able)

• Position yourself

• Share expertise

• Join groups to publicize content to a target audience


• A LinkedIn profile will rise to the top of your google search

• Your LinkedIn profile is your online business card, resume, etc so fill it out as if your most important prospect is viewing it


Your profile is your brand

• Fill it out completely

• Add a picture!

• Put capabilities in title

• Get recommendations

• Ad links

• Ad apps





LinkedIn for Listening

• Keep tabs on colleagues - on your homepage

• Follow the news your colleagues are reading



What’s next?

• Tweets

• Facebook

• TweetDeck

• HootSuite

• more

For more information contact me at [email protected] or 818-564-6656

Or, visit www.zumgi.com

mailto:[email protected]

mailto:[email protected]

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Linked In101