LinkedIn 101:5 ways Linkedin can help you build a

professional brand

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Are You…

or Left Out?

2

Agenda

What Is LinkedIn?

Build a Professional Online Presence: Profile

Add Connections with “Warm” Contacts and Alumni

Research Companies & Industries: Company Pages

Explore Opportunities

Find Relevant Jobs and Internships: Jobs Portal

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Make career decisions

Find Jobs

Create aProfessional profile

Make academic decisions

Research career paths

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Who Uses LinkedIn?

259M+professionals

3M+companies

150+industries

Executives from every

Fortune 50060K+college and university alumni groups

64%64% outside the U.S.

company

30M+students and recent grads

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Build a Professional Online Presence: Profile

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1 Professional photo of you alone

2 Headline with career ambitions and/or area of expertise

3 Keyword-rich summary that includes positions you have/held

4 Inclusion of volunteer activities and civic engagement

5 Recommendations from supervisors, professors and advisors

Profile TipsBuild

alliances!

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Add Connections with “Warm” Contacts and Alumni

©2015 LinkedIn Corporation. All Rights Reserved.

Research Companies & Industries: Company Pages

•

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Research Companies & Industries: Groups

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Explore Opportunities

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Utilize the LinkedIn Alumni Toolhttp://linkedin.com/alumni

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LinkedIn Alumni Tool cont’d

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Find Relevant Jobs and Internships: Jobs Portalhttp://linkedin.com/jobs Ad this link on your career center site!

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