LinkedIn - cdn.ymaws.com LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering

Embed Size (px)

Text of LinkedIn - cdn.ymaws.com LinkedIn Using LinkedIn to Create & Maintain Your Personal Brand Delivering

  • Delivering a five-star experience to our

    customers and our team members

    LinkedIn

    Using LinkedIn to Create & Maintain Your Personal Brand

    Delivering a five-star experience to our

    customers and our team members

  • Agenda

    1. Why LinkedIn

    2. Profile Basics

    3. Understanding & Using Groups

    4. Company Pages

    5. What is Pulse

    6. How do I interact and with whom

    7. How do I build my personal profile

    8. Additional Tips & Tricks

  • Why LinkedIn?

    • 332 Million users – that’s 2 new members per second!

    • 107 Million users are in the US

    • LinkedIn has users in 200 countries & territories

    • LinkedIn is available in 20 languages

  • Why LinkedIn?

    • 40% of users check LinkedIn daily and spend 17 minutes on average

    • 39 million recent grads are on LinkedIn

    • 41% of millionaires use LinkedIn

    • 90% of LinkedIn users make household decisions

  • What’s in it for you?

    Becomes a living resume and chronicle of success

    Let your connections know what you are an expert in

    Let your customers know about you

    Leverage your connections

    Establish yourself as a thought leader

    Stay top of mind

  • Home Page Navigation

  • Profile Basics

    Professional Headshot

    Headline

    Contact Info

  • Profile Basics

    Summary – what’s your story?

    Personalized URL

  • Profile Basics

    Work Experience: link to your company page if possible. Also tie to organizations and awards when possible

  • Profile Basics

    Add media when possible

    Ask for recommendations

  • Profile Basics

    Add organizations: Any group you pay to belong to

  • Profile Basics

    Skills: Add skills you want to be endorsed for. Keep this up to date as people can add skills.

  • Profile Basics

    Toot your own horn! Link to relevant position

    Add Volunteering experience

  • Profile Basics

    Add Certifications

    Add Education

  • Profile Basics

    Add Relevant Courses

    List 3-5 interests

    Add Personal Details

    Make it easy to contact you

  • Profile Basics

    • Be sure you add your language preference!

    • LinkedIn is a global platform

  • Understanding Groups

    You can join up to 50 groups

    The feed here is similar to the feed on your homepage

  • Understanding Groups Group Statistics

    The feed here is similar to the feed on your homepage

  • Why Join Groups

    • Increases your reach

    • Allows you to collaborate with others

    • Increases professional knowledge

    • Allows you to connect with others you may not otherwise be able to

    • Allows you to be a contributor & thought leader

  • Company Pages Company pages you manage

    Feed similar to home page only companies you are following

  • Company Pages

    Company Description

    Company Updates

    Connections

  • Why follow Companies

    • Increases your reach

    • Keep tabs on your customers and potential customers or sponsors

    • Share knowledge and participate in conversations

    • Keep tabs on your competitors

    • Connect to leaders at the company

  • What is Pulse?

  • What is Pulse?

  • Why should I use Pulse

    • One stop for articles from favorite influencers, topics and publishers.

    • Customized to your likes – LinkedIn makes suggestions based on your interaction

    • Great source of knowledge for self or to share

  • Playing well with others

    • Connect with customers, vendors, potential customers and power partners

    • Share relevant knowledge

    • Customize messages for connections, birthdays and anniversaries

    • Participate! You will get out what you put in!

    • Keep your profile up to date

  • To Do List

    • Update your status 3 times per week for • 10 min minimum

    • Touch 3 connections each time you are on • Regularly add new connections

    • Read Pulse & share content

    • Check in your groups & company pages

    • Update your profile once a month • Ask for recommendations

    • Give recommendations

  • Additional Tips & Tricks

    • Use and save advanced searches

    • You can choose to have alerts sent to you as well

    • Write long form posts/blogs to position yourself as a thought leader

    • Follow the 1/3 rule

    • 1/3 Personal

    • 1/3 Professional

    • 1/3 About others

  • Thank you for your time!

    Danielle Eisenach

    deisenach@cdhcpa.com

    www.Linkedin/in/danielleeisenach.com

    mailto:deisenach@cdhcpa.com http://www.linkedin/in/danielleeisenach.com