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Marketing Solutions LinkedIn Marketing Solutions Everything you need to achieve your marketing goals.

LinkedIn Marketing Solution

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Page 1: LinkedIn Marketing Solution

Marketing Solutions

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Page 2: LinkedIn Marketing Solution

Marketing SolutionsSource: comScore April 2011, US

InCrowds

Small &

Medium

Business

Professionals

Business

Decision

Makers

Financial

Service

Professionals

Sales

Professionals

Marketing

Professionals

Startup

Professionals

Corporate

Executives

IT

Professionals

Business

Travelers

6.4M 14.9M 6.1M 4M 3.8M 5.8M 2.8M 8M 3.3M

Page 3: LinkedIn Marketing Solution

Marketing SolutionsSource: comScore April 2011, US

The best place on the web to reach professionalsOver 31M unique users in the US

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

LinkedIn

WSJ

Forbes

BusinessWeek

Page 4: LinkedIn Marketing Solution

Marketing Solutions

Profession

Seniority

Industry

Company Size

Geography

Education

LinkedIn Audience TargetingThe most accurate way to target professionals on the web.

Page 5: LinkedIn Marketing Solution

Marketing Solutions

Prominent placement

Little competition

IAB standard units

Not a part of any ad

network

LinkedIn Display AdvertisingEasy to place. Hard to miss.

Page 6: LinkedIn Marketing Solution

Marketing Solutions

LinkedIn Audience Network AdsExtend your reach off LinkedIn.

6

Popular Sites

Continue your message to LinkedIn’s professional audience using our targeting data to

reach professionals when they are visiting sites off of Linkedin.

Page 7: LinkedIn Marketing Solution

Marketing Solutions

LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.

“…This campaign not only drove hundreds of

direct registrations into the BizSpark program,

which was the core goal, but also added to an

increased positive brand and company perception.

Because of the interconnectedness of the

platform, I was able to personally reach out to

perfectly-targeted individuals who I would have not

known. I will definitely work with the LinkedIn team

again.”

Jacob Mullins

Partner Development Manager

Microsoft BizSpark Program

Page 8: LinkedIn Marketing Solution

Marketing Solutions

LinkedIn Events Promotional MediaGenerate interest around your event

Personalized messaging calls out

member’s name and/or profile photo

Gain high visibility on homepage

Drive members to the Event page

Page 9: LinkedIn Marketing Solution

Marketing Solutions

LinkedIn Sponsor Your EmployeesYour employees are your best ambassadors.

Key highlights Own the ad space on your

employees’ LinkedIn profile

pages

Display relevant content,

videos, white papers, events,

standard banners

Drive traffic to your website or

LinkedIn Company Page

Your Brand Here

Page 10: LinkedIn Marketing Solution

Marketing Solutions

LinkedIn GroupsAbility to target users who are part of specific groups.

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Page 11: LinkedIn Marketing Solution

Marketing Solutions

100+ million potential customers today. And 4 million more every month.