Marketing Solutions

LinkedIn Marketing Solutions

Lacey McNealH2 2012

Marketing Solutions

LinkedIn’s MissionConnect the world’s professionals to make

them more productive and successful

Marketing Solutions

The value we bring to our members

Identity

Connect, find and be found

Insights

Be great at what you

do

Everywhere

We work where our members

work

Marketing Solutions

160,000,000+

The globally connected professional networkInternational now comprises over 50% of total membership

4M+

Canada

55M+

USA

4M+

Brazil

2M+

Australia

26M+

Europe

2M+

DACH

2M+

Italy2M+

France

1M+

Spain

2M+

NL6M+

UK

11M+

India

Marketing Solutions

LinkedIn Marketing Solutions

Marketing Solutions

LinkedIn Marketing Solutions: The Only Global Social Platform Delivering Marketing Solutions

in a Business Context

Promote trust and message receptivity

Deliver compelling insights and results with social media solutions

Reach the most influential, affluent and educated audiences at scale

Quality AudienceQuality Audience Business ContextBusiness Context Marketing ImpactMarketing Impact

2xmore confident in information

found on LinkedIn than other social sites2

1 The Nielsen Company @ Plan Rel 4 2011. Compared to WSJ.com. 2 LinkedIn Audience 360 Survey, US, August 2011

3 LRN ad effectiveness case study

1.6xmore C-suite reached on a daily

basis than competitor business sites (801,000)1

+86%increase in Aided Brand

Aware-ness among non customers(Consumer Durables brand)

Marketing Solutions

Function, Seniority, Location, Industry, Company Size

Education, Interests, Groups

Business ContextQuality AudienceQuality Audience Marketing Impact

Targeting & data are the KEY to everything we do

Marketing Solutions

Target Professionals who are Active in Groups

Business ContextQuality AudienceQuality Audience Marketing Impact

Marketing Solutions

Align Message with Business Opportunity

LinkedIn Audience 360 Survey, US, August 2011

3 out of 4 Members use LinkedIn for everything business, from keeping up

on trends to reading business news

Members are 2x more confident in the information found on LinkedIn than any other social site

64% agree that LinkedIn helps develop relationships

and grow new business

Business ContextBusiness ContextQuality Audience Marketing Impact

Marketing Solutions

Marketing Impact

Marketing ImpactMarketing ImpactQuality Audience Business Context

Product portfolio engages on all levels

38% lift in likelihood to apply for a credit card in the next 12 months

Financial Services Customer

Authentic data powers reporting

89%

more leads generated on LinkedIn than on a leading ad network at a third the cost per lead

Professional Organization Customer

Network effect extends marketing

2,000product recommendations in two

weeks generating 500,000 viral updates about products & services

Technology Customer

Marketing Solutions

SolutionsBring your best content to your most valued audience

and elevate awareness of your brand, incite interaction and encourage sharing – all without

leaving the consumer experience – and make a lasting impression…

Marketing Solutions

Use targeted media to engage the right person

300x250 ad size runs across homepage, profile pages, group pages & company pages

160x600 ad size runs within inbox and search pages

Always appears above the fold

Marketing Solutions

Personalize impact with 1:1 engagement through partner messages

Capture share of mind with impactful branded videos and content

Customized branded content

Targetable to your audience

100% share of voice

Marketing Solutions

Appendix

Marketing Solutions

89% of Members Use LinkedIn Products Other than Jobs

1 Lab 42 survey to active LinkedIn members, July 2011 (N = 500)2 LinkedIn Audience 360 Survey, US, August 2011

81%of users belong to at least one group with 52% participating

in group discussions1

3 out of 4members use LinkedIn for everything business, from keeping up on

trends to reading business news2

Marketing Solutions

Power and Accuracy of DataWho Visits Your Page? Who Saw Your Campaign?

Who Clicked On Your Ads? Who Viewed Your Ads?

Marketing Solutions

LinkedIn is the Most Effective Place for Lead Generation