What is LinkedIn? LinkedIn is a professional business
networking site. Essentially it gives you a hub to host your
professional portfolio. It is a great mechanism for connecting with
professionals in your field and creating a professional network.
It's not Facebook, and is not the place to post pictures of your
last vacation, your dog or what you did last weekend.
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LinkedIn has slowly earned a reputation as being just another
job board. However, LinkedIn is not just for people seeking new
career opportunities. In fact, a significant number of the 200+
million people worldwide registered with LinkedIn establish a
presence to build new business relationships that will help them
advance in their current position, with their current employer.
Building solid business relationships before they are needed for a
job search
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Still, LinkedIns business model has changed since it first
launched in 2003 and it is now a publicly traded company on the
NYSE. And, with that change, LinkedIn continues to modify its
products and services, balancing the needs of its subscribers to
those of its shareholders.
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LinkedIn offers free services and a range of upgraded fee-based
products providing opportunities for increased visibility and
search parameters for recruiters. You can learn more about LinkedIn
here: http://ourstory.linkedin.com/
http://ourstory.linkedin.com/
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Connections What are 1 st, 2 nd and 3 rd degree
connections?
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1 st Degree Connections People you are directly connected to
because you have accepted their invitation to connect, or they have
accepted your invitation. A 1 st degree emblem will appear next to
their name and you can contact them directly by sending them a
message on LinkedIn or other method listed the individual has
listed in their contact information.
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2nd Degree Connections 2 nd degree people are connected to your
1 st -degree connections. You can invite 2 nd degree individuals to
connect with you by clicking Connect in the top portion of their
LinkedIn profile or contacting them directly through an
InMail.
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3rd Degree Connections 3rd degree people are connected to your
2 nd degree connections. If their full first and last names are
displayed, you can send them an invitation by clicking Connect in
their profile. If only the first letter of their last name is
displayed, you can contact them through an InMail. LinkedIn Groups
If two people belong to the same group, they are considered part of
your network regardless of the degree of connection. You can
contact them by sending a message on LinkedIn or using the groups
discussion feature. Out of Network - All other LinkedIn members can
be contacted through an InMail, or you can be introduced through
one of your current connections.
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Build a professional - and complete LinkedIn profile that will
drive traffic to your site and help you build meaningful business
relationships or provide connections for a career move. While the
size of your network and your LinkedIn activity all play a role in
improving your profiles ranking, on an individual basis, the
quality of your connections matter more. We frequently work with
clients with more than 500 connections (the highest number LinkedIn
will display). Without a qualified network, those numbers cannot be
effectively leveraged during a job search the vast majority of
connections are complete strangers.
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What Makes a Good Profile? Sections Photo Headline (120
keystrokes) Summary (2,000 keystrokes) Experience Education Skills
Recommendations & Endorsements Customized URL Interests &
Organizations Projects Media Benefits Profiles with photos are 7x
more likely to be found Keyword-rich headlines and summaries
improve SEO Education can connect you with alumni Recommendations
& endorsements improve ranking - recommendations add instant
credibility Interests allow others to understand your values Media
(pictures, videos, powerpoints) engage readers
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Next Series of Slides Each of the following slides contain a
hyperlink, which will take you to a brief video providing more
information about LinkedIns varied sections. Click the x or the P
in your browser to return to the PowerPoint and continue the slide
presentation.
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Lets Start With Privacy & Settings Click to Watch
Instructional Screencast: Privacy & Settings
Groups & Following Influencers Click Screencast: Groups
& Following
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Building Your Network Click Screencast: Leveraging Your
Connections
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Wrap-Up Complete all sections as much as possible Add a photo
to maximize your visibility Personalize your background with a
conservative background Personalize your LinkedIn URL Build a
keyword-rich headline and summary Dont disclose sensitive metrics
in the Experience section Endorse others you know so you too will
be endorsed Ask for, and give, formal recommendations through
LinkedIn Build your network to at least 300 numbers and quality
count Join groups and participate in discussions Check your privacy
settings to conduct a confidential job search
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Contact us if you have any questions regarding LinkedIn we are
always available to help! [email protected] 614.425.2790
