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  • Phone 313-820-5964Email agnew1ll@cmich.edu

  • MERCHANDISING DIRECTIVES

  • MOOD BOARD:

    Created using Adobe Photoshop

  • WALL DIRECTIVE :

    For the organization of Free Peoples Spring 2015 resort wear collection the merchandising directive above was created. In order to relay the oceanic vibes props such as seashells, surfboards, and natural driftwood were placed throughout. With a focus on both folded and hung merchandise.

    Primary color palette

  • MOOD BOARD:

    Created using Adobe Photoshop

  • The merchandising directive shown above is for Free peoples Spring 2015 collection. In order to relay the bohemian aesthetic the brand is known for, props such as acrylic deer busts and lace orbs were shown. For the creation of this directive Adobe Photoshop was utilized.

    Primary color palette

    WALL DIRECTIVE :

  • GROUP WORK PROJECTS

  • MOOD BOARD:

  • SHADOW BOX DIRECTIVE: Light burlap fabric is mounted on the top and bottom of the window, with a darker burlap lining the wall. A wooden palette is used to create dimension and texture. Fossils explorer tote is the focal point and thus in the center of the display.

  • SHADOW BOX WINDOW DISPLAY :

    Logo has been hand burned into a wooden plaque and hung from ceiling. Graphic was placed onto glass in order to show depth in window. .

  • MOOD BOARD:

  • WINDOW DIRECTIVE: Logo was determined too dark to see in window directive. In order to solve this problem the logo was lightened to a neon yellow, as seen in final display.

  • WINDOW DISPLAY :

  • Neon yellow string was hung with push pins placed in the felt wall. In order to mimic a plaid print, the string was hung across itself into a V formation. This also creates a sense of depth and movement drawing the eye in towards the center of the window.

    CONT.

  • MOOD BOARD:

    Wanted to frame the dancers body and promote the idea that the positions are a work of art. This combined with Capezios ballet slippers created a simple and elegant mood.

  • WINDOW DIRECTIVE: Black fabric is used to line the window with the focal point photo attached to the back wall. To frame the photo, a picture frame is hung on the front glass of the window. Capezio ballet slippers are placed off center in the window with the logo juxtaposed across from them. This creates balance.

  • SHADOWBOX WINDOW DISPLAY :

    Slippers were hand dyed to continue the black, white, and red color palette. Graphic placed on window hung using glue dots.

  • TECHNICAL SKILLS

  • AND

  • AND

  • POSITIVELY PREPPY GIRLS COLLECTION :

    Mood board for Positively Preppy spring 2016 young girls collection created using Adobe Photoshop.

  • POSITIVELY PREPPY COLLECTION

    CAD work was done using adobe illustrator. All pieces shown inspired by 1950s

    school children.

  • IN FIELD EXPERIENCE

  • Hands on experience analyzing Maurices spring 2015 merchandising directive. Compared directive provided by corporate with in store displays.

  • MANNEQUIN

    Style theme for workshop was Urban Nomad