LinkedIn Recruitment Solutions Presentation

Recruiting Solutions 1Recruiting Solutionsv

Recruiting Solutions

Recruiting Solutions 2

There are fundamental differences between active and passive candidates

PASSIVE- Unlikely to apply to ATS- May/not listen to opportunities- May/not respond- Information to be presented to her

ACTIVE- Will apply to ATS- Listens to opportunities- Responds quickly- Seeks information


LinkedIn user experienceInfluence target audience experience



Profession

Seniority

Industry

Company

Company

Size

Geography

Education

Groups

Identify your audience through LinkedIn targetingThe most accurate way to target professionals on the web


Best practice for sourcing passive candidates through LinkedIn

UNDERSTAND your target audience

POSITION your company as

‘employer of choice’

SOURCE top passive talent

MEASURE results






MEASURE results



Survey your target candidates on LinkedIn Benchmark where you are in minds of your target Determine messaging

Understand Your Audience – Recruitment InsightsDiscover what candidates think about you and your competitors


Understand Your Audience – Benchmark SurveyUnderstand how candidates view you and your competitors and what job attributes they care most about





MEASURE results




Position Your Company as ‘Employer of Choice’ Bar to compel passive candidates is much higher

Warm up passive candidates Be ‘top-of-mind’ Increase awareness of hiring

at your company Increase likelihood to

respond


Targeted Recruitment AdsBe ‘top-of-mind’ among passive talent

Maximize impressions by reaching the right audience

Warm up passive candidates

Your ads stand out on LinkedIn pages


“More than 80% of candidates believe that current employees are credible sources of information about organizations”

Source: Corporate Leadership Council (CLC) survey

Key highlights

• Sponsorship of employee base

• Ad performance is 3-5x better than industry avg

• Pricing based on size of company on LinkedIn

• Drives traffic to LinkedIn Career Pages (LCP)

Work With Us AdsYour employees are your best ambassadors


Your featured recruiters

Company culture videoJob postings targeted to

viewer for relevance

Your message dynamically

adapts to the viewer (Gold only)


Employee spotlights

(viewer targeted for Gold)

Employee benefits

Links to additional company

contentUp to 3 customizable

modules





‘employer of choice’MEASURE results



Build a talent pipeline with precision High response rates (35%) LinkedIn does it all for you Deliver candidate leads who have:

– Seen your message– Investigated your company– Opted in to learn more

Talent DirectCompel your candidates to act


Talent DirectReach out to your specific target audience


Your branded banner ad is prominently featuredGet their attention with

customized & relevant messages

Talent DirectBuild a strong candidate pipeline

Call to action integrated with your Recruiter dashboard


LinkedIn Recruiter:VIP access to the world’s superstars

Get full access to names & full profiles

Find the best, much faster Contact candidates directly


LinkedIn RecruiterMake your teams ultra efficient

Boost productivity Get your team on the same page Maintain sourcing activity


LinkedIn Recruiter: Enhanced Candidate Search

Save profiles to team or individual project folders

Access names and full profiles beyond your 3-degree network

Quickly zero-in on the right candidates with search filters


LinkedIn Recruiter: Full Profile ViewDirectly contact multiple

candidates at once

See full profile with career history , education & moreStay on top of your projects

with jobs, folders, search & messaging history

Benefit from your team’s insights on candidates


LinkedIn Jobs Network: Let your jobs do your job

Members distribute your Jobs We reveal the best matches Flexibility of Job Slots


Personal Job Seeker Experience

Candidates see who they know at your company

Apply Now button canlink to your ATS

Job is indexed for search engines and can be published to Twitter

Members forward yourjobs in 2 clicks

Posts feel personal







MEASURE results


PERCEPTION compared to competitors

AWARENESS of hiring efforts

WILLINGNESS to work at the company

0

10

20

30

40

50%

% members

A Co.

NO

ass

oci

ati

on

50%

B Co.

40%

C Co.

30%

D Co.

20%

0

10

20

30

40

50%

% members

A Co.

No

50%

B Co.

40%

C Co.

30%

D Co.

20%

0

10

20

30

40

50%

% members

A Co.

Notat all

50%

B Co.

40%

C Co.

30%

D Co.

20%

ILLUSTRATIVE

To what extent do you associate the following firms with innovation in cloud computing?

Are you aware of whether the following firms are hiring senior software engineers?

On a scale from 1 - 10, how likely would you be to consider a job opportunity with the following firms?

Measure results - LinkedIn Recruitment InsightsBenchmark where you are in the minds of your target


• Talent Direct InMail open rate: 35%

• Candidates interested as % total drop: 5 - 10%+ conversion rate

• LinkedIn Recruitment Ads CTR: .18% (industry avg. is .08%)

Product performance

Measure resultsRecruitment media product performance


LinkedIn targeted adsEngage candidates and learn what is on their minds

“We have received over 3000 profiles through our content ads within a couple of months, they were extremely successful”

– Accenture Global Social Media Lead

Featured Question Polls

Content ads


Objectives: Build a talent pipeline Increase hiring awareness

Results: 600+ resumes 20 - 50% increase in response

rates after running ads“We had a req open recently and we

were able to line up 4 interviews this week as a result of the candidates sourced through the talent direct campaign”

–Dell Senior Talent Acquisition Manager

Success Story: Talent Direct


Objectives: Educate candidates Develop employment brand Drive traffic to groups, jobs to build

a talent pool

Results:“The combination of LinkedIn Recruiter, our

LinkedIn Career Page and LinkedIn Group has had a significant impact on our hiring efforts. In the past 4 months alone I’ve filled 4 SVP-level positions that I would absolutely have gone to a retained search firm in the past. That’s the equivalent of $200K in savings.”

–Schawk Director of Talent Acquisition

Success Story: LinkedIn Career Pages


Up to 3 customizable modules to

share your employment brand


Objectives: Understand software developer opinions of

Dell as an employer Measure change in opinions after the

LinkedIn campaign

Results: Awareness of hiring increased +100% Willingness to consider jobs increased +50%

“The end goal wasn’t to hire people but to change minds regarding Dell as an employer of choice with software developers; but we received much more”

–Dell Senior Talent Acquisition Manager

ILLUSTRATIVE

Pre Control Post0

20

9 9

18Aware Dell’s hiring software engineers

+100%

Pre Control Post0

20

108

15

Likelihood to consider a job at Dell

+50%

Success Story: Recruitment Insights


Silver ($10K/yr) Gold ($30K/yr)

Real-time editing Yes Yes

Detailed Analytics Yes Yes

Content refresh Unlimited Unlimited

Jobs targeted to audience Yes Yes

Number of target groupings All viewers see same default content Up to 5 target audiences

Additional ad 300x250 units No Yes(600K ad impressions)

Only your ads appear on your company’s overview tab

No Yes

LinkedIn Career Page


Recruitment media increases effectiveness of sourcing products boosting talent pipeline faster

Recruiter&

Jobs

Self-serve

Recruitment insights

Recruitment Ads 20 - 50% increased response rates

Talent Direct 50 - 500+ high quality leads

LinkedIn Career Page

Jobs for you, follow company, high CTR…

Documents

LinkedIn Recruitment Solutions Presentation