LinkedIn TipsPrepared for Cindy Pain at Lee Hecht Harrison by Sherry McKinnis, Instructional Designer. http://www.linkedin.com/in/sherrymckinnis

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Create awareness of your talents and skills by creating a LinkedIn profile.

Bookmark this link: www.linkedin.com.

Remember your LinkedIn log on and password (it’s different than your LinkedIn account number).

Compare what you like about other peoples’ profiles: adopt elements, make them your own, butavoid copying them word for word!

Create your own brand. Your brand is your reputation online. Interject your personality in your summary; after all it is social networking although from a professional perspective.

Always include a photo; those profiles that feature photos get noticed!

Write your profile in such a way to draw interest so readers will want to read MORE.

Anonymously check out Marsha David’s profile to see how one person demonstrated her personality. Also check out Benoit Jurion’s profile to view another excellent example of branding.

LinkedIn Tips

LinkedIn Tips: Making Changes to your Profile – DO THIS FIRST!

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Notice your picture and name appear here.Primary email alias:

3. Make sure you de-select this box and Save changes!

Notice picture/name appear here.

To avoid having all your LinkedIn contacts see every CHANGE you make to your new profile, click on the picture icon at the top right of the screen.

1. Select Privacy & Settings to TURN OFF the broadcast setting!

2. Click on this link.

Note: Change your password and other settings on this page.

More LinkedIn Tips:

Customize your LinkedIn URL so that it appears as www.linkedin.com/in/firstlastname (instead of the default URL programming code). Under your picture on your home page is your URL, click on edit, simply add your first and last name without spaces, it will automatically convert to your custom link as shown above. The new custom url will also appear just under your Profile photo (as shown on page 5).

TIP: List your LinkedIn URL on your new business cards. Add it as a link on your resume and email signature line.

Content: You do not have to list your entire resume in LinkedIn. Instead, show the scope of your responsibilities and results-oriented accomplishments in briefly, bulleted form. AVOID DENSITY by adding a hard return between lines.

Answer these questions: Why do I do what I do? How do I do it? What do I do? If you are listing former Experience, list YEARS. For your Education, DON’T list years. Under Experience, list experience as far back as 15 years unless there is something monumental

beyond the 15 years that you want to showcase. Avoid chunky, long paragraphs. Make sure that you have brief paragraphs (1-3 lines maximum)

with PLENTY OF WHITE SPACE between each paragraph as shown in this example.

Make it easy for hiring managers and recruiters to read about you!

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How to Customize Your LinkedIn URLGo to your Profile Page, click on edit, under your picture is the URL click on edit. Scroll down to your public profile URL. Click on the Customize your public profile URL. Type your name without spaces in the field provided. Click on Set Custom URL button.

Your Name(mini view of your profile and summary shows in this view)

Name,

firstlastname

www.linkedin.com/in/firstlastname

LinkedIn> Your Profile and Menu Ribbon

TIP: Anyone who views your profile is offered the pop up menu to ENDORSE your skills or expertise. If they click on Endorse, it will endorse all skills. Another way for others to select your individual skills is to invite them to scroll down to the Skills Endorsement section of your Profile and have them choose the individual skills they want to endorse. See slide 13 for more about Recommendations vs. Endorsements.

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Notifications: The Flag Icon

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Click on the Flag icon to see a summary of recent Notifications – your new connections and those who have viewed your profile. Click on the arrow key next to Notifications to show all … PLUS new Connections.

LinkedIn suggests new contacts

and features a listing of YOUR

current contacts

Adding More Connections in LinkedIn

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Here is another way to add contacts to your LinkedIn network. Click on the silhouette icon to Add Connections.

LinkedIn: Who’s Viewed Your Profile

You can see Who Viewed Your Profile from either Home or the Profile pull down menu on the black menu ribbon. Once you have selected ‘Who’s Viewed Your Profile, ‘ you’ll see a summary of the view activity (your dashboard) followed by the names and photos of those who have looked at your profile in recent weeks.

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Sometimes you will be able to see the names and photos of those who have viewed your profile; other times they will show as anonymous viewers (recruiters and hiring managers) do this. See page 11 for a sample.

Chart your progress and see who is viewing your profile!

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Remember, you can change your settings to be “anonymous” when viewing others’ profiles!

Click on your small photo (top right) and select Privacy & Settings from the Account & Settings pull down menu.

LinkedIn Account & Settings

Keep in mind, you will be prompted to re-enter your LinkedIn password to access your account and settings.

Take time to explore your settings … including the Privacy Controls.

Click on the link shown here to change your settings from showing your name, picture and heading to an anonymous profile.

Select what others see when you view their profile

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When you select to be ‘totally anonymous ‘when viewing others’ profiles (as selected in this view,) just know LinkedIn will limit what it shows on the page of who has viewed your profile (until you change your setting again).

Toggle Back and Forth on Your Settings Any Time

Toggle on and off these (and other) settings depending on what you want to view. Each time you make a change, you’ll receive an automatic message at the top of LinkedIn stating a successful change.

NameIndustry/Open to new opportunities

Nurturing Relationships: Receiving Messages and Managing Your InboxIt’s important to regularly nurture your relationships. Would you like to see all of your messages and invitations, or review and follow-up on the messages you sent? It’s easy - just follow these three steps:

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3. From the Sent link, you can review any sent message or dates your messages were sent when managing your follow-up steps.

To: NameJoin my network on LinkedInSee what you wrote in your message to contacts.

2. In your Inbox, click on Sent.

Click on the grey envelope to open your in box

1. Toggle on the messages arrow to view a listing of messages and invitations in your Inbox.

Sending a Message via Messages View

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NameRE: Follow-up

NameName has recommended you in LinkedIn

NameRE: Let’s meet for coffee

Or… inside your Inbox, toggle on the Blue arrow under the name to view a listing of messages. Click on the Blue reply or forward arrows to send a new message.

Have an old message? Use these icons to Archive or Delete messages.

Hello…

Name Feb 3RE: Let’s meet for coffee

Click on the Blue arrow to instantly reply to a new message from a contact from your Profile page.

You have a message!

See page 22 for tips on sending Group messages!

Sending a Message via Your LinkedIn Profile ViewLocate a contact, select Send a message button … a pop-up box will appear to start your message.

Sometimes LinkedIn will spin without opening the message window. To get around this, do a search for the contact in the SEARCH field at the top of your LinkedIn page and find the contact this way. Notice how you instantly get the Send window to write your custom message.

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Search field

Always use the subject line.

Recommendations versus Endorsements

First, carefully think about WHO in your network you’d like to receive a Recommendation from for your LinkedIn profile.

When you ask a colleague for a LinkedIn Recommendation, help them by providing the skills or accomplishments you want featured on your profile. Writing a brief draft for them will help them help you.

Note: Be patient. It can take a while to get recommendations on your LinkedIn profile because people get busy.

When you receive an endorsement, you’ll automatically receive a pop up to endorse your contacts as shown on page 14.

You don’t need a lot of recommendations! Instead, focus on asking your colleagues and friends to Endorse your skills as shown at the right.

An easier way is to Endorse contacts’ skills is by scrolling down to the Skills & Endorsements section on their profile and selecting the + plus sign to instantly add your picture and endorsement. Notice how the word “Endorse” pops up.

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Name

Important: Always send a “Thank you” note for any recommendations or endorsements you receive!

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More About Endorsements

When one of your contacts Endorses you, you will receive an email and a notification at the top of your LinkedIn Profile as shown in this screen view:

You have an opportunity to “pay it forward” when this viewappears by endorsing your contactsin return.

Easy as 1-2-3: It only takes a few seconds to endorse others! Click on View More button to see more of your contacts and their skills.

Be realistic in your endorsements.Do you really know each contacts’ skills?

If you answered yes, click on Endorse under their photo and yourmini photo will automatically be listed under their Skills & Endorsement section of their LinkedIn Profile.

Does Barack Obama know about Politics?

Does Leonardo DaVinci know about Inventions?

Does John Smith know aboutComputers?

Does Mary Jones know about Writing?

Systems Organization ProgrammingDevelopment

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To make a Recommendation, use the “Send a message” pull down menu to select Recommend. Follow the prompts shown at the right.

Sending: When you write a recommendation for someone, LinkedIn automatically sends that contact a notification by email.

Receiving: When a colleague makes a recommendation for you, you’ll receive LinkedIn notification. Once you Accept it, it will automatically appear in the Experience section of your LinkedIn Profile.

LinkedIn auto fills in name and alias!

Name, would you like to recommend Name? Recommend Name link

Making a Recommendation: List Comments that Reflect a Persons’ Best Skills

Go Ahead … Ask for a Recommendation for Your LinkedIn Profile

Identify WHO you want to make a recommendation and customize the message accordingly. Less is more!

Follow steps 1, 2, and 3. Always give the person an ‘out’ in your message in case they don’t want to send a recommendation.

Press Send or Cancel at the bottom of the screen.

You can also view the Received and Given TABs to see content.

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Making Connections through Introductions

Do you want to make a connection to someone at a “2nd or 3rd” level? Locate the person’s profile. Using the Search tool, scroll down their page to see “How You’re Connected” and click on “Get introduced” link.

A new box appears with all the people who know you and who know the other party. Click on the person’s name you would like to introduce you and move it up between the two names. Notice how the name ‘snaps’ into place.

Now write your email message to your contact asking for an introduction. Be brief. State the reason why you want an introduction and give your contact an ‘out,’ if needed.

Always proofread!

Select Send Request.

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Be sure to notify the person who introduces you to let them know when ‘you made the connection’ and thank them. In turn, they will want to send a note of thanks to that third party who contacted you.

An alternate way to get introduced is to simply send a LinkedIn message to your contact requesting a connection. Be sure you follow-up as soon as your contact makes that introduction for you!

Tell (Name) why you want to get introduced…

You… Drag person you know here… for intro to party

Network> Contacts: Managing Your Contacts

Sort your contacts in the order you want.

To send a group message to several contacts, select the check box next to their photo. Be sure to uncheck the small box at the bottom of the message so you are not sharing everyone’s name and contact information.

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Notice that you can send a Message to a contact from this listing, too.

Click on More to Remove this contact.

Depending on how many people are in your network, Searching for them here may be faster than scrolling through your list.

LinkedIn will use the default of “partner” under TAGS for your contacts. Change the tags under your contacts to reflect your relationship with each contact. You can also select multiple tags for each contact.

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Sending Group Messages to People in Your Network is as Easy as 1-2-3 Rather than sending individual messages to your contacts via LinkedIn (or by regular email), use the LinkedIn feature to send Group Messages to any or all of your contacts … especially to announce your new job! Select each name and press Message. Notice how each contact appears at the top of your new LinkedIn message.

1

2

3

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Finding Jobs Via LinkedIn

Use the Jobs feature in the Function Ribbon to view new job postings you are interested in. Click on Jobs and under Search for jobs enter a job title, key words, or a company name.

TIP: Click on Advanced Search. By frequently using the Advanced Search link as shown below, LinkedIn’s algorithm will shortly learn your preferences for your region or country (instead of listing all job opportunities).

Take advantage of Saved jobs, Saved searches and Applied jobs functions shown here to manage your search.

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You can manage your Endorsements by choosing what you want to show or hide. LinkedIn may some time soon monetize the Back up process. Be sure to back up your valuable contacts and

data in your profile by going to the Help Menu and searching for Back up.

When connecting with others, aim for a meaningful value rather than just collecting contacts.

Remember to put your customized LinkedIn url on your resume, business cards, and in your email signature.

Regularly check your MESSAGES in LinkedIn of those people who want to connect with YOU!

Keep your Profile UP TO DATE!

ALWAYS thank each contact for their connection the same day they provide it (if possible). That includes sending them an immediate note of thanks when they endorse your skills or send a recommendation!

If you ask for an introduction, return the favor! “Pay it Forward.”

When you change your profile to list your new job, “Turn on your activity broadcasts” under Privacy Settings. When you do this LinkedIn will automatically send a notification to all of your connections about your great news. Then watch as the congratulation messages start pouring in!

Remember: Stay Connected. LinkedIn Contacts Need “Social Nurturing.”

Final LinkedIn Tips