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Little Mix- Black magic Analysis- Pop Genre

Little mix black magic

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Page 1: Little mix  black magic

Little Mix- Black magic

Analysis-Pop Genre

Page 2: Little mix  black magic

Genre characteristics-

Link between lyrics and visuals- Helps people remember lyrics and remember the song increasing sales.

Link between music and visuals- Editing corresponds to music, preferably changing when snare drum beats making the song seen upbeat and joyful.

Mise en scene- Bright lighting, bright colours, props and costume. Making video appeal to a younger target audience, making it seem more upbeat. Clothing is generally whatever is fashionable at the time.

Narratives- most pop videos have a element of love in there narratives. Appealing to the target audience as young teenagers often obsessed with the concept.

Performances as well as narratives- Using dance breaks or solid lip synching breaks the video up as well as shows the artist as a serious performer rather than an actor.

Close ups of artist- Close ups are often used of the artist because they want to keep their faces relevant as the world of pop is ever-changing.

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Link between lyrics and visuals-

Lyrics-I got the recipe.

Reading a spell froma book of enchantments.

By having a link between lyrics and visuals people are able to retain the lyrics of the song for longer making the song difficult to get out of your head, increasing marketing and advertising. By creating this imagery the idea of teenage girls going to extreme lengths to get a boy to like her is reinforced. This targets the target audience of young teenage girls obsessed with the concept of love. This imagery also works along stereotypes, portraying the nerds of the school to find a way in which guys may notice them, reaching out to the “outcasts” of a stereotypical teenage society.

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Link between music and visuals

In the music videos most of the cuts are always edited in when the beat or bass drum is heard. This helps create a uplifting, exciting expression.

In this shot a bell tower/school is shown a school bell is heard over this shot. This sets the scene as well as helps relate to their target audience because most of their target audience are still in school.

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Mise en scene-In the music video stereotypes are used. In the first shot the blonde girl is shown To be the girl all the boys like. By casting this girl Stereotypes have definitely been taken in toConsideration. For example the girl is popular,blonde, skinny, pretty and wears revealing clothing.Portraying to the target audience that you have to lookLike her for boys to like you, emphasising that’s boysare stereotypically shallo0w and superficial.

In this shot the stereotypical “nerdy girls” arewearing baggy clothing, sweaters and bag packs, carrying books. Through the narrative it is portrayed that by dressing or acting this way you will get no where in high school.

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Narrative-

By using the element of love in the narratives it appeals to the target audience as young teenagers often obsessed with the concept of love.

The narrative throughout this video is about changing yourself or enhancing yourself to get a guy. The narrative appeals

to the target audience (teenage girls) by being based in a school as well as revolving around trying to get a guy or boyfriend; by which most teenage girl stereotypically long for.

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Performances-

By using solid performers such as dance breaks or solid lip synching the video is broken up as well as shows the artist as a serious performer rather than an actor with in the video.

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Close ups-

Close ups are often used of the artist because they want to keep their faces relevant as the world of pop is ever-changing. This also creates a closer atmosphere which make the viewer or fan seem closer to the artist.