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■ BRICKLIVE SUPER SERIES IS A HUGE SUCCESS!We have just completed the first ever BRICKLIVE Super Series, which saw six BRICKLIVE Shows held in the UK and Europe from mid-September to early November. The Super Series started in Liverpool (UK) and quickly moved to Brussels (Belgium); Geneva (Switzerland); Toulouse (France); before finishing in Birmingham (UK). The BRICKLIVE Brickosaurs tour launched at the same time in Cologne (Germany) and is still running until early January 2020. Our events have been extremely successful attracting circa 90,000 visitors, as of the 15 November. BRICKLIVE Brickosaurs continues to gain large audiences and will be exhibited until early January. You can watch the latest video of BRICKLIVE Brickosaurs The Super Series could not have happened without our fantastic Team who worked around the clock preparing, organising and, for the NEC, managing the event. We are already preparing for the BRICKLIVE Super Series 2020, which we expect will be even bigger and better…watch this space.
■ BRICKLIVE GOES TO CAPE TOWN, SOUTH AFRICAIn November 2019 we announced our latest partnership with WORLDSPORT (PTY) Limited (“WSL”) in South Africa to finally bring our exciting BRICKLIVE Shows to Cape Town. As part of the agreement, WSL will also be working with new customers to expand our client base for our corporate builds and consumer sets. We are expecting the premier our BRICKLIVE Show in Cape Town in the first half of 2020 and we are very excited to be planting the BRICKLIVE flag in yet another new territory. More information will be provided in due course.
■ BRICKLIVE SHOW, BANGKOK, THAILANDThe Group is pleased to have returned to the bustling city of Bangkok to stage the second BRICKLIVE Show at the True Icon Hall, Iconsiam from 14 to 17 November 2019. Our partners BEC-Tero launched their first show in June 2018 and are returning to showcase our famous brick pits, interactive models and features for this brick-tastic event!
LIVE COMPANY GROUP NOVEMBER 2019 NEWSLETTER - 8TH EDITION
Welcome to the November edition of the (now bi-monthly) Live Company Group Newsletter.
Winter appears to have arrived rather early for us in the northern hemisphere, so as the cold begins to bite the prospect of a BRICKLIVE in sunny Cape Town is certainly an attractive one. The announcement, this month, of the expansion of our brand into our fourth continent is an early Christmas present for the LVCG team. More on that below.
Preparing for our Super Series kept us all busy over the past 6 weeks. Now that the NEC show has concluded there’s not long to go before BRICKLIVE Christmas at the Grimaldi Forum in Monaco. Enjoy the read!
NOTES FROM RUTH CUNNINGHAM
As Ruth says, it’s been a very busy few weeks since our last Newsletter. We launched the BRICKLIVE Super Series in mid-September 2019 – six BRICKLIVE Shows in six destinations across Europe. Our shows in Liverpool (UK); Brussels (Belgium); Geneva (Switzerland); Toulouse (France); and Birmingham (UK); and the BRICKLIVE Brickosaurs collectively attracted circa 90,000 visitors as of the 15 November and received fantastic reviews. I would like to thank our Team who’ve worked very hard to make this happen.
We have also announced the expansion of our IP Partnership with Nickelodeon UK and Viacom International Media Networks (VIMN). Already a significant partnership for the Group in the UK, the expansion will see Nickelodeon-themed tours rolled out across Europe and other territories. Naturally we’re very excited about this. The Group will also have 70 BRICKLIVE events by the end of 2019 which is a huge milestone. Finally, I spent many years working in South Africa and therefore I’m personally delighted that we will be bringing BRICKLIVE to Cape Town in 2020.
LETTER FROM THE CHAIRMAN, DAVID CICLITIRA
■ EXPANSION OF THE BRICKLIVE NICKELODEON & NICK JR. THEMED TOURSIn November we announced that we had entered into a new agreement with Nickelodeon UK and Viacom International Media Networks (“VIMN”) to exhibit themed tours from the Nickelodeon and Nick Jr. brands in the UK and rest of the world, excluding the United States of America (including Puerto Rico), up to the end of 2024.
VIMN, Nickelodeon UK’s parent company, is a division of Viacom Inc. and is home to the leading portfolio of global, multi-platform entertainment brands with channels in over 180 countries and includes iconic brands such as, but not limited to, Nickelodeon, Comedy Central, MTV and the Paramount Network.
This partnership allows the Group to sell themed tours of very popular kids TV shows, which include PAW Patrol, SpongeBob SquarePants and Top Wing amongst many more.
Andy Smith, Deputy Chairman, Brick Live Group said: “The initial feedback from our customers of the PAW Patrol BRICKLIVE Tour in Blackburn Town Centre, this summer, has been overwhelmingly positive, so to take that success and expand it on a global platform, is transformational for the Group and the BRICKLIVE brand.”
FOR FURTHER INFORMATION CONTACT RUTH CUNNINGHAM - [email protected] OR VISIT WWW.LIVECOMPANYGROUP.COM
PAW Patrol Marshall’s Fire Truck Model at BRICKLIVE NEC 2019
Copyright © Brick Live Group Limited. Brick Live Group Limited is an independent producer of BRICKLIVE and is not associated with The LEGO Group. All rights reserved. LEGO® is a trademark of LEGO Juris A/S.
■ BRICKLIVE HITS 70 EVENTS & SHOWS!2019 has been an exceptionally busy year for the Group. When compared to 2018 in which there were 34 BRICKLIVE events globally, in 12 months the number has more than doubled to 70 BRICKLIVE events, a remarkable achievement and a testament to our very talented team who have worked tirelessly to make this happen.
Copyright © Brick Live Group Limited. Brick Live Group Limited is an independent producer of BRICKLIVE and is not associated with The LEGO Group. All rights reserved. LEGO® is a trademark of LEGO Juris A/S.
■ BRICKLIVE EVENTS NEAR YOUWITH CHRISTMAS AROUND THE CORNER, THERE IS STILL PLENTY OF OPPORTUNITY TO VISIT ONE OF OUR MANY EVENTS PLANNED IN THE UK OVER THIS FESTIVE SEASON, INCLUDING:
IN THE SPOTLIGHTNIK SPARY, SHOWS AND EVENTS MANAGERWHAT IS A TYPICAL WEEK?For me, every week is different. Generally, I will have a number of meetings with the Team going through the logistics and preparation required for our BRICKLIVE shows and events. For our BRICKLIVE shows, the day begins with preparing and setting up the venue for the show, briefing the Team on what needs to occur and the deliveries that have been scheduled for that day. I then ensure the content is unloaded and placed in the correct location, this also includes signage and shell schemes. You’ll usually find me running around with a tape measure to ensure the models, bricks pits and the Show looks the best it possibly can!
When the last guest has left at the end of the day, we will spend a few hours (depending on the size of the show) prepping for the next day, whether it is ensuring brick pits are refilled and cleaned or reorganising the models and zones, there’s always a lot to be done. Each venue is like a blank canvas and after a few days of very hard work, it’s satisfying to see the BRICKLIVE show come to life in its full glory. The BRICKLIVE Super Series was an extremely busy time and the Team were incredibly well organised to manage these events.
WHAT ARE THE KEY OPPORTUNITIES?BRICKLIVE continues to keep growing with the Group delivering 70 events by the end of 2019 in Europe, North America, Asia and South America. It is very easy to understand why the BRICKLIVE brand has become so popular in such a short space of time: our creative content, the interactive features and of course, the very popular brick pits at our shows. So the opportunity is simple, continue to expand and bring the BRICKLIVE brand to new territories globally.
What Is The Most Satisfying Part Of The Job?In a world where everyone, including young children, are so reliant on mobile phones and digital technology, it is very refreshing to see families engage, interact and work together as a team but also with other families to physically build some incredible models in our brick pits. I’m glad BRICKLIVE Shows can create happy memorable experiences for kids and families and are of course, a fun day out.
LIST 3 KEY HIGHLIGHTS• Being live on Japanese TV building an elephant with a very excited and animated TV presenter;• Meeting so many friends along the way, including our partners who are incredible to work with; and• I’ve been lucky enough to visit some amazing venues around the world and sampled some very interesting local dishes!
FOR FURTHER INFORMATION CONTACT RUTH CUNNINGHAM - [email protected] OR VISIT WWW.LIVECOMPANYGROUP.COM
■ ALL THINGS MYTHICAL IN SOUTH KOREAIn November 2019, we launched BRICKLIVE Mythical Beasts at its new setting, the Mark One Shopping Centre in South Korea. Mythical Beasts brings the fascinating world of fantastical creatures from mythology and legends to life. The tour contains over 50 models and displays a wide range from a fearsome Minotaur and a beautiful mermaid through to a life-sized hydra with glowing eyes and built-in sound effects. With tour guides on hand to explain these wonderful beasts and beings, it’s an educational experience for all who visit.
BRICKLIVE PAW Patrol in Birmingham
The SnowmanTM and The Snowdog in White Rose Shopping Centre, Leeds
Santa’s Express, Mermaid Quay, Cardiff
The popular Christmas Sleigh in Paisley, Glasgow
The SnowmanTM and The Snowdog, Banham Zoo
ELSEWHERE AROUND THE WORLD- BRICKLIVE Animal Paradise, Boston, North America- BRICKLIVE Brickosaurs, Cologne, Germany- BRICLIVE Mythical Beasts, South Korea- BRICKLIVE Show in Bangkok, Thailand- BRICKLIVE Show in the Grimaldi Forum, Monaco
21 NOVEMBER 2019
■ BRICKLIVE ANIMAL PARADISE, STONE ZOO, BOSTON BRICKLIVE Animal Paradise has opened at Stone Zoo in Boston and is on view until 5 January 2020. The animal guests have settled into their new home seamlessly and continue to wow large audiences! The reviews have been extremely positive and NBC Boston attended the launch event in October! Watch the video coverage
TM
* More events to be confirmed before Christmas, refer to the latest calendar
