Live & InteractiveYour Website in Focus - Does your website meet your nonprofit’s objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud #liveInt

#liveInt

ABOUT ME• Born in Pakistan.

• Played keyboards in a band.

• Moved to Toronto in 1996.

• Studied Computer Science, Philosophy & Mathematics at U of T.

• Worked for CHUM Television as a web developer for almost 3 years.

• Moved to the US to work for a start up as the head interactive designer.

• Started working for Blackbaud in 2006 and lead the interactive team.

• Moved to the marketing team in 2010 to work on the company rebrand and website!

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how do you feel about me?

KHI

KHI

YUL

12,000 km

YULYYZ

12,000 km

550 km

YYZ

YYZMSP

CHS450+ WEBSITESGLOBAL TEAM

INTERACTIVE + BRANDING

I LOVE NONPROFITS. I AM ALSO CRAZY ABOUT GOOD DESIGN, TECHNOLOGY & THE ART OF POWERFUL COMMUNICATION. I WANT TO HELP NONPROFITS BY HELPING THEM ACHIEVE THEIR FULL POTENTIAL THROUGH GOOD BRANDING, TECHNOLOGY & ONLINE CHANNELS.WHAT MAKES ME WAKE UP EVERY MORNING? THE PURSUIT OF EXCELLENCE & THE PROMISE OF ACHIEVEMENT.

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do you feel differently about me?

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FOUNDATIONS OF SUCCESSFUL WEBSITES

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UNDERLYING STRATEGIES FOR NONPROFITS:SHARE INFORMATION MORE EFFECTIVELYCOMMUNICATE IN A PERSONALIZED MANNERSUPPORT ORGANIZATIONAL GOALSBUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS

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SOME INTERESTING FACTS

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It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC

It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC

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SOME INTERESTING FACTS

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69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts

69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts

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SOME INTERESTING FACTS

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Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy

Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy

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SOME INTERESTING FACTS

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46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote

46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote

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WEBSITE DESIGN & EXPERIENCE

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DESIGN PHILOSOPHYEVERY PIXEL HAS A PURPOSEDESIGN MUST BE AUDIENCE CENTRICLESS IS ALWAYS MOREMAINTAIN OR IMPROVE THE BRAND IDENTITYTHE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUSFOCUS ON MOVING THE AUDIENCETHINK OUTSIDE THE BOXCONTENT IS KINGPUT YOUR CMS TO GOOD USE!

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IT’S THE ERA OF SIMPLICITY & USABILITY

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Aaaah!

No more blinged

out websites!

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GO MOBILEOR GO HOME!

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More people are browsingyour website using a mobiledevice than ever before...ARE YOU READY FOR THEM?FACT:MOBILE WEB USAGE WILLTRUMP DESKTOP WEBUSAGE IN 2014source: tag.microsoft.com

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YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?

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/ are you listening?/ are you sharing?/ are you partnering?/ sincere asks for shares/ appropriate technology

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CREATEVISUAL + SHARABLE CONTENT!

50% your brain isinvolved in visuals0:01s Time it takes toevaluate a visual scenePeople remember 80% ofwhat they see (20% of whatthey read)sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of Political Communication, Syntactic Theory of Visual Communication.

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HOW ABOUT PIZZAWITH YOUR USERS?

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EMOTIONS LEAD TO ACTIONS

/ blog regularly/ use powerful titles ~ be brave!/ use one engaging image (ideally)/ featured quotes/ calls to action should be short, simple and feel urgent

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(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU?

5,459 PEOPLE SERVED

99,299 GALLONS DELIVERED

1.2M PETITIONS FILED

76,229 LIVES SAVED (AND COUNTING)

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AND FINALLY...

What would you like for me to do next?

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your turn!

Many apologies!We couldn’t get to everyone... but...

WE HAVE A WINNER!The Philadelphia Protestant HomeYOU HAVE WON A FREE 30 MINUTE1:1 WEB STRATEGY CONSULTATION

Thank You!Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud

Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba