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Destination weddings have become a popular trend which has grown within the previous years (Johnson, 2006; Hawn, 2005) and “one of every 10 couples prefers them” (Costen, 2005, para. 4). Destination weddings also result in fewer guests being in attendance at the weddings (Reeves, 2002). The main reasons why invitees decide not to travel to the destination are due to not financially being able to afford the trip (Rayworth, 2009; Johnson, 2006) and the lack of time to travel to a destination for three days or more (Johnson, 2006). The increased attraction of this popular niche market make it necessary to explore what can be done to include guests who have been excluded from attending destination weddings. Many businesses have recognized the growing wedding niche market and have provided services to the industry (Costen, 2005). Live streaming destination weddings would increase values of services for many businesses within the industry. By incorporating social media outlets guests would have an enhanced live streaming experience and would ultimately create an opportunity to improve guest lists without providing further hardship on guests financially and make it more convenient for those who cannot spare the time to travel. ABSTRACT PROCESS OF DESIGN Demographics: 83.8% Female 16.2% Male 40.5% Income > $24,999 19.5% 21 years old DATA ANALYSIS Provided as an additional wedding service in the Caribbean Islands Westin St. John Resort & Villas in the “luxury tourism market” (Navarro, 2010, p.11) St. John EXPERIENCE CONCEPT MARKETING APPROACH REFERENCES Costen, S. (2005, January 27). Destination Weddings Offer A Fun, Romantic Alternative. Richmond Times Dispatch. pg. S-13. Navarro, T. (2010). ‘Offshore’ Banking within the Nation: Economic Development in the United States Virgin Islands. The Global South. 4(2). 9-11. Rayworth, M. (2007, June 7). Destination Weddings Ask More of Guests. The Berkshire Eagle. pg. 1. Designed as a platform to stage unique experiences for those unable to travel Created to expand the social interactions within special events all over the world Increased accessibility by documenting and broadcasting personal messages, social media posts (like Facebook, Twitter, etc.), and the use of intermediary sites like PayPal Main goal and objective of this service is to connect individuals for momentous occasions Although there is not a great need or desire to have a substitution offered (like live streaming experiences), guests who cannot attend a destination wedding (if given the opportunity) would prefer to watch a live streamed wedding of their loved one. This service might not hold high importance, right now, but there is definitely room for growth and further development of live streaming destination weddings By: Zalika Woods 11 Questions Destination Experience Perception of live streaming experiences Demographics Conclusion When asked to select the order of importance for each factor that contributes to respondents’ overall experience, scenery was ranked as most important by 12.8% of respondents. Would you say that watching a live stream of the ceremony was the same as being at the destination? 73.7% No 15.8% Unsure 10.5% Yes 52% of respondents who answered No would prefer to watch a live streamed wedding rather than a DVD recording. Out of these respondents 69.6% said that being able to leave messages for the couple would add to their live stream experience. Factors that influence respondents decisions to attend the destination wedding. Secure access for up to five users who can logon with the couple’s unique access code Email notification to accessed users to view still images taken at reception PDF view of vendors used in the planning and coordination of the ceremony Accessibility to (in real-time) update posts on social media websites (Facebook and Twitter) with the automatic #hashtag unique to the wedding couple Satisfaction of witnessing a loved one’s wedding Standard Package Unlimited secure access for users with the couple’s unique access code Streaming access 30 minutes prior and post ceremony Panoramic view of location with interactive destination guides and vendor information Secure access to make monetary deposits to the couple’s wedding gift fund Real-time updates on social media sites with #hashtag unique to the wedding couple Satisfaction of being a part of a loved one’s destination wedding Premium Package Viral Marketing Word of mouth

Live Streaming Destination Weddings

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In my capstone class I had to design a tourism experience and I choice to Live Stream Destination Weddings.

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Page 1: Live Streaming Destination Weddings

Destination weddings have become a popular trend which has grown within the previous years (Johnson, 2006; Hawn, 2005) and “one of every 10 couples prefers them” (Costen, 2005, para. 4). Destination weddings also result in fewer guests being in attendance at the weddings (Reeves, 2002). The main reasons why invitees decide not to travel to the destination are due to not financially being able to afford the trip (Rayworth, 2009; Johnson, 2006) and the lack of time to travel to a destination for three days or more (Johnson, 2006). The increased attraction of this popular niche market make it necessary to explore what can be done to include guests who have been excluded from attending destination weddings. Many businesses have recognized the growing wedding niche market and have provided services to the industry (Costen, 2005). Live streaming destination weddings would increase values of services for many businesses within the industry. By incorporating social media outlets guests would have an enhanced live streaming experience and would ultimately create an opportunity to improve guest lists without providing further hardship on guests financially and make it more convenient for those who cannot spare the time to travel.

ABSTRACT

PROCESS OF DESIGN

Demographics:

•83.8% Female •16.2% Male •40.5% Income > $24,999 •19.5% 21 years old

DATA ANALYSIS

Provided as an additional wedding service in the Caribbean Islands Westin St. John Resort & Villas in the “luxury tourism market” (Navarro, 2010, p.11) St. John

EXPERIENCE CONCEPT

MARKETING APPROACH

REFERENCES Costen, S. (2005, January 27). Destination Weddings Offer A Fun, Romantic Alternative. Richmond Times Dispatch. pg. S-13. Navarro, T. (2010). ‘Offshore’ Banking within the Nation: Economic Development in the United States Virgin Islands. The Global South. 4(2). 9-11. Rayworth, M. (2007, June 7). Destination Weddings Ask More of Guests. The Berkshire Eagle. pg. 1.

Designed as a platform to stage unique experiences for those unable to travel

Created to expand the social interactions within special events all over the world

Increased accessibility by documenting and broadcasting personal messages, social media posts (like Facebook, Twitter, etc.), and the use of intermediary sites like PayPal

Main goal and objective of this service is to connect individuals for momentous occasions

Although there is not a great need or desire to have a substitution offered (like live streaming experiences), guests who cannot attend a destination wedding (if given the opportunity) would prefer to watch a live streamed wedding of their loved one. This service might not hold high importance, right now, but there is definitely room for growth and further development of live streaming destination weddings

By: Zalika Woods

11 Questions

Destination Experience

Perception of live

streaming experiences

Demographics

Conclusion

When asked to select the order of importance for each factor that

contributes to respondents’ overall experience, scenery was ranked as most

important by 12.8% of respondents.

Would you say that watching a live stream of

the ceremony was the same as being at the destination?

•73.7% No •15.8% Unsure •10.5% Yes

52% of respondents who answered No would prefer to

watch a live streamed wedding rather than a DVD recording.

Out of these respondents 69.6% said that being able to leave messages for the couple would add to their live stream experience.

Factors that influence respondents decisions to attend the destination

wedding.

Secure access for up to five users who can logon with the couple’s unique access code

Email notification to accessed users to view still images taken at reception

PDF view of vendors used in the planning and coordination of the ceremony

Accessibility to (in real-time) update posts on social media websites (Facebook and Twitter) with the automatic #hashtag unique to the wedding couple

Satisfaction of witnessing a loved one’s wedding

Standard Package

Unlimited secure access for users with the couple’s unique access code

Streaming access 30 minutes prior and post ceremony Panoramic view of location with interactive destination guides and vendor information

Secure access to make monetary deposits to the couple’s wedding gift fund

Real-time updates on social media sites with #hashtag unique to the wedding couple

Satisfaction of being a part of a loved one’s destination wedding Premium Package

Viral Marketing Word of mouth