You like to run your own NEWS-CHANNEL?

According to a recent study among CMO’s, 80% will have a content marketing strategy in place by 2013. Biggest challenges: time/bandwidth to create content, producing truly engaging content and enough.

LIQUIDNEWSROOM (LNR)FULL SERVICEWe use proprietory technology to curate news, to target your audience, extend your reach, and to engage your audience in an ongoing

dialogue throughout the year.

Steffen Konrath

Founder | Editor-In-Chief

Future of Journalism

EMAIL steffen.konrath@im-boot.de

BLOG http://www.nextlevelofnews.com

TWITTER https://twitter.com/#!/stkonrath

ADDRESS Franz-Huber-Strasse 33

83088 Kiefersfelden - Germany

With LNR you achieve:

Thought leadership

Brand awareness

More leads

3 STEPS TO SUCCESS

Thought leadership

Brand awareness

More leads

SOCIAL MEDIA STRATEGY

Content to connect on: Twitter, Facebook, Xing or Linkedin.

SPONSORING / ADS

Content along the consumer journey.

NEWS-CHANNEL

Content to raise interestand keep in touch.

CASE 1 NextLevelOfNews.com CASE 2 Lifestyle brand CASE 3 Special Interest Conference

MARKETING GOALS

• Increase brand awareness• Establish thought leadership (media/journalism)• Generate interest and establish a dialogue• Launch interest-based advertising environment

APPROACH

• Identify target group on social media sites• Set up news pipeline: news outlets, social media• Focus on high quality content• Tweets in English to reach a global audience• 30-60 Tweets/day posted during prime time

(Asia, Europe, US)

SUCCESS

• Grew from zero to 89,000 followers within 1.5 years; daily growth: approx. 100 new followers

• Monthly Reach: 3,164,357• Read by journalists from:

WSJ, NYT, BBC, Die Zeit, FT, FAZ, NZZ

MARKETING GOALS

• Increase brand awareness• Establish thought leadership (mobile lifestyle)• Generate interest and establish a dialogue• Create exciting advertising/sponsoring opportunities

APPROACH

• Identifi cation of the target group on Twitter• Selection of the relevant sources

(news outlets, experts on Twitter, ...)• Tweets in English to reach a global audience• 5-10 Tweets/day posted during prime time

(Asia, Europe, US)

SUCCESS

• Doubled follower base within 8 weeks • Followers grew from 1,200 to 3,000:

+1800 new contacts• With our content strategy in place our customer

now generates more than 264K contacts per month

MARKETING GOALS

• Increase brand awareness• Establish thought leadership (predictive analytics)• Generate interest and establish a dialogue• Launch interest-based advertising environment

APPROACH

• Identify target group on social media sites• Focus on high quality content• Tweets in German, news English • Distribution via Twitter, Facebook, XING• Up to 5 Tweets/day,

during business hours Central Europe

SUCCESS

• We grew the follower base from zero to 1,5Kwithin 8 weeks

• The brand already generates more than 121K contacts per month

121.600monthly reach

264.562monthly reach

3.164.357monthly reach

1,5 KFollowers

8weeks

8weeks

1,5years

3 KFollowers

89 KFollowers

MORE INFO http://mlove.nextlevelofnews.comSITE http://mlove.comTWITTER http://twitter.com/mlove

SITE http://www.nextlevelofnews.comTWITTER http://twitter.com/stkonrath

MORE INFO http://predictive.nextlevelofnews.comSITE http://predictiveanalyticsworld.deTWITTER http://twitter.com/predictDE