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On November 19th, 2014 we were joined by 3 local search experts to debate the most important factors that influence local search results. Here’s a preview of some of the issues our experts discussed: - Latest developments in Google’s local algo - Organic signals vs pure-local signals - Citations – balancing Quantity with Quality - What to obsess about and what not! - The rise of ‘Behavioural’ factors & how to influence - and much MUCH more At the start of the presentation, David Mihm presented the following short presentation on the 2014 Local Search Ranking Factors: http://www.slideshare.net/brightlocal/local-ranking-factors-david-mihm-insidelocal-presentation Expert Panelists: David Mihm David is a highly regarded local search expert & Director of Local Search Strategy at Moz.com. Prior to this, David ran getlisted.org. In addition to being a founding member of LocalU, David is also the curator of the widely consulted Local Search Ranking Factors Survey – which has obvious relevance for this webinar! Follow David on Twitter & G+. Andrew Shotland As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. Andrew also joined us on the last webinar, and we’re delighted to have him back as his knowledge of local search can’t be rivalled by many. Follow Andrew on Twitter & G+. Matthew Hunt Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+. About the webinar: Host & Chat Support: Myles Anderson (BrightLocal.com) Linda Buquet (Localsearchforum.com) Colan Nielsen (Imprezziomarketing.com) Date: November 19th, 2014 (60 minute duration) About InsideLocal Webinar Series: BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
Citation preview
Local Ranking Factors Debate
November 19th 2014
Meet The Panelists
Andrew Shotlandlocalseoguide.com
Matthew Huntpoweredbysearch.com
David Mihmmoz.com
An Overview Top Tips Organic vs. Local Links vs. Citations Reviews / Reputation Behavioural Signals Personalization Factors Desktop maps vs. Mobile maps Bing & Yahoo Local
Topics/Questions
Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Some questions will be put to panellists Look out for links & comments in chat box #insidelocal
Q&A & Chat
Webinar RecordingAvailable Friday!!
Brightlocal.com/insidelocal
Localsearchforum.com/insidelocal-webinars
Stay in the Loop
Slidedeck available right now! Slideshare.net/brightlocal
Follow-up email on Friday Link to webinar recording
Link to slide deck
3 polls running during webinar Sample of 1,000 marketers/SEOs/SMBs Understand how YOU see these issues Results shared at the end
Polls Running
Hosts & Help
Myles Andersonbrightlocal.com
Colan Nielsenimprezziomarketing.com
Linda Buquetlocalsearchforum.com
An OverviewOver to David Mihm
Ranking Factors Summary
What are your 3 top tips for local ranking success?
1st Poll
Q. Do you think it’s harder to rank now
than 12 months ago?
VOTE NOW
Organic vs. Local
How is the current balance of power split between Organic vs. Local Signals?
Links & Citations
Which is more powerful/important?
Good to build links with Citations?
Best sources of local links?
Citations - Quantity vs. Quality?
2nd Poll
Q. Do you spend more time working
on link building or managing citations?
VOTE NOW
Reviews / Reputation
Review count, rating & reviewers –which is most important?
Behavioural Signals
What are main Behavioural signals?
Which are the most powerful?
Why does Google use these?
Personalization Factors
Can anything be done to influence personalization factors?
Maps: Desktop vs. Mobile
What are key differences between desktop maps & mobile maps algo?
3rd Poll
Q. Which aspects of Local Search do
you find the trickiest?
VOTE NOW
Bing & Yahoo
How much do Bing & Yahoo’s local algorithms differ from Google?
Q&A Time
Put your questions to the experts!...
Poll Results
Poll Results:Do you think it’s harder to rank now than 12 months ago?
Poll Results:Do you spend more time working on link building or managing citations?
Poll Results:Which aspects of Local Search do you find the trickiest?
Thanks to our Panelists!
Andrew Shotlandlocalseoguide.com
Matthew Huntpoweredbysearch.com
David Mihmmoz.com
Thanks to Linda & Colan!
Colan Nielsenimprezziomarketing.com
Linda Buquetlocalsearchforum.com
Upcoming WebinarsDATE TIME TITLE PANELISTS
Dec 3rd 2pm EST / 11am PST Advanced Optimization Tips for Google+ Local
Phil Rozek,Greg Gifford,Casey Meraz, Susan Hallam
Dec 10th 2pm EST / 11am PST Troubleshooting Local Ranking Issues
Mary Bowling,Gyi Tsakalakis, Dev Basu
Jan 14th 2pm EST / 11am PST State of Local Search in 2015 Mike Blumenthal,Mike Ramsey,Adam Dorfman
See More: Brightlocal.com/insidelocal
Advanced Optimization Tips for Google+ Local
Casey MerazPhil Rozek Greg Gifford
December 3rd 2pm EST / 11am PSTbit.ly/Advancedoptimization
Susan Hallam
Thanks for watching!
