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ISSUE #37
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Meet the Icon D E K AT
#37
l o c a l i n s p i r e d
coldwar
featured brand K O T O N E
It’s a summer chill.
If you’ve seen Begin Again, you’ll know
the strong urge to get most comfy culottes
well. Get ready to experience those feels all
over again with used-to-be-Tangga, (music)
Dekat shoot featuring brown-eyed beauty
Chevrina. Shot by two talented sibling pho-
tographers, the summer cold vibes will get
you. Loose shirts, comfort outers, rolled up
culottes and pale colours paired with the
bold concrete walls are what it’s all about.
It’s officially fasting month, which means a
few things: time to banged clothes, gath-
ered with friends, and welcome the unof-
ficial arrival of summer!
We all need an outfit formula to add to our
summer wardrobe repertoire without seems
too bright, try layer blouses paired with a
miniskirt and flat black sandals. Beat the
heat with comfortable and stylish outfit,
look at the Current Trend pages.
If you need a new outfit combination to add
to your wardrobe roster, consider the street
style look in The Select pages.
To celebrate what seems like the most long-
awaited summer ever, we did a deep dive
Mix & Match into the fashion realm, Putri
& Rama Dauhan, to dig up some outfits
that recall and make us super-excited for
summertime. From beautiful airy dresses to
great blouse-and-sweat combos, these issue
knock summer style out of the park.
Editor in Chief
Dwimayu Budinastiti
E D I T O R ' SL E T T E R
C O N T E N T S
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E d i t o r ’ s L e t t e r
C o n t e n t s
C o v e r S t o r y
M e e t t h e I c o n ~ D E K AT
C u r r e n t T r e n d ~ P I N K P E A C E & B L U E H E A R T
M i x & M a t c h ~ B Y A N A N D I A P U T R I &
R A M A D A U H A N
T h e S e l e c t
F e a t u r e d b r a n d ~ K O T O N E
Te a m FOLLOW US ON
Twitter : @LocalBrandID
Facebook : LocalBrand.co.id
Instagram : LocalBrandID
CONTACT US
SMS/WA +62 858 3015 3333
LINE LocalBrandID
www.localbrand.co.id
Cover Story.
PAGES4
ARTICLECover Story
MAGAZINEApril 2015
IN STYLE
Dekat
PHOTOGRAPHER
Sally Ann & Emily Gunawan
STYLIST
Tatiana Anggita
STYLING ASSISTANT
Tazia Maharani
LOCATION
Pavilion Apartment
Jl. KH Mas Mansyur kav.24
DIRECTOR OF
LOCALBRAND.CO.ID
Dwimayu Budinastiti
ART DIRECTOR
Krishna Pradana
STYLIST
Tatiana Anggita
STYLING ASSISTANT
Tazia Maharani
GRAPHIC DESIGNER
Ridwan Hadinata
Ilyas Rivani
is published by
PT. Local Intech Solution
Conclave Building
Jl. Wijaya 1 No. 5C
12170 - Jakarta Selatan
Phone. (021) 3025 3333
PAGES6
ARTICLEMeet the Icon
MAGAZINEApril 2015
Softknit Tee White Stripe Sleeve Gray Black KOTONE IDR 280,000 / Long Dungarees DUTCHY IDR 450,000 / Long Sweater Maroon KOTONE IDR 300,000
PAGES7
ARTICLEMeet the Icon
MAGAZINEApril 2015
Meet THE icon
In this edition of music interview our team had an opportunity to talk directly with Tata, Kamga, and Chervina
to talk about their biggest comeback as new R&B group called ‘Dekat’. With the release of their first mini album
‘Lahir kembali’ they describe how this new album reflects their true identity.
PHOTOGRAPH BY Sally Ann & Emily Gunawan STYLING BY Tatiana Anggita
STYLING ASSISTANT Tazia Maharani INTERVIEW BY Tatiana Anggita TEXT EDITED BY Ivandra Wafiathaya
D E K AT
Softknit Tee White Stripe Sleeve Gray Black KOTONE IDR 280,000 / Long Dungarees DUTCHY IDR 450,000 /Long Sweater Maroon KOTONE IDR 300,000 / Sweatpants Maroon KOTONE IDR 299,000
“ With ‘Lahir Kembali’, we want to tell our listeners about who we really are
with our own way. “
PAGES9
ARTICLEMeet the Icon
MAGAZINEApril 2015
WHY CHOOSE ‘DEKAT’ AS THE NAME OF THE GROUP? AND WHAT MAKES YOU DECIDE TO FORM THIS GROUP? Our previous group is the time that we started to get known each other. Now, after we reform the new group our relationship is getting more intimate, we also have the same direction in creating the music with our own characteristic. That’s why we decide to choose ‘Dekat’ as the name of our group.
DESCRIBE YOUR MUSIC IN 3 WORDSIndependent, modern, and free.
WHAT IS THE STORY BEHIND YOUR NEW SIN-GLE, ‘LAHIR KEMBALI’?With ‘Lahir Kembali’ we want to tell our listeners about who we really are with our own way. We also want to explain the real meaning of inde-pendent and free like we told before.
IS THERE ANY BIG PLAN FOR THIS YEAR?So far, our plan is just to promote our music and our new album to public.
Cropped Silver Blouse NOSLAB IDR
255,000 / The Found One Skirt VANISHING
AND VOUND IDR 289,000 / Sleeve-
less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING
AND VOUNDLong Sweater Grey KOTONE IDR 300,000
PAGES10
ARTICLEMeet the Icon
MAGAZINEApril 2015
WHAT IS THE MOTIVATION FOR YOU GUYS TO KEEP MAKING MUSIC AND EXIST ON STAGE?Our dream is our biggest motivation. To keep exist on stage, we did everything with happi-ness and we also give everything that we can do to our listeners. Actually, we also satisfied with our group concept and music style.
WHO IS YOUR MUSIC IDOL?Each person is different, to be honest. But three of us love M.I.A!
IF THERE IS THE CHANGE TO COLLABORATE WITH ANY INDONESIAN MUSICIAN, WHO WOULD YOU CHOOSE?Ras Muhammad, because he is the real deal!
NOW TALKING ABOUT FASHION, IS ANY SPE-CIAL OUTFIT FOR EVERY PERFORMANCE?Tata: Casual, oversized and hippieKamga: Street styleChervina: based on mood actually, but my main style is boyish.
LAST QUESTION, TELL US THE REASON WHY WE SHOULD WATCH YOU GUYS LIVE!Why you should watch us live? Because you guys will not only watch us sing but we guaran-teed you a great live experience! We will give you big music refreshment!
Stretch Mini Skirt Electric Blue SIN IDR 113,400Sinatra Blazer V BY SILVY IDR 599,000Lego Dress ASK IDR 485,000
“Our dream is our biggestmotivation.”
Crop Knit DAY AND NIGHT IDR 379,000 Loose Cardigan with Hoodie Dusty Pink KOTONE IDR 315,000
“Our dream is our biggestmotivation.”
PAGES11
ARTICLEMeet the Icon
MAGAZINEApril 2015
Long Sweater Maroon KOTONE IDR 300,000
Trend
STYLIST Tatiana Anggita
STYLING ASSISTANT Tazia Maharani
PHOTOGRAPHER Chaka Ramadhan
90
’s
60
’s
80’s
40’s
50’s
20
00
’s
70
’s
Although the weather outside is unstable it is not a big problem for you to have a cool
style. With the perfect combination of soft and simple color like pink, maroon, grey,
navy, white and black it will help you to give the impression of coziness and also stylish.
Current
All Wardrobes by LocalBrand.co.id
60’s
PAGES13
ARTICLECurrent Trend
MAGAZINEApril 2015
Pink Peace
Vintage Citreon Sweater 02KEVASCOIDR 165,000
Loose Cardigan Pink KOTONEIDR 300,000
Cream Pink Skeleton Mesh DressPINXIDR 250,000
PlaidBoyfriend Pants BLAIZEIDR 278,000
Dark Chocolate Ice CreamMANNEQUIN PLASTICIDR 278,000
Leopard Hat KURUIDR 75,000
Amity Chucky ShoesSELITTOESIDR 390,000
Done It All BlackHOUSE OFJEALOUXYIDR 280,000
Black Dog SweaterVECHENIDR 220,000
Dream of BraceletHOUSE OFJEALOUXYIDR 300,000
Joint Collar 4GREY AREAIDR 75,000
PAGES13
ARTICLECurrent Trend
MAGAZINEApril 2015
Blue Hear t
Ziga Air EditionKANAVAIAIDR 450,000
Long Sweatshirt MaroonKOTONEIDR 300,000
DavourMELLONIDR 235,000
Fitted Jogger Pants Grey KOTONEIDR 300,000
Denim Hip BagPINE GOODSIDR 225,000
Carter Dark BrownLB X AMBLEIDR 419,300
Jasper Bifold Wallet Tan RUBIROSAIDR 300,000
Spencer Solid Brown FONBELTIDR 139,000
MidnightKALEDRAIDR 169,000
With their finest artwork at young age, Rama Dauhan and Anindia Putri have become listed as the future
Indonesia’s top designer list. Their urban and modern fashion style is the reason that our team picks them
as our guest for this edition of ‘Mix and Match’.
Mix & Match
STYLIST Tatiana Anggita
STYLING ASSISTANT Tazia Maharani
PHOTOGRAPHER Chaka Ramadhan
All Wardrobes by LocalBrand.co.id
Black MidiACLAIDR 329,000
Brocade BlueMARC AND STUARTIDR 236,000
PAGES16
ARTICLEMix & Match
MAGAZINEApril 2015
Anindia Putri
HOW WOULD YOU DESCRIBE YOUR DESIGN AESTHETIC IN THREE WORDS?Smart, functional, and urban wear.
WHERE DO YOU GO FOR YOUR INSPIRATION?Anywhere….
HOW MUCH DOES TRAVELING BECOME THE INFLUENCE FOR YOUR DESIGN?Lots
EASY WAY OR HARD WAYHard way
WHAT DO YOU THINK ABOUT FASHION NOW DAYS?Its all about art and money
WHAT KEEPS YOU SANE?Pray?
INSTAGRAM : @ANANDIAPUTRI
Summer Blazer PeachPATROON GOODSIDR 299,000
White BlouseACLAIDR 280,000
1.
2.
3.
4.
1
Mix & Match
2
3
4
Fitted Jogger GreyKOTONEIDR 300,000
Sandal 2 Straps GoldenTXTUREIDR 250,000
PAGES17
ARTICLEMix & Match
MAGAZINEApril 2015
Rama Dauhan
Jacket Blue and WhiteTRIPLE ZEROIDR 309,000
Oxford Short Salmon KOTONEIDR 114,500
1.
2.
3.
4.
2
1
4
Mix & Match
HOW WOULD YOU DESCRIBE YOUR DESIGN AESTHETIC IN THREE WORDS?Quirky, modern and unconventional.
WHERE DO YOU GO FOR YOUR INSPIRATION?Book store, flea market, zoo, exotic places, beach, mountain and even night club, because I believed that inspiration comes from anywhere.
HOW MUCH DOES TRAVELING BECOME THE INFLUENCE FOR YOUR DESIGN?Actually, its not directly became a big influence for my design aesthetic, but the positive energy after the holi-day it self that help me for brainstorming, for me that’s the most important thing.
EASY WAY OR HARD WAY?Hard way on the easy way.
ARE YOU A BOSS OR A LEADER?Leader
WHAT DO YOU THINK ABOUT FASHION NOW DAYS?Aggressive.
WHAT KEEPS YOU SANE?Cooking and reading books.
INSTAGRAM : @RAMADAUHAN
3
PHOTOGRAPH BY Chaka Ramadhan
STYLING BY Tatiana Anggita
STYLING ASSISTANT Tazia Maharani
MODEL Tamara Anggara & Novita Angle
T H E S E L E C T
Long Sweatshirt Maroon KOTONE IDR 300,000 / Long Ciat Black LB X PEVITA PEARCE IDR 399,000 /Monki Wide Leg Trouser Navy Blur KELANA IDR 250,000
Dream of Bracelet HOUSE OF JEALOUXY IDR 300,000 / Faith Bracelet HOUSE OF JEALOUXY IDR 300,000 / Done it All Black HOUSE OF JEALOUXY IDR 280,000 /
Lagoon Pouch Blue BLACK FRIDAY IDR 119,000
Fitted Jogger Grey KOTONE IDR 300,000Carter Blue LB X AMBLE IDR 384,300
Small Pattern Brown Shirt BROWNBUTTON IDR 300,000 / Loose Cardigan with Hoodie Maroon KOTONE IDR 300,000 / Fitted Jogger Black KOTONE IDR 300,000
Irani Top GRACE AT MERCY IDR 169,000 / Scottish Plaid Skirt BLAIZE IDR 225,000
Brown Poler Five Panel Cap GRAVEL IDR 135,000 / Softknit Tee White Stripe Sleeve Black & White KOTONEIDR 280,000 / Fitted Jogger Black KOTONE IDR 280,000
Softknit Tee White Stripe Sleeve NW KOTONE IDR 280,000
Black Bronx Long Sleeve Flannel GRAVEL IDR 250,000 / Loose Cardigan Grey & White KOTONE IDR 300,000
Yumi Top KOMMA IDR 199,000 / Cream Sargon Volume Outer PINX IDR 290,000 / Plaid Boyfriend Pants BLAIZE IDR 250,000
Sure , because fashion trends keep changing, it is important to stick with the classic if it needed. pay
attention and look closer into details! maybe there is a colour that will stand you out over and over.
choose the right one for you, whatever the case we’ve come up with these way to stand you out on the
eternal trends.
Kotone 3rd collection is about everyday street wear. As we know, in presents people like something sim-
ple, comfort, easy to mix and match but keep stylish. we give you selection of oversized top and outwear
like cardigans, sweater, hoodie. we also have various kind of pants like jogger pants, sweet pants, and
cullot pants, those will be perfect for your traveling outfit. For your more relaxed time, like hang out with
your friends, choose the warmer colour like maroon, pink, black, navy, grey, and white. We pay atten-
tion on the fabric, even though it will make your body warm but it still comfortable to wear because we
use the cotton fabric. the price is affordable between Rp 270.000 - Rp 300.000, go check our website
and stay awesome with with Kotone.
PHOTOGRAPH BY Jusuf Fathony
STYLING BY Tatiana Anggita
STYLING ASSISTANT Tazia Maharani
K O T O N E
Long Sweatshirt Maroon 02 KOTONE IDR 300,000 / Loose Cardigan with Hoodie White 01 KOTONE IDR 300,000
Sweatpants with Stripe BW KOTONE IDR 350,000 / Long Sweatshirt Black 01 KOTONE IDR 300,000
l o c a l i n s p i r e d
