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7/29/2019 Logo 2 logo analysis of the brand pepsi
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Brad's Drink18931898
Pepsi was launched as Brad's Drink in 1893 by Caleb Bradham.
Pepsi-Cola18981905
In 1898 it was decided to rename Brad's Drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be
used.
19051906
19061940
19401961
This is the last version of the classic Pepsi-Cola script.
19501961
http://images3.wikia.nocookie.net/__cb20100803210657/logopedia/images/e/e7/Picture-111.pnghttp://images2.wikia.nocookie.net/__cb20100914190426/logopedia/images/d/dd/Pepsi-Cola_1940s.pnghttp://images4.wikia.nocookie.net/__cb20120819163003/logopedia/images/0/0e/Pepsi_oldd.pnghttp://images3.wikia.nocookie.net/__cb20120819163707/logopedia/images/0/06/Pepsifirst.pnghttp://images3.wikia.nocookie.net/__cb20110924205502/logopedia/images/1/1d/Brad's_Drink_Logo.jpghttp://images3.wikia.nocookie.net/__cb20100803210657/logopedia/images/e/e7/Picture-111.pnghttp://images2.wikia.nocookie.net/__cb20100914190426/logopedia/images/d/dd/Pepsi-Cola_1940s.pnghttp://images4.wikia.nocookie.net/__cb20120819163003/logopedia/images/0/0e/Pepsi_oldd.pnghttp://images3.wikia.nocookie.net/__cb20120819163707/logopedia/images/0/06/Pepsifirst.pnghttp://images3.wikia.nocookie.net/__cb20110924205502/logopedia/images/1/1d/Brad's_Drink_Logo.jpghttp://images3.wikia.nocookie.net/__cb20100803210657/logopedia/images/e/e7/Picture-111.pnghttp://images2.wikia.nocookie.net/__cb20100914190426/logopedia/images/d/dd/Pepsi-Cola_1940s.pnghttp://images4.wikia.nocookie.net/__cb20120819163003/logopedia/images/0/0e/Pepsi_oldd.pnghttp://images3.wikia.nocookie.net/__cb20120819163707/logopedia/images/0/06/Pepsifirst.pnghttp://images3.wikia.nocookie.net/__cb20110924205502/logopedia/images/1/1d/Brad's_Drink_Logo.jpghttp://images3.wikia.nocookie.net/__cb20100803210657/logopedia/images/e/e7/Picture-111.pnghttp://images2.wikia.nocookie.net/__cb20100914190426/logopedia/images/d/dd/Pepsi-Cola_1940s.pnghttp://images4.wikia.nocookie.net/__cb20120819163003/logopedia/images/0/0e/Pepsi_oldd.pnghttp://images3.wikia.nocookie.net/__cb20120819163707/logopedia/images/0/06/Pepsifirst.pnghttp://images3.wikia.nocookie.net/__cb20110924205502/logopedia/images/1/1d/Brad's_Drink_Logo.jpghttp://images3.wikia.nocookie.net/__cb20100803210657/logopedia/images/e/e7/Picture-111.pnghttp://images2.wikia.nocookie.net/__cb20100914190426/logopedia/images/d/dd/Pepsi-Cola_1940s.pnghttp://images4.wikia.nocookie.net/__cb20120819163003/logopedia/images/0/0e/Pepsi_oldd.pnghttp://images3.wikia.nocookie.net/__cb20120819163707/logopedia/images/0/06/Pepsifirst.pnghttp://images3.wikia.nocookie.net/__cb20110924205502/logopedia/images/1/1d/Brad's_Drink_Logo.jpg7/29/2019 Logo 2 logo analysis of the brand pepsi
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In 1950, the script was placed inside the red, white, and blue swirls which featured on the bottle cap
since the 1940s. The bottle cap became part of the logo but the design of this varies considerably,
this example was the most common variation.
Pepsi19611973
The swirls are now seen to be more iconic than the script, thus it was decided to remove the script in
favour of a simpler sans serif font. It was at this point Pepsi-Cola was shortened to Pepsi.
19701987, 2010present
A new logo was introduced in 1970 based on the Bottle Cap swirls. A feature of this logo is the red
and light blue stripes. This logo is used on Pepsi Throwback.
Add a photo to this gallery
19871991
http://logos.wikia.com/wiki/File:Pepsi_Logo.svghttp://images3.wikia.nocookie.net/__cb20111026160325/logopedia/images/0/05/Pepsi_Logo_1970s.pnghttp://images1.wikia.nocookie.net/__cb20100803211612/logopedia/images/0/0c/1962.gifhttp://images1.wikia.nocookie.net/__cb20110821081520/logopedia/images/b/bc/Pepsi-Cola_Cap_Logo.pnghttp://logos.wikia.com/wiki/File:Pepsi_Logo.svghttp://images3.wikia.nocookie.net/__cb20111026160325/logopedia/images/0/05/Pepsi_Logo_1970s.pnghttp://images1.wikia.nocookie.net/__cb20100803211612/logopedia/images/0/0c/1962.gifhttp://images1.wikia.nocookie.net/__cb20110821081520/logopedia/images/b/bc/Pepsi-Cola_Cap_Logo.pnghttp://logos.wikia.com/wiki/File:Pepsi_Logo.svghttp://images3.wikia.nocookie.net/__cb20111026160325/logopedia/images/0/05/Pepsi_Logo_1970s.pnghttp://images1.wikia.nocookie.net/__cb20100803211612/logopedia/images/0/0c/1962.gifhttp://images1.wikia.nocookie.net/__cb20110821081520/logopedia/images/b/bc/Pepsi-Cola_Cap_Logo.pnghttp://logos.wikia.com/wiki/File:Pepsi_Logo.svghttp://images3.wikia.nocookie.net/__cb20111026160325/logopedia/images/0/05/Pepsi_Logo_1970s.pnghttp://images1.wikia.nocookie.net/__cb20100803211612/logopedia/images/0/0c/1962.gifhttp://images1.wikia.nocookie.net/__cb20110821081520/logopedia/images/b/bc/Pepsi-Cola_Cap_Logo.pnghttp://logos.wikia.com/wiki/File:Pepsi_Logo.svghttp://images3.wikia.nocookie.net/__cb20111026160325/logopedia/images/0/05/Pepsi_Logo_1970s.pnghttp://images1.wikia.nocookie.net/__cb20100803211612/logopedia/images/0/0c/1962.gifhttp://images1.wikia.nocookie.net/__cb20110821081520/logopedia/images/b/bc/Pepsi-Cola_Cap_Logo.png7/29/2019 Logo 2 logo analysis of the brand pepsi
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In 1987 the logo was modernised, the proportions of the swirls have changed and the typeface has
changed to a font similar to what would be used for the next sixteen years.
19911997
A redesigned and streamlined logo was revealed in September 1991. For the first time the Pepsi text
is outside of the swirls.
New York Times19972003
In June 1997, Pepsi launched "Project Blue" where the background colour on the label was changed
to blue in several International markets outside the United States. The new look was developed
withLandor Associatesin San Francisco. The launch includes extravagant publicity stunts, such as a
Concorde aeroplane painted in the new blue colours (which was owned byAir France), and a banner
on the Mir space station.
New York Times: Pepsi Introduces a New Look For Its International MarketsThe blue design arrived to the United States in late-1997/early-1998. The Pepsi symbol was given
depth thorugh the addition of shades, and the lettering got white color and the background became
blue.
New York TimesAt this point the swirls became known as the Pepsi Globe due to the subtle three dimensional effect.
20032008
http://www.nytimes.com/1991/09/24/business/company-news-on-a-roll-pepsi-changes-its-face.htmlhttp://www.nytimes.com/1991/09/24/business/company-news-on-a-roll-pepsi-changes-its-face.htmlhttp://logos.wikia.com/wiki/Landor_Associateshttp://logos.wikia.com/wiki/Landor_Associateshttp://logos.wikia.com/wiki/Landor_Associateshttp://logos.wikia.com/wiki/Air_Francehttp://logos.wikia.com/wiki/Air_Francehttp://logos.wikia.com/wiki/Air_Francehttp://select.nytimes.com/gst/abstract.html?res=FA0716F6395D0C708CDDAD0894DE494D81http://select.nytimes.com/gst/abstract.html?res=FA0716F6395D0C708CDDAD0894DE494D81http://www.nytimes.com/1999/09/29/business/media-business-advertising-it-moves-toward-its-centennial-year-pepsi-gets-blues.htmlhttp://www.nytimes.com/1999/09/29/business/media-business-advertising-it-moves-toward-its-centennial-year-pepsi-gets-blues.htmlhttp://images1.wikia.nocookie.net/__cb20110821150133/logopedia/images/7/7c/Pepsi_Logo_1998_Plain.pnghttp://images3.wikia.nocookie.net/__cb20100726081850/logopedia/images/4/4f/Pepsi_logo_1991.svghttp://images3.wikia.nocookie.net/__cb20110821150323/logopedia/images/d/df/Pepsi_Logo_1980s.pnghttp://images1.wikia.nocookie.net/__cb20110821150133/logopedia/images/7/7c/Pepsi_Logo_1998_Plain.pnghttp://images3.wikia.nocookie.net/__cb20100726081850/logopedia/images/4/4f/Pepsi_logo_1991.svghttp://images3.wikia.nocookie.net/__cb20110821150323/logopedia/images/d/df/Pepsi_Logo_1980s.pnghttp://images1.wikia.nocookie.net/__cb20110821150133/logopedia/images/7/7c/Pepsi_Logo_1998_Plain.pnghttp://images3.wikia.nocookie.net/__cb20100726081850/logopedia/images/4/4f/Pepsi_logo_1991.svghttp://images3.wikia.nocookie.net/__cb20110821150323/logopedia/images/d/df/Pepsi_Logo_1980s.pnghttp://www.nytimes.com/1999/09/29/business/media-business-advertising-it-moves-toward-its-centennial-year-pepsi-gets-blues.htmlhttp://select.nytimes.com/gst/abstract.html?res=FA0716F6395D0C708CDDAD0894DE494D81http://logos.wikia.com/wiki/Air_Francehttp://logos.wikia.com/wiki/Landor_Associateshttp://www.nytimes.com/1991/09/24/business/company-news-on-a-roll-pepsi-changes-its-face.html7/29/2019 Logo 2 logo analysis of the brand pepsi
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In 2003, the logo was revamped with a more modern slightly serif font and the Pepsi Globe became
more three dimensional (A version of the Pepsi globe imported from the 2002-2003 Diet Pepsi logo).
It also had the additional of 'water droplets'.
Pepsi Wild Cherry used this design until 2010, as did many countries outside the US. Pepsi ONE was
the last variant to use this design after the current logo was unveiled; it finally switched to the current
logo around late 2012.
This logo can still be found on some billboards and delivery trucks.
2008present
In early October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early
2009. The Pepsi Globe is now two dimensional again and the swirl design has been changed to look
like a smile, of which changes size according to the type of Pepsi. It also added white outlines. In mid-
2010, all Pepsi types began using the same size smile as regular Pepsi.
Pepsi Wild Cherry andPepsi Onedidn't get the redesign until 2010 and 2012 respectively.
Cans
http://logos.wikia.com/wiki/Pepsi_Onehttp://logos.wikia.com/wiki/Pepsi_Onehttp://logos.wikia.com/wiki/Pepsi_Onehttp://logos.wikia.com/wiki/File:Pepsi1.JPGhttp://images2.wikia.nocookie.net/__cb20130326022829/logopedia/images/e/e9/Pepsi_logo_2008.svghttp://images2.wikia.nocookie.net/__cb20100125152719/logopedia/images/b/b8/Pepsi_logo_2005.pnghttp://logos.wikia.com/wiki/File:Pepsi1.JPGhttp://images2.wikia.nocookie.net/__cb20130326022829/logopedia/images/e/e9/Pepsi_logo_2008.svghttp://images2.wikia.nocookie.net/__cb20100125152719/logopedia/images/b/b8/Pepsi_logo_2005.pnghttp://logos.wikia.com/wiki/File:Pepsi1.JPGhttp://images2.wikia.nocookie.net/__cb20130326022829/logopedia/images/e/e9/Pepsi_logo_2008.svghttp://images2.wikia.nocookie.net/__cb20100125152719/logopedia/images/b/b8/Pepsi_logo_2005.pnghttp://logos.wikia.com/wiki/Pepsi_One7/29/2019 Logo 2 logo analysis of the brand pepsi
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