Logo Ideas

’16 and Pregnant’ logo, MTV show, taken from http://www.mtv.com/shows/16_and_pregnant/season_1/series.jhtml

Written in notebook, associated with education

Font looks handwritten

16 and Pregnant documentary poster, season two. MTV.

Similar to Season One ad, written on paper which is associated with education/teens

Same font as previous series, recognisable to audience

More images represented with children (stork, bottle, pram)

Font is in colour unlike series one – shows it has moved on, progression of time. Growing up? HOWEVER, colouring is uneven, doesn’t stick to lines so still childish

Kizzy: Mum at 14 minisode. BBC Three documentary logo.

BBC Three logo in top corner, gets little attention but reminds us of network

Font very plain, colours bland and negative(?)

“14” in white – represents innocence, purity? Youth?

‘Teen Mom’ MTV show poster, taken from http://www.imdb.com/media/rm1042910720/tt1566154

Images used associated with babies and teenagers (i.e. pom-pom to represent cheerleaders)

Title written on scrapbook, font looks almost hand-written and childish

“MTV” written in bottom corner, gets little attention + blends in with colour of background.

You don’t know if you’re going to be a good mum until you are a mum.

Tree used for the letter ‘y’, makes title more attractive/memorable.

Flower used as full stop, continues “nature” theme

Nature used in title, representative of new life, birth?

BBC logo small, takes up little space but still there.

Prams, (Denne Shuffle)

Exams (Dusseldorf)

Full-time mams (typo garden)

And (Gabriel serif font)

This was my first idea for my logo/brand image

I liked the idea of having different fonts for different words, in order to connote childhood (with the childish fonts) AND education (with the more plain font)

ColoursI tried playing around with different colours for the font.

Colours

Colours

Colours

Colours

Colours

I tried different positioning of the words and different uses of colour

The font I had used previously was too inconsistent, however, and Denne Shuffle became my font of choice as people found it interesting

Some of my target audience preferred this idea

As with previous ideas, I tried and tested different colours

I tried using different colours to fill the letters

I wanted to use blue to represent boys and pink to represent girls

Respondents liked this shade of pink best, as it represented women

As I found colour difficult, I asked a few people which they preferred and this was the most popular choice.

The font, however, looked very faint so I decided to make it bolder by duplicating layers and stacking them on top of each other

This was the end result and people felt that it made the words stand out more prominently

I tried using a similar idea to the “16 and Pregnant, Series Two” logo

However, I found the process difficult and did not like the effect

BUT: some respondents found this to be boring as it resembled 16 and Pregnant

It was suggested that I used colour for the lettering rather than the inside of the font

More people from my target audience preferred this minor alteration

This is my finished logo.