Logo Licensing: How to protect your brand while generating revenue Presented by LRG Prep

Embed Size (px)

Text of Logo Licensing: How to protect your brand while generating revenue Presented by LRG Prep

UNIVERSITY OF MARY

Logo Licensing: How to protect your brand while generating revenue

Presented by LRG PrepHistory of Collegiate LicensingLRG Founded in 1991; 194 collegiate clients today;Royalty accounting & collection, trademark enforcement, merchandising & brand development;

Emergence of High Schools at Retail

High School Licensing

7.5 Million high school athletes per year; More than 500 Million fans in attendance annually; According to USA Today Sports each high school athlete is supported by at least 8 relatives/friends;

High School Licensing

3,491 participating high schools nationwide;More than $3 Million in royalty revenues have been generated since the inception of the NFHS Licensing Program in 2010; 28 licensees including Nike, Under Armour, & Russell;

High School Licensing

Why License Your Logos?

Control the use of your school name, mascot, & logo; Generate royalty revenue from the sale of licensed merchandise; Promote your brand and use unique logos to avoid trademark infringement;

High School Licensing

Q&A

Dick WelshLRG Prepdwelsh@lrgusa.comwww.lrgprep.com