Logo Licensing: How to protect your brand while

generating revenue

Presented by LRG Prep

History of Collegiate Licensing

LRG Founded in 1991; 194 collegiate clients today; Royalty accounting & collection, trademark

enforcement, merchandising & brand development;

Emergence of High Schools at Retail

High School Licensing

7.5 Million high school athletes per year; More than 500 Million fans in attendance annually; According to USA Today Sports each high school

athlete is supported by at least 8 relatives/friends;

High School Licensing

3,491 participating high schools nationwide; More than $3 Million in royalty revenues have been

generated since the inception of the NFHS Licensing Program in 2010;

28 licensees including Nike, Under Armour, & Russell;

High School Licensing

Why License Your Logos?

• Control the use of your school name, mascot, &

logo;

• Generate royalty revenue from the sale of licensed

merchandise;

• Promote your brand and use unique logos to avoid

trademark infringement;

High School Licensing

Q&A

Dick WelshLRG Prep

dwelsh@lrgusa.comwww.lrgprep.com