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Samples created by Lori Cutter
T-shirt design by Lori
Design, Marketing, PR
& Event Planning/Promotions
Created Business Development Funds (BDF) online web based tool for Intel’s resellers to request marketing funds to offset their advertising, events and promotions and created training tool.
Responsible for creation of web tool from conception to launch and all upgrades. Worked with IT, marketing, field sales team, resellers, finance, accounts payable, compliance and legal to build a tool that would allow advertising $$’s to be requested by reseller, approved by sales and claims paid by marketing.
Intel Corporation - Channel Marketing
Intel Corporation - Payables Challenge
Created fun way to encourage 37 Intel purchasing
organizations in North America to reduce and collect
$18M of aged invoices. Sample of graphics used for
marketing project which we placed on T-shirts,
websites and internal communication. Tracked all
financial indicators in goal post. Awarded winning
purchasing team with a tail-gate party!
Open Wheel Magazine & Press Credentials Member of motor racing media for over 20 years with accreditation by NASCAR’s
National Motorsports Press Association. Over 500 nationally published stories.
2009-2010 Sprint Car Driver Sponsorships to Market Winning With Wellness &
Mannatech Sports and Wellness Products
Brandon Wimmer & Team #7TW – Allstar Rookie; Indiana - Pennsylvania
Calvin Landis #70– Knoxville, IA Raceway
August 14, 2009 – Knoxville Nationals Autograph Session
Organized autograph session at National televised race and created all marketing materials and press releases in National newsprint to announce event.
Sponsorship Strategy & Athlete Promotions
Leveraged 200+ professional global athletes on Team Mannatech for product promotion & event marketing.
Certified ISKA (International Sports Karate Assoc.) nutrition coach.
Worked with my race driver Brandon Wimmer, Team Mannatech athlete, to educate fans on proper nutrition and exercise.
Created graphics and layout of marketing flyer and product info card handed out to race fans at race events.
World of Wheels Xcel Energy Center – St. Paul, MN May 2010
Knoxville Nationals Trade Show – Knoxville, IA August 2010
Volunteer – Event Services National Sprint Car Hall of Fame
& Museum – Knoxville, IA
“Promoting the future of sprint car racing by preserving the past.” Each year car builders and
engineers in sprint car racing donate parts to put together a top competing car to raise money
for the museum by selling raffle tickets.
Work with marketing and event staff at various nationwide events to sell
raffle tickets and promote fund raising activities by sharing with fans the
facts about the race car and sprint car racing. Market private label
apparel line in gift shop.
T-shirt design by Lori T-shirt design by Lori
Cedar Valley Church - Event Planning
Samples of flyers created to market new ministry I am leading. Artwork appears in church bulletin, PowerPoint
announcements, website and email blasts.
Cedar Valley Church - Event Planning
Ladies Tea Event 10/2010
“The Table”
Designed table layout, floral centerpiece and customized gifts
for each lady in attendance.
Portland Christian Center Event Planning
Examples of flyers and posters created
Parade Lap Apparel tradeshow event – Knoxville, Iowa 2004
Designer of Private Label Racing Apparel Company
Store front window display of my apparel on sale in Pella, Iowa
Catalog cover of private label ladies racing apparel line. Designed logo & catalog layout.
Parade LapT M
Ladies Racing Apparel & Accessories
Machine Wash - Delicate Hand Wash to preserve garment
Designed by: Lori Manes-Blackburn,
Owner
Copyright & Trademark Protected
Email: [email protected]
Sample of clothing tag and print advertising created to market private label clothing line.
Created personalized work table for security staff who sit in
the service level and manage visiting team clubhouse.
Created spreadsheet analysis of Seattle Mariner’s Diamond
Club in comparison to Champions Club and made process
improvement recommendations.
Implemented several work-flow improvements and shared
value add for our guests to other co-workers.
Prepared position responsibility document highlighting the
key tasks for all 12 staffing positions in Champions Club.
Suspected guest was very ill during opening game and got
first aid. Ambulance called and was told later I saved her
life!
Came to rescue of guest being hit by ball, provided ice pack
and then later presented her with game ball from team.
Premium Customer Service Minnesota Twins – 2010 Season
Provide Superior Service to Champions Club Guests
Received (4) High Five Awards
for providing co-workers &
guests with Magic Moments.
The previous pages are samples of creative design, branding, packaging,
marketing, public relations and event planning projects which I have created
over the years in positions of hire and volunteerism.
I can take an ordinary project and add my creative perspective
and turn it into something unique and extraordinary.
My passion is to deliver a finished project
that surpasses all expectations and WOW’s my client!
- Lori Cutter