LPHC Brand Style Guide 2015

LPHC Brand Style Guide | May 2015

For

Jaden Felix

and

all of LPHC.

Enjoy!


Table of ContentsThe Background & Briefing 01

Brand Marks 03

Colored Variations 04

Acceptable Logo Usages 05

Unacceptable Logo Usages 06

Color Standards 07

Brand Typefaces 09

Iconography 11

Patterns 13

Stationary System 14

Examples of Brand in Use 15

Social Media Examples 17

Questions? 21

01 LPHC Brand Style Guide | May 2015

The backgroundThe Latino Pan-Hellenic Council is an assembly of eight Latino/a

fraternal organizations that formed at the University of Texas at

Austin in the spring of 2000. They aim to promote unity and positive

collaboration within the Latino Sorority and Fraternity community,

and with other Greek communities.

The briefing “The Latino Pan-Hellenic Council needs a new look in order to gain

recognition and energize membership. The branding should reflect

LPHC’s values of unity, passion and heritage in a fresh way.”

Previous logo

LPHC isPassionate

Cooperative

Fresh & Energetic

Spirited

LPHC isn’tTraditional

Homogenous

Drab, gloomy

Boring


The new LPHC logo comes in four approved versions. The preferred

logo – the Primary Union – should be used without alteration to help

brand the organization. The alternative logos may be used when

appropriate (see Acceptable Logo Usage).

brand marks

Primary Union

Sunburst

Wordmark

Vertical Union

04LPHC Brand Style Guide | May 2015

For professional documents, keep it simple with black and white.

For a little variety, add some color.

Colored variations

B&W Brand Marks

Colored Brand Marks


Acceptable logo Usages

PrintUse the Primary Union for any print

collateral, including advertising,

packaging, posters or flyers. For

vertical format items – collateral in

which dimensions are much taller

than wider – use the Vertical Union.

Minimum Clear SpaceTo maintain the integrity of LPHC, never place any images or typographic elements

closer to the brand marks than the minimum clear space, as indicated below.

X = The “LC” width length of the Sunburst

OnlineUse the Sunburst for any profile pic-

tures on social media platforms, in-

cluding, but not limited to Facebook,

Twitter or Instagram. For cover photos,

use a pattern (see Patterns) or the

current LPHC group photo.

x

x

x

x

x

x

x

x

02

03


Color StandardsThese are the colors of LPHC. They reflect the organization’s passion,

while maintaining a sense of unity and professionalism. Aim to use

these colors consistently on any LPHC-branded materials. Over time,

these palettes will help build visual recognition for the organization.

Secondary PaletteFor typography (see Brand Typefaces).

Gold 01CMYK 7/24/74/0RGB 224/190/101HEX #E0BE65

BlackCMYK 0/0/0/100RGB 38/36/37HEX #262425

Gold 02CMYK 12/34/86/0RGB 209/168/76HEX #D1A84C

RedCMYK 13/87/77/2RGB 180/72/68HEX #B44844

Gray 01CMYK 0/0/0/90RGB 66/66/67HEX #424243

Gray 02CMYK 0/0/0/40RGB 166/167/170HEX #A6A7AA

Primary PaletteFor the logos (see Brand Marks).


Tertiary PaletteOnly for the chapters that make up LPHC (see Iconography).

Do not use this palette on any LPHC brand marks or typography.

LTP BrownCMYK 51/76/78/76RGB 49/29/21HEX #311D15

SLB PurpleCMYK 67/94/0/0RGB 102/57/144HEX #663990

PIA GoldCMYK 24/45/100/4RGB 177/138/55HEX #B18A37

KLC MaroonCMYK 41/91/82/64RGB 67/24/25HEX #431819

SLG PinkCMYK 0/94/6/0RGB 204/47/134HEX #CC2F86

SDL GreenCMYK 63/7/100/0RGB 132/176/77HEX #84B04D

LTA RoseCMYK 31/100/60/24RGB 123/30/67HEX #7B1E43

ODP RedCMYK 8/99/100/1RGB 187/39/42HEX #BB272A


Brand Typefaces

Primary Body CopyThe primary font for LPHC is Benton Sans (BS). While this font

comes in over 20 styles, use BS Regular for body copy on any print

collateral. Use BS Bold or Italic for emphasis, but do so sparingly.

Body copy should always be Black. For captions, use Gray 02. Due

to poor legibility, never use Gold 01 or 02 for any kind of body copy.

Benton Sans Regular

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 (!@#$%&.,?:;)

Benton Sans Bold



0123456789 (!@#$%&.,?:;)

Benton Sans Regular Italic



0123456789 (!@#$%&.,?:;)

AaAaAa


Primary Headlines For headlines, including on flyers, posters or PowerPoints, use Nexa

Rust Sans Black. Also use either of the grunge versions (Black 01, 02)

for added emphasis or variety. Headlines should always be Black

unless used on special print items (see Stationary System).

Ab


IconographyIn addition to the Sunburst, use the icons below for smaller LPHC

branding. Never use two or more different icons for the same item,

whether print or online. Make sure to follow the LPHC color palettes

(see Color Standards).

White

Gold

Red

B&W

Original Chevron Wordmark Flare


Organization colorsDue to LPHC’s small size, each Sorority & Fraternity part of it will

receive a personal brand mark with their organization’s main color

and the new Sunburst in white. Use these marks to promote LPHC in

addition to a fraternal group.

Lambda Theta Phi

Kappa Lambda Chi

Lambda Theta Alpha Omega Delta Phi

Sigma Lambda Gamma Sigma Lambda Beta

Phi Iota Alpha Sigma Delta Lambda

The eight Sororities/Fraternities that make up LPHC


dylanschnurman.com

[email protected]

214.791.7589

Dylan SchnurmanADVERTISING + DESIGN

Questions? Comments? Concerns?If ever unsure about how to use the LPHC branding in any way,

please contact the current Sorority & Fraternity Life Advisor to LPHC

or the designer of this style guide. His contact information is below.


Documents

LPHC Brand Style Guide 2015