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Working in The Information Future:FrankenLibraries or Librarytopia
Stephen Abram, MLSLibrarians Without BordersDalhousie University, Halifax, Feb. 7, 2013
It’s simple really
• Users will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many years to come: digital and
print text• Content will (is already) be dominated by non-text (gamification, 3D,
visual, audio, etc.)• Search will explode with options and one-step is for dummies• The single purpose device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation• Librarians will need to focus primarily on service and strategic
alignment (reduced roles in organizing knowledge and step&fetchit)• E-Learning, collections and metadata will go to the cloud massively
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Market Share versus Winner Thinking
5
Deer in headlamps slide here.
Library Megatrends
•Digitization’s real impact – non-fiction•Format• Print, ePUB, PDF, Kindle, etc. etc.• CD, DVD, USB, etc. etc.• Streaming• Licenses, Open Access, Creative Commons, etc.•eBooks, eJournals, eContent•Games, Learning Objects, Guides, …•Copyright Issues (NatGeo, Tasini, TPP, SOPA, etc. etc.)•Author Lawsuits, WikiLeaks•Citation fragmentation
Content Fragmentation
•Text•Graphics & Charts•Formulae•Pictures, Maps•Video & Audio•3D objects•Gamification•Deep Data Mining•Assessments•Community collaboration, cohorts, & social sharing •etc. etc. etc.
Beyond Text
•ILS•CMS•Cloud(s)•Device dependencies•Formats (e.g. Kindle)•Discovery versus consumer search versus native search•4 horseman to watch:•Amazon, Apple, Google, Facebook (not Microsoft)
Walled Gardens or Infinite Access
•Textbooks•eLearning (white label, proprietary, custom,…) •Learning Management Systems•Cohort Learning Environments•Presentation Systems•Virtual Conference Environment•Personal Learning Environments (PLEs)•Collaboration Software•MOOCs, e-learning, ‘distance environments’•Open Access, scholarly publishing and deep aggregations digitization
Learning Object Diversification
•Teens / Post-Millennials•Millennials•Aging workforce and tipping points•Other demographics•The new digital divide is not economic or aligned with poverty•Business versus Consumer•The Device Divide •Mobility
End User Fragmentation
•The new Algorithms•Consumer Search•Specialized Search•Professional Search•Semantic, Sentiment, Social, Suggestion Search etc.•Mobile search•Social search•Augmented Reality•SEO & SMO•Content Spam•Geo-location•Ultimate search choice
Search Fragmentation
•Feature Phones die•Smartphones•Tablets (Phablets?!)•Laptops•Desktops•Gaming stations•Television as device•E-Readers (e-paper versus plasma)•Internet of Things•Browsers lose dominance to apps and HTML5
Technology Fragmentation
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Black and White
•The polarization of discussionDogmatic vs. Professional positions on: eBooks, access, copyright, etc.
Political and social value systems in confl ict
Black & White
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 -
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
Series1
Double a penny every day for a month =Over $1 billion in just 30 days
Definitions
•Discovery•Search – known item retrieval•Topical or Subject Search•Research• Immersive Learning•Assembly•Two step discovery: discover, searching, finding,
use
Recognize key shifts
OMG – the digital book!
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•Public Libraries•Academic Research Libraries•Community College Libraries•School Libraries•Specialized Libraries•Consortia
Trends Differ Slightly by Library Sector
And so do the audiences, members, users …
•Recommendations (LibraryThing for Libraries, Bibliocommons, Book Psychic) •Community Glue•Economic Impact and VALUE studies•Programs on steroids aligned with collections and space•Partnerships•Education and Learning – REALLY committing to learning and accreditation/ credits / diplomas / certificates•Renewed advocacy moves to Influencing and selling
Public Libraries
•Confronting and acknowledging the Academic Bubble•eLearning alignment, MOOCs, LibGuides•Repositories . . . Content Archipelagos? Standards and Cooperation•LibGuides next generation•Patron-driven acquisitions•Post-literacy: Information Fluency versus ‘literacy’•Demarcation between Undergrad, Grad and Faculty/Staff•Dealing with different personae•Copyright compliance•E-Coursepacks and e-Reserves•Strategic budgeting•Partnerships and Liaison roles and managing same sustainably
Academic Research Libraries
•Information Literacy•Distance education and eLearning•Textbooks, Reserves, Coursepacks, e-all•MOOCs•Mobility•Collections for new degrees and certifications•Dealing with the scalability issue in Higher Ed
Community College and Undergrad
•Dealing with cost-effectiveness•Common Core and ‘new’ curriculum•Aligning with research•21st Century Learning•Future of the Textbook•Scaffolded Information Literacy / Fluency •Filters•Staff and Faculty relationships•Classroom pages•Impact
School Libraries
•Intranets•MS SharePoint•Relationship building•Embedded Librarianship•Personal branding•Outsourcing•Training (scalability)•Proving impact, value, and mission alignment
Specialized Libraries
•Consortia•CRKN, OCUL, TAL, etc.•OCLC Linked Data, RDA and global metadata strategies•DPLA•Library Renewal•EveryLibrary Advocacy PAC•3M e-books (CALIFA / Douglas County initiatives)•Dark literature, orphan works, etc.•Cloud initiatives
Consortia
Where are the real pain points?
So what is the answer?
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Are we going to a totally build it yourself world?
Imagine IKEA merging with GM...
What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?
Let’s think
Think: Are you thinking food, courses, days, weekly plan, or nutrition overall?
The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
What are the real issues?
•Craft versus Industrial Strength•Personal service only when there’s impact•Pilot, Project, Initiative versus Portfolio Strategy•Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives• Discovery versus Search versus Deep Search• eLearning units• Citation and information ethics
•Strategic Analytics• Value measures• Behaviours, Satisfaction
What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very
first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot
that isn’t true.
2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using
technology in courses. 71% of students who are employed full-time and 77% of students who are employed part-
time prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement
improve over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant
impact on their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42%
of students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest
impact on student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as
having the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest
impact on student engagement. Students are more optimistic about the potential for technology.
What we know is POWERFUL! Facts + Stories
• Via Stephen’s Lighthouse Blog• “Curb Your Librarian Frustration in 8 Easy Steps”• New York State 2012 Summary of School Library Research• Ken Haycock OLA Summary of School Library Impact Studies• Gale / McKinley HS Study by Project Tomorrow• Project Tomorrow reports to Congress• Alison Head and Information Fluency research• Foresee Data and Overall Usage Data• Pew Internet & American Life reports• Bill & Melinda Gates Foundation studies for ALA• IMLS, NCES, ARL, ACRL, ALA, LJ, etc.
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Be More Open to the Users’ Path
What Would You Attempt If You Knew You Would Not Fail?
My Humble Recommendations
Focus on the specific user niche, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Member, Researcher and Learner driven strategies first Associations, Consortia and Collaboratives Fundraising (e.g. Kickstarter) Reorganize for simplicity and flexibility, by function not subject Cross-functional Teams (business or sport)
My Humble Recommendations
Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.
Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
eLearning, Mobile, Distant, Virtual
Tools
Get to where the user is.
My Humble Recommendations
Design for frictionless access using such opportunities as geo-IP and mobile ready websites
Test everything in all browsers – mobile or not – all devices. You cannot control the end-user ecology
Invest in usability research aimed at the user experience and test and learn from it and share your learning.
Don’t prioritize the librarian experience first! Watch key developments in major publishing spaces –
retail, video, kiddy lit, textbooks, e-learning, fiction, etc. Spot the differences and opportunities
• This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term for
operating systems and content formats. It’s not going to be print vs digital or tablets vs laptops. That’s too easy.
This is good since competition drives innovation and we’re in a Renaissance not an end game right now. Ambiguity will rule and that’s uncomfortable.
Engage in critical thinking not raw criticism. Be constructive. Critical thinking is not part of dogma or religious fervor or fan boy behavior.
• This is an evolution not a revolution Perfectionism will not move us forward at this
juncture. Really understand the digital divide and remove your
economic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics and
comprehensiveness. Get excellent at real measurements, sampling and
understanding impact and satisfaction. (Analytics, Foresee, Pew)
• This is an evolution not a revolution We need to revisit the concept of preservation,
archives, repositories, and conservation from an access and linked data view.
Check out new publishing models like Flipboard and MOOCs.
Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, preservation, and collection development.
Choose
The power of libraries
A Third Path
SmellyYellowLiquid
OrSex
Appeal?
Focus on the Whole Experience
Until lions learn to write their own story, the story will always be from the perspective
of the hunter not the hunted.
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones, Lighthouse Partners
Cel: [email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: @sabram
SlideShare: StephenAbram1
