Made for Multichannel Commerce

Fundament of Multichannel Success

PCM powers cross-channel consistency

Boost sales with dynamic merchandizing

Increase conversion with personalization

Use web 2.0 features that display results

Fast and flexible adaption to your processes

Lower TCO by using lightweight architecture

2hybris B2C Commerce Whitepaper

More than eCommerce The impact of e-commerce continues to grow every year. According to Forrester Research, by 2012 approximately one-third of all retail sales will be influenced by the Web. This estimate includes direct Web sales, as well as multichannel sales in which online activity plays an important role in the buying decision. This means that multichannel marketing and sales strategies are emerging from “early adoption,” and becoming mainstream. To capitalize on this trend, enterprises need underlying technology that can effectively exploit multiple channels to drive sales. For more than a decade, hybris has been a pioneer delivering solutions for synchronized multichannel communication and cross-channel selling. Today, hybris is the only vendor providing a fully integrated application for multichannel commerce, highly recommen-ded by analysts and with more than 250 successful customers worldwide.

hybris has been creating innovative e-commerce solutions since 1997. hybris software has been deployed in more than 1,000 B2C and B2B environments at companies like Toys'R'Us, Adidas, Conrad, H&M, Migros, Waterstones, Levis, Lufthansa and many more.

A key part of the hybris Multichannel Suite is the hybris Commerce Application, available with B2C- and B2B-specific functionality. hybris B2C Commerce delivers enterprise e-commerce capabilities for pure-play online vendors, cross-channel commerce enterprises, and even comprehensive multi-shop, multichannel organizations. The system is highly scalable and flexible, which enables it to grow with expanding businesses and adapt to changing needs. Powered by the hybris PCM (product content management) application, hybris B2C Commerce customers benefit from a rich, detailed and consistent product data and content management.

hybris B2C Commerce includes state-of-the-art merchandising functionality as well as intelligence for optimized search and navigation. It also allows merchants to monitor their buyers’ behavior, to personalize product offerings as well as to optimize the entire shopping experience. Successful retailers, manufacturers, distributors and leading brands worldwide use hybris B2C Commerce to increase conversion rates and drive revenue, for an unparalleled re-turn on their e-commerce investment. The solution also serves as the key enabling technology for opening new markets, distribution channels and customer segments.

10 key advantages ▪ Full support of multi-and cross-channel commerce strategies Use one platform to communicate with customers across multiple channels

▪ Centralized management of product information and content A single source for managing detailed product data, images, videos and product content

▪ Efficient multi-site, multi-tenant and multi-language management Run multiple shops on one platform to implement a multi-tenant or multi-brand strategy

▪ Scalability, flexibility and best-in-class performance Benefit from hybris’ flexible, lightweight, high-performance architecture

▪ High-quality product presentation, merchandising and usability Enhance user-experience with sophisticated merchandising, search and navigation

▪ Highly targeted promotions and marketing campaigns Increase sales with personalized 360° cross-channel marketing campaigns

▪ Integrated and eCommerce-driven Web Content Managment Create and maintain comprehensive websites and add valuable content to your eStore

▪ Streamlined order management and cross-channel fulfillment Optimize checkout, detect fraud and reduce return rates with sophisticated fulfillment

▪ Create competitive advantage with mobile commerce Grow revenue and customer acquisition by gaining maximum benefit from this new channel

▪ Social commerce and web 2.0 features Make use of user generated content and community interaction to win new customers

fig. 1: hybris product portfolio

"The hybris Commerce Software has been the basis of the success of our Multichannel sales operation. After many years of growth and continuous expansion, our Online Shop was awarded best solution in retail. What's more, this year we recorded an increase in turnover of 80% by integrating a summer catalogue.”

Alexander Zezula, Head of E-Business & Gerfried Schuller, CEO at Blue Tomato

3hybris B2C Commerce Whitepaper

From Single Channel to Cross Channel Delivering a consistent, coherent multichannel experience is an enormous challenge. To do this, companies must offer product content consistently over relevant distribution chan-nels, avoid channel conflicts and create an effective formula to provide coordination across channels. If they do multichannel right, they will grow revenue, improve customer retention and increase new customer wins. However, most companies fall short of these benefits, due to their e-commerce infrastructure’s inability to support true multichannel commerce.

hybris B2C Commerce enables customers to develop multichannel strategies that synchro-nize sales and communications across all channels, so they can drive revenue, retention and recruitment. Content for all channels is aggregated and managed as a single source, ensuring information consistency and accuracy. hybris B2C Commerce provides innovative functionality and flexible, adaptable layout templates that make it easy to publish content across channels such as online, mobile, print and call centers. hybris supports the storage and management of all kinds of structured and unstructured content, including detailed attributes, price tags and promotions, product texts, images and videos, related articles, care instructions, user genera-ted content and more.

Multichannel thinking today is a precondition for retailers and successful brands, but what are possible scenarios to use cross-channel synergies? hybris customers are using the same data for online and print publications, benefit from cross-channel campaigns synchronizing online and offline effectively or became first movers in mobile commerce. Successful brands and retailers today adopt multichannel strategies for driving revenue, retaining customers and winning new customers. hybris customers can deploy consistent, coherent and productive cross-channel communications by using the same data for online, print and mobile media.

▪ Synchronized sales and communication across multiple channels

▪ Realize comprehensive multichannel strategies

▪ Fine-grained and consistent product content managment across channels

▪ Integrated solutions for eCommerce, print, mobile and online catalogs lower TCO

Todays challenges in retail demand for Multichannel sales and communication

Opportunities of cross-channel sales and communication

Advantages of hybris

“Intersport Eybl & Sports Experts found with hybris the ideal product to realize our vision of a multichannel enterprise for all our distribution channels. Thanks to the hybris solution, we present our high quality brand products and strong private brands in a rich and appealing way in our online store as well as in our seasonal brochures. All information is consistent and idividual at the same time."

Christian Bauer, Head of IT & Logistics at Intersport Eybl & Sports Experts

fig. 2: Organizations are facing critical challenges in todays commerce and communication

fig. 3: Adidas uses hybris to represent its brand globally in different sales and communication

channels

4hybris B2C Commerce Whitepaper

“hybris provides Douglas with a best suited platform to manage product and customer data centrally. This consistent data management is the fundament of our online store helping to convince new customers with efficiently structured content, user-friendly navigation and insightful marketing tools. ”

Benita Doerken, Leader Operations Internet at Douglas (Europe's largest cosmetics retailer)

The goal is to allow multichannel customers to choose their preferred channel for sales and communications. To do this, companies must deliver consistent, accurate product commu-nication to avoid channel conflicts and benefit from the huge potential of nurturing buyers across multiple channels.

PCM powers B2C commerce hybris PCM provides the foundation for effective multichannel commerce. hybris PCM is a next-generation PIM (product information management) module that enables organizations to manage structured and unstructured product content on a single platform, and to dynamically publish it across any appropriate output channels.

Product content can be created in hybris, or imported from various sources such as suppliers, other systems, media and data pools. hybris provides merchants with powerful capabilities to import and synchronize multiple formats and millions of SKUs within minutes which is essen-tial for distributors, drop-ship vendors to manage the long tail. For all types of content, hybris offers highly sophisticated data management capabilities, enabling content to be easily mani-pulated through user-friendly and configurable hybris cockpits. The cockpits feature powerful user interfaces that can be adapted to specific user needs and configured to automate work processes. Besides functions for efficient mass data management, hybris provides data quality capabilities such as duplicate checks and content validation.

▪ Increase efficiency, storing all product content as a single source

▪ Powerful import mechanisms to pull data from different sources into hybris

▪ Easy to use and configurable GUI facilitates efficient product content management

▪ Manage large volumes of content cost-efficiently (e.g. long tail assortments)

Advantages of hybris

fig. 4: The number of business-relevant customer touchpoints has grown tremendously

fig. 5: Manage your product data efficiently within the powerful and easy-to-use hybris product

cockpit

5hybris B2C Commerce Whitepaper

Storing and managing content consistently in multiple languages, for different markets and business units, is only part of a successful multichannel commerce strategy. The other critical part is the enrichment and automated publication of content into multiple output channels.

hybris offers integrated digital asset management to provide all channels with automati-cally rendered media components such as images, graphics and videos. The media content can be used within hybris cockpits to generate specific content for each output channel. For example, with the integrated hybris WCMS (Web Content Management System), enterprises can manage their websites whether they are transactional or non-transactional. It provides functionality for the easy creation and maintenance of comprehensive and multi-lingual websites. All kinds of Web content and complex layout templates can be managed and easily accessed. Live editing direct in the page, a WYSIWYG editor and sophisticated previews ensure maximum ease of use, and fine-grained user rights and workflows regulate teamwork behind the scenes. hybris WCMS also includes rich functions for SEO, landing page creation, direct linking between content and product information and A/B testing. A/B testing enables online sellers to optimize content and site structure according to customer behavior, clicks and conversion rates.

With other cockpits (such as the hybris print cockpit), hybris customers can easily transform their media-neutral content into channel-specific publications, such as automatically genera-ted product catalogs, brochures and price lists, as well as mobile sites and POS kiosks.

Besides the cross-channel advantages, hybris PCM delivers additional e-commerce advantages. The consistent and well-structured product content facilitates detailed product comparisons, which are especially helpful when selling technical and complex products. It supports search mechanisms and allows the implementation of user-friendly navigation to ensure a rich shop-ping experience. And it improves the management of long tail catalogues and makes it much easier to run multiple stores regardless of whether they are in one or multiple languages.

▪ Aggregate and enrich content in hybris to use it in dedicated channels

▪ Manage all media files efficiently via integrated Digital Asset Management

▪ Integrated WCMS facilitates aggreagtion of all content types for state-of-the-art websites

▪ PCM delivers much value for the presentation of products (i.e. navigation, configurators etc.)

PCM powers Commerce functions such as navigation and product comparisons

Advantages of hybris

fig. 6: Create appealing internet presences and im-prove the customer experience of your online store

with related articles and user generated content

“Bobcat selected hybris to realize a new online strategy and to built a B2B store for our distri-butors and a B2C store for merchandising articles based on the hybris solution. The integrated PCM allows us to consolidate our technical product data to ensure a cost-efficient online sales.”

Richard Marani, CIO at Bobcat (market leader for compact loaders)

hybris PCM is powerful for data imports, management and multichannel export

6hybris B2C Commerce Whitepaper

“The hybris software solution has proved to be exactly the right choice for our online shop. We can easily display all our various XXXL product classes and reach new market segments thanks to an efficient online sales channel.”

Mag. Thomas Saliger, company spokesperson at XXXLutz furniture stores

The support of classifications and the full-fledged management of product information provide maximum flexibility to categorize product data without any limitations on online product presentation. This makes it much easier to create a rich and appealing product presentation, which is the most important factor for online success. Beyond that, it dramatically improves “findability” as content and metadata improve site search rankings.

Goal: Increase Sales - Instrument: MerchandisingThere are many differences between online and bricks-and-mortar businesses, but both share a common requirement for professional merchandising. In both cases, it's critical to offer the right product to the right customer at the right place and time.

Accomplishing this requires a two-pronged strategy to first get people to visit the store, and then convert them into buyers. Bricks-and-mortar stores generally focus intensely on the first element of the strategy, since for them getting people into the store is the greatest and most important challenge. Online vendors, on the other hand, need to focus both on genera-ting traffic, and then converting traffic into revenue, since it is so much easier for prospecti-ve customers to abandon the shopping experience.

For online merchants, the e-commerce solution they choose can have a profound effect on customer conversion. Enterprises can have the best-designed websites, with highly professi-onal merchandising, but they won't be successful if the chosen commerce solution does not provide tools to increase traffic. hybris B2C Commerce delivers functions such as detailed metadata management, URL rewriting and search engine optimized front-end creation to promote top ranking in organic search results. It supports the creation of dynamic landing pages to drive traffic with targeted ads or Google campaigns. Furthermore, hybris enables customers to attract additional customers with affiliate marketing, through targeted email campaigns or by meeting customers in social networks such as YouTube, Facebook or Twitter.

▪ Arrange categorization and structure complex products easily with classifications

▪ Improve findability of your site with hybris rich content and SEO features

▪ Profit from comprehensive merchandizing capabilities

▪ Address more customer segments with merchandizing campaigns across different channels

Advantages of hybris

Fig. 8: After going-live with hybris, Humanic ran successful campaigns to attract customers to their

site

fig. 7: hybris merchandising tools cover the whole marketing cycle

7hybris B2C Commerce Whitepaper

Having increased relevant traffic to the website, core merchandising comes into play as the key mechanism for converting visitors into buyers. All online merchants are faced with questions around how to arrange product information, how to provide intuitive search and navigation, how to highlight prices and handle the checkout process and how to segment and categorize the product portfolio. hybris B2C Commerce provides all of the required func-tionality and flexibility required to present products in the best way possible. hybris offers comprehensive capabilities for visual merchandising starting with flexible front-end creation using state-of-the-art technology like Spring or Adobe Flex and the CMS to arrange content and product data in a consistent design.

With integrated best-in-class search and navigation, hybris customers can enhance a website's usability with faceted search and navigation (searchandizing). This allows customers to browse through huge product catalogs with a few clicks. The search itself delivers detailed and powerful results and can be backed with dynamic merchandising rules to promote relevant products and content. On top of that, hybris customers can enhance their site's shopping experience with interactive merchandising functions such as product zoom, 360° product rotation, product variant display and the integration of videos and rich media. All of these options give hybris customers the flexibility to optimize their online store according to industry requirements and customer needs. This reduces the number of "one-page-visitors" and delivers higher conversion rates.

Combined with an appealing shopping experience, online success is heavily reliant on using the right merchandising tools. hybris B2C Commerce provides merchants with full flexibility for pricing including discounts and rebates, price bundles, scale prices, price rows and the ma-nagement of customer-specific prices. Customers also benefit from flexible applicable voucher and promotion functionality. While vouchers mostly target customer retention, promotions such as "free gifts" or "buy 3, get 1 free" help to convert new customers and increase average

▪ Convert visitors into buyers with merchandizing that fits your business

▪ Enhance your site with powerful search and user-friendly navigation

▪ Maximize shopping experience with high-level product presentation and rich media use

▪ Manage prices, price campaigns and currencies flexibly to increase revenue

Advantages of hybris

fig. 10: Toys'R'Us uses hybris merchandising fea-tures such as promotions and faceted navigation

“With hybris Commerce we will be able to create an innovative and user friendly online store. We will offer customers a unique shopping experience by linking Adobe Flash content with product pages, carts and special landingpages. We are also looking to directly address custo-mers by using targeted promotions and sending out personalized newsletters.”

Vincent Stuhlen, Digital Marketing Director at Levi Strauss & Co (Leading apparel company)

fig. 9: Faceted navigationcan be adapted to customer needs

8hybris B2C Commerce Whitepaper

order size. Additionally, using cross-selling or up-selling functionality will help customers find complementary products. This is accomplished by displaying best matches for similar products, accessories or components on a related product page.

hybris’ multichannel capabilities also enable highly effective cross-channel merchandising. By providing guaranteed information and selling consistency across all channels, with accura-te product details such as pricing and inventory, hybris B2C Commerce enables retailers to increase sales and deliver better customer service through this new way of merchandising. hybris customers achieve amazing results with cross-channel campaigns where, for example, online product ratings are used to promote products displayed in the bricks-and-mortar store, or where kiosk systems in the store enable customers to buy products online when they are out of stock in the store or where call center agents can recommend relevant cross-sell and up-sell opportunities based on behavior exhibited on other channels.

Be Personal to be SuccessfulVisual merchandising, flexible pricing and cross-channel merchandising already deliver enormous value for online retailers. The addition of personalization can deliver a whole new level of interaction and revenue generation. Personalization strategies increase the ability to present more targeted and customer-specific offerings that can deliver dramatic increases in revenue, sales per customer and conversion rates. To become more customer-centric, retailers use analytics to collect, manage and analyze important customer data. The only exception is the online configuration of individual products - all other personalization methods are based on customer data and segmented profiles.

▪ Attract new and retain existing customers with targeted promotions

▪ Use cross- and up-selling to increase the average order value

▪ Address your customer at every touchpoint with cross-channel merchandizing

▪ Achieve additional revenue with customer-specific offers and campaigns

The basis of personalized offerings and campaigns is to collect and analyze data

Cross-channel merchandizing brings remar-kable advantages for multichannel retailers

Advantages of hybris

fig. 11: Adidas offers online and offline product personalization with a consistent process and style

“As a former classical mail-order company it was important for Schneider to start early enough with using online as a sales channel.With hybris we trust in a highly performant and scalable solution that inlcudes all important features for selling online. hybris gives us the opportunity to map our complex processes for advertising print products online. So we could get access to new customer segments and tighten our market-leading position.”

Henning Dürkop, IT Coordinator eCommerce at Schneider Mail Order Company

9hybris B2C Commerce Whitepaper

hybris B2C Commerce enables enterprises to manage their customers’ data, including related cross-channel sales. With integrated Web analytics software, hybris B2C Commerce analyzes click paths, the success of campaigns and on-site user behavior. This information is critical to understanding customer needs and identifying weaknesses in the website. It also helps to seg-ment customers and provide them with targeted email marketing or other campaigns. Based on these segments, hybris enables retailers to address target groups with specific products, prices or campaigns. A/B tests show which strategy fits best for each customer group and further improve the online offering.

hybris B2C Commerce not only helps merchants to group customers, it creates and further enhances user profiles and merges them with the user's context (e.g. where did the customer come from?) to achieve full-spectrum personalization. Based on what our software knows about the user, it will support the sales process with different levels of personalization. If neither context nor user details are known, the software will support shopping with non-per-sonalized merchandising such as showing topsellers, standard campaigns or highest margin products. If the customer is known, personal recommendations are displayed. If only the con-text is known, landing page recommendations or vouchers can be displayed (e.g. 5% discount for all users that come from a specific site). Ideally a customers context and his profile are known to automatically deliver targeted personalized recommendations.

Using recommendations, merchants can significantly increase conversion rates and order sizes and strengthen customer loyalty. hybris’ full-spectrum personalization automatically detects customer behavior patterns, compares them with other profiles and displays results according to defined rules. It uses behavioral and profile targeting functionality to support merchants with targeting rules that decide which products, content or promotions are shown to which type of customer. As a result, rules-based targeting enables best-in-class merchandising and increases sales.

▪ Analyze and segment your customer's to provide personalized content

▪ Optimize your site, site processes and offering with web analytics and A/B testing

▪ Targeted personalized product recommendations increase sales significantly

▪ Use rule based behavioural targeting to offer your customers exactly what they want

Full-spectrum personalization by analyzing customer behaviour and context

hybris delivers capabilities for analyzing, segmenting and targeting customer groups

Advantages of hybris

fig. 12: Full-spectrum personalization makes your site more effective

“hybris has proved that their eCommerce Software is made for efficiently managing multiple online stores and tenants. For us it was very easy to roll out many international whitelabel stores on their platform. Despite minimized hardware expenses each store has great flexibility and comprehensive catalog and eCommerce functions.”

Jac Currie, CIO at Brightpoint (Global leader in the distribution of wireless devices)

10hybris B2C Commerce Whitepaper

Social Commerce Pays OffWeb 2.0 and social commerce have been hyped as the “next big thing” across all industries. However, many merchants today are frustrated that their social media initiatives have not paid off, and that leading social networks, such as Facebook, are not providing a return on investment. Most online retailers today still face the problem of how to integrate social content into their sales and product strategy, and how to integrate themselves into social net-works, because their e-commerce solutions simply do not provide the capability for them to respond to new social trends. hybris B2C Commerce provides the functionality to fully exploit the social media trend. Customers like Mammut have been able to increase sales and reduce costs by aligning sales and social commerce across all channels.

hybris provides integrated ratings and reviews functionality to give online customers the op-portunity to relate their experiences, which gives merchants a valuable tool for improving the quality of their portfolio. This capability allows it to reduce customer service costs by automa-tically generating answers to questions, or by allowing experienced users to answer questions of other users. Instead of sending customers to service agents, merchants can link them to their integrated user community. These communities tend to develop their own experts, who do an amazingly good job at quickly and correctly answering customer questions. They are also a highly cost-effective “publicity engine” for product news and brand awareness.

hybris WCMS merges user generated content with product content. This allows customers to write about their experiences with products, publish service tips and success stories. For continuous social campaigns, hybris supports dynamic RSS product information and content, and the option to push product information into and run marketing campaigns across leading social networks such as Facebook, YouTube or Twitter.

▪ Align your business with state-of-the-art social commerce capabilities

▪ Integrate with social communities to spread your messages or save customer service costs

▪ Gain trust in your products with integrated ratings & reviews

▪ Enhance your content with reliable user generated content

Social Commerce is a hype for the press, but a challenge for online retailers

Advantages of hybris

fig. 13: Mammut corresponds online via forum, blog and twitter with its target about product

news, innovations and test events

“To us, Shopping 2.0 means new developments that make Internet shopping easier and more exciting for our customers. It allows shop operators to boost turnover and heighten brand awareness.”

Ariel Luedi, CEO at hybris

fig.14: Adidas is using facebook and twitter to inform about product news on their online store

11hybris B2C Commerce Whitepaper

Flexibility for your commerce operations. Effective e-commerce platforms must provide the flexibility to customize commerce opera-tions and map every sales and fulfillment process to maximize efficiency. hybris B2C Commer-ce provides the required flexibility to adapt online operations to specific company require-ments, and provides comprehensive out-of-the-box functionality for successful multichannel commerce operations. The hybris B2C Commerce Application provides a complete and com-prehensive order management system for easy handling of both standard and highly complex orders. With hybris, merchants can build user-friendly check-out processes and adapt them easily to specific requirements and designs. The software can accommodate any payment me-thod and provides fraud and risk management technology, and easy handling of returns, split and replenishing orders. It supports real-time synchronization with stocks and warehouses as well as flexible delivery handling. Most importantly, it secures all payment data using SSL and advanced encryption, making it simple to comply with Payment Card Industry (PCI) standards.

hybris’ multichannel support delivers significant benefits to the operations side of e-com-merce as well. For example, it makes it easy to deliver more flexibility to online shoppers by providing “click and collect” services where customers can pick up their online orders in local stores, with the help of a store locator, without any shipping costs or delivery risks. The same capability helps with returns for online purchases, where customers can return merchandise to their local store without causing channel conflict.

With integrated call center functionality, merchants can enhance their customer service qua-lity and reduce return rates. Online chat capability further reduces return rates by enabling customers to chat with customer service agents, so they can have their questions answered during the buying process and increase the likelihood that they will be happy with their purchase. Once the customer has completed checkout, hybris B2C Commerce provides them with complete information on payment and delivery through email, or by sending an SMS message to their mobile phone.

Because no two ordering processes are alike, the flexibility of hybris solutions delivers enor-mous benefits to merchants. It can be adapted to specific needs, whether the vendor is multi-shop, drop-ship, multichannel, pure-play e-commerce, digital download or a brand store.

▪ Highest flexibility to map single and cross-channel order management processes

▪ Build transparent check-out-processes with the full choice of payment methods

▪ Maximal security for buyers with SSL and merchants thanks to risk and fraud management

▪ Cross-channel fulfillment enhances the communication after the buying process

hybris multichannel capabilities deliver worthwhile tools for the order process

hybris order management can be flexibly configured to meet specific requirements

Advantages of hybris

fig. 15: Toys'R'Us saves costs and enhances their service quality with fully integrated eStore and

call center

“With our Lufthansa Worldshop we rely on hybris B2C Commerce reassoned by its enormous flexibility and bandwith of functionality. This allows us to exactly map our highly complex business processes. Thus we could realize an online store which makes the high grades of Lufthansa and which let us overachieve our ambitious goals in eCommerce.”

Dr. Christoph Sonntag, Referent IT at Lufthansa AG

12hybris B2C Commerce Whitepaper

The Open Solution hybris B2C Commerce is designed for openness with its service-oriented architecture. The full support of Web Services enables hybris customers to easily set up interfaces to related systems such as ERP or CRM. It also allows connections to other solutions (e.g. for advan-ced monitoring). Being based on industry standard technology and delivering a broad range of development tools, hybris B2C Commerce is easy to adapt and expand. Business objects, processes and relations between items can be readily created or adapted without requiring programming skills. All hybris extensions are proven and compatible to ensure easy migration.

hybris B2C Commerce has proven itself time and time again at many of the world’s highest-traffic online retail sites. Transparent and powerful multi-level caching ensures short response times even during times of peak traffic. If customers use a significant amount of video con-tent on their sites, they can make use of Akamai’s content delivery network services to ensure proper video performance. All hybris applications can be flexibly deployed, which means hybris customers can run their solution on premise, hosted or even in the cloud. On top of that, hy-bris customers benefit from unlimited scalability as well as hybris full session clustering. This enables websites to accommodate large increases in traffic and future growth requirements with 99.99% availability.

hybris technology also delivers high performance in its multi-format import and export capabilities. Whether it's data from other systems, supplier catalogs, CSV sheets or data feeds, hybris enables millions of SKU's to be transferred within a few minutes. Details on imports and exports can be monitored as well as technical parameters (e.g. CPU capacity) and content parameters (e.g. which data isn't up-to-date). Detailed reporting functionality gives mer-chants a powerful tool to visualize and analyze all critical parameters in the store.

▪ Open architecture and the easy extension of processes and business items

▪ Easy integration with other systems due to full Web Service support

▪ Outstanding performance, high availability and scalability

▪ Powerful imports enable merchants to manage masses of data in an instant

hybris B2C Commerce is a benchmark for flexibility and scalability

Advantages of hybris

fig. 16: Overview on the hybris service-oriented architecture.

fig. 17: The graphic shows a typical infraststruc-ture for customers running hybris in the cloud

“hybris understands our special requirements and has helped us to map our specific business processes flexibly. The hybris platform has enabled us to support new products and services and grow in line with market demands.”

Russel Coultart, Managing Director at Digital Stores

Version: February 2010 Subject to change without prior notice © hybris GmbH hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.

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Windows Server 2003 / 2008 / 2008 R2 Windows XP, Vista, 7 Mac OS X 10.4, 10.5RedHat Linux Enterprise 4-5 Suse Linux Enterprise 10-11 Sun Solaris 10 HP-UX 11.3

Internet Explorer 6-8Mozilla Firefox 2-4Google ChromeApple Safari 3-4Opera 9

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Java SE 6.0 IBM JRE 6Oracle JRockit

Eclipse (recommended) Intelli J

Amazon EC2VM Ware ESXi 4

Operating systems

Browsers

DTP programs

Application servers

Databases

Java version

IDEs

Virtualization / Cloud

Always the Right Fit hybris leads the industry in platform support. hybris B2C Commerce is compatible with the most popular software environments, including those offered by leading vendors as well as open source solutions.

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