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Opportunities

There is room to grow in the

telecommunication industry in Malaysia.

There is need for Innovative value

propositions, simplicity and excellent

execution in telecommunicationbusinesses.

There is only few barriers to entry so it

serve as a great opportunity

Threats

Competitors has market knowledge and

existing loyal customers

Need to continuously offer new products

and service package due to short product

life cycle

High switching cost for suppliers

High consumer bargaining power where

customer will go for service provider withlowest price and highest quality switch

Expensive to continue technology

advancement in wired and wireless

telecommunication to compete with the

strong existing competitors

Threats and Opportunities

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Competitive Landscape

Celcom

21%

Maxis

41%

DiGi

27%

U Mobile11%

Competitors Market Share in Malaysia

Telecommunication Service Provider

Industry

Maxis and DiGi are the two

most strongest competitors

1. Brand

2. Network coverage3. Plans that designed to

a different target

markets

4. Pricing

5. Service quality

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CHANNELS FOR TELENEXTECHSMARKETING STRATEGIES

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Methods Of Communication

YES! 70%

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Most Preferred MIM

73%

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Send and Received

54%

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Why MIM?

Upcoming demand for fast pace

communication.

Being up to date with the current social

uptake.

Fit in with social statuses of having new

technology in their lives.

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ADDRESSABLE MARKET ANDOPERATING SYSTEM FOR TELENEXTECH

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Type of Phones

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Network Providers

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Operating System

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Why Android?

Smoothness of integration between other

social networks and online services.

Able to customize the home screen and having

excellent multitasking activity.

Android is a high competition for other

operating systems.

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CONSUMERS PATTERN ON ONLINE AND

MOBILE SHOPPING VIA PHONES

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Frequency of online & mobile shop

within the past 3months

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Total online shopper & mobile

shopper expenses

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purchased items

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Payment methods

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CURRENT PERCEPTION OF GIFT GIVING

AMONG MALAYSIANS & THE CURRENTUPTAKE AND USAGE PATTERN OF VIRTUAL

GIFTS

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Occasion to buy gifts

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rietary.

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Frequency of gift buying

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Spending for gifts

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rietary.

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Reasons to buy gifts

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Gift purchasing methods

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REVENUE OF VIRTUAL GIFTS FOR

TELENEXTECH

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The total population in Malaysia is 28.1million according to the Department of

Statistics Malaysia (2014). Assuming

Telenextech will be able to gain 10% market

share if it able to penetrate the market, a

total revenue of RM 5,199,264,320 will be

projected from the virtual gifts sales.

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RECOMMENDATIONS

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Start up boothsthroughout Malaysia.

Colleges, Universities and

Shopping Malls.

Newspapers andmagazines.

Creating word of mouth iscrucial.

Social media channels.

Create a contest.

The most creative picture.

#readyfortelenextech

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Brand Positioning

Who are Telenextech?

ultimate favorite brand amongst the Generation Ysmart phones users in Malaysia.

Telenextech offers new innovative products to cater toits young growing market.

innovation quality and uniqueproduct with fun unique and brightmarketing concept.