Salford City College Eccles Centre AS Media Studies Foundation Portfolio

Masthead

There three main colours used, blue, white and

yellow. They are used because it makes the

magazine look brighter. By using just three colours

the magazine is simple and effective. It attracts the

attention of the target audience

Main image

The main image is of the band Muse. The image

will attract the attention of Muse fans. Direct gaze

is used.This appeals to the target audience

because as the magazine is targeted at the usual

audience (teenagers) it will also attract non-

regular readers that like the band.

Model credit

The band name is written quite small under a

quote. This tells the audience who they are but to

get to the name of the band they will read the

quote, this will intrigue them and they will want to

read more. It is likely that the audience will know

who they are already.

Coverlines

The coverlines show a variety of different things

that are included in the magazine, such as other

acts/bands within the same genre of music. The

coverlines are boxed off showing they are separate

from the main article.The audience may not be

interested in the main article however they may

want to read about a different featured act.

Main cover line

The main cover line is a quote from an interview,

“We’re opening a door into the future”. This is

telling fans that they are becoming more current

and changing how they sound. This is backed up by

the opinion underneath, “Be warned… it sounds

like Skrillex”. By putting this underneath they will

attract Skrillex fans because they will want to see

for themselves if the two do sound alike.

Colour

Neat font. The audience’s eyes are drawn to the title

of the magazine because it's in the top left corner. It

looks quite formal. It attracts the attention of the

audience and Muse fans.

Typefaces

The whole front cover is in capital letters. The same

colours are used throughout.By using capital letters

it makes the magazine seem more formal. The same

colours are used because sometimes if you use too

many colours the text can't be read. The colours and

capital letters used appeal to the target audience

because they stand out and are different.

Photography Lighting

The background of the image is light whereas

the band are wearing darker clothing so that

they stand out. The image is close up. They are

positioned to the right of the cover with Matt

Bellamy at the front and the other two in line

behind him.This image will attract their fans

because Matt Bellamy is the main attraction.

Design Principles Used?

The Guttenberg principle shows that the title

‘NME’ is in the strong fallow area, this means

that this is the first thing you see when you

look at the magazine. The next strongest

fallow area features the coverlines. The

weakest fallow areas have an advert for a

‘free mini mag’ and some more coverlines

with what else is inside. It also contains the

barcode in the weakest of the areas.

House Style

The style of the magazine is quite formal. Capital letters are used throughout.The capital letters

are used to attract the attention of the audience.

Comment on how the design of the magazine cover attracts the target audience: