Salford City College Eccles Centre AS Media Studies Foundation Portfolio

Masthead

There are only three colours used, Black, Red and

White. They are used because it makes the

magazine stand out as they are a contrast of dark

and light, also because they are bold. By using just

three colours the magazine is simple and effective.

It attracts the attention of the target audience

Main image

The main image is of Cheryl Cole. Attracts male

attention as well as the attention of her fans.

Direct gaze is used.This appeals to the target

audience because they will know who she is.

Model credit

Her name is written in bold white letters so that it

stands out. It is formal and will attract her fans to

the magazine. The word 'Rocks' is added because it

ties in with the genre of her music and also the

genre of the magazine. This will tell the target

audience who the artist is. The target audience will

more than likely know who she is already.

Coverlines

The coverlines show a variety of different things

that are included in the magazine, such as new acts

and other acts that people who read the magazine

are interested in. The coverlines are in coloured

boxes so they attract the attention of the

audience.The target audience may not be

interested in Cheryl Cole; however the coverlines

tell them who else is featured on the magazine.

Main cover line

'CHERYL COLE ROCKS' Her album title (3 Words) is

used before this to attract her fan base. It is also

used as a play on words because 'Cheryl Cole

Rocks' is three words.By using her album title, the

target audience will become wider. Also they are

using product placement to advertise her album

whilst at the same time saying that 'Cheryl Cole

Rocks'.

Colour

Neat font. Eyes drawn to the name of the

magazine because it's in the top left corner.

Looks formal. Red and White. Appeals to a

more mature, male audience.

Typefaces

The whole front cover is in capital letters. The

same colours are used throughout.By using

capital letters it makes the magazine seem

more formal. The same colours are used

because sometimes if you use too many

colours the text can't be read. The colours and

capital letters used appeal to the target

audience because they stand out and are

different.

Photography Lighting

The background of the image is darker than

the foreground, Cheryl Cole is lighter than the

background so that she stands out. The image

is close up. She is positioned right in the

centre of the cover.The way Cheryl Cole is

positioned on the magazine cover is quite

provocative, this will attract a wider range of

male attention because it would appeal to

them. It will also attract a range of her fans.

Design Principles Used?

The magazine title has been placed in the top

left hand corner of the magazine; this is

because according to the Guttenberg principle

this is the strongest area. The weakest area

contains the least information.

House Style

The style of the magazine is quite formal. Capital letters are used

throughout.The capital letters are used to attract the attention of the audience.

Comment on how the design of the magazine cover attracts the target audience: