Salford City College Adam Timms Eccles Centre AS Media Studies Foundation Portfolio

Masthead

The white colour of the mast head is bold in

contrast to the dark grey background.This

emphasises the title of the magazine, although it is

partially covered by the main image, we are still

able to clearly read the text due to this bold

contrast.The mast head is at the top of the

magazine and it spans the full length, making use of

this space to stand out. It has been typed in an

informal font which can relate to its main target

audience of teenagers to young adults. Finally a

unique font that has been used, it has been spelt

out in capital letters to once again, emphasise the

magazine's title.

Main image

The main image that has been used here is casual. It

has been placed deliberately in the centre of the

front page to catch the reader’s attention and they

instantly know who the artist is. The smile of one of

the band members is inviting and this entices the

reader to buy the magazine.

Model credit

The model credit on this front page is in bold capital

letters on a solid red background colour. This makes

the model credit stand out; it has been made large

as this is also the main cover line but with the use of

the band’s name.

Cover lines

A majority of the cover lines are neatly placed at the

bottom of this page. They are clearly visible on the

vivid blue colour bar, also in capital letters to make

them stand out, despite them being relatively small

in comparison to the main cover line. Other cover

lines are dotted around this page so the reader

views the whole front cover.

Main cover line

This cover line is slightly of set to the right of the

page but it is still boldly set there and visible to

read. It is directly on the main image of the band

which labels them and the reader knows that this

cover line is about them. A slight tilt has been put

on this main cover line, however this connotes to

the text by saying ‘Blast back!’ It gives the

impression that this text is blasting onto the page,

and this related to the informal type of magazine

that this is and its targeted audience.

Colour

The 4 main colours on this page are red, white, black

and blue. The white on the black for the mast head

makes it stand out and the white text on the red

background of the main cover line is bold and visible

for its targeted audience to read.

Typefaces

The typeface of this magazine page has been done in

an informal font style, the letters are broken up so

this indicates the type of audience that this magazine

was intended for. Finally, all the text is in capital

letters, this is also informal but constant throughout

this page.

Photography Lighting

The main source of light is coming from the rear of

the artists, this illuminates the background just

enough to make the dark colours around the light

bolder and more vivid. The frontal image of the band

has been lit from another source of light to make this

magazine seem uplifting and an easy read. It

connotes to the target audience of a young adult and

teenagers, this type of lighting attracts the target

audience to read and buy the magazine as it is

appealing to them.

Design Principles Used?

On this magazine front page, the Guttenberg Design

has been used. The masthead has been placed in the

primary optical area- where the reader is more likely

to read first. It then follows on into the strong fallow

area. In the weak fallow area, images have been

placed as this is just information on posters inside the

magazine- they don’t have much interest in the

reader. In the terminal area is a small image of a man,

it shows not a great deal of importance, this is then

followed by a lesser important barcode.

House Style

The house style of this magazine cover consists of just 4 main colours, red, black, blue and

grey. This makes it as simple as possible but with a big impact on the reader. It makes the

front cover easy to read and even if this was on a shelf in a shop, it would still be visible

with these selected colours. It has the mast head set at the top in a large type font, in

capital letters. The use of capital letters has been used throughout this page which makes it

consistent.

Comment on how the design of the magazine cover attracts the target audience: