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Mainline Mexican By: Michael Dwyer, Remington Pope, Chris Falvo, Matt Colonnese

Mainline Mexican

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Mainline Mexican. By: Michael Dwyer, Remington Pope, Chris Falvo, Matt Colonnese. Mission Statement. - PowerPoint PPT Presentation

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Mainline Mexican

By: Michael Dwyer, Remington Pope, Chris Falvo, Matt ColonneseMission StatementMainline Mexican strives to offer accessible, delicious, and diverse tacos and burritos for a fair price. Mainline Mexican will concentrate on providing convenience, flexibility, fast service, affordability, and fresh products to our target customers who hold these qualities at a premium. Our goals are to achieve reasonable profitability and growth while establishing our food truck as the premier destination for Mexican cuisine in the Mainline community.

Core CompetenciesOutstanding Workforce


Market PotentialUniqueOnly food truck in the area

Core ProcessesService Processes

Supplier RelationshipsCustomer Relationships

Manufacturing Processes

Batch Process

Target MarketStudentsLocal EmployeesAges 18-35Median household income between $75,000-$99,000

39% of the population in age rangeMedian household income : $96,174Average age: 27.5 years old

The Target:Radnor:


Main Line Bistro

Campus Corner


Order WinnersLocally Grown


Short wait times

Quality StrategyLean ProcessEliminating Inventory WasteEliminating Overproduction Waste

Quality ControlInputsLocal MarketsDay of purchase useProductsEmphasis on training employeesOne owner present for every shiftTrusted brands

Supply Chain Inventory ManagementSuppliersLocal farmers marketsSyscoNovamexCoca-ColaGrainger Industrial Supply

Supply Chain Inventory ManagementPeriodic Review System

Demand per day

Moving Forward

Pricing Decision

Industry benchmarks

~300% Mark up

Increased rates for late-night menu

Pricing Decision

Pricing Decision