26
Supported by: Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes Nicola Hanna Emma Russ @GallowaysBlind

Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

  • Upload
    others

  • View
    41

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Supported by:

Make it Happen: Make it Matter

Visionary Annual Conference 2019

Get Involved: #visionconf19

Impact over Outcomes

Nicola HannaEmma Russ

@GallowaysBlind

Page 2: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

• Defining Audiences

• Stakeholder Analysis

• Power/Interest Matrix

• Engage not just Inform

• Use of Case Studies

• How do we get the information

• What not to do

• Measurements

• Q&A

Agenda

Page 3: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Stakeholder Analysis

InternalDirect Contact

Indirect or No Contact

Page 4: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Stakeholder Analysis

Staff

Service Users

Indirect or No Contact

VolunteersTrustees

Donors Tenants

Trusts

Room Hirers

Social Media

Press

Family

Page 6: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Use this information to create an action plan• High power, highly interested people (Manage Closely): aim to fully engage

these people, making the greatest efforts to satisfy them

• High power, less interested people (Keep Satisfied): put enough work in with these people to keep them satisfied, but not so much that they become bored with your message.

• Low power, highly interested people (Keep Informed): adequately inform these people, and talk to them to ensure that no major issues are arising. These audiences can also help point out any areas that could be improved or have been overlooked.

• Low power, less interested people (Monitor): don’t bore these stakeholder groups with excessive communication, keep an eye to check if their levels of interest or power change.

Page 7: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Engage vs Inform

•People Centered

•Case Studies

•How?

Page 8: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

People Centred

Over 40% of people living with sight loss

feel moderately or completely cut off from

people and things around them. Our

Assistive Technology Co-ordinator helps to keep people in touch

with their communities.

Call us on 01772 744148 for more

information.

Page 9: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

• Local press coverage for NEHW in the Lancashire Post focused on the importance of eye tests

• It featured: • A case study about a local

woman Margaret who experienced a torn retina

• Information about her experience and how seeking timely intervention ultimately helped to save the sight in her eye

• Data and statistics about the numbers of people with sight loss in Lancashire and the uptake of free NHS sight tests

Case Studies

Page 10: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 11: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

How?

Page 12: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Asking the right questions…

• What sight condition do you have?

• How does your condition affect you?

Page 13: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

What not to do

•Numbers

•Jargon

•Photography

Page 14: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 15: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

•ECLO

•SLA

•LVA’s

•VIP

•VI

Page 16: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 17: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 18: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Impact in Action

•Christmas Appeal Letter

•Ben’s blog – Driving Day

•ECLO – CCG Report

Page 19: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 20: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Ben’s blog and video

Page 21: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 22: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 23: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Page 24: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Measurements

• What do you want to

achieve?

• Barcelona Principles

Page 25: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

Barcelona Principles

• PRINCIPLE 1: Goal Setting and Measurement are Fundamental to Communication and Public

Relations

• PRINCIPLE 2: Measuring Communication Outcomes/Impact is Recommended Versus Only

Measuring Outputs

• PRINCIPLE 3: The Effect on Organisational Performance Can and Should Be Measured Where

Possible

• PRINCIPLE 4: Measurement and Evaluation Require Both Qualitative and Quantitative Methods

• PRINCIPLE 5: AVEs are Not the Value of Communication

• PRINCIPLE 6: Social Media Can and Should be Measured Consistently with other Media Channels

• PRINCIPLE 7: Measurement and Evaluation Should be Transparent, Consistent and Valid

Page 26: Make it Happen: Make it Matter Impact over Outcomes · Make it Happen: Make it Matter Visionary Annual Conference 2019 Get Involved: #visionconf19 Impact over Outcomes ... Goal Setting

Make it Happen: Make it Matter

QUESTIONS