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MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATING October 8, 2020

MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

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Page 1: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

MAKING THE MOST OF YOUR CHARITY

NAVIGATOR RATING

October 8, 2020

Page 2: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Today’s Agenda

• Introductions

• Charity Navigator’s Encompass Rating System

• The criteria and metrics behind your score

• How to get your non-profit in better financial shape and

improve your score

• What your score means and how to make the most of

your rating

Michael Thatcher, President & CEO of Charity Navigator

• Introductions

• Overview of Encompass Rating System

• The criteria and metrics behind your score

• How to improve your non-profit’s score

• How to make the most of your rating

• Questions & Answers

Page 3: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Meet Today’s Presenters

• Introductions

• Charity Navigator’s Encompass Rating System

• The criteria and metrics behind your score

• How to get your non-profit in better financial shape and

improve your score

• What your score means and how to make the most of

your rating

Michael Thatcher, President & CEO of Charity Navigator

Todd Polyniak, CPA

Partner

Sax LLP

[email protected]

Al Traverso, CPA

Partner

Sax LLP

[email protected]

Michael Thatcher

President & CEO

Charity Navigator

[email protected]

Kevin Scally

Chief Relationship Officer

Charity Navigator

[email protected]

charitynavigator.org/encompasssaxllp.com

Page 4: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

OVERVIEW OF THE

ENCOMPASS RATING SYSTEM

Page 5: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

● Ratings expansion: increase of 9,000 to more than 160,000 ratings.

● Holistic system: four beacon system to evaluate nonprofit effectiveness.

● Numeric ratings: scored from 0-100 based on available data.

● No effect on star ratings: Star rated charities are not affected by this new system.

● Agile methodology: iterative process for ratings development (like software development).

Encompass Rating System (beta V1)

Page 6: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

“Give with Confidence”

90out of 100

Finance & Accountability

Impact & Results

Leadership & Adaptability

Community & Culture

Analysis:same for every rated charity

Metrics & Data: fluctuating

methodology

● Constituent Voice

● DEI

● Reputation

● People/HR

● Volunteerism

● Current star-rated Financial Score

● Financial Health (OHC)

● Leadership

● Organizational Strategy

● Programmatic response to crisis

● Program Results

● Program Strategy

● Program Reporting Transparency

90out of 100

90out of 100

90out of 100

90out of 100

Page 7: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

● 150,000+ previously unrated organizations

○ Median Age: 24yrs

○ Median Size: $504K Total Expenses

● Criteria: 501(c)(3) nonprofits with three consecutive years of e-filed IRS Form 990s

● No action required to be rated

Who received their first-ever Charity Navigator rating?

Encompass Rating System

Page 8: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Our Motivation & Processfor Developing the Encompass Rating System

Page 9: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

● Criteria in CN 2.1 limits pool of nonprofits: Smaller, newer nonprofits weren’t equipped with a rating

● Hesitation to give: Despite our efforts, donors assume the absence of a rating is risky.

● Donors need assurance: Prior to the Encompass launch, only 9,000 nonprofits were rated by Charity Navigator

A limited number of rated organizations creates information gaps for donors

Page 10: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

● Data

○ Automated IRS 990s

○ Partners

○ Building Capabilities

● Brand

● Demand

● Experience

● Agile Methodology and Mindset

What assets do we have to enable new ratings?

Page 11: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Collaboration to Uplift the Nonprofit Sector

Consultative Council of Nonprofits

Charity Navigator Nonprofit Advisors

300+ nonprofit leaders

NonprofitRatings Expert Group

Impact partners /

data providers

25 nonprofit leaders from a wide spectrum of backgrounds & identities

Board members & external experts

Guidestar by Candid, ImpactMatters,

Global GivingClassy

Page 12: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

● Financial impact

● Timing of datafeed from the IRS

● Ongoing surveying of nonprofits

● 72% suffering financially● 54% have already cut back on

programs● 56% have seen an increase demand in

programs

● Dedicated workstream for issuing a

ratings adjustment in 2021

● Four beacon system supplements

financial data

Adjusting ratings for

COVID-19’s effect on

financials

Page 13: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

THE CRITERIA AND METRICS

AND HOW TO IMPROVE YOUR SCORE

Page 14: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Methodology for Finance & Accountability Beacon

• Program Expense Ratio (Average of last three 990s)

• Independent Audit or Financial Review

• Board Composition

• Liabilities to Assets (Per the most recent 990 filed)

• Website listed

• 25 points

• 25 points

• 25 points

• 15 points

• 10 points

_______________

• 100 points total

• Program expense ratio > 70%

• NFP above $1mil in revenue, expected to have audit

• Three or more board members, with >50% independent

• Liabilities to assets < 50%

• List website on 990

Page 15: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Encompass at Work

● Revenue size - $16,000,000● Asset size - $15,000,000● Score - 100

• Program Expense $14 mil / $15mil 93% 25

• Independent Audit Yes audit Q12a, Part IV 25

• Board Composition >50% Independent 25

• Liabilities to Assets $4.5mil / $64 mil 15

• Website listed Listed on 990 10

● Revenue size - $16,000,000● Asset size - $17,000,000● Score - 35

• Program Expense $14mil / $17mil 82% 25

• Independent Audit No audit Q12a, Part IV -0-

• Board Composition No outside board -0-

• Liabilities to Assets $23Mil / $11mil -0-

• Website listed Listed on 990 10

Page 16: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Low Score Scenario – What can NFP do?

• Program Expense Double check allocations

• Independent Audit Charitable registration requirements

• Board Composition Are they just being left off

• Liabilities to Assets Grants receivable and deferred

• Website listed List it. Why wouldn’t you

• Revenue size - $16,000,000

• Asset size - $17,000,000

• Score - 35

• Program Expense $14mil / $17mil 82% 25

• Independent Audit No audit Q12a, Part IV -0-

• Board Composition No outside board members -0-

• Liabilities to Assets $23Mil / $11mil -0-

• Website listed Listed on 990 10

Review of an Organization’s Accounting policies and review of the 990 is key to proper scoring

Page 17: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

HOW TO MAKE THE

MOST OF YOUR RATING

Page 18: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Benefits for Nonprofits and Donors

Scale

Flexibility

Comprehensiveness

Better Storytelling

Page 19: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

● Over 70% of Encompass rated NPOs received a “Give with Confidence” score.

● A passing score grants access to a toolkit, including the promotional seal

● An Encompass rating can help NPOs raise much needed funds.

Help your organization leverage their Encompass rating

Share the news...

Page 20: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

A Powerful Trust Indicator

Page 21: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Accessing Your Rating Toolkit

We invite you to highlight your Encompass rating in your own marketing materials.

We have some guidelines for how you use our brand and reference Charity Navigator and the Encompass Rating System so that we are consistent across all mediums.

Page 22: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

A Powerful Trust Indicator

Page 23: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

A Powerful Trust Indicator

Page 24: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

A Powerful Trust Indicator

Page 25: MAKING THE MOST OF YOUR CHARITY NAVIGATOR RATINGEncompass at Work Revenue size - $16,000,000 Asset size - $15,000,000 Score - 100 • Program Expense $14 mil / $15mil 93% 25 • Independent

Questions & Answers

• Introductions

• Charity Navigator’s Encompass Rating System

• The criteria and metrics behind your score

• How to get your non-profit in better financial shape and

improve your score

• What your score means and how to make the most of

your rating

Michael Thatcher, President & CEO of Charity Navigator

Todd Polyniak, CPA

Partner

Sax LLP

[email protected]

Al Traverso, CPA

Partner

Sax LLP

[email protected]

Michael Thatcher

President & CEO

Charity Navigator

[email protected]

Kevin Scally

Chief Relationship Officer

Charity Navigator

[email protected]

charitynavigator.org/encompasssaxllp.com

[email protected]