Malayala Manorama Company Limited

7/18/2019 Malayala Manorama Company Limited

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Organizational Study Report

Presentation

Sebastian Joy Panattil (Reg. No. : 91646)



Objectives of the Study

• To gain an understanding of the functioning of

the various departments at Malayala

Manorama, Kottayam.

• To understand the working of a newspaper.

• To study the work culture of the organisation.



Industry Profile - Global Scenario

• According to the World Association ofNewspapers ,as of 2008 the worldwidecirculation of newspapers was estimated at540 million.

• 1.9 billion people read a paid daily newspaperevery day and newspapers reach 41 per centmore adults than the world wide web.

•

The financial crisis has clearly had a seriousimpact on newspaper revenues(newspaperadvertising revenues were down by 5 per centin 2008).



Industry Profile – Indian Scenario

• India offers a promising market for the print

media industry.

• The expected CAGR of 12 per cent up to 2010

is a result of the increasing rate of literacy.

• In 2010, the print media is expected to reach

Rs 19,500 crore from its present value of Rs

10,900 crore.



Company Profile

•Founded on March 14th 1888 by Kandathil VargheseMappilai at Kottayam.

• First joint stock publishing company of India.

• The first issue of the Malayala Manorama appeared on

March 22nd 1890.• The group has 43 publications (in 5 languages)and

several other media products .

• Published from sixteen centres - ten Kerala towns, four

Indian mega cities, and two foreign countries.• Manorama is one of the world’s largest daily

newspapers. It sells more than 1.7 million copies a day.



Vision and Mission

• Vision:

“Neethiyukthamaya, Swanthanthramaya,

Sathyasanthamaya Pathraprevarthanam”.

• Mission:

“Dharmosamath Kuladaivatham”, meaning

“Charity Our Household Divinity”.



Organization Chart



Management

• KM Mathew – Chief Editor• Mammen Mathew – Editor and Managing

Director

•

Philip Mathew – Managing Editor and Director• Jacob Mathew – Executive Editor and Director

• George Jacob – Director

•

Amit Mathew – Resident Editor• Jayant Mammen Mathew – Deputy Editor

• Harsha Mathew – Assistant Editor

•

Riyad Mathew – Senior Assistant Editor



Product Profile•Malayala Manorama Daily (Malayalam)

•Manorama Weekly (Malayalam)

•

Bhashaposhini (Malayalam)•Vijayaveedhi (Malayalam)

•Thozhilveedhi (Malayalam)

•The Week (English)

•Karshakasree (Malayalam)

•Karshakasree Diary

•Manorama Yearbook (Bengali, Hindi, English, Malayalam and Tamil)

•Malayala Manorama Calendar (Malayalam, Hindi, Tamil)•Malayala Manorama Diary

•The Week Diary

•Malayala Manorama Annual

•Vanitha (Malayalam, Hindi)

• Arogyam

•Parppidam

•Sreeman

•Balarama (Malayalam)

•Kalikkudukka (Malayalam)

•Balarama Amar Chithra Katha (Malayalam)

•Balarama Digest

•Magic Pot (English)

•Interactive CDs• Audio Cassettes



Departments

• Editorial

• Circulation

• Diversification

•

Finance• Human Resources

• Marketing

• Materials• Personnel and Administration

• Works



Editorial Department

• This department plays a major role incollecting the news till printing.

• Each page of the newspaper is drafted by

separate groups within the editorialdepartment.

• Key Sections:

Copy DeskLocal Desk

Bureau of reporters and photographers.



Editorial Department (contd.)

• Copy Desk:

The copy desk handles general news received

from agencies like PTI and UNI.

• Local Desk:

Consists of the local chief and page editors.

Handles all the news items from agents, bureau

reports, photographs and part time stringers.

• Bureau of reporters and photographers



Circulation Department

Key Functions:

• Responsible for carrying out the circulation

process.

• The department has a staff of 200 employees.

• Circulation inspectors are employed in order

to do the field work.

• Conducts market surveys of the product and

prepares periodical statistical reports .



Circulation Department (contd.)

Functions:• Deals with the agents who circulate the products to

the customers.

• Decides the security amount that is to be collected

from the agents.

• Entrusted with the responsibility of working together

with the marketing department to attract customers

and also to sustain the existing ones.• It also sees to the collection of sales receipts from

the agents.



Diversification Department

Functions:

• Carry out market research for new and

exciting products.

• Test marketing to check whether newproducts are successful or not.

• Designing and adjusting production variables

based on test findings for the new products.



Finance Department

Two main sections:• Main Accounts

• Sales Accounts

• Main Accounts

This section is responsible for the settlement of all

the purchase bills of newsprint, machinery, spare

parts and other office items.Controls the expenses incurred by the other

departments.



Finance Department (contd.)

• Sales Accounts

Responsible for raising the bills to their

advertisers, collection of the amount.

This section is responsible for preparing the

sales as well as revenue statements.



Finance Department (contd.)

Key Functions:

• Funding for expenses and working capital management.

• Plan the cash flow based on inputs from Circulation,

Marketing and Materials departments.• Assist in the audit of the accounts. The auditors of the

Company’s books are Cherian and Cherian Associates.

• Administration of payroll.

• Collection of cheques from debtors. The departmentreceives about 1.5 to 2 lakh cheques per annum.

• Prepare the estimated cash flow statements on a quarterlybasis.



Human Resources Department

Key Tasks:

• Recruitment

• Selection

• Induction

• Training and development

•

Performance Appraisal• Promotion



Marketing Department

Functions:• Deals with space marketing of classified

advertisements and display of its publications.

•

It also deals with product management andproduct research.

• The marketing division also handles productpromotion.

• The main function of the marketingdepartment is generating revenue throughadvertisements.



Marketing Department (contd.)

• Manorama generates revenues of about Rs350 crore in advertisements annually.

• The different types of advertisements are:

Display advertisements.

Classifieds.

Personal advertisements.

• Manorama generates revenues of about Rs350 crore in advertisements annually.




Main Sections:• Research Division

• Product Management

• Sales Force

• Operations Staff

• Work Order Generation

• Credit Control




Key profiles:

• Chief General Manager – Marketing

• General Manager - Marketing Services

• General Manager – Marketing Operations



Materials Department

Functions:• The main task is budgeting.

• They forecast the cost of newsprint to decide

whether to stock it or not.• Find the requirement of newsprint for all the

existing and new publications.

•

Purchase of consumables like ink (black andcolour), plates, films, fountain solution, straps and

polythene covers.



Materials Department (contd.)

•

Malayala Manorama uses Standard newsprint,Glazed newsprint, Art Paper LWC Paper, MapLitho and Cream Wove newsprint .

• Manorama imports glazed newsprint from five

countries. Two biggest suppliers are Norwayand Finland.

• Imported newsprint is stored in godowns in

Kochi and Kottayam and transported daily toother units .

• Materials are issued on the basis of FIFOsystem.



Personnel and Administration

Department

Key Tasks:• Employee records and attendance.

• Employee Benefits.

• Work Environment, Civil Works and Leasing.

• Travel, Transport and Event Facilitation.

• General Administration.

• Statutory Compliance.

• Monitoring of complaints and feedback.



Works Department

Key Sections:• Proof Reading:

Check for mistakes and structures of the sentences

and corrections are made if necessary.

Proof readers are assigned to do this job.

• Scanning:

Responsible for the scanning of the photographs and

other pictures which are to be added in the pages.



Works Department (contd.)

• Pagination:

In this process the columns and pictures are pasted

on a page and to adjust the spaces and to preparethe layout.

This section does the final touch ups of the pagesand send it to the pre press division to prepare thefilms of the pages with the colour codes.

• Pre Press:

This department is responsible for preparing thefilms for the purpose of printing.

These films are sent to the plate making section formaking plates for printing.



Works Department (contd.)

• Plate Making:

Printing plates are prepared at the press itself.

These plates are then sent to the press for attaching

it to the printing machine.

• Printing:

The company uses both fully automatic and

manually controlled machines for printing purposes.Malayala Manorama uses both heat set units and

cold set units for printing.



SWOT Analysis

Strengths

•

Loyal customers•Employees

•Management

•Brand Image

•Social Commitment

•Market leader

•Advertisement revenues

Weaknesses

•

Generation gap between employees•Vernacular media

•Inability to attract youth readership

•Poor global reach

•Public information

Opportunities

•The overseas market

•Youth segment

•Alternate Avenues• National Market

Threats

•Electronic Media

•Aggressive marketing strategies of

the competitors•Decline in advertisement revenues

•Television



Conclusion

Documents

Malayala Manorama Company Limited