Trade Fair Lessius Maltesers

Kaat Sencie en Jolien Verbruggen

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Structure

The product Maltesers

Some facts about Maltesers

Some recipes

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What are Maltesers?

Mars Incorporated

Maltesers: confectioner

y product

Also pet food, drinks & other food

productsE.g. Royco,

Balisto, Whiskas, Twix, …

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How are they made?

The dough is made & rolled out in a long sheet

Mix inside: malted milk, skimmed milk powder & salt

The dough passes between 2 rollers to make the bubbles

The balls are coated in chocolate

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By who and when were theycreated?

Forrest Edward Mars

Son of Franklin Clarence

Mars

Founder of Mars

Incorporated

Created in 1936

First sold in 1937

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Our product Maltesers

‘Malt’ and ‘teasers’

Originally described as ‘energy balls’

Originally aimed at slimming women

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Slogans

“The lighter way to enjoy chocolate”

“The chocolates with the least fattening centre”

“No ordinary chocolate”

“Nothing pleases like Maltesers”

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Most popular in …

Denmark The United Kingdom Australia Spain Ireland

Canada Poland France Hong Kong Portugal

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Maltesers’ range

Maltesers Pouch – 135 g“Perfect for sharing”

Maltesers Large Pouch – 230 g

“More to share”

Maltesers 3 Bag Multipack – 111 g

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Maltesers’ rangeMaltesers 4 Bag Multipack –

148 g“Perfect for a snack at

school”

Maltesers Fun Size Bag – 214 g

Maltesers Box – 120 g

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Maltesers’ range

Maltesers Large Box – 360 g

Maltesers White Chocolate Single Bag –

35 g

Maltesers White Pouch – 130 g

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Maltesers’ range

Maltesers Ice Cream Single – 60 g“Irresistibly creamy, temptingly

crunchy”

Maltesers Ice Cream Bar Multipack– 124 g

“The perfect family dessert alternative”

Maltesers Tube – 75 g“The perfect stocking filler”

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Maltesers’ range

Maltesers MaltEaster – 29 g“The MaltEaster bunny is the perfect little treat for spring”

Maltesers Single Bag – 37 g

Maltesers Big Bag – 58,5 g

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Maltesers’ range

Maltesers Treat Bag – 88 g

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Mmmm …

Maltesers Cupcakes Maltesers

Layer Cake

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Some facts

In 1936 Forrest Edward Mars

created Maltesers

In 2007, they made over 10 bn

Maltesers in Slough

Original idea: deliver the taste of malted

milk in a fun chocolate ball

One of the UK’s top 5 chocolate

brands

They are so light that they float on water

1

2

3

4

5

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Fairtrade & Maltesers 75 years

This year, Maltesers will carry the Fairtrade mark in the UK and in Ireland!

We are pleased to say that Maltesers is celebrating 75 years.

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It’s remarkable that …

... Maltesers are a yummy treat to be enjoyed as part of a balanced diet and healthy lifestyle.

They help create a healthier environment and promote healthy, active lifestyles.

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Nutritional informationMaltesers Single Bag 37 g

Energy: 782 kJ, 187 kcal Protein: 3 g Carbohydrate: 22,9 grams of which

sugars: 19,7 g Fat: 9,2 g of which saturates: 5,6 g Fibre: 0,4 g Sodium: 0,06 g

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Some recipes

Maltesers cupcakes“Irresistibly yummy”

Take a recipe home to try it yourself !

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As to conclude …

“Let’s eat some !”