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@Razoo Razoo Giving Razoo is crowdfunding for causes. Effective Website Tools for Silicon Valley Gives 2016 #SVGives

Manage Your Page

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Page 1: Manage Your Page

@Razoo Razoo Giving

Razoo is crowdfunding for causes.

Effective Website Tools for Silicon Valley Gives 2016

#SVGives

Page 2: Manage Your Page

Jordan Brown Manager, Philanthropic Partnerships

Introduction

#SVGives

Page 3: Manage Your Page

-Important Dates-

-How to Register -

- How To Manage Your Page -

- Crowdfunding Tips -

Today’s Agenda

#SVGives

Page 4: Manage Your Page

Secured Pledges

• Starting MARCH 1, 2016 donors can begin making their donations

• All donations will be processed immediately and will reflect on the Giving Day Total Counter the day of the event

• All secured pledges will be viewable to the nonprofit through your admin panel under the Donations tab

#SVGives

Page 5: Manage Your Page

Trainings

•How to Build Your Page: February 17th-19th (In-Person Training)

•SVGives Expert Training: March 1st (Webinar)

•SVGives and Social Media: March 8th (Webinar)

•SVGives Open Form: April 14th (Webinar)

And many more, visit svgives.razoo.com for the full calendar of trainings and to register today!

#SVGives

Page 6: Manage Your Page

Getting Started

#SVGives

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Register Now

• Complete a short form to register for SV Gives 2016

• You will be prompted to create a user account before accessing the form

• Within 48 hours you will be granted access to your organization’s page

Register1

#SVGives

Page 8: Manage Your Page

Razoo Pages

• Organization Page: This is your page for the event, best way to track all donations for the event. You can customize the text and images to tell a specific story about your SVGives campaign.

• Fundraiser Page: Any individual or supporter can use this to start a fundraiser on behalf of your organization (and tell their OWN story!)

• Teams Page: A useful tool for this event if you plan to engaging many fundraisers to participate (Tune in to the expert training for more).

#SVGives

Page 9: Manage Your Page

A New Look!

Organization’s Name

Manage Page Button

Stunning Photo Gallery

Average Donation

Social Sharing

Donation Levels

#SVGives

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A Closer Look…

• Count your donors

• Raise your average

• Donate now, or save for later

• Share your page

#SVGives

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A New Donation Flow

Keep Donors on Your Page

5 Easy Steps

Encourages Sharing

Improved Experience

#SVGives

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New & Improved Search

Image Filled Tiles

Infinite Scroll

Attract New

Donors

Enhanced Functional

ity

#SVGives

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• Tell the story of how your nonprofit meets the needs of your community

• Edit and update text in the Edit tab of your page.

Tell Your Story2

Manage Your Page

#SVGives

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• Highlight the value of a donor’s investment with suggested donation amounts

• Use descriptors that tell a donor what their money will be used for after the event

Set Your Goals3

Manage Your Page

#SVGives

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• Select when you want your fundraising page to start counting from

• Choose whether you want to display dollar amount raised along with your donor count

• Pro-tip: Start counting from March 1st, 2016 to display all donations from this year’s campaign

Set Your Metrics4

Manage Your Page

#SVGives

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• Gallery “Best Fits” your photos • Suggested size - 745px by 570px • Upload videos from YouTube or

Vimeo • Select an image to be your

thumbnail - it appears on the search tile

Images & Video5

Manage Your Page

#SVGives

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• Keep your supporters up-to-date on your progress

• Published updates are sent to your followers

• Great tool to mobilize your donors during SV Gives

Updates Tool6

Manage Your Page

#SVGives

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• Thank your donors twice as often as you ask them

• Upload a Thank You Video for a personal touch

• Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement

Thank Donors7

Manage Your Page

#SVGives

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• Donation Widget

• QR Codes

Share8

Manage Your Page

#SVGives

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• An email notification is sent to your user account email when a donation is made

• Click on the “Donations” tab to view donor information and download the report

• Donations are disbursed on the 10th of the following month

• Filter by Giving Event to find past SV Gives donors to re-target

Donations9

Manage Your Page

#SVGives

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• Display a dollar-for-dollar matching grant on your page

• The match does not need to be verified through Razoo

• Pro-Tip: Set your matching grant up by March 1st to include any advance donations

Matching Grant10

Manage Your Page

#SVGives

Page 22: Manage Your Page

Campaign Tips

#SVGives

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Crowdfunding Tips

• Create a communication plan • Draft templates in advance • Recruit others to amplify your message

• Ambassadors • Business Partners/Media Sponsors

• Use multiple channels • Facebook/Twitter/Instagram • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video

Communication

#SVGives

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Crowdfunding Tips

• Send 3 main e-mails • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social

network • Be on the ground

• Invite people in – open house, happy hour • Go to where the people are with iPads and

on mobile.

On the Giving Day

#SVGives

Page 25: Manage Your Page

Crowdfunding Tips

• Try something new, experiment • Have an internal competition • Activate Your Ambassadors • Get Your Board members involved

• Fundraise with your personality • Showcase your mission

• Use the campaign as a chance to reinforce your mission within the community

Be Creative

#SVGives

Page 26: Manage Your Page

Crowdfunding Tips

• Thank in real-time • Use social media for shout outs • Send follow-up e-mails

• Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls

• Long-term • Provide ways for them to receive

updates • Let them know the end results

• Make a plan for First Time Donors

Thank Your Donors

#SVGives

Page 27: Manage Your Page

Crowdfunding Tips

• Online Fundraising does not replace traditional fundraising, it expands impact and donor base.

• It is not one size fits all: some strategies may work for your NPO, others not so much.

• It is not an over-night success story: commit the time needed to your online campaign.

Keeping It Real

• A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value.

• You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!

#SVGives

Page 28: Manage Your Page

Thank you!

[email protected]

#SVGives