SIMBHAOLI SUGARS

Specialty Sugars Potable Liquor Ethanol Power

April-September 2013Vol. 8, No. 2 Complimentary copy

(For private circulation only)

A q u a r t e r l y n e w s l e t t e r o f S i m b h a o l i S u g a r s L i m i t e d

Another Feather in Simbhaoli Sugars’ Cap!

Simbhaoli Sugars is continuing with the FSSC 22000 and ISO 22000 certifications. This is a feather in our cap and an occasion to congratulate all Simbhaolians for making this possible!

Integrated Casetech has signed its second agreement with U.P. Coopera t i v e Suga r M i l l s (UPCSM) for operation and maintenance of the Powayan s u g a r p l a n t s i n d i s t r i c t Shahjanpur, Uttar Pradesh. Integrated Casetech and UPCSM have taken joint responsibility for the repair and maintenance work, so that the units become operational for the coming crushing season.

Casetech Alliance with UP Cooperative Sugar Mills

Simbhaoli Spirits Honoured by Ministry of DefenceSimbhaoli Spirits has been awarded 1st Prize by Canteen Stores Department (CSD), Ministry of Defence for its liquor sales performance in 2012-13. During FY 2012-13, Simbhaoli CSD sales shot up by 133% as compared to the previous year.

QMG of Indian Army, Lt. Gen Munish Sibal presented the award to Mr. Deepak Gandotra, C& F Agent of Simbhaoli Spirits, during the CSD Annual Conference in Mumbai on 27th September. Brig. Mukesh Kumar, SM, officiating Chairman, BOA and General Manager Canteen Stores Department was present on the occasion.

Managing Director's Message

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Dear Stakeholder,

This is my first message to you after taking over as the Managing Director of your Company. Through our quarterly

news bulletin Trust Talk, I wish to thank you all for the co-operation and support you have extended to Simbhaoli Sugars (SSL) over the years.

The sugar industry is passing through a difficult phase. A large national surplus and an irrational price increase in UP sugarcane prices has kept the margins in the negative for the last eight quarters. So much so that the difference between the two has become totally unviable. Through meaningful dialogue that involved all the stakeholders over the six months that preceded Sugar Season 2013-14 the industry has made three important breakthroughs. First, an installment payment system in Uttar Pradesh to help cash flow. Second, various tax reliefs from the state government to help viability. And finally, a central government package that addresses this problem on the fundamental grounds of financial viability.

SSL itself has passed through a particularly trying time in the recent past. We made active changes in the management team and have taken suitable action against those found acting with malafide intent to your Company.

We have a strong and lasting commitment to maintaining the Simbhaoli brand that has been built by the dedication of eight decades of management, workers, suppliers, bankers and farmers.

Your Company's resilient strength as reflected in the commitment and dedication of its people, professional work environment, a diversified portfolio, a trusted brand, cutting-edge technology and an enduring partnership with world leaders has held it though this time. These strengths make me certain that your Company will achieve new heights in the future.

In the next edition of Trust Talk, I will share with you a 5 year plan which we have worked out to place your Company in a new orbit of profitability and sustained growth.

In the meantime, I would like to take this opportunity to wish you and your family my best wishes for the season and the New Year.

Best wishes,

Gursimran Kaur Mann

Uniworld Sugars: Kandla Refinery Update

Simbhaoli Sugars Limited in joint venture with ED & F Man

Sugars, London, is setting up a green field port based

refinery near Kandla port, Gujarat. The 1000 TPD raw

sugar refinery is slated to commence refining of raw sugar

from January 2014. The civil work is complete and trial

work should commence in the second week of December.

Vol. 8, No. 2, April-September 2013

SIMBHAOLI SUGARS

Specialty Sugars Potable Liquor Ethanol Power

Hyper-market promotion in Mauritius

Trust specialty products on display at a major hyper-market in Port Louis, Mauritius.

Sipp Promotion in Mumbai

We have secured a maiden order of Sipp from Reliance Sehkari Bhandar and have launched it in 5 key outlets at Juhu, Prabhadevi, Colaba, Matunga and Bandra. We also conducted in-shop sampling and sales promotion drives in June and July.

A new feature, ‘Store Locator’ has been introduced on the Simbhaoli website – www.simbhaolisugars.com, with the link

This feature will enable Simbhaoli customers to pin-point stores stocking Trust products (the entire range of sugars and instant fruit drink mix) all over India.

http://findable.in/trust

How to find a Trust store near you

Like the Trust pageon Facebook.

Diwali Mela, Defence Colony

A special Trust stall was setup at the popular Defence Colony Diwali Mela in October. The promotion drive included sampling and sales of Trust products, which were highly appreciated by those who attended the mela.

Diwali Mela, Netaji Subhash Place, Pitampura

T r u s t p r o d u c t s w e r e promoted at the 2-day Diwali Mela at Netaji Subhash Place, Pitampura in October. The response was extremely gratifying.

Sipp Sales Double for 3rd Consecutive Year

We kicked off the summer season promotion of Trust Sipp by participating in the Sharbat Melas organised at Dilli Haat INA and Pitampura. In order to maximize visibility of our products and induce sales, Sipp banners and standees lined the path from the Haat entrance to the stall location.

Sipp Promotion in Delhi

Trust Promotion atBangalore

Trust products were displayed at the 3-day Aahar exhibition, Bangalore in September.

Trust Promotion at Times of India Office

Trust Sipp and Sunehra brought cheer to Times of India’s Delhi Office on the eve of Independence Day. To mark the happy occasion, a Trust stall was set up in their office premises. Trust products were highly appreciated by Times of India staffers.

The promotion generated great goodwill for the Trust brand.

Sipp is an 100% natural, instant fruit drink mix with no preservatives, artificial flavours or colours. Its available in orange, coconut, mango and lemon flavours.

With more national distributers being appointed, Sipp is now available in pan India.

Trust Customer Meet, AgraIn order to showcase our F&B range to the HoReCa segment, we participated in a Customer Meet organised by our distributor at Hotel Amar, Agra in August. Besides Sipp, the complete range of Trust products were displayed at the venue.

The event was attended by senior managers and professionals from hotel industry; and helped position Trust as the ‘Sugar of Choice’.

Vol. 8, No. 2, April-September 2013

SIMBHAOLI SUGARS

Specialty Sugars Potable Liquor Ethanol Power

I N T E G R A T E D C A S E T E C H N E W S

Induction Programme for New Simbhaolians

We organized an intensive 2-day (10-11 June) orientation programme for new employees, who joined Simbhaoli plant November 2012 onwards.

Integrated Casetech Sonedco Team, Philippine Integrated Casetech Team, Indonesia

Integrated Casetech continues to build on its formidable reputation in the sugar industry for cost-effective customized solutions, speed of response and innovative technology initiatives.

! We won the operation and maintenance contract of two sugar factories, Mohiddinpur Sugar Factory and Powayan Sugar Factory by the government of uttar Pradesh. It is for the first time that such contract has been signed in the state.

! We were invited to visit the sugar factories of PTPN X1, one of the largest sugar producer of sugar in Indonesia .

! We are working on the complete rehabilitation and operation of the Zanzibar sugar factory including development of the sugar cane estate over there.

! The green field distillery project in Philippines is progressing satisfactorily and is expected to be commissioned well in time.

! The sugar factory operations in Philippines have shown remarkable improvement and this year the factory is expected to achieve all-time high crushing figures.

! We participated in the Sugar Expo in Kenya.

POTABLE ALCOHOL NEWSSimbhaoli brands are holding their own position in a highly competitive market dominated by an array of old and well established brands.

Prices of Seven Knights XXX rum and Seven Knights whisky increased w.e.f. 1st July, 2013. These products are available in UP, Delhi, Haryana, Rajasthan, Uttrakhand, J&K, Punjab, HP, West Bengal, Assam and Nagaland.

SAP Based ERP Enabled Simbhaoli to BoostProductivity, Decision-Making and Accountability

Integration of all units and new locations into common SAP ERP system/server has now been completed.

All the business units have been interconnected through MPLS network. Since the users have become proficient in SAP ERP, we are now planning to implement the next step of SAP, which is Business Intelligence. The potential benefits of this tool are:

! Greater ability to access and analyze data;! Faster and more collaborative decision making;! Improved performance metric tracking;! More accountability, with visibility into key performance indicators by

line of business;! Providing the management with self-service access to the data and

insight they need in their own format; and ! User-friendly dashboard reports.We congratulate SAP team for integration and implementation.

Coca Cola Food Safety WorkshopTo develop effective quality and food safety management systems through a systematic continuous improvement process, in sugar industry, Coca Cola organized a training workshop on Global Markets Programme - Intermediate Level Requirements on July 13. This 3-day workshop was organized exclusively for Sugar Supply Partners of Coca Cola on 23 - 25 July at The Westin, Gurgaon.

Simbhaoli was represented by Mr. Rooprajinder Singh, Manager (HR & MR-ISO), Mr. H B Pal, Manager (Production) and Mr. Uma Shanker, Sr. Execcutive (QA). Simbhaoli was feted for being GFSI compliant.

Training Programme on Energy Management System

Mr. Ashok Kapur, BSI (British Standard Institutions) Group India conducted a one-day (27th April) training workshop on EnMS (50001) for 23 executives of Simbhaoli’s sugar and d is t i l lery d iv i s ions and Brijnathpur’s sugar division. EnMS is

an ISO standard which helps organizations use energy more efficiently, thereby saving money, conserving resources and enriching the environment and mitigating climate changes.

Casetech Stall at STAI Convention held at Lucknow

Please mail your suggestions to harmeet@simbhaolisugars.comHarmeet Kaur, Gursimran Kaur, K.K. Tyagi

Editorial & Design : spawncommunications@gmail.comEditorial Team :

Vol. 8, No. 2, April-September 2013

3rd Floor, E-13/29, Harsha Bhawan, Middle Circle, Connaught PlaceNew Delhi 110001 India Tel: +91-11-7838777119 / 43214107

E-mail: info@simbhaolisugars.com Website: www.simbhaolisugars.com

SIMBHAOLI SUGARS

India’s largest integrated sugar refinerySimbhaoli Brijnathpur Chilwaria

A FSSC 22000:2011, ISO 9001:2008 & ISO 14001:2004 Certified Company

GPS-Based Cane Survey Training WorkshopTo switch to a GPS-based system of cane survey, a training workshop was held for Simbhaoli cane managers, staff and cane society members at Simbhaoli plant on 9th May. This new system of cane survey will involve punching in data in a hand-held machines, thereby simplifying the survey process and protecting integrity of data.

Roop Rajinder Singh’s Debut Music Album Released!

Heartiest congratulations to Mr. Roop Rajinder Singh, Manager (CHR) for his debut music album ‘Glassi’. The album has eight foot- stomping numbers. Presented by Audio Vision Entertainment, Glassi was released on 16th June. He was the star singer at the DPCS Diwali Mela organized in Kuwait, where he got a stupendous response from the Indian community.

Please visit the undermentioned links to hear Glassi

Download the Album: https://itunes.apple.com/in/album/glassi/id662883847; http://music.ovi.com/in/en/pc/Product/Roop-Rajinder/Glassi/47597853; http://www.amazon.com/gp/product/B00DGPLSR0/ref=dm_sp_alb/183-3426152-4167848; http://www.qobuz.com/album/glassi-roop-rajinder/0848797002698

Video Song Link: http://www.youtube.com/watch?v=AfkiS6xnHZk

Facebook Page: https://www.facebook.com/Glassi22Roop

Vishwakarma Pooja

Vishwakarma Pooja was celebrated at Simbhaoli Mill House on 17th September by all officers and workmen of the Sugar and Distillery Divisions.

Labour Day Celebrations, Chilwaria

On the occasion of Labour Day, a labour legal awareness programme was organized at Chilwaria. Mr. Lokesh Kumar, Additional Civil Judge, Bahraich was the chief guest. A day-long medical camp was also organized.

! Sandeep Singh, son of Mr. Surjeet Singh, Deputy Manager (Accounts) has scored 92.8% in the Class-XII Senior School Certificate Examination.

! Harsha Joseph, daughter of Mr. Joseph A.V. has scored 88.4% in the Class-XII Senior School Certificate Examination.

Heartiest congratulations and best wishes to Sandeep, Harsha and their parents from all of us at Simbhaoli.

Simbhaoli kids do us proud!

Independence Day Celebrations at Simbhaoli

15th August was celebrated by the staff and their families at Simbhaoli plant. Mr. U.S. Mishra, did the honours, by hoisting the National Flag.

Independence Day Celebrations at ChilwariaIndependent day was celebrated with traditional gaiety at our Chilwaria plant. Mr. Arun Kumar Singh, Chief General Manager raised the National Flag in the presence of employees and their families.

Shram Daan Programme at BrijnathpurIn an act worthy of good corporate citizens, Brijnathpur employees volunteered to do seva in the village adjoining the plant complex. They devoted one day of their free time in planting trees and cleaning up the

environment by getting rid off waste materials strewn around in the area. We hope their service will inspire other employees and inhabitants to keep their environment green and clean.