Many Shades of Green 2012

7/31/2019 Many Shades of Green 2012

1/52

CALIFORNIAS SHIFT

TO A CLEANER, MORE

PRODUCTIVE ECONOMY

MANYSHADESGREEN 2012

OF


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3. 4.

1. Average Annual Growth Rate (AAGR) is the year-over-year growth rate ,

otherwise known as compounded annual growth rate (CAGR). Data Source:

Californ ia Department of F inance

2. Date Source: Green Establishment Database. National Estab lishment

T ime-Series (NETS) Database

3. Inf lat ion adjusted dollars (f irst ha lf 2011) Data Sources: Moodys Economy.com;

Californ ia Department of F inance4. Average Annual Growth Rate (AAGR) is the year-over-year growth rate ,

otherwise known as compound annual growth rate (CAGR)

Next 10 is aN iNdepeNdeNt, NoNpartisaN orgaNizatioN that

educates, eNgages, aNd empowers califorNiaNs to improve the

states future. Next 10 was fouNded iN 2003 by busiNessm aN aNd

philaN thropist f. Noel perry. Next 10 is focused oN iNNovatioN

aNd the iNtersectioN betweeN the ecoNomy, the eNviroNmeNt,

aNd quality of life issues for all califorNiaNs. we provide

critica l data to help iNform the states efforts to grow the

ecoNomy aNd reduce global warmiNg emissioNs.

this report serves as a compaNioN to Next 10s califorNia

greeN iNNovatioN iNdex, aNd the aNalysis preseNted hereiN

builds oN the greeN busiNess aNalysis published iN the iNdex

siNce 2008. the iNdex tracks califorNias progress iN reduciNg

greeNhouse gas emissioNs, implemeNtiNg iNNovative public

policy, geNeratiNg techNological aNd busiNess iNNovatioN, aNd

growiNg busiNesses aNd jobs that eNable the traNsformatioN

to a more resource-efficieNt ecoNomy.

totalemploymeNt

professioNal,

scieNtific & tech

services jobs

gdp growthper capita

gdptotal gdp

maNufacturiNg

jobs

core greeNemploymeNt

coNstructioN

jobs

199515,910,000200919,090,000

201017,770,000

19951,326,00020091,736,00020101,583,000

1995-2010 2.5%2009-2010 1.3%

1995 $42,2002009 $51,2002010$52,200

1995$1.34 trillioN2009$1.93trillioN2010$1.95trillioN

19952,215,00020091,987,00020101,826,000

1995751,00020091,073,00020101,002,000

1995110,8002009174,8002010169,800

12% chaNge / 1995-2010

-7% chaNge / 2009-2010

19% chaNge / 1995-2010

-9% chaNge / 2009-2010

53% chaNge / 1995-2010

-3% chaNge / 2009-2010

-18% chaNge / 1995-2010

-8% chaNge / 2009-2010

populatioN

199531,712,000200937,077,000201037,318,000

1 .1% aagr / 1995-2010

0.6% aagr / 2009-2010

33% chaNge / 1995-2010

-7% chaNge / 2009-2010

1.

2.

califorNia facts19952010

Gross Domestic

ProDuct (GDP)

a way f ang

h z f an nyand allad by

ng h val add

f all nd

n h ny.


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12 0 1 2 m any s had e s of gre e n

executive summary 2

caliornias Green economy 4

The Adaptive Green Economy 7

Occupations in Cali fornias Green Economy 11

The Core Green Economy 14

The Value Chain 17

reGional Distribution anD trenDs 21

Bay Area 22

Los Angeles Area 24

Orange County 26

San Diego Region 28

Sacramento Area 30

Inland Empire 32

San Joaquin Valley 34

Central Coast 36

Sacramento Valley 38

North Coast 40

Sierra Region 42

conclusion 44

appenDix 46

enDnotes 48

coNteNts


4/52

executive summary

e x e c u t i v e s u m m ary

th c c G e fd g

h h c wh dg h

. rfg h h dw,

h d wh h c

G e d h J

2009 2010. o h g , J 1995 2010, h

gw 12 wh j h c G

e d 53 . i h wd, wh h

dw c G k 2008 ,

w k 2001 . (pg 14)

WhilestatewideCoreGreenemplomentfellbthreepercentin

thelastobservableear,theSanDiegoRegion,theBaAreaand

theSacramentoAreahaveshownthegreatestresilience,eachwith

lossesoflessthantwopercentfromJanuar2009to2010.

Between1995and2010,CoreGreenemplomentexpandedinthe

SacramentoAreab113percentandintheBaAreab76percent,

followedbtheSanDiegoRegion(+65%)andOrangeCount

(+62%).

AstheproductsandservicesoftheCoreGreenEconomspread

acrosstherestoftheeconom,newoccupationsemergeand

existingoccupationsareincreasingltakingongreentasks.

e d gwh h 15 g

d g d d h dg

h dw, j g w wd eg

i, add m, c t, d

eg G. (pg 14)

EmplomentinEnergInfrastructuregrewb14percentfromJanuar2009to2010.Overthesingleear,statewideemploment

inAdvancedMaterialsexpandedbfourpercentwhileClean

TransportationandEnergGenerationgrewbonepercenteach.

Withover1,200jobsin2010,CleanManufacturing&Industrial

Supportjobsexpanded2.6timesover1995.EnergGeneration

emplomenthasmorethandoubledin16earstotalingnearl47,000

jobsin2010.CleanTransportationexpanded119percentoverthe

longterm,totaling6,800jobsin2010.AdvancedMaterialsreported

thefastestemplomentgrowthratefrom1995to2010,expandingb

322percentfromasmallbaseto900jobsin2010.

2009-2010

2009200520001995

170

160

150

140

130

120

1 10

100

2010

-3 %

-7%

CORE GREEN

+53%

TOTAL ECO NOMY

+12%

employmeNt growth relative to 1995

100=1995values

the core greeN ecoNomy coNsists of

busiNesses that provide the products aNd

services that:

provide alterNatives to carboN-bas ed

eNergy sources

coNserve eNergy aNd all Natural resources

reduce pollutioN aNd repurpose waste

growth 2009-10

Eeg Iastuctue +14%

Advaced Mateials +4%

Clea Taspotatio +1%

Eeg Geeatio +1%

core greeN ecoNomy -3%

total ecoNomy -7%

Next 10 MaNy ShadeS of GreeN. Data Source: Green Estab l i shment Database.

2


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v h c c G e

d, d h h dw h d

h d . (pg 17)

Twent-sevenpercentofjobsintheCoreGreenEconomare

inManufacturing,whiletheshareisonltenpercentinthetotal

econom.Manufacturingwasalsotheonlelementofthevalue

chainwithrecentgrowth,expandingbonepercentfromJanuar

2009to2010.

BusinessAssociationsaswellasFinance&Investmentand

Installationareleadinginlong-termjobgrowth,allmorethandoublinginemplomentsizesince1995.

WhileResearch&Developmenthasdoubledsince1995,jobs

droppedtenpercentovertherecentperiod.

TheCaliforniaeconomwashithardintherecenteconomic

downturnbuttheextentofjoblossesvariesbindustr.Oneofthecharacteristicsofthecurrentdownturnhasbeenthedifcultlall

businesseshavehadinaccessingthecapitalneededtogrowand

makenewinvestmentsinequipmentupgradesandnewproducts.

Businesses,householdsandothersseetheopportunitforimproving

resourceefciencies(andreducingresourceexpenditures),etacting

onthesechoicesisconstrainedbnancialmarketsandmarket

uncertaintrelatedtothepublicpolicenvironmentandthenancial

crisis.Theseuncertaintiesholdbackgrowthinthebusinesses

thatprovidetheproductsandservicesthatimproveefcienciesin

theconsumptionofallnaturalresources.Theapplicationofthese

productsfromtheCoreGreenEconomhelpsimprovetheproductivit

ofresourcesconsumed,reduceswasteandalleviatescosts

associatedwithpollution.Asaresult,consumerssavemoneand

businessesimprovetheircompetitiveedgeandthatoftheeconom

asawhole.

maNufacturiNg employmeNt

relative to 1995

eNergy productivity

2005200019951990

300

250

200

150

100

50

0

2009

CALIFORNIA

REST OF U.S.

2009-2010

200520001995

16 0

15 0

14 0

13 0

12 0

11 0

10 0

90

80

2010

-7%

1%

-8 %

2009

CA GREEN MANUFACTURING

CA TOTAL EMPLOYMENT

CA TOTAL MANUFACTURING

Next 10 MaNy ShadeS of GreeN . Data Source: Green Estab l i shment

Database, Nat ional Estab l i shment T ime-Ser ies (NETS) Database.

Analysi s: Col laborat i ve Economics

gdp(millioNsoffirsthalf2011dollars)

relativetoeNergycoNsumptioN(trillioNbtu)

Next 10 MaNy ShadeS of GreeN. Data Source: U.S . Department of

Energy, Energy Informat ion Admin istrat ion; U.S . Department of Commerce,

Bureau of Economic Analysi s. Analysi s: Col laborat i ve Economics

32 0 1 2 m a n y s h a d e s o f g r e e n

100=1995values


6/52

4 c a l i f o r n i a s g r e e n e c o n o m y

exploriNg califorNias traNsformiNg ecoNomy

califorNiasgreenecoNomy

Theglobaleconomenteredintoasubstantialdownturninthe

latterpartof2007.Somepartsoftheworld,suchasChina,

India,andBrazil,havecontinuedtogrowoverthisperiod

thoughatslowerratesthanbefore.Therecoveracrossthe

UnitedStateshasbeenunevenandfurtherconstrainedb

tightnancialmarkets.Whenbanksdonotlendtosmalland

mediumsizedbusinesses,thesebusinessescannotmakeneededcapitalinvestments,launchbuildingprojects,or

expandproduction.Withoutaccesstocapital,theeconom

cannotgrowandpullitselfoutoftheeconomicdownturn.

TherecessionofcialllastedfromDecember2007to

June2009,ettheU.S.economandCaliforniaeconom

continuetodrag.

Inthiscontext,theworldisstillfacingsizablechallengesthat

werepresentbeforethedownturn.Theseincluderisingprices

andincreasingvolatilitforenergandnaturalresources.

Thishasbeendrivenprimarilbgrowingglobaldemand

fromemergingeconomiesforlimitedresources.Acasein

pointisthefactthatoilpriceshavenotdroppedfollowing

theslowdownoftheU.S.econom,butcontinuedtoriseas

surplussupplieshaveeasilfoundnewmarketsoutsideour

borders.Aspopulationscontinuetogrowmoreprosperous,

thedemandforallresourceswillcontinuetorise.

Regardlessofoureconomichealth,theimpactsofclimate

changeareincreasinglfeltandloomlargerinthedistance.

Climatechangenotonlthreatensourcostalpopulations

throughrisingsealevels,italsochangesweatherpatterns,

disruptingglobalagriculturalproductionanddiminishingtheworldsmajorsourcesoffreshwaterfromrainfallandglaciers.

Preparingforthesechangesisnotwithoutcost,butwaiting

toreacttotherealimpactsofclimatechangewouldbemuch

morecostl.1

Theeconomiccrisisismakingtheclimatecrisisthatmuch

morechallengingtoaddressgiventhelackofcapitalfor

businesses,householdsandthepublicsectortomake

theneededinvestmentsincleanenerginstallations,

energefcienc,andothermeansforreducingnegative

environmentalimpacts(includinggreenhousegas

emissions)andraisingtheproductivitofenergand

allnaturalresources.

Asbusinesses,residents,andpublicentitiesreelfromrising

resourceprices,growingpricevolatilit,anddiminishing

nancialresources,theseekoutnewwasofcuttingcosts

asabufferagainstthisgrowinguncertaint.Whenconsumers

seekoutnewtpesofproductsandnewwasofdoing

things,creativeentrepreneursseenewmarketstoserve.

Thisshifttogreaterresourceproductivittranslatesinto

greatereconomiccompetitivenessasweimproveourabilit

todomorewithless.

WhileCaliforniasoveralleconomislaggingthenations

recover,thestateshowssignsofrecover,economic

growthandgreaterresourceproductivit.Californiasforward-

thinkingpublicpolicrecordhasservedtosupportthegrowth

ofmarketsrelatedtocleanenergandrelatedproducts.

Inaddition,thestateishometosomeoftheworldsmost

innovativeentrepreneursandresearchcenters.Further,the

statebenetsfromitspopulationofearladoptersofnew

technolog.Thesecombinedforcesdrivetheinnovation

processandplacethestateattheforefrontofthegrowing

globalgreeneconom.

Asconsumerhabitschange,thestimulatenewmarketsand

newbusinessactivit.Asnewtechnologiesemerge,thecancreategreaterpositiveimpactsfortheenvironmentaswell

astheeconom.Braisingefciencstandards,streamlining

permitting,offeringincentives,andprovidingcreativeformsof

nancing,smartlcraftedpublicpoliccanreinforceandeven

speedthesevitaldnamics.


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WHAT IS PRODUCEDAND PROVIDED

HOW THINGS AREPRODUCED AND OPERATED

Businesses:

Founded on principles of sustainabilityTransforming processes and products to improve resource

efficiency and reduce negative environmental impactsSupporting transformation across the supply chain

Households, Nonprofits and Public Entities:

Changing consumption habitsImproving resource efficiency

THE ADAPTIVE

GREENECONOMY

Businesses, Households,

Nonprofits and Public Entitiesoperating business-as-usual

THE

RESTOF THE

ECONOMY

THE CORE

GREENECONOMY

Businesses that provide the productsand services that:

Provide alternatives to carbon-based energyConserve energy and all natural resourcesReduce pollution and repurpose waste

the greeN ecoNomy aNd its multiple facets

2 0 1 2 m any s had e s of gre e n 5


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th gwg g h h

g w d d h

g d. th h

hg dw, d h d.

Theeconomconsistsofeconomicactorsthatareoperating

business-as-usualandthosethatareadaptingtotheirnew

circumstances.Thosecommittedtobusiness-as-usualwill

eventuallbepricedoutofexistenceaspricesforenergand

allnaturalresourcescontinuetorise.

Othereconomicactorsareseekingoutnewproductsand

newwasofdoingthingsinordertoimprovetheresource

efciencoftheirownoperations,andthemakeup

thead G e.TheAdaptiveGreen

Economincludesbusinesses,households,andpublicsectororganizationsthatarechangingtheirprocessestoimprove

sustainabilit,reducecostsoranticipateregulatorchanges.

Theseentitiesarereexaminingtheirprocessesandinvesting

infundamentalchangesintheiroperations,aswellas

encouragingtheirsupplierstodolikewise.Examplesinclude

theeffortsoflargecorporationsincludingStaples,Walmart

andFedExtosignicantlimprovetheirownenergand

resourceefciencandtosetstandardsfortheirsuppliersto

followsuit.Anaddedcomponentoftheseefforts,besidesthe

publicrelationsvalueforthecompan,isthepublicawareness

thatisraisedaboutactionablecost-effectivemeasures.Theactionsofthesecompaniesandothersdemonstratethat

transitioningawafrombusiness-as-usualandtotheAdaptive

GreenEconomisgoodforthebottomline.2Thisisnotonl

evidentinthegrowingactivitiesofbusinessassociationsbut

alsointhegrowingcourseofferingsrelatedtosustainabilitat

businessschools.3

AlsoincludedintheAdaptiveGreenEconomarenew

businessesfoundedonprinciplesofsustainabilit.From

theoutset,thesecompaniesdeveloptheirproductswith

considerationfortheentireproductlifeccle.ExamplesincludeTomsofMainetoothpasteandMethodcleaning

products.Thesuccessandresiliencofcompaniesinthe

AdaptiveGreenEconomwillsignaltoothercompanies

acrosstheeconomtoconsidertheirowntransformation

tosustainablebusinesspractices.Thejobsinthe

adaptiveeconomareanimportantaspecttotheoverall

transformation,becauseaswithinformationtechnolog

(IT),jobsusingITarefargreaterinnumberthanthejobs

creatingIT.

Thec G eprovidestheproductsand

servicesthatenablethetransformationtowardacleaner,

moreefcientandmorecompetitiveeconom.th c

G e h d

h d d h:

Provide alternatives to carbon-based energy sources

Conserve energy and all natural resources

Reduce pollution and repurpose waste

TheCoreGreenEconomrepresentsadiversemixof

industriesincludingnoveltechnologiesaswellastried

andtestedproducts.Theseincludeenerggenerationandefciencaswellastransportationandwaterefcienc.The

15greensegmentsoftheCoreGreenEconomaredescribed

ong 20.

Asthesechangesprogress,demandforcleantechnolog

grows.Thiswillieldpositiveenvironmentaloutcomesaswell

asnewopportunitiesforbusinessandemplomentgrowth.

Publicpoliccanspurthisdevelopmentbcreatingmarkets

forcleantechnolog.


9/52


the adaptive

greenecoNomyAsbusinesses,householdsandthepublicsectorlookfor

wastobufferagainsttheuncertaintofrisingenergprices,

growingvolatilitandconstrainedcapitalmarkets,the

arebuingtheproductsandservicesfromtheCoreGreen

Economandbecomingmoreresourceproductive.Asthe

operationsadaptwithinabusinessoranentireindustr,

emploeestakeonnewtasks.Thischangeistakingplaceacrossallsectorsoftheeconomandatvaringdegrees.

TheCaliforniaEmplomentDevelopmentDepartmentsLabor

MarketInformationDivisionsurveedCaliforniaemploersto

ndouthowgreenactivitiesarepenetratingtheeconom.

Theresultsrevealedthatbetween2009and2010,across

nearlallindustrsectors,263,000emploeesspentatleast

50percentoftheirtimeinoneofthevegreenactivities.

Statewide,Manufacturingrepresentedthelargestshare,26

percent(68,490jobs)ofthesejobs.Bindustr,Utilities

accountedforthesectorwiththehighestpercentageofjobs

withgreenactivities,reportingthat26percentofallutilitiesemploeesspendatleasthalfthetimeongreenactivities.The

Mining,Quarring&Extractionindustrhasthesecondlargest

shareofjobsthatinvolvegreenactivitieswithtenpercent.

250

200

150

100

50

0

300

CALIFORNIA

REST OF THE U.S.

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

eNergy productivity / gdp relative to total eNergy coNsump tioN

Next 10 maNy shades of greeN. Data Source: U.S . Department of Energy, Energy Informat ion Admin istrat ion; U.S . Department of Commerce, Bureau of Economic Analysi sAnalysi s: Col laborat i ve Economics

eNergyproductivity:gdp(millioNsoffirsthalf2011dollars)

relativetoeNergycoNs

umptioN(trillioNbtu)


10/52


califorNias adaptive greeN ecoNomyemployees speNdiNg at least half their time oN greeN activities

20%

30%

25%

15%

5%

10%

0

17,120

13,140

PUBLIC

ADMINISTRATION19,730

ADMINISTRATIVE &

WASTE MANAGEMENT

SERVICES

AGRICULTURE,FORESTRY,

FISHING & HUNTING

PROFESSIONAL,

SCIENTIFIC,

& TECHNICAL

SERVICES

29,350

CONSTRUCTION

31,070

WHOLESALE &

RETAIL TRADE

68 ,490

1,060

MINING, QUARRYING

& EXTRACTION

1,330

FINANCE, INSURANCE

& REAL ESTATE

2,920

HEALTH CARE &

SOCIAL ASSISTANCE

1,880

INFORMATION

7,200

TRANSPORTATION &

WAREHOUSING

5,170

EDUCATIONAL

SERVICES

8,330

ACCOMMODATION,

FOOD &

ENTERTAINMENT

25,360

22,780

MANUFACTURING

UTILITIES

perceNtageoftotal

iNdustryemploymeNt

Next 10 maNy shades of greeN. Note: Survey data co llected from May 2009 to January 2010. Source: Californ ia Employment Development Department,

Labor Market Information Div is ion . Analys is: Collaborative Economics


11/52


webcor builders / coNstructioN

Asanaward-winningleaderinsustainablegreenbuilding,WebcorBuildershasbeenprovidingclientswithefcient,high-performancebuildingssincethemid-1990s.WebcorBuildershasestablisheditsleadershipinsustainableandgreenbuildingpracticesbusingfewerbuildingmaterialsandstrictenvironmentalpracticesonsite.Webcoralsocalculatesabuildingscarbonfootprintfromdesigntonish,emplosgreenofcepracticesanditsgreenbuildingcodeexpertise,andusessustainablebuildingmaterialsandhi-techinnovation.Todate,Webcorhasconstructedover15millionsquarefeetofLeadershipinEnergandEnvironmentalDesign(LEED)buildings.Webcorleadsbexample,fosteringanindustr-wide

cultureofenvironmentalresponsibilitandawarenessthroughSanFranciscosGreenBuildingTaskForce.WebcorisalsooneofthefoundingmembersoftheCenterfortheBuiltEnvironmentattheUniversitofCalifornia,Berkele.

sacrameNto muNicipal utility district / utilities

SacramentoMunicipalUtilitDistrict(SMUD)isdedicatedtohelpingcustomersreducetheircarbonfootprintaswellaselectricitcosts.SMUDhasprogramsinplacetohelpbothresidentialcustomersandbusinessescalculatetheirenergconsumptionandpredicthowmuchthecouldsavewithenergefcientappliances.SMUDalsoeducatescustomersonconservationandenergefcientremodelingandoffersrebatesandincentivesforproductssuchasLEDlighting,recclingrefrigerators,clotheswashersanddishwashers.

SMUDcontinuestohelpcustomersbecomemoreefcientusersofenerg,promotestheuseofrenewableresourceslikethewindandsun,andreducestheamountofgreenhousegasesproducedlocall.

aNheuser busch / maNufacturiNg

LocatedinFaireld,AnheuserBuschBrewerhasexpandeditseco-friendloperations.InOctober2011,theplantincreaseditsgreenpowersupplwiththeinstallationofawindturbine.ThePlantGeneralMangerestimatestheturbinecouldprovide20percentoftheelectricitforthebrewer,inadditiontofourpercentgeneratedfromits6.5acresofsolarpanels.TheAnheuserBuschBrewerusesaBioEnergRecoverSstemtogeneratemorethan15percentofthebrewersfuelneedsbcapturingnutrientsinbrewingwastewaterforconversionintobiogas.Thefacilitalso

featuresasteamrecoverprojecttoheatwaterinthebrewhouse,efcientboilerburnersandaircompressors,andalightingupgradereplacingoldxtureswithenergefcientgearandtimers.Honoredmorethanadozentimesforwastereduction,theFaireldfacilitrecclesmorethan99percentofitssolidwaste.

uNited s tates Navy / public sector

TheU.S.ArmedForcesareadaptingtonew,moreproductivewas,andtheU.S.Naviscommittedtoreducingrelianceonfossilfuels.Forexample,Tributltin-freehullandpropellercoatingsandsternapsarebeingusedtoreducedragandtrimloopboilercontrolsstemstooptimizetheamountofenergusedtocreatesteamforshipboardapplications.AllU.S.Navwarshipshaveequipmentonboardtocompressandstoreallplastics,processbiodegradablematerialsforsafedischarge,andkeepoilwasteoutoftheocean.TheNaviscleaningupbasesthathavebeenimpactedbpastoperations.

TheNavisactiveldevelopingandparticipatinginenerg,environmentalandclimatechangeinitiativesthatwillincreaseuseofrenewableenerg.ThemilitarsgeothermalprogramismanagedbtheGeothermalProgramOfcelocatedinSouthernCalifornia.Theirmandateistooverseeexplorationforanddevelopmentofgeothermalresourceswherevertheoccuronlandsunderthecontrolofanofthenationsmilitarservices.

port of los aNgeles / tra NsportatioN

SincecommittingtotheCleanAirActionPlaninNovember2006,thePortofLosAngeleshassignicantlcutitsemissions.Usingelectrictrucks,anenvironmentalmanagementsstem,andwaterqualitimprovementinitiativesaswellasimplementingmanotherprocedures,thePortofLosAngeleshasseena69percentreductionindieselparticulatematter,a76percentreductioninsulfuroxideemissions,andadropof48percentincarbonmonoxideemissionsamongotherachievements.

ThroughthePortofLosAngelesAirQualitMitigationIncentiveProgram,apartnershiphasformedwiththeCaliforniaStateUniversitLongBeach(CSULB)Foundationtodevelopandtestanewseawaterscrubbervesselsstem.Thissstemhasthepotentialtoreduceemissionsbasmuchas85percent,evenascargovolumesrise.


12/52


3 0

3 5

4 0

2 0

2 5

0

1 5

5 0

4 5

CALIFORNIA

REST OF THE U .S .

1 9 9 2 1 9 9 7 2 0 0 2 2 0 0 7

electricity productivity iN maNufacturiNg /

gdp from maNufacturiNg relative to total electricity purchases

Next 10 maNy shades of greeN. Note: Manufactur ing excludes publ i sh ing f i rms for 1992 data due to d i f ferences in S IC and N AICS classi f i cat ions.Data Source: U.S . Census Bureau, Economic Census 1992, 1997, 2002, 2007 and U.S . Department of Commerce, Bureau of Economic Analysi s. Analysi s: Col laborat i ve Economics

gdprelativetototalelectricitypurchasesiNmaNufacturiNg

adg d cg nw v

Whenweimproveenergefcienc,wecandomorewhile

consumingless.Thisissoforahousehold,publicofce,or

business.Whenabusinesscanproduceitsproductswhilespendinglessonenerg,cashsavedcanbeinvestedinnew

machinerandequipment,research,orhiringnewemploees.

Improvingenergefciencisgoodforgainingacompetitive

advantageasabusinessaswellasaneconom.

Foraneconom,energproductivitcanbemeasuredb

dividingtotalenergconsumptionbthegrossdomestic

product(GDP).Growthinenergproductivitequatesto

moredollarsofGDPgeneratedperunitofenergconsumed.

Californiais64percentmoreproductivewithitsenergthan

therestofthecountr.EnergproductivithasbeenontheriseinbothCalifornia(+37%)andtherestofthecountr

(+35%)since1990.

Lookingspecicallatelectricitpurchasesofmanufacturing

establishmentsrelativetoGDP,Californiahasconsistentl

experiencedhigherelectricitproductivitthanthenational

average.Thismeasureexpressestheamountofvaluecreatedforeverdollarspentonelectricitbmanufacturingplants.

Californiaselectricitproductivitinmanufacturinghas

increased21percentfrom1992to2007.Morerecentl,

Californiaselectricitproductivitinmanufacturingimproved

13percentfrom2002to2007,whiledroppingbten

percentintherestofthenation.Inotherwords,California

manufacturersgeneratednearl$44innewvalueforever

dollarspentonmanufacturingelectricit,$13morethan

manufacturersintherestofthenation.


13/52


occupatioNs iN califorNias

greenecoNomyAsgreenactivitiesincreaseacrosstheentireeconom,

companiesprovidingtheproductsandservicesrequired

forimprovingresourceproductivitandreducingnegative

environmentalimpactswillbenet.Asaresult,jobsrelatedto

greenactivitieswillgrow.Insomecases,existingoccupations

willexpandtoincludenewtasks.Inothercases,entirelnew

occupationswillemerge.

Inmostcases,thetpesofjobsassociatedwithproducing

productsintheCoreGreenEconomwillalsobeassociated

withusingtheseproductsintherestoftheeconomas

businessesadapttobecomingmoreresourceproductive.

TheseoccupationsrangefromPh.D.scientistsandengineers

toavarietoftechniciansrequiringtwo-eartrainingaswell

assupportoccupationsofferingon-the-jobtraining.

Someoccupationsareexperiencingnewdemandinthelabor

marketsuchasElectricians,ElectricalPowerLineInstallers&

Repairers,EnvironmentalScientists,andIndustrialMachinerMechanics.Insomecases,theskillsandtasksassociated

withanexistingoccupationareexpandingtoencompassthe

tasksrelatedtonewtechnologandregulations.Theseinclude

SupplChainManagers,Operations&BuildingManagers,

FuelStorageTechnicians,Architects,EnergInfrastructure

Engineers,andSustainableAgricultureSpecialists.

Inadditiontoexistingoccupations,entirelnewoccupations

areemerging.Newpositions,suchasChiefSustainabilit

OfcerorEnergAuditor,targetnewlrecognizedneedsfor

improvingresourceefcienciesandmanagingsustainabilit

morebroadl.Inothercases,entirelnewoccupationsareappearingthatarespecictotheinstallationandapplication

ofnewtechnologsuchasSolarPhotovoltaicInstallers,

BiofuelsProcessingTechnicians,BiomassProduction

Managers,Methane/LandllGasGenerationSstem

Technicians,SolarThermalInstallers&Technicians,and

FuelCellTechnicians.

Educationandworkexperiencerequirementsspanshort-term

on-the-jobtrainingtopostsecondarvocationalawardsand

long-termon-the-jobtraining.Themedianannualearnings

oftheseoccupationsrangefrom$27,000to$200,000and

higherintherstquarterof2011.

Inresponsetorealchangesintheeconom,theinformation

onoccupationalstatisticscollectedandreportedbthe

Federalgovernmentisexpandinginordertoreectthe

emergenceofnewoccupationsandtheincreasingdemand

andchangingskillsetsofexistingoccupationsrelatedto

newgreenbusinessactivitiesintheeconom.Oftheexisting

occupationalcodes,occupationsrelatedtogreenactivities

havebeenorderedbtheU.S.DepartmentofLaborsNational

CenterforO*NETDevelopmentintothreecategories:Green

IncreasedDemandOccupations,GreenEnhancedSkills

Occupations,andGreenNewandEmergingOccupations.4

TheO*NETreportdescribesthecategoriesasfollows:

_G id Dd o:Theimpactof

greeneconomactivitiesandtechnologiesisanincreasein

theemplomentdemandforanexistingoccupation.However,thisimpactdoesnotentailsignicantchangesinthework

andworkerrequirementsoftheoccupation.Theworkcontext

machange,butthetasksthemselvesdonot.

_G ehd sk o:Theimpact

ofgreeneconomactivitiesandtechnologiesresultina

signicantchangetotheworkandworkerrequirementsofan

existingoccupationalcode.Thisimpactmaormanotresult

inanincreaseinemplomentdemandfortheoccupation.

Theessentialpurposesoftheoccupationremainthesame,

buttasks,skills,knowledge,andexternalelements,suchascredentials,havebeenaltered.

_G nw d egg o:Theimpactof

greeneconomactivitiesandtechnologiesissufcientto

createtheneedforuniqueworkandworkerrequirements,

whichresultsinthegenerationofanewoccupationalcode.

Thisnewoccupationcouldbeentirelnovelorbornfrom

anexistingoccupation.

Thefollowingtablesillustrateexamplesineachof

thesecategories.


14/52


greeN iNcr eased dem aNd occupatioNs

occupatioNal titleq1 2011 mediaN

aNNual earNiNgseducatioN & traiNiNg

e d e eq a $32,492 Short-termon-the-jobtraining

eg d oh mh a $36,838 Short-termon-the-jobtraining

id tk d t o $36,422 Short-termon-the-jobtraining

c m d c h $49,895 Moderate-termon-the-jobtraining

Computer-Controlled Machine Tool Operators, Metal and Plastic $37,281 Moderate-termon-the-jobtraining

Dg d bg mh t s, o, d td,m d p

$35,162 Moderate-termon-the-jobtraining

mg d bdg mh s, o, d td $33,602 Moderate-termon-the-jobtraining

i Wk, , cg, d W $49,725 Moderate-termon-the-jobtraining

og eg d oh c eq o $64,666 Moderate-termon-the-jobtraining

pd, pg, d edg ck $49,040 Moderate-termon-the-jobtraining

s m d $38,122 Moderate-termon-the-jobtraining

Electrical Power-Line Installers and Repairers $78,805 Long-termon-the-jobtraining

e $60,284 Long-termon-the-jobtraining

id mh mh $55,225 Long-termon-the-jobtraining

pw D d Dh $78,864 Long-termon-the-jobtraining

s i d s Wk $56,875 Long-termon-the-jobtraining

ch th $46,234 Associatedegree

e egg th $62,846 Associatedegree

d c th $39,552 Associatedegree

ch eg $108,178 Bachelor'sdegree

ch $82,385 Bachelor'sdegree

c d id Dg $66,873 Bachelor'sdegree

id eg $90,966 Bachelor'sdegree

id s d Hh eg $87,937 Bachelor'sdegree

m s $89,632 Bachelor'sdegree

o Hh d s s $76,698 Bachelor'sdegree

n s mg $152,552 Bachelor'sorhigherdegree,plusworkexperience

e s d s, idg Hh $75,880 Master'sdegree

Hdg $94,267 Master'sdegree

ah D $55,675 Postsecondarvocationalaward

e d e r, c d id eq $57,914 Postsecondarvocationalaward

rg mh d i $50,992 Postsecondarvocationalaward

sd d bz $39,684 Postsecondarvocationalaward

ag i $47,450 Workexperienceinarelatedoccupation

First-Line Supervisors/Managers of Mechanics, Installers, and Repairers $69,109 Workexperienceinarelatedoccupation

First-Line Supervisors/Managers of Production and Operating Workers $58,958 Workexperienceinarelatedoccupation

id pd mg $103,223 Workexperienceinarelatedoccupation


15/52


greeN eNh aNced skill s occupatioNs



c l $40,646 Moderate-termon-the-jobtraining

r $47,408 Moderate-termon-the-jobtraining

mh $40,666 Long-termon-the-jobtrainingag th $35,297 Associatedegree



Gg s t th $94,603 Associatedegree

id egg th $52,814 Associatedegree

ah, e ld d n $92,300 Bachelor'sdegree

c eg $96,312 Bachelor'sdegree

c mg $111,688 Bachelor'sdegree

e eg $100,527 Bachelor'sdegree

e eg $91,394 Bachelor'sdegree

mh eg $92,150 Bachelor'sdegree

G d o mg $129,920 Bachelor'sorhigherdegree,plusworkexperience

G, e Hdg d Ggh $85,671 Master'sdegree

u d rg p $81,053 Master'sdegree

b d tk mh d D eg s $48,589 Postsecondarvocationalaward

Hg d a cdg mh d i $50,992 Postsecondarvocationalaward

c d bdg i $71,001 Workexperienceinarelatedoccupation

s r, Wh d mg,

th d s pd$88,005 Workexperienceinarelatedoccupation

examples of other oc cupatioNs iN g reeN establishmeNts



rg a s $70,877 Long-termon-the-jobtraining

a egg th $56,377 Associatedegree

p ag th $50,083 Associatedegree

r th $51,710 Associatedegree

bh eg $104,003 Bachelor'sdegree

eg ad $72,111 Bachelor'sdegree

lg a $80,179 Bachelor'sdegree

r sg s d thg $105,245 Bachelor'sdegree

Biofuels/Biodiesel Technology and Product Development Managers $146,610 Bachelor'sorhigherdegree,plusworkexperience

ch s o $201,006 Bachelor'sorhigherdegree,plusworkexperience

G mk $105,258 Bachelor'sorhigherdegree,plusworkexperience

W r s $152,552 Bachelor'sorhigherdegree,plusworkexperience

c chg a $75,880 Master'sdegree

e e $104,307 Master'sdegree

t p $78,348 Master'sdegree

b pd mg $103,223 Workexperienceinarelatedoccupation

bwd rd s d s mg $123,793 Workexperienceinarelatedoccupation

rg cd $47,638 Workexperienceinarelatedoccupation

s eg i mg $75,797 Workexperienceinarelatedoccupation

s s r d a $88,005 Workexperienceinarelatedoccupation


16/52


the coregreenecoNomy

c c G e hwd g

g h h c

wh dg h .TheCoreGreen

Economprovidestheproductsandservicesthatenablethe

transformationtowardacleaner,moreefcientandmore

competitiveeconom.Thebusinessesthatmakeupthe

CoreGreenEconomhaveconsistentloutpacedthestatestotaleconomicgrowth.Overthelongterm,emplomentin

theCoreGreenEconomincreased53percent,whilethe

totaleconomexpandedbonl12percentfromJanuar

1995to2010inCalifornia.FromJanuar2009to2010,

totalemplomentinthestatedroppedsevenpercentet

emplomentintheCoreGreenEconomdroppedbjust

threepercent.

Theeconomislargeanddiverse,andtheimpactofthe

recenteconomicdownturnvariesbindustr.Allindustr

sectors,exceptforManufacturing,havemaintained

emplomentabove1995levels.Incomparisonwiththemajor

sectors,theCoreGreenEconomhasmadethelargest

stridesinemplomentgrowthsince1995,andbeneted

fromoneofthelowestratesofcontractioninthemostrecent

observableear.

150

140

130

120

110

80

100

90

1602009-2010

-3 %

-7%

-7%

-8 %

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

CORE GREEN /+53%

TOTAL ECONOMY /+12%

TOTAL ECONOMY CO NSTRUCTION EMPLOYMENT /+33%

TOTAL ECONOMY MANUFACTURING EMPLOYMENT / -18%

employmeNt growth relative to 1995 / califorNia

Next 10 maNy shades of greeN. Data Source: Green Estab l i shment Database. Analysi s: Col laborat i ve Economics

employmeNtgrowthrelativeto1

995(100=1995values)


17/52


400

350

300

250

200

150

100

4502009-2010

+4 %

+14%

+1 %

+1 %

+3 %

-7%

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

TOTAL ECONOMY /+12%

CORE GREEN /+53%

ENERGY INFRASTRUCTURE /+197%

ADVANCED MATERIALS /+322%

CLEAN TRANSP ORTATION / +119%

ENERGY GENERATION /+121%

lea diNg core greeN segmeNt growth relative to 1995 / califorNia


employmeNtgrowthrelative

to1995(100=1995values)

Despitetherecenteconomicdownturn,reectedbanoverall

emplomentdeclineinbothCoreGreenandtotaleconom,

severalCoreGreensectorsaddedjobs.FromJanuar2009

to2010,emplomentexpandedinEnergInfrastructure(+14%),AdvancedMaterials(+4%),EnergGeneration

(+1%)andCleanTransportation(+1%).

AcrossCaliforniaseleveneconomicregions,outcomesvar.

Overthelongterm,theCoreGreenEconomhasoutpaced

totaleconomicgrowthinallbuttheSierraRegion.While

statewidegreenemplomentfellbthreepercentinthe

mostrecentobservableear,theSanDiegoRegion,theBa

AreaandtheSacramentoAreahaveshownthegreatest

resiliencewithlossesoflessthantwopercentfromJanuar

2009to2010.

GrowthintheCoreGreenEconomvariesacrossthefteen

greensegments(detailedong 20).Overa16-ear

period,EnergGenerationandAir&Environmenthave

experiencedthelargestemplomentgains.Thesetwosegmentscombinedcontributedover32,900jobsstatewide

since1995.AdvancedMaterials,CleanManufacturing&

Industrial,andEnergInfrastructurereportedthelargest

percentgainsinemplomentfrom1995to2010,far

exceedingaveragejobgrowthinboththeCoreGreen

Economandtheeconomasawhole.

Manofthesesizeableandrapidlgrowingsectorscontinued

tothriveinrecentears.Whilemostindustries,greenor

not,sufferedemplomentlossesfromJanuar2009to

2010,asmentionedearlier,thiswasnotthecaseforEnerg


18/52


1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

100 ,000

150 ,000

50 ,000

0

200 ,000

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING

FINANCE & INVESTMENT

RESEARCH & A DVOCACY

ENERGY INFRASTRUCTURE

CLEAN TRANSPORTATION

AGRICULTURE SUP PORT

ADVANCED MATERIALS

CLEAN MANUFACTURING &

INDUSTRIAL

BUSINESS SERVICES

+4%

09-10

+14%

+1%

+1%

employmeN t by greeN segmeNt / califorNia


employmeNt

Infrastructure,AdvancedMaterials,CleanTransportation,

andEnergGeneration.Jobswerecreatedineachofthese

segmentsamidsttougheconomicconditions.Additionall,

emplomentinthesesegmentshasatleastdoubledsince1995.EnergInfrastructureemplomentexpandedb14

percentinasingleear,withtheadditionofnearl300jobs

statewidein2010.

ThetrendsandcompositionoftheCoreGreenEconom

variesacrossCaliforniaselevenregions(denedontheinside

backcover).Highconcentrationofactivitingreensegments

regionallisleadingtothedevelopmentofworld-class

industrhubsstatewide.TheBaAreaexcelsinnearlall

greensegmentsandfeaturesthestateshighestemploment

concentrationsinFinance&Investment,AdvancedMaterials,

EnergInfrastructure,andCleanManufacturing&Industrial.

Ineachofthesesegments,emplomentisatleast2.6times

moreconcentratedthaninthestateasawhole.CleanTransportationactivitishighlconcentratedintheInland

EmpireandOrangeCount.TheSanDiegoRegionisleading

thestateinEnergInfrastructure,whiletheSacramento

AreaisstronginGreenBuilding.TheSacramentoValle,

SierraRegion,andNorthCoastareclearleadersin

AgricultureSupport.Thefollowingsectionswillprovidefurther

insightintotheuniqueregionalstoriesacrossthestates

eleveneconomicregions.


19/52


employmeNt aloNg the value chaiN / califorNia


employmeNt

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

100 ,000

150 ,000

50 ,000

0

200 ,000

S ALE S

SERVICES

MANUFACTURING

S UPPLI E R

INSTALLATION

RE S E ARCH &DE VE LOPME NT

PUBLIC EDUCATION/ SERVICE ORGANIZATION

FI NANCE & I NVE S TME NT

BUSINESS ASSOCIATION

Californiaishometomancompaniesthataredriving

technologicaladvancementsinproductsandservicesthat

willenabletheentireeconomtotransitiontocleanenerg

sources,improveresourceefciencies,andreducepollution.

Fromthepointofconceptionuntildelivertotheconsumer

andthemaintenanceoverthelifetimeoftheproduct,there

aremandistinctactivitiesthattakeplaceintheeconom.

InadditiontoviewingtheCoreGreenEconombgreen

segment,thatis,btheeldofapplicationofproductsand

services,businessescanalsobeviewedbtheirprimar

functionsalongtheproductionvaluechain.Theserolesinclude

Research&Development,Manufacturing,Suppliers,Installers,

Sales,Serviceproviders,andPublicEducationServices.Allof

theserolesarerepresentedtovaringdegreesinCalifornias

CoreGreenEconom,whichmeansthereexist:1)wide-ranging

jobopportunitiesacrosstheskillsspectrum,and2)strong

potentialforcontinuedgreenbusinessgrowthbuildingona

diversebusinessbaserichwithinterrelatedcompetencies.

High-valueservicesandmanufacturingmakeupthebulk

ofbusinessescomprisingCaliforniasCoreGreenEconom.

Thirt-eightpercentofemplomentwasattributedto

establishmentsclassiedasServicesin2010.Manufacturing

thevaluechaiN


20/52


5 0 , 0 0 04 0 , 0 0 03 0 , 0 0 01 0 , 0 0 0 2 0 , 0 0 00

SALES

SERVICES

MANUFACTURING

SUPPLIER

INSTALLATION

RESEARCH &DEVELOPMENT

PUBLIC EDUCATION/ SERVICE ORGANIZATION


BUSINESS ASSOCIATION

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY


CLEAN TRAN SPORTATION

AGRICULTURE SUPPORT

ADVANCED MATERIALS


INDUSTRIAL

BUSINESS SERVICES

value chaiN employmeN t by segmeNt / califorNia , 2010


employmeNt

activitcomprises27percentoftheemplomentintheCore

GreenEconom,comparedwithtenpercentinCalifornias

totaleconom.

Somevaluechainsectorshavegrownfasterthanothers.

GrowingatthesamerateastheCoreGreenEconomasa

whole,Manufacturingemplomentexpandedb53percent

since1995.Oneofthefastestgrowingsectorsofthevalue

chain,Installation,reportedemplomentlevels2.7times

greaterin2010thanin1995.Finance&Investment,Sales,

andResearch&Investmentexhibitedimpressivegrowthin

thelong-runview.

Inthemostrecentobservableperiod,Januar2009to

2010,Manufacturingwastheonlvaluechainsectorwith

emplomentgains,inchingupbonepercent.Finance&

InvestmentandInstallationemplomentremainedfairlstable,

decliningbonepercenteach.Thelargestlossestookplace

inResearch&DevelopmentandPublicEducation&Service

Organizationswhichcontractedbtenpercentand12percentrespectivel.However,Research&Developmentjobsinthe

long-runnearldoubledsince1995withtheadditionofmore

than2,100jobs.

Bgreensegment,ManufacturingandServicesholdthe

largestemplomentshares,withvariedrepresentationamong

theremainingvaluechainsectors.EnergGeneration,the

largestgreensegment,iscomprisedchieofInstallationand

Manufacturingjobswhichaccountfor40and35percent,

respectivel.Thisisalsotheonlgreensegment

withemplomentspanningallvaluechainactivities.


21/52


ServicejobsdominateinAir&Environment,accountingfor

83percentofsegmentemploment.Reccling&Waste

emplomentissplitalmostexclusivelbetweenSupplierand

Servicespositions.EnergEfciencisdiverseinvaluechainactivitiesandincludesemplomentinManufacturing(41%),

InstallationandServices(23%each),andsmallerportions

inSupplier,Sales,andResearch&Development.Nearl

halfofEnergStorageemplomentinthestateisin

Manufacturingactivities.

Lookingatrolesinthevaluechain,Manufacturingemploment

isconcentratedinEnergGeneration(36%),withsignicant

sharesinEnergEfcienc(16%),CleanTransportation

(10%)andWater&Wastewater(10%).Astaggeringtwo

thirdsofInstallationemplomentisinEnergGeneration,with

theremainderfallingprimarilinEnergEfciencandAir&

Environment.CleanTransportationaccountsfor20percentof

Research&Development.ThisissecondtoonlResearch&

Advocacwhichfeatures35percentofR&Demplomentin

theCoreGreenEconom.

Comparedtothetotaleconom,ManufacturingintheCore

GreenEconomhasoutpacedtotalmanufacturingand

totalemplomentforthestateoverthelongtermandmost

recentl.Illustratedinthechartbelow,Manufacturinginthe

CoreGreenEconomexpanded53percentfrom1995to

2010andonepercentoverthemostrecentperiod.Total

manufacturinginthestatedroppedb18percentoverthe

16-earperiodandbeightpercentinfromJanuar2009to

2010.Californiaseconomasawholeexpanded12percent

overthe16-earperiodanddroppedsevenpercentoverthe

lastobservableear.

150

140

130

120

110

80

100

90

1602009-2010

1%

-7%

-8 %

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

CA GREEN MANUFACTURING /+53%

CA TOTAL EMPLOYMENT /+12%

CA TOTAL MANUFACTURING / -18%

maNufacturiNg employmeNt relative to 1995 / califorNia

Next 10 maNy shades of greeN. Data Source: Green Estab l i shment Database, N at ional Estab l i shment T ime-Ser ies (NETS) Database. Analysi s: Col laborat i ve Economics

califorNiamaNufacturiNgemploymeNtrel

ativeto1995(100=1995values)


22/52


the fifteeN segmeNts of the core greeN ecoNomy

greeN segmeNt descriptioN

eg G

Renewableener ggeneration(al lformsofsolar,wind,geothermal,biomass,hdro,marineandtidal,hdrogen,co-generation)

ResearchandTestinginrenewableen erg

Renewableenergconsultingservices

Associatedequipment,controls,andothermanagementsoftwareandservices

eg e

Energconservationconsultingandengineering

Buildingefficiencproductsandservices

Energefficiencresearch

Alternativeenergappliances(solarheating,lighting,etc.)

Energefficiencmet ersandmeasuringde vices

c t Alternativefuel s(biodiesel, hdrogen,feedstock-neu tralethanolin frastructure)

Motorvehicles&eq uipment(electri c,hbrid,andnatu ralgasvehicles, dieseltechnolog )

eg sg Advancedbatteries(Li-Ion,NiMH)

Battercomponentsandaccessories

Fuelcells

a & e Environmentalconsulting(environmentalengineering,

sustainablebusinessconsulting) Emissionsmonitoringandcontrol

Environmentalremediation

rg & W

Consultingservices

Reccling(pape r,metal,plastics,rubbe r,bottles,automotive,electronicwasteandscrap)

Recclingmachinermanufacturing

Wastetreatment

W & Ww

Waterconservation(control sstems,metersandmeasuringdevices)

Developmentandman ufacturingofpu mptechnolog

Researchandtesting

Consultingservices

Watertreatmentandpurificati onproducts/se rvices

ag s Sustainablelan dmanagementandbusi ness

consultingservices Sustainablesuppliesandmaterials

Sustainableaquaculture

rh & ad Organization sandresearchinstitu tesfocusedonadvanci ngscienceandp ubliceducation inthe

areasof:renewableenergandalternativefuelsandtransportation.

b s Environmentallawlegalservices

Greenbusinessportals

Greenstaffingservices

Greenmarketingandpublicrelations

& i Emissiontradingandoffsets

Venturecapitalandprivate equitinvestment

Projectfinancing(e .g.solarinstal lations,biomassfacilities,etc.)

add m Bioplastics Newmaterialsforimprovingenergefficienc

G bdg Designandconstruction

Buildingmaterials

Sitemanagement

Greenrealestateanddevelopment

c mg &id s

Advancedpackaging

Processmanagementandconsulting

Industrialsurfacecleaning

eg i C onsu ltin g and mana ge me nt servi ce s Cab le an de qui pme nt


23/52


SAN JOAQUIN

VALLEY

LOS ANGELES

AREA

ORANGE

C OUNTY

INLAND EMPIRE

SAN DIEGO REGION

SAC RAMENTOAREA

SAC RAMENTO

VALLEY

BA Y

AREA

C ENTRALC OAST

NORTH

C OASTSIERRA

REGION

SIERRA

REGION

Cor Grn economy Job Growh

1995-2010 (January)

2010 employmn Concnraion

in toal Cor Grn economy

(a value of 1.0 indicates employment

concentrat ion equal to the state average)

Lss han 1.0

1.0 o 1.1

1.2 o 1.3

Mor han 1.3

%

TheCoreGreenEconomyispresentineveryregionin

California,andeachregionhasitsownareasofspecialization.

regioNal

distributioNtreNdsand

Next 10 maNy shades of greeN.

Data Source: Green Establishment Database

Analys is: Collaborative Economics

total core greeN ecoNomy / perceNt chaNge iN employm eNt from 1995 to 2010

employmeNt coNceNtr atioN by regioN relative to califorNia , jaNuary 2010


24/52

22 r e g i o n a l d i s t r i b u t i o n a n d t r e n d s : b a y a r e a

Recognizedgloballasapowerhouseofgreeninnovation,theBaArearepresents28percentofemplomentand27percent

ofbusinessesinCaliforniasCoreGreenEconom.Withtheadditionofnearl20,600jobssince1995,emplomentingreen

sectorshasincreased76percent.TotalBaAreaemplomenthasexpandedonlsixpercent.Weakeningnumbersinthetotal

economintheBaAreaweremirroredonthestatelevelwhereCoreGreenemplomentfellthreepercentandbusinessestenpercent.Thismeansthatwhilesuffering,theBaAreasCoreGreenEconomisholdingoutbetterthanthestateasawhole.

FromJanuar2009to2010,greenindustriesintheBaAreasufferedmodestcontractions;roughl840jobswerelostand

350businessesclosed,representingatwoandninepercentdeclinerespectivel.Incontrast,theBaAreaeconomasawhole

experiencedasevenpercentdeclineinemplomentanda14percentdeclineinestablishments.

Despitetheoveralllosses,EnergInfrastructureexpanded23percent,gaining290jobs.EnergGeneration,Advanced

Materials,Water&Wastewater,andCleanTransportationallreportedemplomentgrowth.Air&Environmentaccountedfor

thegreatestlosses,shrinking12percentinemplomentand16percentinestablishments.

ThelargestsegmentintheBaAreasCoreGreenEconom,EnergGenerationaccountsfor25percentofgreenjobs

and22percentofgreenbusinesses.Emplomentincreasedonepercentin2010,andthenumberofbusinessesdropped

asconsolidationcontinuesinthissegment.Since1995,EnergGenerationhasadded7,200jobstotheregionsCore

GreenEconom.

TheBaAreaaccountsfor30percentofCaliforniasemplomentinCleanTransportation.Since1995,emplomenthas

doubled,addingover1,400jobs.CleanTransportationsgrowthintheregionisdrivenmainlbtheAlternativeFuelsindustr

whichhasgrown15-foldsince1995.Experiencingavepercentincreaseinjobsbetween2009and2010,theAlternative

FuelsindustrhasmadestridesintheBaAreawhileothersegmentshavereceded.

employmeN t by greeN segmeNt / bay area

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

30 ,000

40 ,000

20 ,000

0

10 ,000

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY



AGRICULTURE SUPPORT

ADVANCED MATERIALS


INDUSTRIAL

BUSINESS SERVICES

50 ,000+8%

09-10

+23%

+1%

+1%

+1%


bay area

22 R E G I O N A L D I S T R I B U T I O N A N D T R E N D S : B A y A R E A


25/52

bay area employment

employment 27,200 47,800

2,100 3,5003,800 67% -9%

48,700 76% -2%

percent change

1995core green 2009 2010 1995-

20102009-2010

establishments

cleaN traNsportatioN jobs /bay area

0

3 ,000

6 ,000

9 ,000

12 ,000

15 ,000

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

SOLAR

MULTIPLE SYSTEMS

ENERGY CONSULTING

WIND

ENERGY MANAGEMENT

ACCESSORY EQUIPMENT& CONTROLS

ENERGY RESEARCH

BIOMASS

GEOTHERMAL

HYDRO

CO-GENERATION

ADVANCED BATTERIES

RESEARCH & TESTING

MARINE & TIDAL

HYDROGEN

Next 10 maNy shades of greeN. Data Source: Green Estab l i shment Database.


Next 10 maNy shades of greeN. Data Source: Green Estab l i shment Database.Analysi s: Col laborat i ve Economics

eNergy geNeratioN jobs /bay area

advaNced aNalogic

techNologies, iNc.EnErGy EffICIEnCy

Headquartered in Silicon Valley,

Advanced Analogic Technologies

develops advanced power

management semiconductors.

AnalogicTech is committed to

powering innovation through

increased energy efficiency, flexible

power management options, and less

design complexity. Their innovations,

such as the ModularBCD, TrenchDMOS

fabricators, and process and packing

technologies, have played a critical role

in system design and have powered

some of the most creative consumer

products today.

AnalogicTech has expanded its

operations to China and now has Asia

based operations and logistics. With itstotal employment of over 275 people,

AnalogicTech is leading the way in

energy efficient power management

semiconductors.

www.aalogictech.com


0

500

1 ,000

1 ,500

2 ,000

2 ,500

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

ALTERNATIVE FUELS

M A SS T RA N SI TE Q U I P M E N T

MOTOR VEHICLES &E Q U I P M E N T

LOGISTICS


26/52

24 R E G I O N A L D I S T R I B U T I O N A N D T R E N D S : L O S A N G E L E S A R E A

With21percentofjobsandbusinesses,theLosAngelesArearepresentsasignicantportionofCaliforniasCoreGreen

Econom.Until2010,growthintheLosAngelesCoreGreenEconomhadbeenstead.From1995to2010,therehavebeen

largegainsinCoreGreenemploment.Duringthistime,CoreGreenemplomentinLosAngelesgrew31percent,adding

approximatel8,200jobs.Despiterecentlosses,theCoreGreenEconomisstilloutperformingtheoveralleconomoftheLosAngelesregionwhichsawaninepercentdeclineinemplomentanda16percentdeclineinestablishments.

EmplomentgrowthinWater&Wastewaterhasdeedtheeffectsofaweakeconom,growing11percentfromJanuar2009

to2010andadding170jobs.AgriculturalSupporthadagaininbothemplomentandestablishmentswhileothersegments

experiencedjobsloss.Reccling&Waste,Air&EnvironmentandEnergEfciencarelargeindustriesintheLosAngelesArea

thatsufferedlossesinbothjobsandbusinesses.Inthelastear,emplomentinthethreesectorscontractedbninepercent.

EnergGenerationaccountsfor25percentofCoreGreenemplomentinLosAngelesandbuckedgeneraltrendsbadding

almost420jobs(a5%growthrate)betweenJanuar2009and2010.Comprising82percentofjobsinEnergGeneration,

Solarisbfarthelargestandoneofthemostprolicsubsegments.Itssevenpercentgainin2010reectstheadditionofmore

than480jobs.Since1995theSolarindustrhasaddedover4,300jobsandalmost280businessestotheLosAngelesregion.

EnergStorageemplomentintheLosAngelesregionisdiversewithpositionsinAdvancedBatteries,FuelCellsaswellasHbridSstems.BetweenJanuar2009and2010EnergStorageexperiencedathreepercentdeclineinjobs.Emploment

inlargersegmentslikeFuelCellsandAdvancedBatteriesremainedrelativelatinthemostrecentear,buthasshownsolid

growthsince1995.Over16ears,AdvancedBatteriesjobsdoubled,andFuelCellemplomentincreasedb19percent.

employmeN t by greeN segmeNt / los aNgeles area

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

30 ,000

20 ,000

0

10 ,000

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY



AGRICULTURE SUPPORT

ADVANCED MATERIALS


INDUSTRIAL

BUSINESS SERVICES

40 ,000

+13%

09-10

+11%

+5%


los aNgeles area


27/52

core green

0

500

1 ,000

1 ,500

2 ,000

2 ,500

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

ADVANCED BATTERIES

FUEL CELLS

OTHER

BATTERY COMPONENTS& ACCESSORIES

UNINTERRUPTIBLE

POWER SUPPLY

HYBRID SYSTEMS




employmeNt 26,600 34,800

2,000 2,8003,200 41% -13%

36,000 31% -4%

establishmeNts

0

2 ,000

4 ,000

6 ,000

8 ,000

10 ,000

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

SO LA R

MULTIPLE SYSTEMS

WI N D

HYDRO

ADVANCED BATTERIES

ENERGY CONSULTING

ENERGY MANAGEMENT

BI O M A SS

GEOTHERMAL

M A RI N E & T I D A L

HYDROGEN

RE SE A RC H & T E ST I N G

ACCESSORY EQUIPMENT& C O N T RO LS

perceNt chaNge

1995 2009 20101995-2010

2009-2010

los aNgeles employmeNt

eNergy geNeratioN jobs /los aNgeles area

eNergy storage jobs /los aNgeles area

epd coNsultaNts

WATEr & WATEWATEr

From their headquarters overlooking

the Port of Los Angeles, EPD

Consultants creates sustainable

water systems and solutions. EPD

Consultants designs custom water

reuse systems while providing

expertise in sustainable development

technologies with emphases in

decentralized wastewater treatment

and reuse, green building systems,

watershed planning, storm water

management, aquaculture, agriculture,

and marine systems. Their services

also include feasibility studies, storm

water management, stream and

lake restoration, wetland and pond

landscaping systems as well as civil

engineering for land development,

roadways, drainage, utilities and

public facilities.

www.epd-et.com

core greeN

2 0 1 2 m a n y s h a d e s o f g r e e n 25


28/52

26 R E G I O N A L D I S T R I B U T I O N A N D T R E N D S : O R A N G E C O U N T y

WhilemaintainingitstenpercentshareofCaliforniasCoreGreenEconom,OrangeCountexperiencedlossesinboth

jobsandbusinessesbet weenJanuar2009and2010.Duringthatt ime,OrangeCountsawatwopercentdeclineinCore

Greenemplomentandaninepercentdeclineinbusinesses.TheCoreGreenEconomfaredbettercomparedtotheregions

overalleconomwhichsawaninepercentdeclineinemplomentanda16percentdeclineinestablishments.Despiterecentdownturns,OrangeCountsCoreGreenEconomhasexperiencedregulargrowthinalmosteverearsince1995.Overall

morethan6,800jobsand530establishmentshavebeenaddedtotheregionsCoreGreenEconom.

AhistoricallstrongdriverofgrowthinOrangeCountsCoreGreenEconom,EnergGenerationadded120jobsand

expandedbthreepercentfromJanuar2009to2010.AdvancedMaterialsandManufacturing&Industrialarerelativel

smallsegments,buthaveexperiencedhighgrowthinthemostrecentear.EmplomentinAdvancedMaterialsandClean

Manufacturing&Industrialexpandedbsixand44percent,respectivel,overthelastobservable12months,andbothhave

morethandoubledinemplomentsince1995.

EnergEfciencisthethirdlargestgreensegmentinOrangeCount.LikeCleanTransportation,EnergEfciencssmall

overallgrowthobscuresmorednamicaction.Whileresearchandconsultingwerehithard,subsegmentsthatproduceconcrete

goodsseemedtofarebetter.Makingup(intotalnumbers)forthejoblossinresearchandconsulting,SolarAppliances&

Devices,Lighting,andEnergConservationProductsalladdedjobs.Combined,thesethreesegmentsgrew12percentfrom

Januar2009to2010andaddednearl110jobopportunities.

FaringbetterthantheregionsCoreGreenandoveralleconomfromJanuar2009to2010,CleanTransportationexperienced

modestgrowthoflessthanonepercent.However,nominaljobgrowthwithinthesegmentactuallrepresentedmoresubstantial

actionoccurringinitssubsegments.MotorVehicles&Equipment,thelargestsubsegment,experiencedfourpercentjob

growthoverthecourseoftheear.CombinedwithMassTransitEquipment,thetwosubsegmentscompensatedforlossesin

AlternativeFuels.Since1995,CleanTransportationemplomenthasgrownbmorethanafactoroffour.

employmeN t by greeN segmeNt / oraNge couNty

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

10 ,000

15 ,000

5 , 000

0

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY


CLEAN TRA NSPORTATION

AGRICULTURE SUPPORT

ADVANCED MATERIALS


INDUSTRIAL

BUSINESS SERVICES

20 ,000

+6%

+44%

09-10

+.05%

+1%

+2%

+.03%

+3%


oraNge couNty


29/52

employment

-9%

-2%

core green

establishments

t3 motioN, iNc.

CEAn TrAnrTATIn

Considered an innovator of battery

electric vehicles, T3 Motion, Inc. is

a Costa Mesa-based company that

engages in the design, manufacture, and

marketing of personal mobility vehicles

powered by electricity. Founded in 2006,

the companys primary products are

the T3 Series, the CT Micro Car, and the

R3. The T3 Series is an electric stand-up

vehicle (ESV) designed specically for

public and private security personnel

that is powered by a quiet zero-gas

emission electric motor. The CT Micro

Car is a compact, highly energy-efcient,

low-speed vehicle also designed for

public and private security rms. Finally,

the R3 is a brand new two passenger

BEV convertible with the ability to

accelerate to speeds of up to 70 mph and

has a range of 80-100 miles per charge.

T3 Motion is a leader in electric vehicle

innovation in Southern California. Their

commitment to clean energy is evident

in their mission to provide technology

that benets both personal and

professional users and the environment.

www.t3motio.com

Next 10 maNy shades of greeN. Note: The employment increase in 2007 i s due to

a sing le company in Motor Vehic les & Equipment . Data Source: Green Estab l i shment Database.Analysi s: Col laborat i ve Economics

74%1,2001,40070 0

62%17,80018,20010,900

oraNge couNty employmeNt

0

400

200

600

800

1 , 000

1 , 200

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

MOTOR VEHICLES& EQUIPMENT

ALTERNATIVEFUELS

MASS TRANSITEQUIPMENT



0

500

1 ,000

1 ,500

2 ,000

2 ,500

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

ENERGY CONSERVATION

CONSULTANT

SOLAR APPLIANCES

& DEVICES

LIGHTING

MACHINERY

OTHER

METERS & MEASURINGDEVICES

ENERGY CONSERVATIONPRODUCTS

ENERGY CONSERVATION

SOFTWAREENERGY RESEARCH

perceNt chaNge

1995 2009 20101995-2010

2009-2010

eNergy efficieNcy jobs /oraNge couNty

cleaN traNsportatioN jobs /oraNge couNty

core greeN

2 0 1 2 m a n y s h a d e s o f g r e e n 27


30/52

28 R E G I O N A L D I S T R I B U T I O N A N D T R E N D S : S A N D I E G O R E G I O N

TheSanDiegoRegionisoneofCaliforniasmostvibrant,concentratedcentersoftheCoreGreenEconom.Whiletheregion

accountsforninepercentofthestatestotalemploment,itrepresents12percentofthestatesjobsintheCoreGreen

Econom.FromJanuar2009to2010SanDiegosCoreGreenEconomexperiencedalossofonepercent,butfaredbetter

thantheoveralleconomwhereemplomentfellbvepercent.Thedeclineingreenemplomentoverthecourseofthelast12monthsrepresentsthersttimesince2001thattheregionhasseenretractioninitsCoreGreenEconom.

TheoveralltrendsinemplomentandbusinessgrowthintheSanDiegoRegionwerereectedtovaringdegreesacross

theCoreGreensegments.NotableexceptionstotheoveralldeclineoccurredinCleanTransportation(+28%),Energ

Infrastructure(+9%),Water&Wastewater(+3%),andGreenBuilding(+1%)fromJanuar2009to2010.Thesefour

segmentsaddedacombined260jobswhichhelpedtopartialloffsetthelossesinthemostrecentobservableear.

EnergGenerationcomprises42percentofemplomentinSanDiegosCoreGreenEconom.Althoughsegmentemploment

declinedbonepercentbetweenJanuar2009and2010,theSolarsubsegmentmademodestgains.Solaraddedover50jobs

in2010whichisatwopercentimprovementoverlastear.EmplomentinlargersubsegmentslikeMultipleSstems,Hdroand

AccessorEquipment&Controlsheldsteadoverthelastobservable12months.

BetweenJanuar2009and2010,CleanTransportationemplomentexpandedb28percent.Sincemostothersegmentsexperiencedlossesoronlminorgains,CleanTransportationsjobandestablishmentgrowthwerestrong.Bothsubsegments,

AlternativeFuelsandMotorVehicles&Equipmentexperiencedsignicantemplomentincreases.In2010,AlternativeFuels

addednearl130jobs(+31%)andMotorVehicles&Equipmentaddedalmost50jobs(+22%).

employmeN t by greeN segmeNt / saN diego regioN

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

15 ,000

20 ,000

10 ,000

0

5 ,000

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY



AGRICULTURE SUPPORT

ADVANCED MATERIALS


INDUSTRIAL

BUSINESS SERVICES

25 ,000

+3%

09-10

+9%

+28%

+1%


saN diego regioN


31/52

1995core green 2009 2010

employmeNt

establishmeNts -10%

-1%

72%

65%

1,200

20,500

1,300

20,800

690

12,400

saN diego employmeNt

perceNt chaNge

1995-2010

2009-2010


0

200

100

300

400

600

500

800

700

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

ALTERNATIVE FUELS

M A SS T RA N SI T E Q U I P M E N T

MOTOR VEHICLES &E Q U I P M E N T

LOGISTICS



0

2 ,000

4 ,000

6 ,000

8 ,000

10 ,000

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

MULTIPLE SYSTEMS

SO LA R

H YD RO

WI N D

ADVANCED BATTERIES

ENERGY CONSULTING

E N E RG Y M A N A G E M E N T

BI O M A SS

CO-GENERATION

GEOTHERMAL

RE SE A RC H & T E ST I N G

A C C E SSO RY E Q U I P M E N T& C O N T RO LS

circle biodiesel

& ethaNolcorporatioNCEAn TrAnrTATIn

Founded in La Jolla in 2006, Circle

Biodiesel & Ethanol Corporation

develops technology and

manufactures equipment for biodiesel,

ethanol and methane industries

worldwide. At the forefront of the

industry, their patented biofuel

technology includes a suction dredge

system and method. They have patents

pending for extracting oil from algae,

producing human food from Jatropha,

and self-contained biofuel production

and water processing apparatus.

Dedicated to advancing renewable and

sustainable biofuels and food, Circle

Biodiesel & Ethanol Corporation has

created the Zero Waste AlternativeEnergy Village, incorporating algae

production and harvesting, ethanol

and biodiesel production from the

algae fiber and oil, and even methane

from the unprocessed material left

over from operations.

www.ciclebio.com

cleaN traNsportatioN jobs /saN diego regioN

eNergy geNeratioN jobs /saN diego regioN

core greeN



32/52

30 R E G I O N A L D I S T R I B U T I O N A N D T R E N D S : S A C R A M E N T O A R E A

Since1995,SacramentosCoreGreenEconomhasgrownatafasterpacethaneverotherregioninthestate,represented

ba113percentincreaseinemploment.Inadditiontoitsrapidgrowth,CoreGreenemplomentishighlconcentratedinthe

region,43percenthigherthanthestatewideaverage.Comparedtotheeconomasawhole,growthinCoreGreenemploment

isfaroutpacinggrowthoftotalemplomentintheSacramentoArearecentlandinthelongrun.EmplomentinthetotaleconomfellbfourpercentinthemostrecentobservableearanddeclinedbtwopercentintheCoreGreenEconom.Since

1995,theSacramentoAreahasgainedapproximatel7,700newjobopportunitiesintheCoreGreenEconom.

GreenBuildingandAgriculturalSupportarehighlconcentratedintheSacramentoAreasCoreGreenEconom,with

establishmentshares1.7timeshigherthanthestateaverage.Whileholdingstableinthemostrecentear,GreenBuildinghas

alsostimulatedtheSacramentoAreasgreeneconomwithemplomentgrowingve-foldsince1995.From1995to2010,

therehavebeenover2,500newjobscreatedinAir&Environment,a155percentincrease.

EnergGenerationrepresentsoveraquarteroftheSacramentoAreasCoreGreenemploment.Despitetheslighttwopercent

decreaseinthelastear,emplomentandestablishmentsgrewsubstantiallfrom1995to2010andaddednearl2,800jobs

and130newbusinesses.WithinEnergGeneration,thesolarindustrrepresentsaregionalstrength.Thoughtheindustr s

emplomentfellbsixpercentoverthelastobservableear,Solarmakesupnearl70percentofemplomentinEnerg

Generationandhasnearlquadrupledinemplomentsince1995.

BusinessactivitrelatedtoEnergEfciencproductsandservicesishighlconcentratedanddiverseintheSacramento

Area.WithinEnergEfcienc,Machineraccountsfornearlhalfofsegmentemploment,creatinganinepercentincrease

inemplomentfrom2009to2010andaddingmorethan70newjobopportunities.EmplomentinLightinghasincreased

substantiallinthelongrun,expandingfromonlafewjobsin1995toover220in2010.

employmeN t by greeN segmeNt / sacrameNto area

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

9 ,000

12 ,000

6 ,000

0

3 ,000

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY



AGRICULTURE SUPPORT

ADVANCED MATERIALS

BUSINESS SERVICES

15 ,000 +4%

+18%

+3%

09-10

+2%

+.05%

+13%

Next 10 maNy shades of greeN. Note: The growth in A i r & Envi ronment in 2006 i s due to the creat ion of a sing le companyData Source: Green Estab l i shment Database. Analysi s: Col laborat i ve Economics

sacrameNto area


33/52

EstablishmEnts

employmeNt

core greeN

0

500

1 ,000

1 , 500

2 ,000

2 ,500

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

MACHINERY

LIGHTING

OTHER

GLASS

ENVIRONMENTAL

CONSULTING

ENERGY RESEARCH

ENERGY CONSERVATION

PRODUCTS

SOLAR APPLIANCES

& DEVICES

METERS & MEASURING

DEVICES

ENERGY CONSERVATIONCONSULTANT

-8%

-2%

72%

113%

1,000

14,500

1,100

14,700

600

6,800

perceNt chaNge

1995 2009 20101995-2010

2009-2010

sacrameNto area employmeNt

Next 10 maNy shades of greeN. Note: The increase in L ight ing employment in 2001 i s dueto a new company. Dat a Source: Green Estab l i shment Database. Analysi s: Col laborat i ve Economics



0

500

1 ,500

1 ,000

2 ,500

2 ,000

3 ,500

3 ,000

4 ,000

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

SO LA R

MULTIPLE SYSTEMS

WI N D


ENERGY MANAGEMENT

GEOTHERMAL

HYDRO

BI O M A SS

ENERGY CONSULTING

eNergy efficieNcy jobs /sacrameNto area

eNergy geNeratioN jobs /sacrameNto area

autocell

electroNics, iNc.EnErGy EffICIEnCy

From their corporate headquarters

in Sacramento, AutoCell Electronics

has specialized in the design and

manufacture of high quality energy

efficient light bulbs and LED lights

since 2000. Their main product is the

compact fluorescent lamp (CFL) which

is designed to replace incandescent

light bulbs. Compact fluorescent

lamps give the same amount of

visible light while using only a fifth

of the power it would take to light

a normal light bulb. They are also

designed to last eight to 15 times as

long as a normal light bulb and do not

generate as much heat. In addition

to selling CFLs, AutoCell Electronics

supplies its customers with products

ranging from indoor and outdoor light

fixtures, high-wattage light bulbs,

and other energy saving devices

such as electronic digital timers and

water conserving showerheads. All

of AutoCells products come with the

ENERGY STAR label and are available

for residential, commercial, and

government users.

www.autocell .et

core greeN



34/52

32 R E G I O N A L D I S T R I B U T I O N A N D T R E N D S : I N L A N D E M P I R E

Since1995,theInlandEmpirehaswitnessedsteadgrowthintheCoreGreenEconom.Representingeightpercentofthe

totalCaliforniaCoreGreenEconom,regionalgreenemplomentexpandedb43percentsince1995andaddednearl3,900

newjobs.However,liketherestofthestate,theregionexperiencedthelossofjobsandestablishmentsbetweenJanuar2009

and2010.Harderhitthanmanotherregions,theInlandEmpiresawasevenpercentdeclineinCoreGreenemplomentwhiletotalemplomentintheregionfellbvepercent.

TheriseandfallofspecicgreensegmentswithintheInlandEmpireseemstobemovingcontrartothatofotherregions.Air

&Environment,downinalmosteverotherregion,wasoneoftwosectorsintheregiontoseegrowthbetweenJanuar2009

and2010.CleanTransportationemplomentinchedupin2010andhasexpandedb69percentsince1995,drivenprimarilb

growthinAlternativeFuelsandMassTransportationEquipment.

Air&EnvironmentisoneofthelargestsegmentsintheInlandEmpire.BetweenJanuar2009and2010thesegmentgrew

fourpercent,adding80jobstoanotherwisedecliningjobmarket.Additionall,allsubsegmentswithinAir&Environmentgrew

inthemostrecentear.EnvironmentalConsultingexpandedbtwopercent,EmissionsMonitoring&Controlsawanuptickin

jobsoffourpercent ,andEnvironmentalRemediationincreasedb16percent .

Experiencingatwopercentdeclineinemploment,EnergGenerationwasmostlabletoholditsground,maintainingorgainingjobsintwo-thirdsofsubsegments.EnergGenerationintheInlandEmpireiscomprisedmostl(84%)ofSolar.

WhilethelasttwoearsbroughtmodestdeclinestotheSolarsubsegmentintheInlandEmpire,theindustrhasgrown159

percentsince1995,addingalmost1,800jobs.EmplomentinWindestablishmentsgrewin2010bvepercentandexpanded

b24percentsince1995.

employmeN t by greeN segmeNt / iNlaNd empire

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

9 ,000

12 ,000

6 ,000

0

3 ,000

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY



AGRICULTURE SUPPORT

ADVANCED MATERIALS


INDUSTRIAL

BUSINESS SERVICES

15 ,00009-10

+.05%

+4%


iNlaNd empire


35/52

employment

core green

establishments

worldwide

eNviroNmeNtalsolutioNs, iNc.EnErGy GEnE rATIn

Founded in 1993, Worldwide

Environmental Solutions (WES Tech)

is an environmental engineering

company that has developed a new

technology to capture greenhouse

gases from organic waste and

convert the emissions into clean,

renewable energy. WES Technology

is a combination of a mechanical and

biological process that is considered

first in the world. This technology is

patented for organic waste-to-energy

and qualified as a Clean Development

Mechanism under the Kyoto Protocol.

The three day process is self-

sufficient and produces the natural

gas requirement out of methane gas

collected from the organic waste.

In addition to marketing their

technology, WES Tech provides services

in system designs and engineering,

fabrication, construction, compliance

and permitting, project management,

environmental consulting, and

technical services.

www.wesglobal.et

-9%

-7%

87 %

43%

1,100

12,800

1,200590

13,7008,900

iNlaNd empire employmeNt

perceNt chaNge

1995 2009 20101995-2010

2009-2010


0

500

1 ,000

1 ,500

2 ,000

2 ,500

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

ENVIRONMENTAL

CONSULTING

CLEANUP & SAFETY

OTHER

EMISSIONS

MONITORING

& CONTROL

ENVIRONMENTAL

REMEDIATION



0

500

1 , 000

1 , 500

3 ,000

2 ,500

2 ,000

4 ,000

3 ,500

199519

9619

9719

9819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

0920

10

SO LA R

WI N DBI O M A SS

ENERGY MANAGEMENT

MULTIPLE SYSTEMS

HYDRO

GEOTHERMAL

ENERGY CONSULTING


eNergy geNeratioN jobs /iNlaNd empire

air & eNviroNmeNt jobs /iNlaNd empire

core greeN



36/52

34 R E G I O N A L D I S T R I B U T I O N A N D T R E N D S : S A N J O A Q U I N V A L L E y

Althoughslowingblessthanfourpercentinthemostrecentear,theSanJoaquinVallesCoreGreenEconomexpanded

b22percentfrom1995to2010.Meanwhile,inthelastear,emplomenttrendsintheCoreGreenEconomcontractedfour

percent,reectingoveralltrendsintheregionstotaleconom.Thelast16earsproducednearl1,900jobsandover320new

businessestablishmentsintheregionsCoreGreenEconom.

Reccling&WasteandManufacturing&IndustrialarehighlconcentratedandrepresentimportantspecializationsintheSan

JoaquinVallesCoreGreenEconom.Reccling&Wastewasresponsiblefor21percentofCoreGreenemplomentinthe

SanJoaquinVallein2010.Inthelastear,emplomentopportunitieshaveremainedstable,andemplomentinthissegment

grew31percent(510jobs)from1995to2010andestablishmentsgrew25percent(addingnearl60establishments).

Manufacturing&IndustrialemplomentcomprisesamodestshareoftheregionsCoreGreenemploment,butithasincreased

nearlve-foldinemplomentsince1995.

EmplomentinEnergGenerationincreasedbthreepercentinthelastear,addingnearl100newjobsregionall,andb126

percentoverthelongterm.SolarandWindaccountforthemajoritofjobgrowth.Solaremplomentexpandedbsixpercentin

2010andrepresents61percentofsegmentemploment.JobsinWindheldsteadin2010andincreasedb52percentover

thelast16earperiod.

EmplomentandbusinessesinCleanTransportationtripledfrom1995to2010.Despitecontractinginthemostrecentear,

subsegmentsexperiencedlargegainssince1995.Alternativefuelemplomentrepresentsoverthree-quartersofClean

TransportationemplomentintheSanJoaquinValleandgrew294percentfrom1995to2010.JobsinMotorVehicles&

Equipmentexpandedb51percentsince1995.

employmeN t by greeN segmeNt / saN joaquiN valley

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

8 ,000

10 ,000

6 ,000

0

4 ,000

2 ,000

AIR & ENVIRONMENT

ENERGY GENERATION

ENERGY EFFICIENCY

RECYCLING & WASTE

WATER & WASTEWATER

ENERGY STORAGE

GREEN BUILDING


RESEARCH & ADVOCACY


AGRICULTURE SUP PORT


INDUSTRIAL

BUSINESS SERVICES

12 ,000

+7%

09-10

+3%

+.02%

Next 10 maNy shades of greeN. Note: The employment reduct ion in Water & Wastewater from 2001 to 2004 i s due to publ ic ut i l i ty employment reduct ionData Source: Green Estab l i shment Database. Analysi s: Col laborat i ve Economics

saN joaquiN valley


37/52

employment

core green

establishments


electric vehicles

iNterNatioNalCEAn TrAnrTATIn

Headquartered in Stockton, Electric

Vehicles International (EVI) is a

leading manufacturer of alternative

energy vehicles specializing in battery

electric vehicles (BEV) and range

extended electric vehicles (REEV)

for multiple applications covering

a dive

Documents

Many Shades of Green 2012