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© Mapa | www.mapa-uk.com | [email protected]
Eight facts why mobile banking could work
This time
© Mapa | www.mapa-uk.com | [email protected]
© Mapa | www.mapa-uk.com | [email protected]
Mobile uptake is huge and growing
And outstrips the use of desktops
Mobile is everywhere
1.1 billion internet users vs. 3.3 billon mobile users
© Mapa | www.mapa-uk.com | [email protected]
The new generation of phones allow the customer to do more
There is clearly appetite for mobile applications – and banks are starting to recognise this
iPhone App. store downloads top 10 million in first weekend
© Mapa | www.mapa-uk.com | [email protected]
Google and a desktop is not the definition of the Internet anymore
The primary access point to the Internet will change for many people
The mobile phone will be the primary internet connection in 2020
© Mapa | www.mapa-uk.com | [email protected]
Mobile Internet bundles are becoming more popular
Vodafone: Data revenue continued to show strong growth, driven primarily by higher penetration of consumer mobile broadband and mobile internet bundles
© Mapa | www.mapa-uk.com | [email protected]
Wi-Fi access will be everywhere
Bars, restaurants and cafes, hotels and leisure places, public transport, public places…
In 2008 Wi-Fi hot spots in London grew 72%. In Paris, they grew by 543%.
© Mapa | www.mapa-uk.com | [email protected]
SMS is ubiquitous and offers huge potential
Between consumers the average number of text messages sent in 2008 is up 107% year on year
© Mapa | www.mapa-uk.com | [email protected]
Mobile commerce is increasing
Customers will start to associate payments, commerce and banking with a mobile phone
iPhone apps turn handsets into credit card terminals
© Mapa | www.mapa-uk.com | [email protected]
It makes sense for younger generations
21% of 18 to 34 year old consumers use their mobile phones for mobile banking transactions compared to about 10% of the general population (US)
© Mapa | www.mapa-uk.com | [email protected]
And lastly, some things we have seen in the last year…
In 2008, 10% of people in the UK received an SMS from a financial services institution. We estimate this will double in 2009.
Financial services institutions globally have made significant changes to public site content in an attempt to push mobile banking services in 2008
Mobile payments have dominated the mobile financial services news in 2008
© Mapa | www.mapa-uk.com | [email protected]
Thanks for tuning in
Sources:
ReutersThe Apple StorePew / InternetNielsonVodafoneFinextraOpinion Research Corporation Various SlideShare presentations!And of course Mapa Research
Image courtesy of Flickr Storm www.zoo-m.com/flickr-storm/