Marana Chamber of Commerce

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Marana Chamber of Commerce. MEMBERSHIP SURVEY RESULTS May 2014. Marana Chamber Membership Survey. Response rate – 25.3% (128/505) Survey was developed by the Western Association of Chamber Executives (WACE) in conjunction with Charlton Research. - PowerPoint PPT Presentation

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  • Marana Chamber of Commerce MEMBERSHIP SURVEY RESULTS May 2014

  • Marana Chamber Membership SurveyResponse rate 25.3% (128/505)Survey was developed by the Western Association of Chamber Executives (WACE) in conjunction with Charlton Research.Your data is compared WACE research of over 10,998 members of local chambers in the West that have taken the survey since January 2012.

  • Q1 Reasons Members Belong Marana Chamber AZBusiness Exposure Connections with bizWant to make a differenceLeads GenerationCredibility of membershipAdvocacy EffortsCivic ResponsibilityBenefits/ServicesEducational OpportunitiesParticipate on committees

    WACEBusiness ExposureConnections with bizWant to make a differenceCredibility of membershipCivic ResponsibilityAdvocacy EffortsLeads GenerationBenefits/ServicesEducational OpportunitiesParticipate on committees

  • Value Compared to Dues Investment Q2 WACE 43%53%19%11%14%14%28%19% Marana Chamber

    Chart1

    0.105

    0.427

    0.185

    0.282

    Monterey

    Sheet1

    LessEqualTwiceTwice>

    Monterey11%43%19%28%

    Chart1

    0.19

    0.53

    0.14

    0.14

    WACE

    Sheet1

    LessEqualTwiceTwice>

    WACE19%53%14%14%

  • Marana Chamber Membership Survey Q4Relevance to Your Business 52%39%37%12%43%19%

    Chart1

    0.5160.3650.119

    0.390.430.19

    Hi (7,8,9)

    Mid (4,5,6)

    Lo (1,2,3)

    Sheet1

    MaranaWACE

    Hi (7,8,9)52%39%

    Mid (4,5,6)37%43%

    Lo (1,2,3)12%19%

  • Marana Chamber Membership Survey Q6 Primary Purpose to Create Strong Local Economy 72%24%64%31%

    Chart1

    0.7240.2440.0080.024

    0.640.330.020.02

    Strong Agree

    Smwt Agree

    Smwt Disagree

    Strong Disagree

    Sheet1

    MaranaWACE

    Strong Agree72%64%

    Smwt Agree24%33%

    Smwt Disagree1%2%

    Strong Disagree2%2%

  • Marana Chamber Membership SurveyOn the following slides, the bar graphs represents the following:Hi Importance (Green bar) represents all of the members that answered the question a 7, 8, or 9 (what we consider to be a high ranking)Hi Performance (Yellow Bar) represents all of the members that answered the question a 7,8, or 9.NEW! Dont Know (Red Bar) represents all of the members that could not/did not rate the performance questions

  • Marana Chamber Membership Survey Q7-8 Enhance the Community 79%79%11%10%82%65%-14%

    Chart1

    0.7870.8180.102

    0.790.650.11

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance79%79%

    Hi Performance82%65%

    Don't Know10%11%

  • Marana Chamber Membership Survey Q9-10 Representing Business Interests 86%-17%20%21%83%59%-24%69%

    Chart1

    0.8570.690.214

    0.830.590.2

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance86%83%

    Hi Performance69%59%

    Don't Know21%20%

  • Marana Chamber Membership Survey Q11-12Business Friendly Candidates Elected 69%33%70%-30%40%37%44%-32%

    Chart1

    0.6890.3730.437

    0.70.40.33

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance69%70%

    Hi Performance37%40%

    Don't Know44%33%

  • Marana Chamber Membership Survey Q13-14Business Related Ballot Initiatives Passed 72%40%73%35%-33%42%44%-30%

    Chart1

    0.720.4150.439

    0.730.40.35

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance72%73%

    Hi Performance42%40%

    Don't Know44%35%

  • Marana Chamber Membership Survey Q15-16Involved in Job Attraction -48%86%37% 33%85% 28%51%-35%

    Chart1

    0.8630.5080.278

    0.850.370.33

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance86%85%

    Hi Performance51%37%

    Don't Know28%33%

  • Marana Chamber Membership Survey Q17-18Help Retain/Grow Existing Jobs -48%86%37%34%85%-39%47%35%

    Chart1

    0.860.4680.347

    0.850.370.34

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance86%85%

    Hi Performance47%37%

    Don't Know35%34%

  • Marana Chamber Membership Survey Q19-20Informing, Educating About Issues, Problems -17%86%69%20%91%17%61%-30%

    Chart1

    0.8620.6890.197

    0.910.610.17

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance86%91%

    Hi Performance69%61%

    Don't Know20%17%

  • Marana Chamber Membership Survey Q21-22Help Build Business Relationship (Networking/Referrals)-1%82.4%71%8%89%81.6%-18%11%

    Chart1

    0.8240.8160.08

    0.890.710.11

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance82%89%

    Hi Performance82%71%

    Don't Know8%11%

  • Marana Chamber Membership Survey Q23-24Promoting the Community-7%90%83%10%91%70%13%-21%

    Chart1

    0.8960.8250.095

    0.910.70.13

    Hi Importance

    Hi Performance

    Don't Know

    Sheet1

    MaranaWACE

    Hi Importance90%91%

    Hi Performance83%70%

    Don't Know10%13%

  • How Business Friendly? Q25

    Very (5)(4)(3)(2)NotDKTown46%18%3%1%2%30%County5%10%14%18%19%33%State3%17%26%14%10%30%Congress3%8%19%18%22%30%

  • CEO as Community Leader - Q2690%68%2%6%9%19%1%3%

    Chart1

    0.9040.0240.0080.064

    0.680.090.030.19

    High

    Medium

    Low

    Don't Know

    Sheet1

    MaranaWACE

    High90%68%

    Medium2%9%

    Low1%3%

    Don't Know6%19%

  • Q27 The Ultimate QuestionMembers who answer 9s or 10s are promoters (P)Members who answer 1-6 are detractors (D)Members who answer 7-8 are neutralsNet Promoter Score is %P-%D= NPS P (74%) D (7%) = +67% NPS

  • Q27 The Ultimate QuestionMost efficient growth companies NPS:USAA 82%Harley-Davidson 81%Costco 79%Amazon.com 73%eBay 71%Apple 66%Average firms have NPSs in the 5-10% range

  • Q27 The Ultimate Question214 Chambers: (Avg NPS = 30%)69%, 67% (2), 63% (3), 64%, 59%, 58%, 57%, 56%, 55% (2), 54% (2), 53% (3), 52% (5), 51% (3), 50% (2), 49% (7), 48%, 47% (4),46% (2), 45% (3), 44% (2), 43% (3), 42% (6), 41% (2), 40% (6), 39% (2), 38% (8), 37% (4), 36% (4), 35% (3), 34% (5), 33% (5), 32% (3), 31% (6), 30% (2), 29%, 28% (7), 27% (5), 26% (4), 25% (2), 24% (2), 23% (2), 22% (3), 21%, 20% (2), 19% (2), 18% (4), 17% (2), 16% (6), 14% (2), 13% (2), 10% (3), 11% (3), 9% (5), 8%, 7% (5), 6% (3), 5%(2), 4% (2), 3% (2), 2%, 1%, 0% (2), -2% (2), -4%, -5%, -16% (2), -18% (2), -26%, -28%

  • Questions?

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