EGCOA

Golf in Europe 2012

Marcel Welling President EGCOA

EGCOA 2012

2005-2012

Members per country

The Network of the Golf Business

Yes we Cannes

The Business Side of Things

- Greenfees down in most countries

- Traditional membership is under pressure

- Cooperate golf is declining or dead

- Outings is declining

- Decrease in F&B spendings

- Decrease in merchandise spendings

Factors influencing our business CRISIS

Factors influencing our business BAD WEATHER

Factors influencing our business CHANGING CUSTOMER

Do We Know WHAT Is Happening?

Research Finland 1.000 beginners:

- After first course: will you continue?

- 90% “Yes I will”

- Reality: only 20% continues

What happens at your golf course

Do We Know WHEN To Bind New Players?

Statistical Fact Fitness industry:

- Less than 8 times in first 3 months = lost for Fitness Industry

How about your beginners?

The Big Opportunity: Binding new golfers

Recreating our golf business:

- Do we understand the beginner?

- Are our pro’s and other staff commercially oriented?

- What membership models work?

Crisis = best time for change………

The Big Opportunity Babyboomers

Make golf important for newcomers

- Make them feel at home

- Social connection

- Taylor price structure around their needs

EGCOA Conference 2012

Many ideas to recreate your golf business

Be an active participator to get out as much as possible!

YES WE CANNES