Marekting Plan in Pran

*Welcome to Our PresentationPresentationOnMarketing Plan:Pran Juice

*Presented by:

Sharif Md. Rabiul AkbarId:9510379Kawsar AhmedId:10510228Md. Sohel AminId:08410009Farzana Afroze Id:0730054Ruby BegumId:09410173

*Executive Summary AMCL (Pran) Company offers best quality juices with different packages to customers at a very competitive price. Depending on the market researchers information and considering the growing demand of different juices Pran is in the top position. Our companys primary mission is to product quality leadership and afterward market share leadership.

Brief DescriptionPRAN stands for Program for Rural Advancement Nationally.The largest fruit and vegetable industry in Bangladesh with countrywide distribution network.Pran is the established brand name of AMCL company.

AMCL was launched in 1985 as an agri-business venture.

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Objectives

AMCL and its Brand name PRAN have twin objectives achieving social values with sustainable pecuniary advantage for all our stakeholders.

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Goals:

Quality maintenance and improvement.Satisfied customers.Hold on to the current customers and again gain customer loyalty.Gain competitive advantage over all the competitors.To double sales and expand production capacity every 7-8 years.*

Product Review:

Fruit juice in glass bottle (returnable):Fruit juice in glass bottle (non-returnable):Fruit juice in aseptic pack:Fruit juice in can:

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Review of competitors:

Currently there are so many juice companies in our country. Among them pran is the leader of juice sector in Bangladesh. Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Shezan Juice, Rasna.

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Target market

Our main target market people are the young ages people who like to drink juice very much. Mostly the school going students and the children. Beside that we also focus the young generation people. Although our main target market is young people but we also prefer the people of adult and old ages people.

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*SWOT analysisStrengthsWeaknesses OpportunitiesThreats

Government supportFirst movers advantageMarket shareStrong distribution channel in the target market areaSWOT


External threatsInternal weaknessesSWOT


Pran can be export to other countries.Existing distribution channel is being used.High growth rate in this industry.SWOT


Competitor can produce the same product.Downward pressure on pricing.Political instability, economy etc.New innovation from other competitors could be a threat.SWOT

Marketing StrategyPositioning:

ImportantDistinctiveSuperiorCommunicableAffordable and Profitable

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*Marketing MixProduct Strategy PricingDistributionAdvertising and Promotion Our product will be able to make a different impression with the compare of other companies juices. The difference would be in terms of test, quality and uniqueness. Marketing Mix

*Marketing MixProduct Strategy PricingDistributionAdvertising and Promotion

Our pricing strategy is based on the overhead expenses and cost plus.Marketing Mix


We will use our existing distribution channel for the product.Marketing Mix


We use print media, billboard, mass media like different tv channel, radio etc. we also use mobile shop for our customer to know about our product.Marketing Mix

*Budget

Direct Material (per unit)2 tkDirect Labor (per unit)1 tkVariable Cost and indirect labor (per unit)3 tkFixed Cost 2 tkManufacturing cost1 tkSales and promotion2 tkTotal cost11

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Break Even Point: Break-Even Quantity = (120000/2) Pcs = 60000 PcsBreak-Even Sales = (60000 * 13) Taka = 780000 Taka

Budget

Profit/loss:January 31,2011, AMCL(PRAN) As per un-audited half yearly accounts as on 31.12.10 (July'10 to Dec'10), the company has reported net profit after tax of Tk. 19.44 million with EPS of Tk. 24.29 as against Tk. 17.05 million and Tk. 21.31 respectively for the same period of the previous year.

Source: website stockbangladesh.com

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*Thank You All forbeing Patient Audience

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Marekting Plan in Pran