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CREATIVE CLARITY TACTICAL DELIVERY GENERATING FOOTFALL POWERING SALES PROFITABLE RESULTS POWERING SALES PROVEN THINKING PROFITABLE RESULTS PLANNING APPROACHES BUILDING FUTURES TAKE A LOOK AT THE WORK WE DO

Market Link work overview

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Page 1: Market Link work overview

CREATIVE CLARITYTACTICAL DELIVERY GENERATING FOOTFALL POWERING SALESPROFITABLE RESULTS

POWERING SALESPROVEN THINKINGPROFITABLE RESULTSPLANNING APPROACHESBUILDING FUTURES

TAKE A LOOK ATTHE WORK WE DO

Page 2: Market Link work overview

GENERATING FOOTFALL POWERING SALESPROVEN THINKINGPROFITABLE RESULTSPLANNING APPROACHESBUILDING FUTURESGENERATING FOOTFALL POWERING SALESPROVEN THINKINGPROFITABLE RESULTSPLANNING APPROACHESBUILDING FUTURESGENERATING FOOTFALL POWERING SALESPROVEN THINKING

Page 3: Market Link work overview

Market Link is a well-established, independently-owned integrated marketing agency that has enjoyed long-term relationships with clients of varying sizes, operating in a broad range of business sectors including conference and hotels, heating and plumbing, social and private housebuilding, automotive, specialist healthcare and education. For over 30 years we have

worked in partnership with our clients to provide a strategy-based creative service that delivers effective communications solutions.

We offer full in-house media planning/buying, copywriting, digital, design, artwork and print management facilities with teams of experienced creatives and artworkers using the latest design software and hardware. We are able to handle design projects of all types and sizes, from initial concept work through to project completion.

Page 4: Market Link work overview

DESIGN AND CORPORATE IDENTITYOur expertise covers all areas of design and corporate identity projects – from initial logo designs right through to the production of comprehensive CI guideline manuals, report and accounts and trade and consumer literature.

Client: Salts HealthcareCorporate identity and literature styling for the Orthotics division of a long established healthcare group.

Client: Worcester, Bosch GroupBranding, design, copywriting, art direction and production of sales literature for Worcester’s smart heating and hot water control – WAVE.

Page 5: Market Link work overview

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Greenstar oil-fired condensing boilers from Worcester.Save energy and moneywherever you are.

Client: Worcester, Bosch GroupWe ensure that the Worcester, Bosch Group corporate ID rules are rigorously applied across all media – from trade and consumer advertising through to every type of outdoor media.

Pegler YorkshireClient: Pegler Yorkshire

Pegler and Yorkshire merged – and needed a complete new image that had to be reflected

across a wide range of well-known brands, without losing the established logo of each brand name.

ENERGY EFFICIENT SOLUTIONS

1

Product Guide2014

Oil-fired and solar thermal heating and hot water solutions

Page 6: Market Link work overview

ADVERTISINGMedia planning and buying plus design and production of advertising campaigns across a wide range of industry sectors utilising local and national trade and consumer press and radio.

Greenstar CDi Compact

The all-new Greenstar CDi Compact sets the standard for next-generation boiler technology. Featuring a unique space-saving heat exchanger, easy-access hydraulics and the very latest intelligent controls, this revolutionary boiler has been developed in conjunction with installers, engineered to offer class leading

heating and hot water performance, and sized to fit in a standard kitchen cupboard.

NEW CDi Compact combi boilersThe Greenstar CDi Classic and theGreenstar CDi Classic

The multi-award winning Greenstar CDi range is now installed in over 2 million homes across the UK. Recently upgraded, the flagship Greenstar CDi Classic now offers even higher outputs (29, 34, 38 & 42kW) and lower energy consumption, helping it earn a

Which? Best Buy for reliability and customer satisfaction.

Evolution Revolution

Be part of a revolution in heating by

visiting www.cdi-revolution.co.uk

to find out more.

BBT2921 CDi-EvoRevo 297x210-DPS-RGE.indd 1-2 05/12/2012 11:38

complimentary 24 POINT WINTER HEALTH CHECK INCLUDING comprehensive TYRE CHECK

LET’S ENSURE YOUR LEXUS IS BRRREADY FOR WINTER

No purchase necessary. Includes full report indicating checks carried out. No additional work carried out without prior permission. Complimentary Vehicle Health Check includes specific checks on the following key maintenance areas: external, internal, under bonnet, brakes and suspension, under body and tyres. For more information please contact Lexus Poole.

LEXUS POOLE

01202 970473 West Quay Road, Poole, BH15 1JF email: [email protected] www.poole.lexus.co.uk

Lexus Poole want drivers to be safe this winter, and so we’re currently offering owners a 24 point winter health check FREE OF CHARGE. This includes a comprehensive tyre check where pressure, wear and condition are assessed.

the 24 point winter health check covers: l Cooling system: antifreeze, radiator and hoses l Lights, battery and wipers (plus screen wash top-up) l All fluid levels, including brake fluidl Visual inspection of brakes, suspension, steering and exhaust l Comprehensive tyre check, advising of any safety issues.

call lexus poole today and make a booking.

Client: Worcester, Bosch GroupDouble page spreads plus full page trade press ad campaign to launch the new Worcester Greenstar CDi Classic and CDi Compact combi boiler range.

“Our projects are always transacted efficiently and our needs are catered for extremely well. I would recommend Market Link without question.”Jacquie Owen, Former Sales Director, Bloor Homes (Western)

Client: Westover GroupDesign, copywriting and media planning

for new, used and aftersales advertising for a large motoring retail group.

Page 7: Market Link work overview

Client: Pegler Yorkshire GroupDesign and production of ad campaigns for a wide range of heating and plumbing products across all relevant trade media.

Client: Bosch Car Service

Working directly with Bosch we

produce a comprehensive

range of service centre support

material.

Client: Salts HealthcareProduct advertising across a wide range of specialist healthcare publications.

Page 8: Market Link work overview

DIRECT MAILDesign, copywriting, photography, print management and fulfilment for a wide range of strategic direct mail campaigns.

Client: Triton ShowersMail campaign directed at specifiers and contractors in the social housing refurbishment sector.

Client: Worcester, Bosch Group1/3 A4 6-page leaflet to be included with monthly statements sent out by merchants to their customer base.

Page 9: Market Link work overview

Client: Housing PartnersInnovative, eye-catching direct mail for the launch of HomeKey, a new housing initiative.

Client: Pegler Yorkshire Group LimitedBoxed product sample used as a mailer to specifiers and heating engineers.

Client: Westover GroupTargeted direct mail detailing multiple retail

offers for the south coast’s largest independent motor group, encompassing 14 brands.

Client: Bank House HotelBranding, design, copywriting,

illustration and production of event promotions for a hotel.

For more information call Kathy Leather on 01886 833551 or visit bankhouseworcester.co.uk

AT BANK HOUSE HOTEL Friday 14th February 2014

Bring your special someone to Bank House Hotel this Valentine’s Day.

Savour our specially created Valentine’s Menu dinner, or book

for our dinner and overnight stay package in one of our newly-refurbished

bedroom suites.

Exclusive Bank House

entertainment

Family-owned establishment

Ample free car parking

Three-course Valentine’s Menu

special dinner

Valentine’s Menu dinner, bed

and breakfast package

Valentine’s

Page 10: Market Link work overview

DIGITAL MEDIAWebsite design, monitored email campaigns, social media management, viral campaigns and video production.

Client: Bloor HomesE-mailers sent in support of press advertising and

conventional direct mail.Client: Worcester, Bosch GroupDedicated micro-site using CGI’s to illustrate how the new Greenstar CDi Compact is built, highlighting its unique features.

Client: Worcester, Bosch GroupConsumer email campaign detailing the benefits of a new, high-efficiency boiler.

“I need an agency that works with me

rather than for me”Mike Boyd, Operations Director,

Westover Group

Page 11: Market Link work overview

Client: Salts TechstepE-newsletter sent on a regular basis to sports clinics and podiatrists.

Client: Bank House HotelWebsite design for a newly-refurbished hotel.

Client: Orbit HomesA wide range of DVDs, e-mailers and e-newsletters used as direct mailshots and also uploaded onto YouTube.

Page 12: Market Link work overview

PUBLIC RELATIONSMedia relations, event management and direct communication.

Client: Pegler YorkshireTrade Connect newsletter keeps professionals updated with product developments, installation tips and competitions.

Client: WiloProduct news

and technology innovation

updates for Wilo’s core client base.

Client: Worcester, Bosch GroupConsumer campaign to promote 50 year anniversary.

Page 13: Market Link work overview

EXHIBITIONS & P.O.S.Our totally integrated design capabilities can be utilised to produce all forms of point-of-sale; exhibition and event support material; commercial vehicle graphics and interior design.

Client: Worcester, Bosch GroupNew combi boiler range

promotional message applied to Worcester, Bosch Group fleet

of commercial vehicles.

Client: Worcester, Bosch GroupDesign, graphics and constructor liaison for EcoBuild exhibition.

Client: Worcester, Bosch GroupDesign and production of trade outlet point-of-sale – including ceiling hangers, counter-top leaflet dispensers and merchant branded literature.

Page 14: Market Link work overview

LET’S GET TOGETHERLike to know more about the services we offer and the work we do?

Call Rachael Everton on 01905 726575 and she’ll be happy to tell you more about Market Link and how we could work with you as part of your team. If you’d prefer to come over

to our place and see how we work at first hand – no problem. Call Rachael and we’ll fix a date and time that suits you best.

The coffee, tea and biscuits will be waiting and we look forward to meeting you soon!

www.marketlink-uk.com

Page 15: Market Link work overview

Pegler Yorkshire

Our clients include…

Call Rachael Everton on 01905 726575 or email [email protected]

Want to know more about our Integrated Marketing services?

CONTACT US

Page 16: Market Link work overview

Market Link Integrated Marketing 30 St. George’s Square, Worcester WR1 1HX

www.marketlink-uk.com