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MARKET SURVEY MARKET SURVEY 

ONON

CHIPSCHIPS

SUBMITTED BY:-Puja Jain

XII COMMERCEROLL NO-

CERTIFICATE OF

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ORIGINALITY

This is to certify that the project workentitled “Market Survey on TOOTHPASTES”was carried out by Puja Jain of XIICommerce.

This project has been satisfactorycompleted under my guidance and theconcepts and codes are original in nature andare not copied from anywhere else.

 ___________  ___________ (Internal (External

Examiner) Examiner)(ABHISHEKMEHNDI)

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ACKNOWLEDGEMENT

I would like to thank our Principal Ma’am forgiving us this opportunity and myEntrepreneurship Teacher, ABHISHEKMEHNDI for helping me and guiding methroughout the project.

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CONTENTS

1.Introduction2.Methodology3.Questionnaires4.Analysis of the Survey5.Conclusion6.Bibliography7.Methodology

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INTRODUCTION

Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack and isthe flagship of Frito Lay's Indian and Pakistani division. It is marketed by Hirani Industries

Corp. (USA incorporated company) in Kenya. It is one of the most popular food products in India as

well as in Pakistan today. The snack comes in 4 flavors. They are Masala Munch (orange pack), Green

Chutney Rajasthani Style (light green pack), Chilli Chatka (dark green pack) and Tamatar Hydrabadi

Style (brown pack). There are two new flavors too. One is the Kurkure Xtreme Electric Nimbu and

the other is Kurkure Xtreme Risky Chilli. A Special Edition flavour, Jaljhalo Hit has been released

as a Pujo Special for Durga Puja, 2007.

In November 2006, Frito Lay announced plans to release Kurkure to American markets sometime in2007[3]. This decision was made after analysts showed increasing interest in Indian spices in the

USA. Also the introduction in other markets with a non-resident Indian population such as the UK is

planned [4]

In India, actor-celebrity Juhi Chawla advertises Kurkure while in Pakistan, actor-celebrity Nadia

Khan advertises it.

(known as Walkers in the UK and Ireland and Chipsy[1] in Egypt) is the brand name for a

number of potato chip (crisps) varieties as well as the name of the company that founded the chip

brand in 1932. Lay's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo

Inc. since 1965. Other brands in the Frito-Lay group include Fritos,Doritos, Ruffles, Cheetos, Rold

Gold pretzels, and Sun Chips.

As a snack food, the Lay's brands contain very few vitamins and minerals in any variety. At ten

percent of the daily requirement per serving,vitamin C is the highest. Salt content is particularly

high, with a serving containing as much as 380 mg of salt.

A one ounce (28 gram) serving of Lay's regular potato chips has 160 calories and contains ten grams

of fat, with one grams of saturated fat. Kettle cooked brands have seven to eight grams of fat and

one gram of saturated fat but are 140 calories. Lays Natural has nine grams of fat, two grams of

saturated fat and 150 calories. Stax typically contain ten grams of fat, 2.5 grams saturated fat and

are 160 calories per serving. Wavy Lays are identical to the regular brand except for a half-gram

less of saturated fat in some combinations. The various brands do not contain any trans fats.

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The baked variety, introduced in the mid 90's, feature 1.5 grams of fat per one ounce serving, and

have no saturated fat. Each serving has 110 to 120 calories. Lay's Light servings are 75 calories per

ounce and have no fat.

Lay's Classic Potato chips were cooked in hydrogenated oil until 2003.[3] Currently, the chips are

made with sunflower and/or corn oil.

There are many flavors of Baked Lays as well. Baked Lays are produced in Cheddar, barbecue, sour

cream and onion, and original.

is a brand of potato and wheat based snacks produced by Procter & Gamble. Pringles are

sold in over 100 countries and have yearly sales of over US$1 billion.

Procter & Gamble chose the Pringles name from a Cincinnati telephone book, having been inspired by

Pringle Drive in Finneytown , Ohio, due to its pleasing sound.[2] The original Pringles television

commercials were written, produced and directed by Thomas Scott Cadden (composer of the

original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in

Chicago.

Pringles brand potato crisps were first sold in the United States in October 1968, and distributed

internationally by the mid-1970s.

Pringles is advertised in the United States, the United Kingdom, Australia and the Republic of

Ireland with the slogan "Once you pop, the fun don't stop", [11] along with the original slogan "Once

 you pop, you can't stop"[12].

Pringles, as a product brand, is especially known for its packaging, a tubular paper-board can with a

foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur was an

organic chemist and food storage technician who specialized in research and development and

quality control for Cincinnati-based Procter & Gamble Co. He died on March 4, 2008. Baur's children

honored his request to bury him in one of the cans by placing part of his cremated remains in a

Pringles container in his grave.[13][14][15]

The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as

"Julius Pringles"), with a large mustache and parted bangs (until 2001, the character had eyebrows

and his bow tie framed the product name). The crisps are made to a uniform size and with a

hyperbolic paraboloid saddle shape, so that they can be stacked very neatly within the container,

rather than being packaged loosely in a bag. The cans come in 23g, 40g, 50g, 80g[16], 100g, 110g,

145g, 150g, 155g, 160g, 163g, 165g, 170 g, 181g, 182g,190g(Party Size), 200g and 230g sizes.

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METHODOLOGY

The information for this project has beencollected from both primary and secondarysources. I have collected primary informationby preparing 10 questionnaires andSecondary information the internet and afew magazines.

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Q UESTIONNAIREName:_______________________ 

Age :________ 

Signature:___________________ 

General Instructions:

1.Answer all questions.

2.Indicate your answer by marking a tick against an appropriate option.

3.Mark only one option in all questions.

Q. Do you like to eat snacks?

Yes ___ No ___  

Q. What is your Age?

5-12____ 13-20___ 21-40___ 40 above___  

Q. Which brands of chips do you like the most?

Lays_____ Kurkure_____ Uncle chips_____ Pringles_____ Haldiram Namkeens_____ 

Q. How often do you have chips?

Once a week or more often___ Everyday___ 2 to 3 times a month___ 

Q. Overall, how satisfied are you with CHIPS?

Very satisfied___ Unsatisfied___ Somewhat satisfied ___  

Q. How likely are you to recommend CHIPS to others?

Definitely will recommend___ Probably will recommend___ Not sure___ 

Probably will not recommend___ Definitely will not recommend___ 

Q. Compared to other snacks (such as baked items, biscuits, wafers, etc.)

that are available, would you say that CHIPS is?

Much better___ Somewhat Better ___ About the same___ Somewhat Worse ___ 

Much Worse___ 

Q. How much do you spend weekly on CHIPS?

Below Rs. 5 0___ Rs. 5 0-100___ More than Rs. 100 __  

Q. How did you first discover Chips?

Advertising- T.V, Newspaper, Radio___ 

Word Of Mouth___ Point of Purchase___ Other___ 

Q. Which media took your attention to a CHIPS’ Ad?

Print___ Radio___ Television___ Word of mouth___  

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Q. How did the advertisement of CHIPS affect you?

Recall___ Positive impression___ Interest___ Desire to purchase/explore___ 

Q. Did the advertisement urge you to purchase CHIPS?

Yes___ No___  

Q. What do you like about CHIPS?

Taste___ Variety___ Quality___ Price___ Quantity___ Packaging___  

The results of the questionnaires have beenrepresented with the help of the following pie-charts.

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CONCLUSION

To conclude this project, I can say thattoothpastes have become an essential part ofour lives. We start and end our day withtoothpastes. To maintain our oral hygiene itdefinitely is necessary that we use

toothpastes instead of the ancient methodsin today’s world. To fulfill this requirementof today’s world, entrepreneurs havedefinitely come up with various brands oftoothpastes that are now before us viz.

colgate, pepsodent, close-up, and many more.The survey that was conducted has surelygiven us clear results that pepsodent is theleading brands among the three brands that

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we had surveyed on. On an average, out of 10people 5 people had preferred pepsodent as

their toothpaste.

BIBLIOGRAPHY

For Images:-

www.google.comwww.picturebucket.com

For information:-En.wikipedia.org

www.google.com

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