Marketing Advt

8/2/2019 Marketing Advt

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1. FOOD AND BEVERAGES

During 2010, there was a huge advertisement competition on

the food and beverage sector . The top players was PEPSI CO,

COCA COLA, CADBURYS INDIA, ETC.. TV advertising of 'Food &

Beverages' sector up by 27 per cent during 2010 compared to

'2009. Coco Cola India Ltd' was the top advertiser under 'Food &

Beverages' sector on TV during 2010.


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2. PERSONAL CARE or PERSONAL

HYGIENE

'Toilet Soaps' category led the advertising of 'Personal

Care/Personal Hygiene' sector on TV during 2010.

HUL' had the highest share among all the advertisers of 'Food

& Beverages' sector on TV during 2010.

55 per cent rise in TV ad volumes of 'Personal Care/Personal

Hygiene' sector during 2010 compared to 2009


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3. SERVICE SECTOR

'Services' sector has seen growth of 48 per cent in its TV ad

during 2010 that of 2009.

Top categories contributed for 89 per cent share of 'Services'

sector TV ad during '2010 Includes

Sun direct Tata sky

Dish TV

Reliance big TV

Bharati airtel

DTH Service Providers' with 32 per cent share was the

number one category of 'Services' sector on TV during 2010.


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4. BANKING , FINANCE AND INVESTMENT

In banking and investment sector, there were a number

of players who tried to improve and secure their position.Some of them are

ICICI Prudential

IDBI

AXIS LIFE INSURANCE

UTI

HSBC

HDFC


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5. TELECOME AND INTERNET SERVICE

PROVIDER 27 per cent increase in TV advertising of Telecom sector

during jan-dec 2010 compared to 2009.

Telecome services

Bharati airtel

Idea cellular

BSNL

Vodaphone

Nokia

Samsung

LG Micromax

Spice mobiles

Telecome equipment


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6. AUTOMOBILE SECTOR

During 2010, passenger vehicles sector contributed for 45 per

cent share of overall TV ad volumes of automobile sector. Top

advertisers are

Mahendra Xylo

Tata sumo grande mk 2

Cheverlote beat

Ford figo

Tata indigo manza, safari dicor and indica vista

Hyundai i10 and i20

Maruti suzuki

Mahendra scorpio


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Maruti Udyog Ltd leads with 19 per cent share in

passenger vehicles advertising on 2010.

In two wheeler sector, top companies are

TVS apache RTR 180

Tvs scooty streak

Hero honda karizma

Hero honda passion pro

Mahendra rodeo

Yahama fz

Bajaj pulsur 220 DTSi


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7. HOUSEHOLD PRODUCTS

Stationery advertising on TV saw a jump of 47 per cent in

year 2010 that of year 2009

Top advertisers in stationary sector are ITC, PIDILITE,

CLASSMATE stationary etc..

In refrigeration & Cooling products onida 5 speed I cool,

Panasonic AC, LG refrigerator, LG AC, voltas, whirlpool,

khaitan fans etc

In TV sector, top players are SONY, LG, SAMSUNG,

PANASONIC.


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8. PERSONAL ACCESSORIES

There was a big hike in personal accessories sector

advertisements. Some of top ads are

Fastrack accessories

Ray-Ban glasses

Citizen watch

Titan watch


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INCREASE IN TV ADVERTISEMENT DURING

2010


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Marketing Advt