Marketing and Branding GUIDERevised July 20, 2018

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https://aacr.box.com/v/Rally2018

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The Rally for Medical Research unites millions of

Americans across the country to call on our nation’s

policymakers to make life-saving medical research funding

a national priority.

This unified call to action, which was launched in April

2013, continues to raise awareness about the critical need

for an increased investment in the National Institutes of

Health (NIH) to improve health, spur more progress, inspire

more hope and save more lives.

On September 12-13, 2018, join the Rally for Medical

Research Hill Day, when a broad coalition of groups

from across the medical research advocacy community

will meet with House and Senate offices in Washington,

D.C., to urge Congress to provide robust, sustained and

predictable increases in funding for the NIH in 2019 and

beyond.

WHAT IS THE RALLY FORMEDICAL RESEARCH?

RALLY LOGO

File Name: Rally_Vert.eps

File Name: Rally_Horiz.eps

RALLY COLORS

RALLY RED - (Pantone 1795 C)

C = 7 M = 100 Y = 88 K = 1

HEX: DE1D32

RALLY BLUE - (Pantone 7455 C)

C = 84 M = 71 Y = 0 K = 0

HEX: 3E5BA9

RALLY GRAY - (Pantone 427 C)

C = 17 M = 13 Y = 12 K = 0

HEX: D1D2D4

WHITE

BLACK

Univers LT Std 45 Light

Univers LT Std 45 Light Oblique

Univers LT Std 55

Univers LT Std 55 Oblique

Univers LT Std 65 Bold

Univers LT Std 65 Bold Oblique

Univers LT Std 85 Extra Black

Rockwell Std Bold

Rockwell Std

RALLY FONTS

ALTERNATE LOGOS

File Name: Rally_Vert2.eps

File Name: Dynamic_Star_and_Bar.eps File Name: Dynamic_Star.eps

File Name: Rally_Horiz2n.eps

YOUTUBE VIDEO

Image art for linking in emails or on website: 1807004_Rally_video_2018_305x170.jpg

FACEBOOK

File Name: Rally_HILL_18_FB_851x315.jpg

File Name: Rally_FB_180x180.jpg

File Name: Rally_HILL_18_FB_1200x628.jpg(to be used as a non-promoted post)Use RallyforMedicalResearch.org and #RallyMedRes in the live type when posted.

File Name: Rally_HILL_18_FB_1200x628_boost.jpg(to be used as a promoted post)Use RallyforMedicalResearch.org and #RallyMedRes in the live type when posted.

TWITTER

File Name: Rally_17_Twitter_1024x512_HILL_2.jpgUse RallyforMedicalResearch.org and #RallyMedRes in the live type when tweeted

File Name: Rally_Twitter_81x81.jpg

PINTEREST

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FLYER

FOR MORE INFORMATION: RallyForMedicalResearch.org

PARTICIPATE IN THE RALLY FOR MEDICAL RESEARCH HILL DAY

JOIN US SEPTEMBER 12-13, 2018

LET YOURVOICE BEHEARD!

Federal funding for medical research is critical to the health and well-being of our citizens and for the economic security and global leadership of the United States. Since fiscal year 2016, Congress has provided significant increases in funding for the National Institutes of Health (NIH), putting the agency back on a path of real budget growth. Congress has made medical research a priority and we must continue that momentum by urging robust, sustained, and predictable funding increases for the NIH in 2019 and beyond.

Join a broad coalition of stakeholders representing millions of patients and other advocates from the medical research advocacy community on September 12-13, 2018, for the next Rally for Medical Research Hill Day and help raise awareness of the urgent need for continued investment in the NIH to improve health, spur more progress, inspire more hope, and save more lives.

SCHEDULE

Wednesday September 12

2:00-4:00 p.m. CAPITOL HILL DAY TRAINING SESSION The Watergate Hotel, Washington DC

5:00-7:00 p.m. RALLY FOR MEDICAL RESEARCH RECEPTION Capitol Hill, Dirksen Senate Office Building, Room G50

Thursday September 13

7:30-9:30 a.m. CAPITOL HILL DAY KICK-OFF BREAKFAST The Watergate Hotel, Washington DC

9:45 a.m.-5:00 p.m. RALLY FOR MEDICAL RESEARCH CAPITOL HILL DAY Meetings with House and Senate offices

MAKE PLANS TODAY to join us in Washington, DC on September 12 and 13 when researchers, clinicians, survivors and other advocates will convene on Capitol Hill to speak with one voice about the importance of funding for the NIH!

PDF File Name: 1807004A_RALLY_HILLDAY_FLYER_2018_1.pdf

WEB BANNER ADS

File Name: 1807004_Rally_Scroll_18_1_460x280_HILL.jpg

File Name: 1807004_Rally_Scroll_18_01_460x280_HILL.jpg

File Name: 1807004_Rally_18_1_325x180_HILL.jpgFile Name: 1807004_Rally_18_1_160x600_HILL.jpg

WEB BANNER ADS

File Name: 1807004_Rally_18_1_600x100_HILL.jpg

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File Name: 1807004_RallyMedRes_300x600_1.jpg

Let Your Voice Be Heard!

Federal funding for medical research is critical for the health and economic security of our nation. On September 13, 2018, a broad coalition of groups from the medical research advocacy community will meet with House and Senate offices in Washington, D.C., to urge Congress to provide robust, sustained, and predictable increases in funding for the National Institutes of Health (NIH) in 2019 and beyond.

Join the Rally for Medical Research Hill Day to raise awareness during a critical time about the urgent need for an increased investment in the NIH to improve health, spur more progress, inspire more hope and save more lives.

SCHEDULE

Wednesday September 12

2:00-4:00 p.m. CAPITOL HILL DAY TRAINING SESSION The Watergate Hotel, Washington DC

5:00-7:00 p.m. RALLY FOR MEDICAL RESEARCH RECEPTION Capitol Hill, Dirksen Senate Office Building on Capitol Hill

Thursday September 13

7:30-9:30 a.m. CAPITOL HILL DAY KICK-OFF BREAKFAST The Watergate Hotel, Washington DC

9:45 a.m.-5:00 p.m. RALLY FOR MEDICAL RESEARCH CAPITOL HILL DAY Meetings with House and Senate offices

Make plans to join us in Washington DC on September 12 and 13 when researchers, clinicians, survivors and other advocates will convene on Capitol Hill to speak with one voice about the importance of funding for the NIH!

Please visit our website to learn more about the Rally for Medical Research or to get involved with this important call to action. Links:Rally MissionAbout the RallyGet InvolvedPartnering OrganizationsWhy Support Medical Research?

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