Marketing Automation Specialist- Informa | Informa Business Intelligence- Overland Park, KS

Informa is seeking a Marketing Automation Specialist in our Overland Park office to support digital programs for multiple brands. In this role you will be responsible for the marketing automation program development and execution. The Marketing Automation Specialist will be monitoring campaign performance, metrics and compliance. The ideal candidate for the Marketing Automation Specialist position is someone with strong attention to detail and the ability to multi- task in a deadline driven environment.

Job Responsibilities:

• Provides day-to-day marketing automation program development and execution for multiple brands, including audience selection, testing, and deployment.

• Schedule campaigns to maintain health of marketing database.

• Ensure campaigns are compliant with privacy laws.

• Develop in-depth knowledge of brand demographics and key data points for each brand.

• Assist marketers in setting up their own campaigns by providing technical guidance and promoting best practices.

• Responsible for monitoring campaign success, working with marketers to track and report campaign metrics, and providing guidance to continually improve results.

Requirements:

• Bachelor’s degree in marketing with minimum 2 years’ experience, in online/email marketing preferred.

• Requires a combination of marketing experience, technical ability and business savvy.

• Work experience administering Marketing Automation solution (e.g., Eloqua, Marketo, Pardot) is a plus; Eloqua is preferable.

• Detail-oriented and able to handle multiple projects under tight deadlines with high level of accuracy.

• Excellent verbal and written communication skills.

• Individual must be able to work collaboratively and professionally with both internal and external clients.

• Proficiency with Microsoft office programs, including Outlook, PowerPoint and Excel required.

• HTML and Dreamweaver experience required; Photoshop recommended.

To apply for this opportunity, please send your resume and a cover letter and salary expectations APPLY HERE

About Informa’s Business Intelligence:

Informa’s Business Intelligence (BI) division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment. BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within five core industry sectors: Pharma & Healthcare; Finance; Telecoms, Media & Technology; Maritime & Law and Agribusiness & Commodities. Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.