Marketing Aptitude/knowledge

1.Who said "If the buyer in a transaction is buying for purposes of

re-sale or to further his business operations, the seller in that same

transaction is engaged in whole saling" ?

(1) Davidson (2) Philip Kotler (3) Cundiff and Still (4) Dr.

Diya Parashar (5) William J. Stanton

2. These type of goods are always purchased by wholesalers —

(1) Inferior (2) Superior (3) Huge Quantity (4) Less

Quantity (5) Durable

3.Basically merchant wholesalers who do not provide lull

services, and often provide only the minimum services is known

as

(l) General Merchanise wholesaler (2) General live wholesaler

(3) Speciality wholesaler (4) Limited Function wholesaler

(5) None of above

4. Wholesalers make proper balance in between —

(1) Costs and profit (2) Profit and loss (3) Demand and supply

(4) Buyer and seller (5) Government and roducer

5. Which is not an example of Large Scale Trading ?

(1) Speciality Shop (2) Departmental store (3) Super Bazar

(4) Mail order and Business Houses (5) Shopping Malls

6.Bata showroom' is an example of-

(1) Departmental stores (2) Multiple shops

(3) Co - operative societies

(4) None of these (5) All of Above

7. A Restaurant may be a part of-

(1) Departmental store (2) Super Bazar (3) Multiple shops

(4) 1 & 2 (5) 2 & 3

8. The name of distribution channel which is run by producers

directly is known as

(1) Departmental store (2) Multiple shops (3) Mire purchase

shops (4) MOB (5) Small shops

9. Which business organization requires more and effective

advertisement support among the following ?

(1) Departmental store (2) Supper Bazar (3) Multiple store

(4) MOB (5) Ration shops

10.Among the following which business organisation have the

widest scope ?

(1) Departmental store (2) Super Bazar (3) Chain shops

(4) Mail order business Houses (5) Ration shops

11. Co- operative societies Act was passed in

(1) 1904 (2) 1912 (3) 1932 (4) 1948 (5) 2001

12. Marketing is best defined as:

(1) matching a product with its market.

(2) promoting and selling products.

(3) facilitating satisfying exchange relationships.

(4) distributing products at the right price to stores

(5) None of these

13. The expansion of the definition of marketing to include

nonbusiness activities adds which one of these examples to the

field of marketing?

(1) Proctor and Gamble selling toothpaste.

(2) St. Pauls Church attracting new members.

(3) PepsiCo selling soft drinks.

(4) Liver's donating Rs. 5 to a charity with every pack purchased

(5) None of these

14. Tom goes to a vending machine, deposits Rs. 20. and receives

a Cola. Which one of the following aspects of the definition of

marketing is focused on here?

(1) Production concept. (2) Satisfaction of organisational goals.

(3) Product pricing and distribution.

(4) Exchange (5) None of these

15.The marketing environment is Best described as being:

(1) composed of controllable variables.

(2) composed of variables independent of one another.

(3) an indirect influence on marketing activity.

(4) dynamic and changing.

(5) None of these

16. A physical, concrete product you can touch is:

(1) a service (2) a goods (3) an idea (4) a concept (5)

a philosophy

17.Chimney Sweeps employs people to clean fireplaces and

chimneys in homes and apartments. The firm is primarily the

marketer of:

(1) a service (2) a goods (3) an idea (4) an image (5)

None of these

1.3 2.3 3.4 4.3 5.1 6.2

7.1 8.1 9.2 10.4 11.2 12.1

13.2 14.4 15.4 16.2 17.1

18. Which one of the following statements by a company

chairman best reflects the marketing concept?

(1) We have organised our business "to make certain that we

satisfy customer's needs.

(2) We believe that the marketing department must organise to sell

what we produce.

(3) We try to produce only high quality, technically efficient

products.

(4) We try to encourage company growth.

(5) None of these

19. The marketing concept is a way of thinking or a management

philosophy that affects:

(1) only marketing activities

2) most efforts of the organization

(3) mainly the efforts of sales personnel

(4) mainly customer relations

(5) None of these

20. If VonAir, a hairdryer manufacturer, is focusing on customer

satisfaction, it will find that what consumers really want is:

(1) More watts (2) More speed (3) Higher heat settings (4)

Attractive hair (5) None of these

21.The XKL company wants to adopt the marketing concept. To

be consistent with this move, it should adopt which of the

following philosophies?

(1) The customer is always right (2) Making money is our

business (3) Sell, sell, sell

(4) Keep prices low (5) None of these

22. Bold new, the maker of a highly innovative light bulb, finds

that it has excess stocks. The firm increases its advertising budget

by 50 per cent and doubles its sales staff. This company is

operating as if it were operating

(1) production (2) sales (3) marketing (4) social (5) None of

these

23. Chrysler's Chief Executive Officer is the company's

spokesperson. His message has focused on

concern for customers and product quality. Which aspect of

implementing the marketing concept does this represent?

(1) Focusing on general conditions

(2) Stressing the short run

(3) Endorsement of the marketing concept by top management

(4) Development of an information system

(5) None of these

24. Which of the following is an example of a problem that may

arise in the implementation of the marketing concept?

(1) By satisfying one segment in society, a firm contributes to the

dissatisfaction of other segments.

(2) Consumers do not understand what the marketing concept is.

(3) Dealers do not support the marketing concept.

(4) A product may fit the needs of too many segments.

(5) None of these

25. Most specifically, marketing strategy:

(1) is concerned with key decisions required to reach an objective

(2) encompasses selecting and analysing a target market and

creating and maintaining an appropriate marketing mix

(3) expands geographic boundaries of markets to serve larger

geographic areas

(4) involves determining the direction and objectives of marketing

management

(5) None of these

26. All of the following are marketing management tasks

EXCEPT:

(1) marketing planning.

(2) organising marketing activities.

(3) co-ordinating marketing activities.

(4) project development and analysis.

(5) None of these

27. Management is the compulsory process of —

(1) Decision Making (2) Lapse (3) Final Decision (4)

Interim Decision (5) All of above

28.Which of the following is the most important responsibility of

a Manager ?

(1) Allowing Fraud (2) Making Product (3) Taking Decisions

(4) Withdrawing Salary (5) Earning Bonus

29.Who said - "Decision making is the selection based on some

criteria from two or more possible alternatives." ?

(1) George R. Terry (2) Earnest Dale (3) Philip Kotler (4)

Marshal (5) Koontz & O'Donnel

30.Who said - "Decision is the selection from among alternatives

of a course of actions." ?

(1) Marshal (2) Koontz & O'Donnel (3) Earnest Dale (4)

Pankaj Parashar (5) Dr. Manmohan Singh

31.Decision making involves the choice of a course of action to—

(1) Achieve success (2) Achieve sale Target (3) Achieve pre

Determined Objectives

(4) Achieve Trust (5) Achieve Incentive Targets

32.A decision is generally expressed as

(1) A Policy (2) A Case (3) A Motive (4) A Directive

(5) 1 and 4

33. Which of the following is a type of Incidents ?

(1) Bold Incident (2) Present Incident (3) Past Incident (4)

Future Incident (5) 2, 3 and 4

Answers:

18.1 19.2 20.4 21.1 22.2

23.3 24.1 25.2 26.4 27.1

28.3 29.1 30.2 31.3 32.5

33.5

34.Different decisions__

(1) Inter related (2) Inter dependent (3) Outer (4) (2) &

(3) (5) (1)&(2)

35.Decision making is a process of_.

(1) Dispersion (2) Discrete (3) Continuity (4) Observation

(5) Scare

36.Which of the following describes the nature of Decision

Making ?

(1) Process of continuity (2) Commitment (3) Evaluation (4)

Birth to new decisions (5) All of above

37.A decision reflects —

(1) Media (2) Method of solving problem (3) Commitment of

decision maker

(4) Enterprise's Growth (5) Care by owner

38.All the business activities are performed in accordance with the

decisions taken by the —

(1) Lower Level Management (2) Top Level Management (3)

Middle Level Management

(4) Junior Level Management (5) Senior Level Management

39.In the process of decision making the available

resources/alternatives are —

(1) Analysed (2) Observed (3) Compared (4) All of above

(5) None of above

40.Which aspect of decision making put more emphasis on the

need of proper Environment ?

(1) Proper Environment (2) Environment of Decision Making

(3) Time of Decision (4) Psychological Factor (5)

Employees Participation

41. If there is only one method /way of doing a particular act,

there is no need of —

(1) Management (2) Need of decision taking (3) Need of

trading

(4) Need of environment (5) Need of process

42. What will happen if the decisions are not implemented ?

(1) Wastage of time (2) Wastage of money (3) Wastage of

entertainment

(4) Wastage of all resources (5) 1,2 and 4

43.Which aspect of the nature of decision making emphasise on

having proper time of decision making ?

(1) Time Lapse (2) Speed (3) Time of decision making (4)

Quality time (5) Quantity of time

44.If the decisions are not taken at its proper time, it will cause

various problem for —

(1) Top Level Management (2) Middle Level Management

(3) Lower Level Management

(4) Outer Level Management (5) All of above except 4

45.The decision maker should have which of the following

qualities ?

(1) Ability (2) Fatness (3) Intelligence (4) Experience

(5) 1, 3 and 4

46.The factor which should be taken care of at the time of decision

taking is

(1) Social Environment (2) Liking - (3) Disliking (4)

Political learnings (5) All of above

47.Whose participation is most required in the process of decision

making ?

(1) Middle level Management (2) Sources (3) Subordinates

(4) Top Level Management (5) None of above

48.Which aspect of decision making emphasise on contribution

from subordinates ?

(1) Participation (2) Participation of employee (3)

Participation of government

(4) Participation of competitors (5) Participation of consumers

49.Decisions and its communication must go_.

(1) Separately (2) Together (3) One by one (4) Depends on

Situation (5) As per nature

50.Implementation of decision can be ensured only when these are

___communicated.

(1) Timely (2) Clearly (3) Combinally (4) Properly

(5) 1,2 and 4

51.Marketing decisions defines the

(1) Scope of Marketing Activities (2) Duties (3)

Responsibilities (4) Power of Employees

(5) All of above

52.Marketing decisions are very critical because —

(1) Achievement of marketing objective

(2) Success of enterprise depends on it

(3) Purchase depends on it

(4) All the activities depends on it

(5) 1 and 2

53. Which of the following is one of the types of decisions ?

(1) Major (2) Minor (3) Routine (4) Rare (5) All of

above

54.What type of decision affects the product line ?

(1) Major Decisions (2) Minor (3) Routine (4) Rare (5)

Policy

55.Which of the following is one of the criterion of Major

Decisions ?

(1) To produce a new product or not (2) To cotinue the

production of existing product

(3) To provide the credit facility to consumers (4) 1 and 3

(5) 1,2 and 3

Answers:

34.5 35.3 36.5 37.3 38.2 39.4 40.2 41.2 42.5 43.3

44.5 45.5 46.5 47.3 48.2 49.2 50.5 51.5 52.5 53.5

54.1 55.5

56.Which decision is based on careful study and analysis of

relevant factors ?

(1) Major Decisions (2) Minor Decisions (3) Routine

Decisions (4) Rare Decisions (5) Policy Decisions

57.Name the decisions which are made for the implementation of

major decisions.

(1) Policy Decision [2] Rare Decision (3) Minor Decision (4)

Major Decision (5) Routine Decision

58.Which of the following decisions affect the demand of a

product?

(1) Routine Decision (2) Minor Decision (3) Major Decision

(4) Rare Decision (5) Policy Decision

59.Which of the following is an example of Minor decisions ?

(1) Colour of Product (2) Design of Product (3) Packing of

Product

(4) Form of Product (5) All of above

60.Marketing is —

(1) Consumer oriented (2) Product oriented (3} Marketing

oriented (4) 1 or 3 (5) 1, 2 and 3

61.Firstly business must find out what the

(1) Consumer want (2) Market Demand (3) Product Create

(4) Competitor Supplies

(5) All of above

62.What is offered for sale should be determined by

(1) Consumer (2) Market (3) Antherities (4) Government

(5) Competitors

63. Marketing starts and ends with—

(1) Consumer (2) Market (3) Product (4) Taxes (5)

MRP

64.What type of relation producer has with customers in older

days?

(1) Simple (2) Direct (3) Indirect (4) Complex (5)

Traditional

65.Now a days producers has _ relation with consumer.

(1) Indirect (2) Direct (3) Simple (4) Complex (5)

Traditional

66.A market transaction take place when there is a successful

matching of___take place.

(1) Product (2) Buyer & Seller (3) Government (4)

Producer (5) Tax Authorities

67.What is the basis on which power to influence a transaction

depends ?

(1) Muscle Power (2) Discount (3) Competitive strength (4)

Purchasing strength

(5) Selling strength

68. Marketing should start—

(1) Before production (2) After production (3) During

production (4) As per the nature of the product

(5) None of these

69.Marketing would have authority over —

(1) Product Innovation (2) Planning (3) Production

scheduling (4) Sales (5) All of above

70.As per modern scenario the concept of marketing is that

Goods must reach customers at maximum speed but with —

(1) Minimum Quality (2) Minimum Price (3) Maximum

Moisture (4) Maximum Packing

(5) Maximum Spoiled condition

71.Marketing is being treated

(1) Science (2) Science & Art Both (3) Art (4)

Mathematics (5) English

72.Marketing was born as —

(1) The step child of Economic (2) The step child of

Mathematics (3) The step child of English

(4) The step child of Art (5) The step child of Accountancy

73.In part Marketing is synonymous with

(1) Selling (2) Product (3) Marketing (4) Market 5)

Producer

74.Marketing is an art because

(1) It has body of rules (2) It has body of principles (3)

Standardisation (4) Market information

(5) All of above

75.Marketing Rules/Principles can not be accurate as. the rules

of—

(1) Science (2) Physics (3) Chemistry (4) 1 and 3 (5)

1,2 and 3 :

76. All marketing activities revolves around —

(1) Exchange Process (2) Selling Process (3) Purchase

Process (4) Production Process (5) None of these

77.Marketing is a process because—

(1) It comprises a series of Functions

(2) It comprises a series of Mishandling

(3) It comprises a series of Frauds

(4) It comprises a series of Mischiefs

(5) It comprises a series of Products

Answers:

56.1 57.3 58.2 59.5 60.1 61.1

62.1 63.1 64.2 65.1 66.2 67.3

68.1 69.5 70.2 71.2 72.1 73.1

74.5 75.1 76.1 77.3

78. To whom Producer is giving more attenlion rather than

production, now a days ?

(l) Government (2) Females (3) Consumers (4) Male

members of society (5) Taxes

79. Who said- "Marketing is the business'' ?

(1) Peter F. Drucker (2) Philip Kotler (3) Marshal (4)

Robinson (5) Clark

80.In what ways Marketing is important to the society ?

(1) Delivery of standard of living (2) Decrease in Distribution

cost

(3) Increase in Employment opportunities (4) Increase in

National Income (5) All of above

81. Marketing discovers the —

l) needs of consumer (2) wants of consumer (3) needs of

Government 4) needs of tax authorities

(5) 1 and 2

82.How marketing effects the demand ?

(1) Create Demand of product (2) Create Demand of Existing

Product

(3) Maintain Demand of new product (4) 1 and 3 (5) 1, 2

and 3

83.Decrease in distribution cost directly effects the —

(1) Price of Product (2) Quality of Product (3) Quantity of

Product (4) All of above (5) None of these

84. There are successful operation of marketing activities in

employment opportunities because-

(1) Expansion needs more manpower (2) Expansion needs more

Machine

(3) Expansion needs more Product (4) Expansion needs more

Space

(5) Expansion needs more Technique

85. Which is one of the activities involved in Marketing ?

(1) Transport (2) Communication (3) Storage (4)

Warehousing etc (5) All of above

86. Successful operation of marketing activities is to increase the

sales, thus it helps in increasing —

(1) National Income (2) Sale Price (3) Purchase Price (4)

Cost of Product (5) Distribution cost

87. Marketing research reduces overall cost and helps in

increasing-

(1) Profits (2) Other costs (3) Nominal cost (4) Revenue

(5) Competition

88. Which is the most important activity in any business concern ?

(1) Employees (2) Purchase (3) Government (4)

Marketing (5) Schedule

89.Name the inversely accepted business activity which is

required for all the successful businesses ?

(1) Production (2) Marketing (3) Purchase (4) Schedule

(5) Raw Material

90.The firm should decide what can be sold before deciding_.

(1) Marketing (2) Production (3) What can be produced

(4) Channel of Distribution (5) None of these

91.Who said "Product is a cluster of Psychological satisfactions"?

(1) George Fisk (2) Prof. Diva Parashar (3)J Dr. Manmohan

Singh (4) Rustom S. Davar

(5) Dr. Pankaj Parashar

92.What is a product ?

(1) Goods which are produced for the sale purpose of

consumption

(2) Anything that satisfies consumers wants or needs and involves

transfer of title

(3) Anything that satisfies a need or want and can be offered on

the market for attention, acquisition, use or consumption,

including physical objects, services, persons, places, organisations

ideas and mixes of the above

(4) Any Physical Good

(5) Goods that satisfy a want or need and that consumers can

actually see or touch

93.The three levels of Product are—

(1) Raw, Semi finished & finished

2) Core Product. Actual Product and Augmented Product

(3) Price. Place. Promotion

(4) Design, Brand Name and Packaging

(5) Tangible Product. Services ideas

94.Product Planners must think of products and services on three

levels.

(1) True (2) True when choices are limited

3) True in case of Multilevel product

(4) False (5) False when product is of durable nature

95.The following represents perhaps the most distinctive skill of

professional marketers as they create, maintain, protect and

enhance consumer perception of a product or service. What is it ?

(1) Trade mark (2) Design of a striking symbol (3) Personal

sales (4) Branding (5) Performance

96.A brand serves to identify the maker or seller of a product and

may consist of___.

(1) A name, term, sign, symbol, design (2) A Board

(3) A Catchy slogan (4) A Powerful name (5) A high price tag

Answers:

78.1 79.5 80.5 81.5

82.5 83.1 84.1 85.5

86.1 87.1 88.4 89.2

90.3 91.1 92.3 93.2

94.1 95.4 96.1

97. Major branding decisions include brand name selection,brand

sponsor and strategy.

(1) True (2) True when brand is so famous (3) True when

brand is very simple (4) False (5) False in some special cases

98. If a protected brand name becomes too successful, a company

can lose the exclusive rights to that name :

(1) False if found guilty (2) False (3) False in somecases (4)

True (5) True when brand is not so tipicle

99.A company has four choices when it comes to brand strategy,

new brands, multi brands_---------&-----------

(1) Pure and Impure (2) Line extension and Line creation (3)

Line extension and brand extension

(4) brand extension and brand creation (5) Line creation and

brand cre100ation

100. Making a major product line decision involves determining

(1) Product line length (2) Product line stretching (3) The

marketing mix (4) Classification

(5) Diversification

101. Which of the following is not a step in the new product

development process ?

(1) Marketing (2) Test marketing (3) Concept development and

testing (4) Commercialisation

(5) Market Research

102. New to the world products, where the category itself is new,

are also known as_.

(1) Specialty Products (2) Diffusions (3) Innovations (4)

Ideas (5) Inventions

103. Product is the _______of all the marketing activities.

(1) Bottom (2) Top (3) Centre (4) Point (5) Source

104. Two most important variables of Marketing is

(1) Consumer (2) Wholeseller (3) Product (4) New Product

(5) 1 and 3

105. Two concepts of product are

(1) Narrow concept (2) Line concept (3) Wide concept (4)

Straight concept (5) 1 and 3

106. "A product is a bundle of physical or chemical properties"

states _______concept of Product.

(1) Tall (2) Narrow (3) Wide (4) Small (5) Straight

107. What is one of the example narrow concept ?

(1) Soap (2) Fan (3) Table (4) Chair (5) All of

above

108. "Product means all the goods and services which may satisfy

the needs and wants of customers" states _concepts of product.

(1) Table (2) Chair

(3) Same shampoo available in 5 different Packings

4) Toothpaste (5) Mouth freshener

109. If the first commandant in marketing is known as the

customer, the second is_.

(1) Product (2) Raw Material (3) Finished Material (4)

Useless Material (5) Safe Material

110. All the marketing efforts and___with product.

(1) Starts and End (2) Begin and Mid (3) Save and Secure (4)

Long and Short (5) Brave and Safe

111. What is the main classification of products/Goods ?

(1) Consumer Product (2) Industrial Product (3) Sale

Product (4) Defence Product (5) 1, 2 and 4

112. What the sub-division of consumer products ?

(1) Convenience (2) Shopping (3) Speciality (4) All of

above (5) None of these

113. Products which are made for direct consumption by the

consumer are called ____.

(1) Small Product (2) Big Product (3) Consumer Product

(4) Industrial Product (5) None of these

114. Example of consumer products is

(1) Scooter (2) Tyre (3) Book (4) Pen (5) all of above

115. The goods which are purchased by consumers very

frequently are called :

(1) Consumer Goods (2) Convenience Goods (3) Shopping

Goods (4) Industrial Goods

(5) Speciality Goods

116. Convenience Goods are nature.

(1) Durable (2) Semi Durable (3) Non Durable (4)

Perishable (5) None of above

97.1 98.4 99.3 100.1

101.5 102.5 103.3 104.5

105.5 106.2 107.5 108.3

109.1 110.1 111.5 112.4

113.3 114.5 115.2 116.3

117. The goods which are purchased by customers only after

comparing their quality, price and other things are called__.

(1) Convenience Goods (2) Shopping Goods (3)Speciality

Goods- (4) Normal Goods (5) Abnormal Goods

118. Example of shopping Goods

(1) Furniture (2) Clothes (3) Shoes (4) Sarees (5) All of

above

119. These type of goods are having some unique characteristics

—

(1) Speciality Goods (2) Clothes (3) Normal Goods (4)

Shopping Goods (5) Simple Goods

120. If Erin Farm Insurance saw a sudden increase in the number

of farmers seeking; Hood insurance in Ireland due to major floods

in Britain, the floods would be presenting the company with a

marketing:

(1) opportunity (2) strategy (3) concept (4) mix (5) None

of these

121. A change in the minimum drinking age in India presents a

change in which of the following for Bass Brewery?

(1)Marketing mix (2) Marketing environment (3) Marketing

concept (4) Marketing task (5) None of these

122. If MK Invest was to perceive that consumers within a

particular group were becoming more conservative in their

investing, and thus developed more products with lower risk, it

would be:

(1) responding to the marketing environment (2) changing its

target market

(3) developing a sales orientation (4) changing its

organization structure (5) None of these

123. Capri is a brand of cigarette that contains low tar and slim in

design to appeal to women. In this instance, women comprise

Capri’s:

(1) marketing mix (2) target market (3) target audience (4)

marketing strategy (5) None of these

124. When DuPont develops new carpets that are highly stain

resistant and durable, it must educate consumers about the

product’ s benefits. This calls for activity in which of the

following marketing mix variables?

(1) Price (2) Promotion (3) Distribution 4) Product (5)

None of these

125. Why are marketers interested in the level of disposable

income?

(1) it accurately represents future buying power

(2) it increases current buying power

(3) it is what is left after taxes to buy luxuries with

(4) it is a ready source of buying power

(5) None of these

126. Which of the following companies would probably be most

interested in tracking discretionary income levels?

(1) Asda Supermarkets (2) BMW automobiles 3) The Post

Office (4) Kraft General Foods (5) None of these

127. What type of competitive structure exists when a firm

produces a product that has no close substitutes?

(1) Monopoly (2) Oligopoly (3) Monopolistic Competition

(4) Perfect Competition (5) None of these

128. In the beer industry, a few large brewers supply the majority

of the market. The brewing Industry is an example of which of the

following competitive structures?

(1) Monopoly (2) Oligopoly (3) Monopolistic Competition

(4) Perfect Competition (5) None of these

129. Which of the following firms would most likely have a

monopoly for its competitive environment?

(1) Sunset Cablevision (2) Montgomery Transport (3) Post

Office Parcel Services

(4) Telecom Car Phones (5) None of these

130. Essex Office Products has decided to use a particular

competitive tool that it feels will have a major impact. Its

consultant. Dr. Bell, contends that this particular approach is the

one most easily copied by the firm's competitors. The tool in

question is:

(1) price (2) market segmentation 3) distribution (4)

promotion (5) None of these

131. A small hardware store whose only competitor is a huge

discount store would be least likely to use which competitive tool?

(1) services (2) price (3) product offering (4) distribution

(5) None of these

132. Technology assessment is:

(1) assessing how much technology has been incorporated into an

organisation

(2) trying to foresee the effects of new products and processes on

a firm's operation and on society in general

(3) assessing how much technology one wants to put into a

company in the future

(4) assessing the cost of new technology to determine whether a

firm can afford to use it

(5) None of these

117.2 118.5 119.1 120.1 121.2

122.1 123.2 124.2 125.4 126.2

127.1 128.2 129.1 130.1 131.2

132.2

133. When Bell laboratories attempts to anticipate the effect of

new products and processes on its own innovations, other business

organisations, and society in general, it is engaging in:

(1) product differentiation (2) monopolistic competition (3)

technology assessment (4) innovative marketing

(5) None of these

134. If V1DEOCON developed a new technology that made 3-D

imagery possible through the use of

videotape played on an advanced television set, it would be more

likely to market this innovation if it could obtain a:

(1) competitive advancement (2) patent (3) low price

advantage (4) technological assessment

(5) None of these

135. Which of the following represents an output from the

marketing environment?

(1) Money borrowed by Liverpool F.C. to help finance its

operations

(2) Nike's television advertising campaign featuring a leading

sports personality

(3) Information on shoppers' attitudes purchased by Debenhams

Department Stores

(4) Steel purchased by Volvo to be used in producing cars

(5) None of these

136. Compaq Computers collects information about political,

legal, regulatory, societal, economic, competitive and

technological forces that may affect its marketing activities. This

process is called :

(1) environmental scanning

(2) survey of environment

(3) marketing information analysis

(4) environmental analysis

(5) None of these

137. When Pepsi Co takes the Information collected through

research and attempts to assess and interpret what it means for its

soft drink marketing efforts, Pepsi Co is involved in

environmental:

(1) scanning (2) forces (3) management 4) analysis (5)

None of these

138. After Compaq Computers gathers information related to its

marketing environment, it attempts to define current

environmental changes and predict future changes, allowing it to

determine possible opportunities

and threats facing the company this process is called.

(1) environmental scanning (2) survey of environment (3)

marketing planning

(4) environmental analysis (5) None of these

139. If cigarette manufacturers were to lobby Parliament to get

restrictions on cigarette advertising eased, their environmental

response would best be described as:

(1) passive (2) reactive (3) proactive (4) conservative

(5) None of these

140. There are two major categories of laws that directly affect

marketing practices: procompetitive

legislation and:

(1) consumer protection legislation

(2) unfair trade practices laws

(3) trading standards legislation

(4) consumer price discrimination legislation

(5) None of these

141. If the National Association of Hoisery Manufacturers sets

guidelines for its member firms to follow regarding the use of

unethical practices, it is engaging in:

(1) legislation (2) lobbying (3) self-regulation (4)

environmental scanning (5) None of these

142. The consumer movement is:

(1) against foreign imports that are much cheaper than products

produced in the home market

(2) a movement that is trying to improve consumer satisfaction

(3) a social movement that is able to challenge big business

practices

(4) a diverse group of individuals, groups and organizations

attempting to protect the rights of consumers

(5) None of these

143. Lynx has demonstrated against the sale of coats made of

animal furs .This group's efforts to change shoppers' altitudes rep

resents_ for fur retailers.

(1) an opportunity (2) self-regulation 3) a societal force

(4) an economic force (5) None of these

144. The period in the business cycle in which there is extremely

high unemployment, low wages, minimum total disposable

income, and a lack of confidence in the economy by consumers is:

(1) recovery (2) prosperity (3) depression (4) recession

(5) None of these

145. Global marketing is

(1) the development of marketing strategies for the entire world or

major regions of the world

(2) performing marketing activities across national boundaries

(3) the creation of value and the exchange of value between

countries

(4) having firms with operations or subsidiaries located in many

countries

(5) None of these

146. The Chairman of Unilever states that the world is just one big

market. He feels anyone not taking this stance is systematically

passing up profitable business. His approach MOST closely

resembles

(1) exporting (2) global marketing (3) export marketing (4)

full-scale international marketing

(5) None of these

133.3 134.2 135.2 136.1 137.4 138.4 139.3

140.1 141.3 142.4 143.3 144.3 145.1 146.2

147. McDonald's and KFC satisfy hungry consumers in every

hemisphere. This is an example of

(1) globalization (2) customization (3) internationalization

(4) regionalization (5) None of these

148. Which of the following is not limited service wholesalers ?

(1) Distributors (2) Cash wholesalers (3) Industrial

Distributors (4) Rack Jobbers (5) Drop shippers

149. Transporters/ Truck wholesalers, drop shippers are examples

of full services wholesellers.

(1) True (2) False (3) True when wholesalers has all India

presence (4) True in special conditions

(5) False when Government is the owner.

150. Which of the following results from vertical integration by

sellers or buyers ?

(1) Brokers (2) Merchant wholesalers (3) Manufactures's

sales branches and offices

(4) Rack Jobber's (5) None of these

151. Which of the following is not a future retailing trend ? -

(1) Rise in competitions (2) The rise of mega retailers

(3) The global expansion of major retailers

(4) The trend to limit the type of goods sold through each type of

retail store

(5) The growth of non store retailing

152. Main type of Buyers in Super Bazar are

(1) Higher Income class. (2) Lower Income class (3)

Middle Income class

(4) Top middle class (5) People from all the category

153. What is the sale technique of departmental stores ?

(1) Sales by salesman (2) Based on self service (3) As per a

management

(4) As and where basis (5) None of above

154. What is the nature of departmental stores ?

(1) Credit (2) Cash and credit both (3) Only credit (4) Only

cash (5) None of above

155. What is the basis of difference among Departmental stores

and Multiple shops ?

(1) Nature of Product (2) Price of Product (3) Credit

Facilities (4) Utility (5) All of above

156. At which place one can type of products ?

(1) Multiple shops (2) Retail shops (3) Wholesalers (4)

Ration shops (5) Departmental stores

157. Shops selling the products of only one manufacture are called

(1) Departmental store (2) Retail Trade (3) Multiple Shops

(4) Wholesale Trade (5) Ration shops

158. Which rank a Wholesalers holds in Mediator Channel ?

(1) First (2) Second (3) Third (4) Fifth (5) Tenth

159. Which rank a Retailer holds in Mediator channel ?

(1) First (2) Third (3) forth (4) Second (5) Last

160. Amount of Risk in wholesale is

(1) Less (2) Average (3) More (4) Nominal (5) as per

nature

161. Amount of Risk in Retail Business is

(1) Less than wholesalers (2) Equals to wholesale (3) More

than wholesalers (4) Average (5) None of above

162. Credit facilities in Retail Trade is

(1) More (2) Less (3) Minimum (4) Less than wholesalers (5)

None of these

163. Credit Facilities in wholesale Trade is

(1) More (2) Less 3) Minimum (4) Less than Retail Trade

(5) None of above

164. Degree of importance of Business place in Retail Trade is

(1) Minimum (2) More (3) Average (4) Not applicable (5)

None of above

165. Degree of importance of Business place in Wholesale Trade

is

(1) Minimum (2) More (3) Average (4) Not applicable (5)

All of above

166. Scope of Business Areas

(1) Wide in wholesale (2) Narrow in Retail (3) Unlimited in

wholesale (4) 1 and 2 (5) None of above

167. Services of wholesalers to manufactures is

(1) Distribution services (2) Demand analysis (3) Help in

Large scale production

(4) Proceed towards lesses (5) 1,2 and 3

168. Services of wholesalers to retailers is

(1) Financial Help (2) Consultations (3) Stability in Prices

(4) Specialisation (5) All of above

169. What type of relationship is there between consumer and

retailer?

(1) Direct (2) Indirect (3) Marginal (4) Vertical (5) Straight

Answers:

147.1 148.3 149.2 150.3

151.4 152.5 153.1 154.2

155.5 156.5 157.4 158.2

159.5 160.3 161.1 162.1

163.4 164.2 165.4 166.4

167.5 168.5 169.1

170. Which type of decisions are taken in regular course of action

?

(1) Major Decision (2) Risky Decision (3) Routine Decision

(4) Rare Decision (5) Minor Decision

171. Which type of decisions are of repeatative nature ?

(1) Minor Decision (2) Important Decision (3) Risky Decision

(4) Routine Decision (5) Rare Decision

172. Which type of decisions affect the profitability of

organisation ?

(1) Vital Decision (2) Important Decision (3) Minor Decision

(4) Rare Decision (5) 1 or 2

173. Example of Vital Decision is

(1) Purchase of new plant (2) Develop the capacity of existing

plant

3) Purchase of Raw Material (4) Packing of Product (5) 1 and 2

174. Which type of decisions are not taken repeatatively and

regularly?

(1) Rare Decision (2) Minor Decision (3) Major Decision (4)

Policy Decision (5) important Decision

175. Example of Rare Decisions is

(1) To change the channel of Distribution (2) To change the

advertising agency

(3) To change organizational structure (4) To change sales

organization (5) All of above

176. Which type of decision is made at different time intervals ?

(1) Recurring Decisions (2) Rare Decisions (3) Major

Decisions (4) Minor Decisions (5) Policy Decisions

177. Example of Recurring decision is

(1) Determining Sales quota (2) Advertisement (3) Raw

Material (4) Finished Product (5) 1 and 2

178. All the decisions which great risk are called—

(1) Very Risky Decisions 2) Risky Decisions (3] Recurring

Decisions (4) Rare Decisions

(5) Major Decisions

179. Example of very risky decisions is

(1) Pricing policy of enterprise (2) Change the price of product

(3) Appointment of marketing executive

(4) 1 and 3 (5) 1,2 and 3

180. Which type of decisions is having minimum risk ?

(1) Very risky decision (2) Less risky decision (3) Important

decision (4) Rare decision (5) Vital decision

181. Example of Less Risky Decisions is

(1) Appointment of sales representative (2) Change of colour

(3) Change of packing

(4) Change of weight (5) All of above

182. Which decision decides the marketing policy of enterprise?

(1) Policy Decision (2) Rare Decision (3) Rarest Decision (4)

Minor Decision (5) Major Decision

183. Example of policy decision is

(1) selection of channel of distribution

(2) selection of media of advertisement

(3) selection of methods of sales Promotion

(4) All of above

(5) None of above

184. Which of the following is a types of techniques of decision

making?

(1) Traditional Method (2) Rare Method (3) Rarest Method

(4) Scientific Method (5) 1 and 4

185. Under which technique of decision making, method of

decision making is based on symptomatic diagnosis ?

(1) Traditional Method (2) Rare Method (3) Medical Method

(4) Scientific Method (5) Analyse Method

186. Which of the following is one at the aspects of the process of

Scientific Method ?

(1) Ascertaining the problem (2) Analyse the problem (3)

Development of alternative Solutions

4) Selection of Best alternative (5) All of the above

187. What is the Importance of marketing in Indian Economy?

(1) Increase in employment opportunities (2) Balanced growth

of the country

(3) Increase in per capita income (4) Increase in the sale of

Goods (5) All of above

188. What are the main functions of Marketing ?

(1) Marketing Research (2) Product Planning and Development

(3)Buying and Assembling of Goods

(4) Packing. Packaging & Labelling (5) All of Above

189. Products are the foundation , store of any marketing

programme, therefore____is very important

(1) Product Planning (2) Product (3) Product Development

(4) Creation (5) 1 and 3

170.3 171.4 172.5 173.5

174.1 175.5 176.1 177.5

178.1 179.5 180.2 181.5

182.1 183.4 184.5 185.1

186.5 187.5 188.5 189.5

190. What are the decisions included in Product Planning and

development ?

(1) What to produce? (2) flow to pack the product ? 3) Price

Fixing (4) Size (5) All of the above

191.'The marketing department determines the requirements of

customers and pass on this information to following departments :

(1) Production Department (2) H.R. Department (3) Purchase

Department (4) Security Department

(5) 1 and 3

192. The term "assembling" can be described in different senses.

How many are they ?

(1) One (2) Two (3) Fifteen (4) Twenty (5) Hundred

193. Selling is very complicated function because of the

(1) Market situation (2) Substitute available in the market (3)

Severe competition in the market

(4) 1 and 2 (5) 1, 2 and 3

194. Liquid material like wine and squash should be packed in —

(1) Cloth (2) Paper (3) Bottles (4) Mud Pots (5) 2, 3 and 4

195. Packaging includes —

(1) Container (2) Wrapper (3) Bottles (4) Cartoons (5)

All of the Above

196. A trade mark is a legal term which refers to a brand

registered under :

(1) Trade and Merchandise Marks Act 1958 (2) Indian

Companies Act 1956

(31 Indian Partnership Act 1932 (4) IPC

(5) All of above

197. Which is one of the example Brand ?

(1) Rath Vanaspali (2) Colgate Toothpaste (3) Four Square

Cigarettes (4) Tata Tea (5) All of above

198. Physical means of carrying goods is —

(1) Transportation (2) Communication (3) Warehouse (4)

Copyright (5) None of these

199. What is the risk involved in business ?

(1) Natural Risk (2) Competitive Risk (3) Human Risk (4)

Political Risk (5) All of above

200. It is very difficult to eliminate the risk but it can be —

(1) Increased (2) Minimised (3) Scheduled (4) Properly

managed (5) None of these

201. Focus of selling activity is always on —

(1) Seller's need (2) Producers need (3) Government need (4)

Taxable need (5) Competitors need

202. Focus of Marketing activity always on —

(1) Consumer's need (2) Producer's need (3) Government need

(4) Taxable need (5) None of these

203. What is the step involved in Marketing concept ?

(1) Customer Need (2) Integrated Marketing (3) Profit through

customer satisfaction (4) 1 and 3 (5) 1, 2 and3

204. Which was the period of sales oriented stage ?

(1) 1901 – 1920 (2) 1930 – 1950 (3) 1900 – 1927 (4) 2000

– 2008 (5) 1957 – 1992

205. Products which are used in producing other goods and

services are called_.

(1) Industrial Goods (2) Consumer Goods (3) Household

Goods (4) Shopping Goods (5) Speciality Goods

206. What is one of the classifications of Industrial products ?

(1) Production Material (2) Production Supplies (3)

Production Facilities (4) Management Materials

(5) All of above

207. What is the main classifications of Industrial product ?

(1) Production Material (2) Production Supplies (3) Goods

Management Material

(4) Production Facilities and Equipments (5) All of above

208. Name the subheads of production material under Industrial

product —

(1) Raw Material (2) Semi Finished Goods (3) Fabricating

Goods (4) All of above (5) None of these

209. Example of raw material under Production Material is

(1) Sugarcane for sugar industry (2) Cotton for Textile industry

(3) Natural Rubber for Parts of T.V.

(4) All of above (5) 1 & 3 . .

210. Another name of semifinished products is

(1) Work (2) Work in Progress (3) Progress of work (4)

Slow Progress (5) None of these

211. The goods which are manufactured by one industrial unit and

used by another industrial unit without any processing are called

(1) Raw Material (2) Semi Finished (3) Production (4)

Production Supplies (5) Fabricating Goods

Answers:

190.5 191.5 192.2 193.5 194.3

195.5 196.1 197.5 198.1 199.5

200.2 201.1 202.1 203.5 204.2

205.1 206.5 207.5 208.4 209.4

210.2 211.5

212. Examples of Fabricating Goods are —

(1) Speaker for T.V. (2) Tyre and Tube (3) Pen and Ink (4)

1 and 3 (5) 1. 2 and 3

213. The goods which arc necessary for the operation of

industrial unit are called_.

(1) Production Material (2) Production Supplies (3) Supplies

(4) Material (5) Facilities

214.____helps in process of production.

(1) Production Facilities and Equipments (2) Material (3)

Supplies (4) Raw Material (5) Semi Finished

215. Example of Production Supplies is

(1) Coal (2) Gas 3) Nut-Bolt (4) Cleaning Material (5)

All of above

216. Example of Production Facilities is

(1) Plant (2) Building (3) Furniture (4) All of above (5) None

of these

217. What is the bases of difference between consumer Goods and

Industrial Goods ?

(1) Nature of Customers (2) Number of customers (3) Nature

of Demand (4) Product Analysis

(5) All of above

218. Expansion of Product Mix states—

(1) increase in the number of Product lines

(2) Increase the number of Product items in product line

(3) More companies

(4) Maximum exploitation of plant (5) 1 and 2

219. What is true of Under Product Line ?

(1) It is important that under product line are not necessary to be

related with the existing lines

(2) Its necessary that new product line should be as same as

previous one

(3) Two products should be launched at a time (4) 1 and 2

(5) 1,2 and 3

220. What is one of the objectives of Expansion of Product Mix ?

(1) To assure regular demand (2) To start the production of by

product

(3) To increase market recognition (4) To earn profits (5) 1,2

and 3

221. Contraction of Product Mix means —

(1) Reducing the number of Product Lines

(2) Reducing the number of Product items in Product lines

(3) Increase Production Capacity

(4) Decrease Production Capacity

(5) 1 and 2

222. The composite of all products offered for sale by a firm" is

called :

(1) Product Mix (2) Product Line (3) Product (4) Product

item (5) Special Product

223. Single Product is called

(1) Product Mix (2) Product item (3) Product line (4) Special

Product (5) Normal Product

224. All the product items of the same group are called :

(1) Product line (2) Product Mix (3) Product Grade (4)

Special Product (5) Normal Product

225. Global marketing involves developing marketing strategies

as if the world is one market. Which one of the following

marketing mix variables is MOST difficult lo standardize for

globaling?

(1) Brand name (2) Package (3) Media allocation (4) Labels

(5) None of these

226. When Graphic Products decided to go international with its

marketing effort, it adopted a totally global approach. Which one

of the following factors did GP MOST likely experience difficulty

with as the firm applied

a global strategy for marketing?

(1) Branding (2) Product characteristics (3) Packaging (4)

Advertising (5) None of these

227. When products are introduced into one nation from another,

acceptance is far more likely

(1) if prices are set very low (2) when bribes are paid lo local

officials lo aid distribution

(3) if there are similarities between the two cultures (4) if

packaging is adjusted to match local customs

(5) None of these

228. Which of the following is often used to raise revenue for a

country and/or to protect domestic products?

(1) A quota (2) A warning label (3) An embargo (4) An

import tariff (5) None of these

229. The_____is the difference in value between a nation's exports

and its imports.

(1) balance of payments (2) export/import ratio (3) gross

domestic product (4) net trade value

(5) None of these

Answers:

212.5 213.2 214.1 215.5 216.4

217.5 218.5 219.1 220.5 221.5

222.1 223.2 224.1 225.3 226.4

227.3 228.4 229.1

230. JCB would look lo which of the following factors to

determine how trade barriers would affect its ability to market its

earthmoving equipment in various countries?

(1) Political and legal forces (2) Interpersonal forces (3)

Social forces (4) Technological forces

(5) None of these

231. Which of the following statements about technological forces

in international marketing is TRUE?

(1) Television advertising can be used universally throughout the

world

(2) Much of the technology used in industrialised regions of the

world may be ill-suited for developing countries

(3) Because all countries have up-to-date postal services, direct

mail advertising is always a viable option

(4) Technology is generally not a problem in international

marketing

(5) None of these

232. USA Chemicals' president is very excited about the

possibility of the firm's British subsidiary having access to the

entire EU. He realises that it will be some time before this area

truly becomes one market, primarily because

of differences in

(1) Available advertising media (2) Culture (3) Law (4)

Technology (5) None of these

233. Countries in the Pacific Rim encompass -of the world's

population.

(1) 40% (2) 50% (3) 60% (4) 70% (5) None of these

234. The lowest level of commitment to international marketing,

and also the most flexible approach, is

(1) a joint venture (2) direct ownership (3) exporting (4)

licensing (5) None of these

235. Export agents

(1) bring buyers and sellers from different countries together and

collect a commission for arranging sales

(2) purchase products from different companies and sell them lo

foreign countries

(3) are specialists at understanding the needs of customers in

foreign countries

(4) arrange for licensing agreements between domestic and

foreign countries

(5) None of these

236. Cuisinart Corporation owns the Spalding name but does not

produce a single golf club or tennis ball. This arrangement could

indicate what type of organisational structure for international

marketing?

(1) exporting (2) trading (3) joint venture (4) licensing (5)

None of these

237. Nuhibai believes it has the technological expertise to produce

communication systems that will be the leaders around the globe.

Boston Electronics is widely regarded as having excellent

management systems and superior marketing programme The two

might form_to work together on a worldwide basis.

(1) a licensing agreement (2) an export trading company (3) a

joint agreement (4) a strategic alliance

(5) None of these

238. Once a company makes a longterm commitment to a foreign

market that has a promising political and economic environment,

what becomes a possibility?

(1) Exporting (2) Joint venture (3) Limited exporting (4)

Direct ownership (5) None of these

239. ICI has subsidiaries in countries. ICI is

(1) an exporter (2) a licensing company (3) a trading company

(4) a multinational company (5) None of these

240. Body Shop and Benetton are examples of companies which

have employed-as a market entry strategy.

(1) franchising (2) exporting (3) joint ventures (4) licensing

(5) None of these

241. Which approach to international marketing involves least risk

and minimum effort?

(1) licensing (2) exporting (3) franchising (4) joint venturing

(5) None of these

242. The most suitable advertisement media for a Departmental

store is

(1) National News Paper (2) Television (3) Hordings (4)

Radio (5) Internet

243. Direct mail advertising is suitable for

(1) Share Broker (2) Hotel (3) Doctor (4) Manufacturer

(5) Serviceman

244. Sand witch Board Advertisement is not suitable for

(1) Bread (2) Cold Drink (3) Car (4) Circus (5) Play

245. When a number of advertisements are published in a

newspaper in series at a regular intervals, it is called.

(1) Classified Advertisement (2) News Type Advertisement

(3) Teaser Advertisement

(4) Outdoor Advertisement (5) None of Above

Answers:

230.1 231.2 232.2 233.3

234.3 235.1 236.4 237.4

238.4 239.4 240.1 241.2

242.1 243.1 244.2 245.3

246. 'Catalogue' is generally used

(1) Personal Advertising (2) Direct Mail Advertising (3)

Classified Advertising (4) Window Shopping

(5) None of these

247. Which of the following method of sales promotion

(1) Free gifts lo consumers (2) Discount coupons (3) Price

Reduction (4) Premium Product (5) All of Above

248. The performance of actual selling activity is called

(1) Personal selling 2) Sales Promotion (3) Sales Campaign

(4) All of Above (5) None of these

249. Which is an activity of personal selling ?

(1) To sell the product to consumer directly (2) To train the

sales force (3) To maintain the sales records

(4) To Avoid Consumer Satisfaction (5) 1, 2 & 3

250. Which is the irregular programme of a sales campaign ?

(1) Personal Selling (2) Advertisement (3) Sales Promotion

(4) Discounts (5) None of these

251. A salesman must be honest towards :

(1) Product (2) Consumer only (3) Employer only (4) Sales

Promotion (5) Selling Area

252. A particular growing of customers and prospects assigned to

a salesman for his sales activities is known as :

(1) Market (2) Product (3) Sales zone (4) Sales Territories

(5) Selling Area

253. A specific sales target assigned to a particular salesman is

described as_.

(1) Sales Volume (2) Sales Goal (3) Sales quota (4) Sales

Target (5) All of these

254. Can a manufacturer eliminates completely the rises involved

in marketing ?

(1) Yes (2) In special conditions (3) No (4) Can’t Say

(5) May be or not

255. What is the main philosophy behind marketing concept now

a days ?

(1) Customer is King (2) Customer is Fool (3) Customer is

Brave (4) Customer is Loyal

(5) Customer is Customer

256. Every company make efforts to provide the goods and

services to the consumer at__.

(1)Right time (2) Right place (3) as per their taste

(4) 1 and 3 (5) 1,2 and 3

257. In General sense marketing research is ____ regarding goods

and services.

(1) Collection 2) Summary (3) Analysis of the data (4)

None of these (5) 1, 2 and 3

258. Who said Marketing research may he defined as the

application of scientific method to the solution of marketing

problems ?

(1) Luck Wales and Savior (2) Prof. Richard D. Crisp (3)

Parashar P.K (4) Tousley (5) Clark & Clark

259. The main objects of marketing research is lo

(1) Prepare market policies (2) Amend market policies (3)

Prepare market strategies

(4) Amend market strategies (5) All of above

260. Scope of marketing Research is

(1) Very wide (2)Low (3) Narrow (4) Simply wide (5)

None of these

261. Who said "Marketing research is a systematic attempt to get

information useful in solving marketing problems (Making

marketing decisions)"?

(1) Clark and Clark (2) Pankaj Parashar (3) Lorei, Wales &

Tayloi (4) Prof. Richar D. Crisp

(5) Sh. Lalu Prasad Yadav

262. Prof. Richard D Crisp has included _ in marketing search

(1) Products (2) Service Research (3) Market Research 4)

Advertisement Research (5) All of above

263. What is the concept included in Marketing Research ?

(1) Research of Product and Services (2) Research on Markets

(3) Research on sales (4) Research on sales Methods and

Policies (5) None of these

264. Name the concept which is meant to study the satisfaction of

customers.

(1) Research (2) Research of Products and Services (3)

Research on Markets

(4) Research on Sales Methods and Policies (5) None of

the above

265. Marketing includes the entireprocess of —

(1) Satisfying the needs of consumer 2) Satisfying the wants of

consumers

(3) Satisfying taxes (4) Satisfying products (5) 1 and 2

Answers:

246.2 247.5 248.1 249.1 250.4

251.4 252.4 253.3 254.3 255.1

256.1 257.1 258.1 259.2 260.1

261.2 262.3 263.1 264.5 265.5

266. Who said "Marketing is the performance of those business

activities that direct the flow of goods and services from producer

to consumer." ?

(1) American Marketing Association

(2) Prof. Clark (3) Prof. Pankaj Parashar

(4) Prof. Philip Kotler (5) Manmohan Singh

267. Marketing is the process of —

(1) Planning (2) Organising (3) Directing

(4) Motivating and other activities (5) All of above

268. Who -said- "Management is the art of getting things done

through and with people in formally organised groups." ?

(1) Harold D. Kanntz (2) Henry Fayol (3) James L. Lundy

(4) Theo Haimann (5) Stanely Vance

269. New Product idea generation can come from_.

1) Distributor (2) Supplier (3) Customer (4)Competitors

(5) All of above

270. The screening stage of the new product development process

is used to —

(1) Eliminate Undesirable ideas (2) Generate new product ideas

(3) Ideas

(4) Determine potential profits from the new product (5)

Determine how long the test market should run

271. Standard lest markets have characteristic, that include_.

(1) Taking proper Care (2) Taking along lime to complete

(3) Being very costly (4) Giving competitors a look at the new

product (5) 2, 3 and 5

272. What are the different stages of the product life cycle ?

(1) Creation & Development

(2) Product Development introduction Growth, Maturity, Decline

(3) Corruption, Growth, Maturity, Decline

(4) Innovative, Growth, decline

(5) Introduction. Growth, Maturity

273. A company's internal new product development process is

the only way for them to gel new products

1) True (2) True when new product is an FMCG (3) False

(4) False when company has critical product line

(5) True in some special cases

274. Because the new product development process is so through,

new consumers packaged goods rarely fail in todays market place

:

(1) True (2) True when Development process is very slow

(3) True when there is no pack aged food (4) False (5) False in

case of monopoly

275. Fads are__.

(1) Food Products

(2) A basic distinctive made of expression

(3) Fashions that enter quickly, are adopted with great appeal,

peak and decline very slowly

(4) A currently accepted

(5) Fashions that enter quickly, are adopted with great appeal peak

early and decline fast

276. When a product reaches maturity you should__.

(1) Oiler product extension (2) Offer product extension,

service, warranty

(3) Offer a basic product (4) Phase out weak items (5)

Diversity brand and models

277. Controlled test markets usually cost less and take less lime

than standard test markets :

(l)True (2) True when all competitors are of same nature

(3) When all the producers produces the same product (4) False

(5) False when market is of monopoly nature

278. Many companies, to save time over simultaneous' product

development, have adopted 'sequential product development':

(1) True (2) When product is Industrial (3) True if all

consumers are educated

(4) False (5) False if customer is fruit seller

279. The three major personal Influences believed to affect the

consumer buying decision process are

(1) perception motives, and attitudes. (2) personality, learning,

and perception

(3) emographic, situational and attitudes. 4) situational,

lifestyle', and demographic. (5) None of these

280. The purchase of _____ is least likely to be affected by

demographic factors.

(1)a car 2) table salt (3) a computer for home use (4) fast

food (5) None of these

281. Buyers tend to remember Information inputs that support

their Reliefs and forget inputs that do hot. This is known as

selective

(1) exposure. (2) distortion (3) retention (4) information.

(5) None of these

282. If a consumer receives information (hat is Inconsistent with

her or his feelings or beliefs. The consumer may alter this

information. This is known as selective:

(1) exposure. (2) distortion. (3) retention. (4) information

(5)None of these

Answers:

266.1 267.5 268.1 269.5 270.1

271.5 272.2 273.3 274.4 275.3

276.5 277.1 278.4 279.4 280.2

281.3 282.2

283. Psychological forces that influence where a person purchases

products on a regular basis are called:

(1) convenience responses. (2) patronage motives. (3) shopping

motives. (4) pattern responses.

(5) None of these

284. A depth interview is MOST likely to be used to:

(1) alter a buyer's attitudes toward a product. (2) influence a

buyers perceptions of a product.

(3) discover a buyer's motives. (4) increase a buyer's knowledge

of a product. (5) None of these

285. Having used both Rexona and Denim deodorants, Anna feels

that Sure is a good product and the one that best meets her needs.

She has formed ____about Sure.

(1) a motive (2) an evoked set (3) a cognition (4) an attitude

(5) None of these

286. A consumer's buying decisions are affected in part by the

people around him or her. These people and the forces they exert

on a buyer are called

(1) motivational influences. (2) social factors. (3) roles. 4)

personality influences. (5) None of these

287. Damien is torn between buying a new swing set for his

children and buying a new set of Wilson golf clubs for himself. He

is experiencing:

(1) attitude formation. (2) belief assessment (3) role

inconsistency. (4) cognitive dissonance. (5) None of these

288. Which one of the following is MOST likely to be a product

for which both the purchasing decision and the brand decision are

strongly influenced by reference groups?

(1) Canned peaches (2) Instant coffee (3) Jeans (4) Bed linen

(5) None of these

289. The car company developed a concept statement. "An

inexpensive subcompact "green" car appealing to environmentally

conscious people who want practical transportation and low

pollution." This concept statement

would be used

1) to develop concepts (2) for concept testing (3) to prepare for

idea screening (4) to help generate new ideas

(5) None of these

290. How does a company estimate sales?

(1) it examines past sales history of similar products

(2) it conducts market research to survey consumers

(3) it discusses manufacturing capacity with the plant manager

(4) a and b (5) None of these

291. The strategy used during maturity to attempt to increase the

consumption of the current product is called

(1) customer modification (2) market modification (3) product

modification (4) marketing mix modification

(5) None of these

292. As a product manager on a product in the mature stages of

the product life cycle, what should you specifically do to best

market your product?

(1) defend against competitive marketing tactics

(2) prepare to discontinue the product

(3) modify the product, market and the marketing mix

(4) increase sampling programs

(5) None of these

293. Setting prices as low as possible typically supports which of

the following marketing objectives?

( 1) survival (2) current profit maximization (3) market share

leadership (4) product-quality leadership

(5) None of these

294. Finance required lo cam' on marketing activities is known as:

•

(1) Finance (2) Marketing Finance (3) Social Finance (4)

Long term Finance (5) Short term Finance

295. Which is the starting point of marketing process ?

(1) Discovery of needs (2) Wants of consumer (3) Making

Fraud of consumers

(4) All of Above (5) 1 and 2

296. What is the ending point of marketing process ?

(1) Discovery of needs (2) Satisfaction of needs and wants of

consumers (3) Wants of consumers

(4) Making Fool of Consumers (5) All of above

297. The method which is used by the firm for purchasing new

assets when they don't have adequate funds is called

(1) Cash purchases (2) Purchase (3) Lease out |4)

Installment Payment method (5) All of the above

298. Who said - "Advertising is a paid form of non-personal

presentation of the idea, goods or services by an identified

sponsor' ?

(1) Richard Buskirk (2) Prof. Pankaj Parashar (3) Prof. Aditya

Sharma (4) Prof. Weed (5) Philip Kotler

299. What is one of the function of Advertisement ?

(1) Primary Function (2) Secondary Function (3) Economic

Function (4) Social Function (5) All of above

283.2 284.3 285.4 286.2

287.3 288.3 289.2 290.4

291.2 292.3 293.3 294.2

295.5 296.2 297.4 298.1

299.5

300. To introduce new goods and services to the world of

consumers" is the main object of_.

(1) Government (2) Enemy Country (3) Advertising (4)

Products (5) All of above

301. Advantages of advertisement has been broadly classified as :

(1) Advantages of Producers (2) Advantages to Middlemen (3)

Advantages to consumers

(4) Advantages to society (5) All of above

302. What is one of the advantages of advertisement to Producers

?

(1) Stability (2) Increase in Sales (3) Increase in Profits (4)

Increase in Goodwill (5) All of above

303. Increase in sale results :

(1) Increase in Profit (2) Increase in Competition (3)

Increase in Fraud (4) Increase in dignity

(5) All of above

304. What is one of the advantages of advertisement to consumers

?

(1) Knowledge of new product (2) Convenient Purchasing (3)

Saving of Time

(4) Increase in cheating (5) 1,2 and 3

305. What is the advantage of advertisement society has ?

(1) Employment opportunity (2) Increase in standard of living

(3) Encouragement to Healthy competition

(4) Educative (5) All of above

306. Name the advantage of advertisement under which it

provides complete information about the

product/uses to the society :

(1) Utilisation (2) Fuller Utilisation (3) Educative (4) Help

(5) Stress

307. Advertisement provides knowledge of new products and

commodities to the society to

(1) Increase in sale (2) Increase in fraud (3) Increase in

standard of living (4) Help (5) Educative .

308. Newspapers are sold for very cheaper rates because

(1) It contains discount coupon (2) It is used for criminal

activities (3) It contains Advertisement

(4) It enjoys subsidy (5) All of the above

309. Through advertisement consumers used to take their

purchasing decision in advance. In this way advertisement helps in

(1) Convenient Purchasing (2) Purchasing Parity (3) Purchase

Return (4) Social Obligation

(5) After purchase/sale service

310. Which advertisement media will you prefer to market the

product at national level ?

(1) Loca news papers (2) Television (3) Wall Painting (4)

Posters (5) Periodicels

311. Which advertisement media will you prefer for immediate

effect of it ?

(1) News paper (2) Periodicels (3) Radio (4) Posters (5)

1, 3 & 4

312. Collective Bargaining is a main characteristic of —

(1) Super Bazar (2) Chained shops (3) co - operative Societies

(4) Departmental store (5) None of these

313. Retailing is defined as all the activities involved in selling

goods or services directly to final consumer for —

(1) Black Marketing (2) Personal use (3) Business use (4)

Personal and Business use (5) None of these

314. Retailing is defined as all the activities involved in selling

goods and services directly to find consumer for personal and

business use.

(1) True in Large scale Trade (2) Trade in PSUs (3) True in

Emergency (4) True (5) False

315. Super markets are large low costs, high margin, high volume

self services stores that carry a wide range of Food, Laundry and

Household products.

(1) False for small towns (2) True (3) True in case of Rural

Area (4) False (5) Can't say

316. Retailers must decide on three product variables - product

assortment, services, mix and price.

(1) True (2) True in the some cases (3) True in special cases

(4) False (5) False in some Geographical Areas.

317. Which of the following is not a service level offered by

retailers ?

(1) Limited service (2) Self service (3) Quality service (4)

Full service (5) Quantity service

318. Which is not a type of Retailer?

(1) Doctor's seeing patient (2) Real estate agents (3)

Wedworths safety (4) Avon (5) Avon Representatives

319. Convenience stores must charge high price to make up for

higher operating costs and lower sales volume.

(1) True (2) True up to some extern (3) False (4) True in

some special conditions

(5) False when one products is purchased

Answers:

300.3 301.5 302.5 303.5

304.5 305.5 306.3 307.3

308.3 309.1 310.2 311.5

312.3 313.4 314.5 315.4

316.4 317.3 318.5 319.1

320. Alteration, complaints handling and delivery are a few

examples of primary services that a full service retailer should

offer.

(1) True (2) False (3) True there is no showroom (4) True

when these is monopoly in the market

(5) False when consumer court exist

321. Which of the following is the best definitions of chain shops?

(1)group of consumers whoband together to gel and volume

pricing trom manufactures

(2) A group of volunteers who shop for handicap individual

(3) Retailers that volunteer to carry new. united Products

(4) Independently owned retailers who are sponsored by a

wholesaler to engage in bulk buying and common

merchandising

(5) None of above

322. Which of the following stores has high gross margin, narrow

product assortment and high level of

service?

(1) Convenience store (2) supermarkets (3) speciality

stores

(4) Departmental stores (5) Ration shops

323. Wholesaling includes all the activities involved in selling

goods and services to these buying for

resale or business use.

(1) True in case of big wholesalers (2) True in case of

registered wholesalers

(3) True in case of Indian wholesalers (4) True

(5) False in case of producer retailer

324. An agent is wholesalers who does not lake title to goods and

whose function is to bring buyers and sailers together and assist in

negotiation.

(1) False (2) False in case of single wholesalers

(3) True (4) True when reserve price applicable

(5) True agent is a wholesalers as well as retailer

325. Traditional/ normal store retailers face increasing

competition from which of the following new

store retailers ?

(1) print catalogues (2) Print cartons (3) Online computer

shopping service (4) Television shopping shows

(5) 1.3 and 4

326. A wholesaler that lakes title to the merchandise they handle,

is known as a —

(1) Simple wholesalers (2) Merchant wholesalers (3)

Commission merchants (4) Agent (5) Brokers

327. A major trend wholesaling is that wholesaling companies

will grow larger, primarily through acquisitions, merger and

geographical expansion.

(1) True when only one whole salers in market

(2) True when wholesalers has so many branches

(3) True (4) False (5) False when wholesalers charges

different prices.

328. Which of the following is not a function carried out by

wholesalers ?

(1) Making Fraud Deals (2)Providing quicker delivery to

buyers

(3)Holding inventories (4) Financial customers buy

giving credit

(5) Provide after sale service to customers

329. What is the decision that can be taken after research of

Products and Services ?

(1) Development of Products (2) Product Diversification

(3) Product Simplification (4) Changes in Product (5)

All of above

330. Research which relates to entire market is called ________

(1) Market Research (2) Field Research (3) Product

Research (4) Taste Research

(5) Attitude Research

331. Which research is meant to forecast the demand of products

on the basis on analysis of markets

(1) Research on Product (2) Research on Market

(3) Research on Policies (4) Research on Sales (5)

Research on Consumers

332. The fields analysed under Research on Markets is to

(1) Study the nature of customers

(2) Study the habits of customers

(3) Study the Tastes of customers

(4) Study the Attitudes ol customers

(5) All of above

333. Which of the following researches is meant to study different

aspects of sale in an enterprises ?

(1) Research on Sales Methods and Policies

(2) Research on Sales Market and Policies

(3) Research on Sales Product and Policies

(4) Research on Customer and Policies

(5) A Research on Sales Advertisement and Policies

334. The aspect which is studied in Research on sales Methods

and Policies is -_____________

(1) Classification of Sales Territories

(2) Amendments in saleTerritories

(3) Study of Competitors sale Territories

(4) Development of new sale Terri tories

(5) All of above

Answer:

320.1 321.4 322.3 323.4

324.1 325.5 326.2 327.3

328.5 329.2 330.1 331.1

332.5 333.1 334.1

335. Study of the different media of advertisement is

called_______

(1) Advertisement Research (2) Product Research (3) Market

Research (4) Potential Research

(5) Miscellaneous Research

336. Advertising Research helps in________

(1) selecting suitable media for advertisement (2) selecting

salesman (3) selecting Transport

(4) selecting Channels (5) None of these

337. Marketing Research is a gift of

(1) Modern concept of Marketing (2) Classical concept of

Marketing (3) Traditional concept of Marketing

(4) Old concept of Marketing (5) Basic concept of

Marketing

338. No business and industrial enterpriese can achieve its

marketing objectives in the absence of ___________

(1) Marketing Research (2) Product Research (3) Consumer

Research (4) Simple Research

(5) Advance Research

339. Which concept signifies the importance of marketing

research ?

(1) Production of Products (2) New use of Products (3)

Knowledge of Demand

(4) Planned Production (5) All of above

340. Mai keting research explores the possibility of selling

a_product into a market.

(l)New (2) Old (3) Traditional (4) Searched

(5) FMCG

341. How production of new producthelps enterprises ?

(1) Capturing the market (2) Loose the market (3) Research

the market (4) Create the market

(5) Leave the market

342. Wide publicity of new uses of product can_________

(1) create new market (2) create new customer (3) save tax (4)

make fraud dealings (5) 1 and 2

343. Which of the following studies analyse the nature of

customers?

(1) Important Information about customers

(2) Important Information about Market

(3) Important Information about Product

(4) Important Information about Competitors

(5) Important Information about Government

344. Producers use to send their product lo the customers with the

help of_.

(1) Doordarshan TV. Channel (2) Distribution channel

(3) Midway channel (4) Market channel

(5) Competitors channel

345. Under which important researches the product and services

offered by competitors ?

(1) Existence in competitive situation

(2) Existence in Market

(3) Existence in Product Line

(4) Existence in Product Planning

(5) None of above

346._______ can adjust demand and supply of products of

company.

(1) Planned Production

(2) Nonplanned Production

(3) Total Production

(4) Average Production

(5) Marginal Production

347. The consumer may discard the product tomorrow —

(1) which they prefer today

(2) which they hate today

(3) which is in demand

(4) which is available in market

(5) None of above

348. What is the basic Fundamental of Marketing Management?

(1) The objectives of the enterprise must be the maximum

satisfaction of consumer needs

(2) Maximum retail fraud with customer

(3) Efforts must be made to maximise the profits through

maximum sales

(4) All of above ,

(5) 1 and 3

349. How many fundamentals of Marketing Management has been

initiated by William J.Stanton ?

(1) Seven (2) Ten (3) two (4) Three. (5) Four

350. Marketing management is the combination of___________

(1) Analysis (2) Planning (3) Implementation (3)

Control (5) All of above

351. Rule of P's consist of ____P"s.

(1) 4 (2) 2 (3) 3 (4)5 (5) 1

352. 4 P's does not stand for________

(1) Product (2) Price |(3) Promotion (4) Place (5)

Properly

353. The most common and ultimate object of all business

activities is_________

(1) To earn maximum profit

(2) Cost minimisation

(3) Independence

(4) Rapid Industrialisation

(5) None of these

354. In which period Marketing Management was not considered

to be very important in India ?

(1) Before independence (2) After independence (3) On

independence (4) In 2000 (5) In 2000 – 2001

355. What is the percentage of population of India living in Rural

areas ?

(1) 20 per cent (2) 72.2 per cent (3) 68 per cent (4)

40 per cent (5) 70 per cent

Answer :

335.3 336.1 337.5 338.5 339.5

340.5 341.1 342.1 343.5 344.1

345.1 346.4 347.2 348.5 349.3

350.5 351.1 352.5 353.1 354.1

355.2

356. Green Revolution shows growth in ________

(1) Modern Fertilizers (2) Irrigation Facilities (3) Improvement

in Agricultural technique

(4) Use of improved seeds (5) All of above

357. India is lacking in the development of techniques of

marketing because_________

(1) Lack of Marketing Personel

(2) Lack of Marketing ResearchFacilities

(3) Attitude of Indian Industrialists

(4) Attitude of Indian consumers

(5) All of above

358. India have a shortage of Marketing Personnels because

of_________-

(1) Less number of institutes

(2) Lack in learning capacity

(3) Lack of Proper Planning

(4) 1 and 3

(5) 1, 2, and 3

359. In India we don't have Fundamental research facility that’s

why we are lacking in —

(1) Market Research (2) Market (3) Marketing (4)

Competition (5) All of above

360. A producer who wants to carry his own marketing research,

he face the problem of ________

(1) Qualified people (2) Trained Researchers

(3) Infrastructure (4) Government Obligations (5) 1

and 2

361. Most of the industrialists in India do not make their efforts

for the development of market because _______

(1) Government Regulations

(2) Their Attitude does not allow it

(3) The cost of product will increase

(4) It will reduce profit margin

(5) 3 and 4

362. Indian industrialists thought that research on following

topic /field is useless :

(1) Taste of consumer

(2) Needs of consumer

(3) Wants of consumer

(4) Behaviour of consumer

(5) All of above

363. How the attitude of Indian consumers affect the marketing

reserach ?

(1) The generally do not co-operate

(2) They do not reply the questions asked in marketing research

programme

(3) They are criminals

(4) They are careless

(5) 1 and 2

364. Techniques of Marketing management has not been

developed because of

(1) The lacking of Effective Product Planning

(2) Defective Product

(3) More industries

(4) Government Regulation

(5) All of above

365. Problem of Deffective channels of Distribution arise because

of________

(1) Unorganised distribution sector

(2) improper planning

(3) No Reads

(4) No Transport

(5) 1 and 2

366. What are the causes of high marketing cost ?

(1) Advertisement charges

(2) Packing expence

(3) Trade Mark charges

(4) Transportation cost

(5) All of above

367. Marketing Management has to perform _____functions in

Marketing Products.

(1) Solo (2) Two (3) Many (4) Twelve (5)

None of these

368. What is the main function performed by Marketing

Management ?

(1) Planning 2) Organising (3) Directing (4) Motivating (5)

All of above

369. Which of the following is one of the types of Marketing

objectives?

(l) Short term (2) Permanent (3) Artificial (4) Longterm (5)

1 and 4

370. Marketing plan must be quite clear so that:

(1) Activities can be directed

(2) Plan must be kept clear and updated

(3) Goods can be sold

(4) Shops can be opened

(5) All of above

371. Which of the following is a description of a product in the

growth phase of its Product Life Cycle ?

(1) Peak season - high Profit

(2) Peak season high Profits. Low cost per customer

(3) Declining sales, declining profits, high cost per customer

(4) Low sales, negative profits high cost per customer

(5) Rapidly rising sales, rising profits, average cost per customer

372. "Fashion" is the currently accepted or popular style in a given

field :

(1) False in case of clothes related to old people

(2) False if old fashion clothes

(3) True

(4) False

(5) True in case of Teenagers

373. To understand Product Planning properly it is necessary to

understand the individual meaning of:

(1) Product (2) By product (3) Planning (4) Maximum

(5) 1 & 3

374. "Deciding what is to be done in future" is called__________

(1) Planning (2) Plan (3) Plane (4) Plain (5) Please

Answer :

356.5 357.5 358.4 359.1

360.5 361.5 362.5 363.5

364.1 365.5 366.5 367.3

368.5 369.5 370.1 371.5

372.3 373.5 374.1

375. "Deciding a particular product which will be

produced/distributed by the enterprise” is called

(1) Planning (2) Producer's Planning1 (3) Product Planning

(4) Planman (5) Preference Plan

376. Who said “The planning, direction and control of all stages in

the life-cycle of a product from

the time of its creation to the time of its removal from the

company's line of product is known as Product Planning"?

(1) Mason and Rath (2) Johnson (3) William J. Stanton (4)

Prof. Pankaj Parashar (5) Prof. Akshila Sharma

377. Product Planning is to take decisions regarding _________

(1) Which product must be produced ?

(2) Which new product must be developed ?

(3) What expansion or contraction must be made ?

(4) How black marketing can be initialed

(5) 1, 2 and 3

378. What is one of the main elements of Product Planning ?

(1) Research before Production

(2) Possibility of the Production of Product

(3) Decision for the change in the Product line

(4) Elimination of Unprofitable product

(5) All of above

379. Research before production helps in deciding about

_________

(1) Quality of Product (2) Size of Product (3) Design of Product

(4) Colour of Product (5) All of above

380. Decision for the change in the Product line

includes_________

(1) Decision regarding existing product

(2) Decision for corruption

(3) Decision regarding new product

(4) Decision for the theft of tax

(5) 1 and 3

381. What is one of the bases of the Importance of Product

Planning ?

(1) Starting point of Marketing Programme

(2) Symbol of Managerial Ability

(3) To meet social Responsibilities

(4) Helpful in facing competition

(5) All of above

382. Who said "Product Planning is the starting point for the

entire marketing programme" ?

(1) William J. Stanton (2) Dr. B.D. Sharma (3) Prof. Pankaj

Parashar (4) Prof. Philip Kotler (5) Marshal

383. Product Planning is not an activity. It is a________

(1) Boom (2) Development (3) Process (4) Creation

(5) Planning

384. Who said "Product development encompasses the technical

activities of product research, engineering and design" ?

(1) William J. Stanton (2) Limpson and Darling (3) Prof.

Bhagwan Dass Sharma

(4) Lai Krishna Adwani (5) Prof. Pankaj K. Parashar

385. What is one of the main elements of Product Development?

(1) To Discover the feasibility of the production of product

(2) To develop the quality of product

(3) To develop different models

(4) To select the best model

(5) All of above

386. What is one of the principles of

Product Development ?

(1) Principle of Standardisation

(2) Principle of Simplification

(3) Principle of Specialisation

(4) Principle of Double Entry

(5) 1, 2 and 3

387. Which principle stresses upon the fact that these must be

predetermined standards for the product ?

(1)Principle of Accountancy

(2) Principle of Marketing

(3) Principle of Standardisation

(4) Principle of MBA College

(5) None of above

388. Which Principle stresses that production process must be as

simple as possible ?

(1) Principle of Simplification (2) Principle of Justification (3)

Principle of Marketing

(4) 1 and 3 (5) 1, 2 and 3

389. What is one of the main advantages of Product Development

?

(1) Best quality products

(2) Market Expansion

(3) Maximum Satisfaction to customers

(4) Increase in Profits

(5) All of above

390. The assistant category manager was told to use cost-plus

pricing to evaluate the profit potential of new products. This

involves

(1) setting prices to reach a specific rate of return

(2) adding a standard markup to the cost of the product

(3) pricing products with the buyer's sense of value in mind

(4) basing the prices on what the competition charges

(5) None of these

391. Before setting his prices, Zach conducted a market research

study to learn what consumers

would pay. Zach appears to be using which type of pricing

method?

(1) cost-plus (2) target profit (3) value-based (4) going-rate

(5) None of these

Answer :

375.3 376.1 377.5 378.5

379.5 380.5 381.5 382.1

383.3 384.1 385.5 386.5

387.3 388.1 389.5 390.2

391.3

392. When automobile manufacturers offer options in specially

priced deals, they are practicing a form of

(1) product-line pricing (2) product bundle pricing (3) captive-

product pricing

(4) by-product pricing (5) None of these

393. Which, if any, of the following are reasons producers use

intermediaries?

(1) because of their greater efficiency in making goods available

to target markets

(2) because of their contacts and experience with retailers

(3) because of their specialization in delivering goods as needed

(4) All (1), (2) and (3)

(5) None of these

394. Which one of the following statements BEST characterises

marketing research?

(1) research is a continuous process, providing a constant flow of

information

(2) research is conducted on a special-project basis

(3) research is performed when routine information is required

(4) research is the basis for making recurring marketing decisions

(5) None of these

395. In the previous three years, four studies have been conducted

on the characteristics of Tyrone

Bricks clients. As the firm seeks to put together a report showing

trends in this area, it has a hard

time locating the information contained in these study reports.

This firm seems to need:

(1) a marketing research manager (2) a marketing databank (3)

survey research

(4) primary data (5) None of these

396. An intuitive manager could best be described as one who:

(1) uses scientific problem solving

(2) eliminates uncertainty in decision making

(3)searches out facts and data systematically

(4) uses personal knowledge and experience to make decisions

(5) None of these

397. If Master Foods Ltd knows that its market share in Ireland

has dropped 13 percent in the first

quarter of the year but does not know what might have contributed

to this decline, it is in which

stage of the marketing research process?

(1) hypothesis development

(2) symptom identification

(3) problem identification

(4) data interpretation

(5) None of these

398. Suppose marketers at Lever Brothers are trying to determine

whether the use ol money off

coupons for detergent was the reason for a sales increase in a

particular store. The type of

study conducted to answer this question would be:

(1) exploratory (2) descriptive (3) casual (4) qualitative (5)

None of these

399. Marks and Spencer wants to learn about consumer attitudes

toward mail order purchases

and conducts a study to acquire this information, this study would

best be classified as collecting ___data.

(1) casual (2) experimental (3) primary (4) secondary (5)

None of these

400. When working on a job placement for a local retailer. Joan

Halverson was sent to the library to look up data on population

forecasts for Scotland, the population information she found

would be considered-----data:

(1) primary (2) secondary (3) syndicated research (4)

exploratory (5) None of these

401. Primary data are BEST described as the;

(1) first batch of data collected for a specific study

(2) data that arc observed recorded, or collected from respondents

(3) data (hat were compiled for some purpose other than the study

current study

(4) data that are collected from a computerised data base

(5) None of these

402. Which of the following is a mode of advertisements ?

(1) Press Advertisement (2) Outdoor Advertisement (3)

Entertainment Advertisement

(4) Mail Advertisement (5) All of Above

403. What is one of the types of Press Advertisement ?

(1) News Paper (2) Magazines (3) Journals (4) Directories

(5) All of above

404. Which of the following of outdoor advertisement ?

(1) Posters (2) Sign Boards (3) Sandwich Advertisement (4)

Transport Advertisement

(5) All of the above

405. Advertisements which comes under the category of

Entertainment Advertisement is

(1) Cinema (2) Radio (3)Exhibitions (4) T.V. (5) All of

the above

406.A type of mail advertisement is

(1) Radio (2) Sale Bill (3) Magazines (4) Catalogue

(5) 3 and 4

Answer :

392.2 393.4 394.2 395.2

396.4 397.3 398.3 399.3

400.2 401.2 402.5 403.5

404.5 405.5 406.5

407. Modern important factor of advertisement is

(1) Internet (2) Specific (3) Loudspeaker (4) Festival

Advertisement (5) All of above

408. What is one of the factors to be considered while selecting

suitable advertisement media ?

(1) Black Marketing (2) Area of Business (3) Nature of Goods

and services

(4) Nature of Advertisement (5) 2. 3 and 4

409. Type of Novelty gift under Direct mail advertising

(1) Calender (2) Diary (3) Wall Clock (4) Watch

(5) All of above

410. The advertisement media which is widely used by publishers

is

(1) Television (2) Radio (3) Catalogue (4) Booklets

(5) Pamphlet

411. Which type of advertisement media built a sort of personal

relationship between Consumer and Businessman ?

(1) Magazine (2) Personal letters (3) Novelty Gifts

(4) Price list (5) Booklets

412. What is one of the parts of Advertising copy ?

(1) Title (2) Subtitle (3) Card beard box

(4) Name of Product (5) 1.2,4

413. What is the main drawback of Direct Mail Advertising ?

(1) Very Expensive (2) Limited coverage (3) Less time

consuming (4) Increasing Fraud

(5) Easy Mailing list

414. Counter and Window Display is normally seen at:

(1) Cinema Halls (2) Bus stations (3)Railway stations

(4) Exhibitions (5) All of above

415. Brief Advertisement in Newspapers is called ________

(1) Kun (2) Classifieds (3) Coloured Front Cover

(4) Middle Page (5) Last Page

416. Which statement is true about newspaper Advertisement ?

(1) Newspapers are very costly

(2) Newspapers are senseless

(3) Not suitable for uneducated customers

(4) Lack of Personal touch with customer

(5) 3 and 4

418. Which sentence has to be added at the end of news type

advertisement in newspaper ?

(1) Advertisers are criminal (2) It is an Advertisement

(3) Social behavior (4) Cultural Showings (5) All of above

419. Which of the following is a type of analysis included in

Marketing Research ?

(1) Product Analysis (2) Market Analysis

(3) Distribution Analysis

(4) Competition Analysis (5) All of above

420. Under which analysis study involves the detailed study of the

popularity of product among consumers ?

(1) Product Analysis (2) Market Analysis

(3) Consumer Analysis (4) Competition Analysis

(5) Sales Analysis

421. Distribution Analysis analyse the problems of

(1) storage (2) transportation (3) Advertisement

(4) Sales Promotion (5) All of above

422. Consumers can be divided into different parts under

consumer Research on the basis of

(1) Age (2) Sex (3) Education (4) Income

(5) All of above

423. Research depends on

(1) Data . (2) Consumers (3) Market (4) Competitors

(5) Product

424. Which of the following is a type of Research data ?

(1) Complex (2) Primary (3) Secondary (4) Traditional

(5) 2 and 3

425.Primary data possesses the advantage of being _________

(1) Low cost as compared to secondary data

(2) available to any interested party to use

(3) free of interview bias

(4) relevant to the problem at hand

(5) All of the above

426. As Marketing Managers and researchers define the problem

and set research objectives, they should employ

(1) Exploratory research alone

(2) Casual research alone

(3) descriptive research alone

(4) all of above combined

(5) None of above

427. Telephone interview offer

(1) speed in gathering data

(2) a low non response rate

(3) potential fox reaching all house holds

(4) the highest cost method for collecting data

(5) All of above

428. Low response rate is a problem associated with which contact

method ?

(1) Personal interview (2) telephone (3) online surveys (4)

Mail (5) None of these

Answer:

407.5 408.5 409.5 410.3

411.2 412.5 413.1 414.5

415.2 416.5 417.3 418.2

419.3 420.5 421.5 422.5

423.5 424.5 425.5 426.2

427.5 428.3

429.Today's Market Managers can never have too much

information.

(1) True (2) True in Public Limited Companies (3) True in

Cottage industries

(4) False when market is small (5) False

430. Marketing research usually begins with gathering primary

data.

(1) True in case of PSU's (2) True in case of EOU's (3) True

(4) False (5) False in case of cottage industries

431. A company's own observational research produces what we

cell primary data.

(1) False (2) False in Short Run (3) False in Long Run

(4) True (5) True when primary data is collected

432. Market research is very necessary

(1) When new product is to be launched

(2) Consumer behaviour

(3) Packing

(4) Campaign

(5) None of these

433. What is the very first step of Marketing research ?

(1) Define the problem

(2| Create the problem

(3) Solving the problem

(4| Analyse the problem

(5) None of above

434. Second step in market research is

(1) Situation Analysis

(2) Problem Analysis

(3) Collection of Data

(4) Tabulation of Data

(5) All of above

435. What is one of the sources of collection of data ?

(1) Internal (2) External (3) Traditional (4) 1 and 2 (5)

None of these

436. Comparative study is made by-

(1) Tabulation of data (2) Analysis of data (3)

Preparation of data

(4) Follow up (5) All of above

437. What is the limitation of Marketing Research ?

(1) Limitation of money (2) Limitation of time (3)

Limitation of skill

(4) Limitation of Bias (5) All of above

438. Small business houses cannot afford Marketing Research

because of the

(1) Limitation of money (2) Limitation of time

(3) Limitation of skil (4) Limitation of Bias 5) None of

above

439. Name the concept which means to collect and co-ordinate the

required means to implement a plan ?

(1) Marketing (2) Organisation (3) Co-ordination

(4) Directing (5) Control

440._________ is the harmonious adjustment of all the activities

of all the deparments.

(1) Co-ordination (2) Direction (3) Control (4)

Marketing (5) Management

441. No plan is successful in achieving its object without_______

(1) Direction (2) Control (3) Organisation (4)

Determination (5) Co ordination

442. Marketing Manager is responsible for________

(1) Guiding (2) Supervising (3) Organisation (4) All

subordinates (5) 1.2 and 4

443. Marketing Manager is the of his subordinates.

(1J Monitor (2) Control (3) Objective (4) Direction (5)

None of these

444. What is one of the main activities of controlling process ?

(1) Determination of standards

(2) Evaluation of actual performance

(3) Comparison of actual performance with standards

(4) To adopt corrective measures if the standards are not achieved

(5) All of above

445. Which concept consists of activity of appointing right person

to right job ?

(1) Stalling (2) Analysis (3) Planning (4) Direction (5)

Objective

446. Which is the main function of Marketing Manager ?

(1) To analyse the cost of marketing activities (2) To make

fraud

(3) To get involve in criminal activities (4) 1,2 (5) 1, 2 and

3

447. “To evaluate the productivity and performance of individual

sales man" is the function of

(1) Marketing Manager (2) Market (3) Manage (4)

Supervisor

(5) None of above

448. What is one of the objectives of Marketing Management ?

(11 Determination of needs and wants of consumer

(2) Market segmentation

(3) Growth of Enterprise

(4) Increase in net profit

(5) All of above

449. Growth of enterprises includes

(1) Increase in sales volume

(2) Increase in net profit

(3) Increase in customer's satisfaction

(4) All of above

(5) None of above

450. All the Marketing activities leads to _______

(1) Selling (2) Market (3) Product (4) Demand (5)

Supply

Answers:

429.5 430.1 431.5 432.1 433.5 434.2

435.1 436.1 437.5 438.1 439.2 440.1

441.1 442.5 443.1 444.5 445.1 446.1

447.1 448.5 449.4 450.1

451. The ultimate objective of every business is________

(1) To earn maximum profit

(2) To cheat the customers

(3) To evaluate new users

(4) To follow governments rule

(5) All of above

452. _____ is the key of every business.

(1) Customer's Satisfaction (2) Multiple shops

(3) Multilated Profit (4) Gross Income (5) Future Trading

453. Every science has______

(1) Specific Principles (2) Faulty Principles

(3) Amazing Ideas (4) Special Treatment

(5) None of these

454. Principles of Marketing Managemenl involves_______

(1) Principle of Planning (2) Principle of Organisation

(3) Principle of Control (4) Principle of Direction

(5) All of above

455. Special emphasis must be given to the discovery of________

(1) Preferences (2) Purchasing power of consumers

(3) Weight of consumer (4) Height of consumer

(5) 1 and 2

456. Which aspect should be taken in consideration while making

strategies ?

(1) Strategies of competitors (2) Policies of competitors

(3) Planning of competitors (4) All of above

(5) None of above

457. What is one of the steps involved in Principle of control ?

(1) Standards must be determined

(2) Actual performance must be determined

(3) Actual results must be compared with targets

(4) Corrective measures must be adopted

(5) All of above

458. Activities of Marketing must be motivated, under the

principle of________

(1) Motivation (2) Direction (3) Control

(4) Malpractices (5) None of these

459. What is the main responsibilities of marketing manager

towards Enterprise ?

(1) Market Research (2) Sales Forecasting

(3) Product Planning (4) Credit Control (5) All of above

460. What is one of the responsibilities of marketing manager

towards society ?

(1) To provide new products to the society

(2) To develop alternative uses of product

(3) To increase the employment opportunities

(4) 1 and 3 (5) 1.2 and 3

461. Persons who want to maximize their profit through sales are

known as

(1) Producers (2) Dealers (3) Businessman

(4) Wholesalers (5) All of above

462. What is the main purpose of sales promotion ?

(1) Encourage consumer lo buy the product

(2) Persuade consumer to buy the product

(3) Discount coupons

(4) Premium Product Free sample Distribution

(5) 1 and 2

463. Who said “ Sales promotion means any steps that are taken

for the purpose of obtaining or

increasing sales". ?

(1) A.H.R. Delens (2) Philip Kotler (3) L.K. Johnson (4)

William J. Stauton (5) Robinson

464. Who said- "Sales promotion is an exercise in information,

persuasion and influence" ?

(1) A.H.R. Delens (2) Philip Kotler (3) L.K. Johnson (4)

William J. Stauton (5) Robinson

465. What is the main object of sales promotion ?

(1) To introduce new product (2) To attract new customers

(3) To face the competition (4) 1 and 3

(5) 1.2 and 3

466. What is the main advantage of sales promotion ?

(1) Helps in creating demand (2) Cheating

(3) Black marketing (4) Increase in corruption

(5) None of these

467. The parties who has got advantages through sales promotion

is called

(1) Manufactures (2) Middlemen (3) Wholesalers

(4) Consumer (5) 1 and 3

468. What is the advantage manufacturer has out of Sales

promotion?

(1) Helps in creating demand for new product

(2) Helps in getting new customers

(3) Helps in minimising the cost

(4) 1 and 3 (5) 1. 2 & 3

469. What is the advantage of sales promotion to Middleman ?

(1) Helps in selling the product (2) Helps in increasing the profit

(3) Increases the goodwill (4) Increase in incentives

(5) All of above

470. What is the advantage of Sales Promotion to Consumers ?

(1) Source of Education

(2) Improvement in standard of living

(3) Schemes and discounts

(4) Information about the new products

(5) All of above

Answer :

451.1 452.1 453.1 454.5

455.5 456.4 457.5 458.1

459.5 460.5 461.5 462.5

463.1 464.4 465.5 466.1

467.5 468.5 469.5 470.5

471. What is one of the methods of Sales promotion?

(1) Consumer Promotion Method (2) Dealer Promotion Method

(3) Market Method (4) Competitor Method (5) 1 and 2

472. Free samples can be distributed as_________

(1) Door to Door (2) Through Retail shop 3) With another

product (4) Under some competition

(5) All of above

473. A certificate which enables a consumer to gel a certain

reduction in price on next purchase

of particular product is called_________

(1) Discount (2) Discount coupon (3) Cash Discount (4) Trade

Discount (5) None of these

474. 20% to 30% discount on all products of Gandhi Ashram on

Gandhi Jayanti is an example of

(1) Discount (2) Reduction in Price (3) Trade Fair (4)

Free Gift (5) Sold

475. Under which method producer announce that with the

purchase of a particular product,

another product will be given at a very cheap rate ?

(1) cheap Bargain 2) Trade Discount (3) Reduction in Price

(4) Free Gift (5) After Discount

476. Under which method consumer gives a guarantee to

maintain the product in proper condition

till a limited period from the date of purchase ?

(1) After sale service (2) Discount (3) Discount coupon (4)

Discounted Rate (5) Advertisement

477. Which method is used to encourage dealers to sell more

product ?

(1) Dealer Promotion Method

(2) Consumer Promotion Method

(3) Product Promotion Method

(4) Market Promotion Method

(5) Sales Promotion Method

478. Dealer Promotion Method includes

(1) Advertisement Allowance

(2] Quantity Discount

(3) Incentives to Salesman

(4) Commission

(5) All of above

479. The decision to start the production of a product or not is

called

(1) Product Decision (2) Design Decision (3) Name of Product

(4) Price Decision (5) None of these

480. “Guarantee given by the seller enterprise to repair the product

for a certain period" shows the

concept of________

(1) Guarantee and aftersale service (2) Warranty

(3) Sale with service (4)Service centre (5) None of these

481. Who said "A Product modification is any deliberate alteration

in the physical attributes of a

product or its packing" ?

(1) Philip Kotler (2) Anjum Dass (3) Stanton (4) Parashar

(5) Marshal

482. What is one of the various strutegies of product Modification

?

(1) Quality improvement (2) Style improvement

(3) Features improvement (4) Packaging improvement

(5) All of above

483. Style improvement strategy Includes_________

(1) Change in Colour (2) Change in IV (3) Change in Size

(4) 1 & 3 (5) 1,2 and 3

484. Who said "But putting products to death or letting them die is

a drab business and often engenders much of the sadness of a

final parting with old and tried friends" ?

(1) Philip Kotler (2) R. S. Alexander f (3) Pankaj Parashar

(4) Dr. Rita Sharma (5) Marshal

485. What is one of the reasons for not taking Product

Elimination Decision ?

(1) Effect of External Factors on sales

(2) Boosting by Marketing Programme

(3) Boosting by Product Modification

(4) Helpful In the sale of other Products

(5) All of above

486. Which concept of marketing is Dynamic in nature ?

(1) Product Planning (2) Product Innovation

(3) Product Capacity (4) Product Elimination

(5) None of these

487. In which of the following we find frequent changes ?

(1) Habits of consumer (2) Tastes of consumer

(3) Liking of consumer (4) None of above

(5) 1. 2 and 3

488. Man enterprise does not change its products according to

changing circumstances, it can not be

successful in achieving

(1) Marketing Plan (2) Marketing Objectives

(3) Marketing Strategy (4J Marketing People

(5) Marketing Source

489. When some improvements are introduced in existing

products it is called________

(1) Product (2) Product Innovation (3) New Product (4)

Further Product (5) Marketing

Answer :

471.5 472.5 473.2 474.2 475.1

476.1 477.1 478.5 479.1 480.1

481.1 482.5 483.5 484.2 485.5

486.2 487.5 488.2 489.2

490. product innovation is higher in_______

(1) Development countries (2) Underdeveloped countries

(3) Developing countries (4) Western countries

(5) Asian countries

491. Rate of Product innovation is too low in _____________

(1) America (2) South America (3) China (4) Canada

(5) India

492. Majority of the consumers in India are_______

(1) Clever (2) Illiterate (3) Literate (4) Standard (5) Rich

493. Standard of Living of Indian people/consumers is

very________

(1) Low (2) High (3) Average (4) Positive

(5) Negative

494. Per capita income of indian consumers is ;

(1) Very low (2) Very high (3) Average (4) Positive

(5) Negative

495. What is one of the reasons for Product Innovation ?

(1) Business Growth (2) Competition

(3) Market changes (4) Technological changes (5) All of

above

496. Business Growth is complementary to_______

(1) Product Development (2) Product Innovation

(3) Product growth (4) Product stage (5) Product idea

497. When the product reaches at saturation stage it becomes

necessary for the enterprise to ________

(1) Innovate the Product

(2) Eliminate the Product

(3) Increase the Production

(4) Stop the Production

(5) None of these

498. Producing a new product by using the wastage and scraps is

the example of _______

(1) Maximising Utilisation of Resources

(2) Minimising wastages (3) Miximising social waste

(4) Maximise profit level (5) All of above

499. Who said "Marketing comprises both buying and selling

activities" ?

(1) J.F. Pyle (2) William J. Stanton (3) Prof. P.K. Parashar

(4) Prof Philip Kotler (5) Bowley

500. We should understand the meaning of______ to know

Marketing Organisation.

(1) Marketing and Selling (2) Market and Product

(3) Society and Product (4) Marketing and Organisation (5)

None of these

501. Who said "Marketing organisation provides the vehicle for

making decisions on products,

marketing channels, physical distribution, promotion and prices. ?

(1) Cundifl (2) Still (3) Govani (4) Philip Kotler

(5) 1. 2 and 3

502. What is the department established in an enterprise ?

(1) Sales Department (2) Advertisement Department

(3) After Sale Department (4) Sale Promotion Department (5)

All of above

503. Need of Marketing organization arises due to_______

(1) Development of new concept of marketing

(2) Development of mankind

(3) Development of product

(4) Development of living standard

(5) None of these

504. As per new concept of Marketing

(1) Customer is king (2) Producer is king (3) Salesman is king

(4) Retailer is king (5) Wholeseller is king

505. All the market efforts starts with the discovery of

(1) Product (2) Needs and wants of consumers (3) Corruption

(4) Valid crime Case (5) All of above

506. All the marketing activities ends with

(1) Satisfaction of needs of customers

(2) Satisfaction of Government

(3) Satisfaction of Businessman

(4) Satisfaction of Legal Authorities

(5) Satisfaction of Competitor

507. Who said "Organisation is the determine the activities to

accomplish a job and to arrange

the distribution of activities among the people" ?

(1) Lurwlck (2) Kimbai (3) Tousley (4) J.F. Pyle

(5) Clark and Clark

508. Which view of organization states - "organisation as a group

of people brought together to

participate in a common effort to accomplish certain goals."

(1) Traditional view (2) Modern view (3) Classical view

(4) Ancient view (5) None of above

509. what are the major goals of marketing organisations ?

(1) Desired Financial Resuhs (2) Disposition toward change

(3) Desired place in the industry (4) Competitive posture

(5) All of the above

510. The company's ________is of great importance to the

market organisation

(1) Goal (2) Profit Goal (3) Profit and Loss (4) 1 and 2 (5)

None of above

490.1 491.5 492.2 493.1 494.1

495.5 496.1 497.1 498.1 499.1

500.1 501.1 502.1 503.2 504.1

505.2 506.3 507.1 508.5 509.2

510.2

511. Which view stales business as economic institutions ?

(1) Traditional (2) Classical (3) Overview (4) Modern

(5) Ultra modern

512. Firms operating under the marketing concept have opted

infavour of emphasizing change

rather than_________

(1) Fluctuation (2) Stability (3) Funds (4) Life

(5) None of these

513. What is one of the dimensions under which industry defines

its desired place in industry ?

(1) Size of operation (2) Major functions (3) Quality

(4) Price (5) All of the above

514. A company that strives to have the largest market share in

the industry requires_________

(1) A lager marketing organisation

(2) A smaller organization (3) A Medium organisation

(4) A complicated market (5) A faulty market

515. Levels of market segmentation includes mass marketing,

segment marketing, and _______

(1) Positioning (2) Macro marketing

(3) Industrial (B2B) Marketing

(4) Micro marketing (5) None of above

516. What is the process of dividing a Market into distinct groups

of buyers, each of which might

require separate products or Marketing Mixes ?

(1) Market Segmentation (2) Mass Marketing

(3) Micro Marketing (4) Market Positioning

(5) Market Targeting

517. Climate is one way to segment a market using ______

segmentation.

(1) Psychographic (2) Demographic (3) Geographic

(4) Political (5) Behavioural

518. Age is often a poor predictor of a person's life cycle, health,

work or family status and buying power :

(1) True (2) True when all the customers are 18th

(3) True when all the citizens are senior citizens (4) False

(5) False when all citizens are healthy

519. Marketers find Utile reason to focus on lower income

customers in most geographic markets :

(1) True (2) True when all customers are of same age group

(3) True when 50% of customers arc unemployed (4) False

(5) Partial False

520. The car Industry does not use gender segmentation to cater

for women, as men remain the

dominant market for new cars in India :

(1) True

(2) True when we consider Rural areas

(3) True because India is a men dominant society

(4) False in case of Urban areas

(5) False

521. Which of the following is not a variable for Psychographic

segmentation ?

(1) Personality (2) Status (3) Values

(4) Values, attitudes and lifestyle (5) Attitude towards the product

522. Which segmentation form do marketers depends on most ?

(1) Demographic

(2) No one method is used most

(3) Psychographic

(4) Geographic

(5) None of these

523. What is one of the characteristic of market segments that

make them useful to marketers?

(1) Accessibility (2) Intractivity and accessibility

(3) Measurability, Accessibility, Substantiality and actionability

(4) Substantiality (5) There are not such characteristics

524. Consumer and business marketers use many of the same

variables to segment their markets.

(1) True (2) When markets nature is of monopoly

(3) True when market is perfectly competitive (4) False

(5) False if all the products are of substitute nature

525.There are lour characteristics that market segments are usually

judged by to determine their

effectiveness to the marketing organisation :

(1) True in Emergency (2) True if all organisations are same

(3) True (4) False (5) False in Indian Context

526. A company has segmented its market based on income and

personality. These segmentation

variables belong to the classification(s) of:

(1) Demographic

(2) Demographic and Psychographic

(3) Behavioural and geographical

(4) Demographic and Behavioural

(5) Psychographic

527. In evaluating different market segments, a company must

look at three factors, excluding________

(1) Company objectives

(2) Company objectives and resources

(3) Segment structural attractiveness

(4) Segment size and growth

(5) Potential competitors

Answer :

511.1 512.1 513.5 514.1 515.4

516.1 517.3 518.1 519.4 520.5

521.5 522.2 523.3 524.1 525.3

526.2 527.5

528. Product position is the way the product is defined

by________

(1) Advertising company (2) Competitors

(3) Company Employees (4) Company Directors (5)

Consumers

529. What is one of the characteristics on which customers are

segmented ?

(1) Income (2) Education ' (3) Age (4) Cost

(5) All of above

530. Who has initiated the basis of Market Segmentation ?

(1) Prof. Pankaj Parashar (2) Philip Kotler

(3) Cundif and Still (4) Marshal (5) 2 and 3

531. A valid study:

(1) portrays the population being studied

(2) establishes a casual relationship between variables

(3) uses random sampling (4) measures what it is supposed to

(5) None of these

532. Marketing researchers at Cumbria Ltd. repeated an

experiment several times and discovered that the results produced

each time were identical. This would suggest that the results

were:

(1) reliable (2) valid (3) usable (4) predictable

(5) None of these

533. To set the price of a new dictionary. KJRAN PRAKASHAN

needs to know how many dictionaries

can be sold at different prices. The dependent variable in this

example would be:

(1) competition (2) book publishers (3) sales

(4) price (5) None of these

534. Nestle develops a scale to measure young adult attitudes

toward snacking. There is concern

that if the questions were given to the same person several times

they would produce different answers. Nestle is concerned about

the scale's

(1)validity (2) capacity (3) dependability

(4) reliability (5) None of these

535. The University Book Shop selects 200 of its more than

8,000customers to participate in a

study on service quality in the shop. The Book Shop has

established a _for use in its research:

(1) population (2) field setting (3) dependent grouping

(4) sample (5) None of these

536. Ms. Mayawati is running for Parliament in the General

Election. She needs to know the intended

choices of the voters and will undertake a survey. All the voters on

the Electoral Register in her constituency would be the study's: -

(1) sample (2) dependent variable (3) population

(4) independent variable (5) None of these

437. In what type of sampling design is the final choice of

respondents left up to the interviewer?

(1) stratified sampling (2) random sampling

(3) cluster sampling (4) quota sampling . (5) None of these

538. Wessex Motors needs to assess the company's image relative

to a new competitor. The time

schedule is flexible, the research budget is very limited and a low

response rate will not be a major problem. Wessex Motors will

probably use______ survey.

(1) mail

(2) telephone

(3) random

(4) personal interview

(5) None of these

539. If Adidas needs to survey retailers altitudes on the

availability of product literature in athletic

shoe shops and needs the results within four working days, Adidas

will probably use ______survey.

(1) a mail

(2) a telephone

(3) a mall intercept

(4) a personal interview

(5) None of these

540. An item on the University Book Shop's survey asks

respondents to tell the shop, in their own

words, what they like least about textbook shopping. This item

would be an example of_______ question.

(1) an open-ended

(2) a dichotomous

(3) a forced-sum choice

(4) a multiple choice

(5) None of these

541. If Proctor and Gamble, the makers of Ariel, need to know

what percentage of customers examine product labels before

making a product selection in the supermarket, this could best be

accomplished through:

(1) focus groups (2) mail surveys (3) personal interviews

(4) observation (5) None of these

542. Lever Bros, markets a number of different brands of laundry

detergents including Radion. Persil Power, Persil Colour and Surf.

Each of these specific versions of laundry detergents can be

described as:

(1) a product item (2) a product line (3) a core product

(4) a mix item (5) None of these

543. A brand name is one of the elements of the

(1) core product (2) actual product

(3) augmented product (4) All of the above

(5) None of these

Answer :

528.5 529.5 530.5 531.4

532.1 533.3 534.4 535.4

536.3 537.4 538.1 539.2

540.1 541.4 542.1 543.2

544. Procter & Gamble makes at least eight different detergents

This illustrates:

(1) product mix width (2) product mix consistency

(3) product mix depth (4) market item width

(5) None of these

545. Advertisement materials supplied by Producer to the dealer

may include________

(1) Diaries (2) Calenders (3) Literature (4) Packing Bags

(5) All of above

546. Under which method a special price reduction is being given

to dealers by Producers ?

(1) Quantity Discount (2) Quality Discount

(3) Daily Discount (4) Cash Discount

(5) Trade Discount

547. What is being given lo Salesman if he achieves

predetermined sale targets ?

(1) Commission (2) Sales (3) Reduction (4) Discount

(5) Training

548. Under which method producer allows credit to dealers and

distributors ?

(1) Suitable Credit Policy (2) Reduction (3) Commission

(4) Credit (5) Follow on

549. At which place the doubts and confusions ol middlemen can

be rectified ?

(1) Meetings (2) Seminars (3) Fairs (4) Factory (5) 1 and 2

550. “Sales promotion programme or measures are not helpful in

Improving the product" It is a _____ of sale promotion.

(1) Advantage (2) Limitation (3) Adverse effect

(4) Punctualness (5) None of above

551. What are the main limitations of sales Promotion ?

(1) Focus on short term aspect

(2) Sales promotion alone is useless

(3) Does not improve the product

(4) Not helpful in removing the drawbacks of advertisement

programme

(5) All of above

552. Which of the following is not a likely outcome to sales

promotion activities ?

(1) Gelling customers to "load up" on product

(2) Long term consumer loyalty

(3) Including consumers to try a new launch

(4) Promotes Brand

(5) None of above

553. Who said- "Personal selling consists of contacting

prospective buyers of product personally". ?

(1) Richard Buskirk (2) William J. Stanton (3) Pankaj Prashar

(4) Marshal (5) Robinson

554. Who said "Oral presentation is a conversation with one or

more prospective purchasers for the

purpose of making sales" ?

(1) American Marketing Association (2) AIMA

(3) Stock Exchange (4) Marketing Department (5) Government

555. The concept in which sellers and buyers come in direct

contact with each other, is called _______

(1) Personal selling (2) Selling (3) Window shopping (4)

Shopping (5) Sales

556. Which is the most effective tool of increasing the sales ?

(1) Sales (2) Discount (3) Personal selling (4) Effective

selling (5) All of the above

557. Which selling method is the oldest method of selling

products ?

(1) Counter (2) Personal selling (3)Further selling (4)

Selling (5) Discount selling

558. Which is the function of Personal selling ?

(1) To cheat customers (2) To remove doubts and confusions of

customers

(3) To sell interior product (4) To charge more price

(5) None of above

559. Is sales promotion the different concept than personal selling

?

(1) True in Perfect competition (2) False in Monopoly

(3) Can't say (4) False (5) True

560. Best Sales people is______

(1) Highly motivated (2) Cheaters (3) Good closers

(4) Body Builders (5) 1 and 3

561. Personal selling and Salesman ship are

(1) Similar (2) Different (3) Different on some issues

(4) Always similar in KMCG (5) None of above

562. What is one of the advantages of Personal Selling ?

(1) Helpful in Gelling new customers (2) Helpful in

Demonstrating product

(3) Helpful in Communication (4) Helpful in Real sale

(5) All of above

563. Under which activity salesman concentrate up on attracting

new customers ?

(1) Getting old customers (2) Getting new customers (3) Leave

old customer.

(4) All of above (5) None of these

Answers:

544.3 545.5 546.1 547.1

548.1 549.5 550.2 551.5

552.2 553.1 554.1 555.1

556.3 557.2 558.2 559.5

560.5 561.3 562.5 563.2

564. Increase in the cost of sale is the ____of Personal Selling

(1) Advantage (2) limitation (3) Capital (4) Costing

(5) Creation

565. A Trade mark is a brand-that has been given legal protection

thus ensuring its use____

(1) By all the people (2) By one seller only (3) By all sellers

(4) By Government (5) All of above

566. Trade Mark' is a—

(1) Legal Term (2) Social Term (3) Specific Term

(4) Marketing Term (5) Unorganised Term

567. Some brand of Soap is :

(1) Godrej No. 1 (2) Cinthol (3) Pears (4) Lux

(5) All of above

568.Name the brand of Tooth-pastes—

(1) Promise (2) Babool (3) Binaca (4) Pepsodent

5) All of above

569. A brand name facilitates—

(1) Advertising (2) Functions as a demand stimulant

(3) Social (4) General (5) 1 and 2

570. Acts related to Trade mark came into existence in

(1) 1958 (2) 1959 (3) 1962 4)1970 (5) 1990

571. Which act have been passed in the year 1958 ?

(1) Trade and Merchandise Marks Act 195G

(2) Companies Act 1956

(3) Indian Partnership Act 1932

(4) Income Tax Act

(5) None of above

572. "All the Trade marks are brand" but—

(1) All the Brands are not Trade mark

(2) All the Brands art Trademark

(3) All the Brands are not rare Art

(4) All the Brands of McDonald are trademarks

(5) 1 and 2

573. What is one of the advantages of brand a consumer has ?

1) Easy to recognize (2) Easy to Claims (3) Legal Protection

(4) Time saving (5) All of above

574. What is one of the benefits brand Marketer's has ?

(1) Brand Royalty (2) Increase in Goodwill (3) Discourage Pi

ice Competition (4)1 and 2

(5) 1,2 and 3

575. A product item can be best described as a

(1) component of a marketing mix.

(2) particular type of brand.

(3) specific characteristics of a company's product.

(4) specific version of a product.

(5) None of these

576. A group of closely related product items that are considered

to be a unit because of marketing,

technical, or end-use considerations is a product

(1) category (2) dimension 3) extension. (4) line. (5) None

of these

577. The depth of a product mix is measured by the average

number of

(1)inconvenience products as compared with the number of

specialty products

(2) different product lines offered by the company

(3) different products offered in each product line.

(4) specialty products as compared with the number of

convenience products.

(5) None of these

578. Beatrice Company markets such diverse products as Rosarita

Mexican foods and Samsonite luggage. These various offerings

exhibit Beatrice’s product mix

(1) width (2) depth. (3) length. (4) volume (5) None of these

579. Aggressive pricing is typical during the ____ stage of the

product life cycle.

(1) decline (2) growth (3) introduction (4) plateau 5) None

of these

580. Sales usually start to decline __of the product life cycle

(1) at the be beginning of the termination stage

(2)at the end of the growth stage

(3)at the beginning of the decline stage

(4)during the maturity stage

(5)None of these

581. An ad that stresses "Demand the real Lucas Wine Cooler:

accept no substitutes!" is best geared

for which stage of the product life cycle?

(1) Introduction (2) Growth (3) Maturity (4) Decline (5)

None of these

582. Persil is the best selling laundry detergent in the UK. When

Letter Bros used the Persil brand name for its washing up liquid it

was adopting— policy.

(1) an individual branding (2) an overall family branding (3) a

line family branding

(4) a brand extension branding (5) None of these

583. Firms that use_____ are less likely to damage their

reputations if a new product fails.

(1) Individual branding 2) overall family branding (3) line

family branding (4) brand extension branding

(5) None of these

564.2 565.2 566.1 567.5

568.5 569.5 570.1 571.1

572.1 573.5 574.5 575.4

576.4 577.3 578.1 579.2

580.4 581.2 582.4 583.1

584. Which of the following is NOT a desirable feature for a

brand name?

(1) it can facilitate the introduction of new products

(2) it can become used as the generic, name for all products in the

category

(3) it can make it possible for the firm lo engage in non price

competition

(4) it can help develop brand loyalty amongst buyers

(5) None of these

585. Which of the following is an example of a manufacturers

brand?

(1) Sainsbury wines (2) Matsui televisions (3) Yessica dresses

(4) Flymo lawnmowers

(5) None of these

586. Andrex toilet tissue is a_____for Kimberly Scott Corporation

(1) trade name (2) trade mark (3) brand name (4) brand mark

(5) None of these

587. The Nike swoosh that is prominent on all of the arm's

packaging, products, and advertising is a:

(1) trade name (2) trade mark (3) brand name (4) brand

mark (5) None of these

588. Own label brands are initialed

(1) manufacturers only (2) manufacturers and retailers. (3)

wholesalers only.

(4) wholesalers or retailers. (5) None of these

589. The Major characteristic of own label brands is that

(1) only retailers initiate and own the brand

(2) manufacturers are not identified on the product.

(3) producers become involved with the marketing mix.

(4) producers are identified on the product.

(5) None of these

590. At one time, generic brands represented about 10 percent of

all retail grocery' sales. Today they

account for

(1) considerably less (2) considerably more (3) about the same.

(4) none of above (5) None of these

591. Dukolah, a South Dakota-based producer and marketer of

fine home furnishings, authorized Dan River Mills to produce and

market a line of sheets under the Dakolah name. This arrangement

is an example of

(1) brand extension. (2) brand licensing. (3) family branding

(4) individual branding. (5) None of these

592. Selling is totally depends upon the :

(1) Ability of salesman (2) Capability of salesman (3)

experience of salesman

(4) All of above (5) None of above

593. Personal selling is responsible for

(1) Creating Demand (2) Increasing Demand (3) Maintaining

Demand (4) Diminishing Demand

(5) 1, 2 and 3

594. What is the nature of Advertisement ?

(1) Repeatitive [2) Irregular (3) Regular (4) Distinctive

(5)none of these

595. Sales promotion is of _____ nature.

(1) Irregular (2) Distinctive (3) Repeatitive (4)

Regular (5) Silent

596. Personal selling is of____nature.

(1) Regular (2) Irregular (3) Necessary (4) Scope (5)

Control

597. Advertisement is ______

(1) Necessary (2) Unnecessary (3) Beyond necessary' (4) Not

required at all (5) None of above

598. Personal selling is _____

1.necessary (2) Unnecessary (3) Not so necessary (4)

Always Problematic (5) None of these

599. What type of scope Sales promotion has ?

(1) Small (2) Widest (3) Smallest (4) Rarest (5)

Narrow

600. Scope of Personal selling is

(1) Narrow (2) Most narrow 3) Wider (4) Widest (5)

Small

584.2 585.4 586.3 587.4

588.4 589.2 590.1 591.2

592.4 593.5 594.1 595.1

596.1 597.1 598.3 599.2

600.2

1. In 'Double-win' strategy

(1) Customer gets an additional benefit

(2) Customer gets price debate.

(3) Both customs and the sales person come out with sense of

satisfaction

(4) Both (1) and (2)

(5) None of these

2. Consumer behavior, 'Perception is a process through which_

(1) a consumer make ultimate purchasing

(2) a consumer is satisfied

(3) a consumer's mind receives, organizes and interprets physical

stimuli

(4) Both (1) and (3) (5) None of these

3. Sales forecast implies_

(1) an estimate of the maximum possible sales opportunities

present in a particular market segment

(2) an estimate of sales, in physical units, in a future period

(3) Both (1) and (2)

(4) Only (1)

(5) Only (2)

4. In advertising for_____is not allowed

(1) Liquour (2) Cigarattes (3) Both (1) and (2) (4) Only(l)

(5) Only (2)

5. A theory states that no matter how efficiently goods / services

are produced, if they cannot be delivered to the customer in the

quickest possible time it is vain.

This theory is called

(1) Quickest the best (2) Instant service (3) Service on time

(4) Timely effort (5) None of these

6. Entrepreneurs find direct marketing attractive because of___

(1) Investment is low (2) It doesn't required specialized skills

(3) Returns are quick

(4) All of the above (5) None of these

7. Demonstration is an exercise to_

(1) attractively pack and display the goods

(2) prove the characteristic of the product

(3) Both (1) and (2)

(4) Only (1)

(5) Only (2)

8. Which among the following is not an example of Direct

marketing ?

(1) tele-marketing (2) sales on internet (3) mail order sales

(4) Retail stores (5) None of these

9. In selling 'consumption' is the ultimate goal of the salesman

while a marketer_

(1) identify consumer needs

(2) develop an appropriate product / service to attain customer

satisfaction

(3) accomplish organizational goals through integrated marketing

approach

(4) All of the above

(5) None of these

10. In Banking services, market can be segmented on the basis of_

(1) density (2) customers (3) Both (1) and (2) (4) Only (1)

(5) Only (2)

11. Which of the following is not a 'Post testing' Technique of

advertisement ?

(1) Sales test (2) Focus group (3) Enquiry test (4)

Attitude test (5) None of these

12. 'Casual' research is basically concerned with

(1) establishing cause and effect relationship

(2) arriving at a forecast or prediction of interest

(3) measuring and estimating the frequencies with which of things

occur

(4) All of the above.

(5) None of these

13. A method, in which Brand equity is measured by comparing

difference between the retail price of the brand and the retail price

of an unbranded product in the same category is called

(1) Brand goodwill method (2) Price premium method (3)

Both (1) and (2) (4) Only(l) (5) Only (2)

14. Media planning includes_

(1) assessing lost (2) selecting the right medium (3) both (I)

and (2) (4) Only (1) (5) Only (2)

15. In India, which commission can be approached to curb

misleading advertisements_

(l)MRTP (2)MTP (3) ISPT (4) QTP (5) None of these

16. In marketing 'initiator' is a term which describes_

(1) who determines that some need is not being met and

authorities a purchase to rectify the situation

(2) who most directly involved in the consumption of the

product

(3) Only (1)

(4) Only (2)

(5) None of these

17. What is the full form of L1C ?

(1) Life Insurance Corporation (2) Life Insurance Commission

(3) Life India Corporation

(4) All of these (5) None of these

18. The Traditional Marketing style involves ____

(1) Telemarketing (2) Digital Marketing (3) Indirect

Marketing (4) Direct Marketing (5) All of these

19. A lead means_

(1) A prospect who is more likely to avail of the Bank's product

(2) A political leader

(3) A religious leader

(4) A bank chairman

(5) None of these

20. Innovation means_

(1) Compensation (2) Inspiration (3) Additional perquisites

(4) Implementing new ideas or (new methods

Check your knowledge

(5) None of these

21. A Call means_

(1) Calling on friends

(2) Calling on bank employees

(3) Calling on prospective customers

(4) To make telephone calls

(5) Calling on relatives

22. A prospect means_

(1) Any customer who walks into the bank

(2) An employee of the bank

(3) A customer who is likely to be interested bank's product or

service

(4) A depositor of the bank'

(5) A borrower of the bank

23. Modem Method of Marketing include ___

(1) Publicity on the net (2) Advertisement on the net (3)

Soliciting business through e-mails

(4) Tele marketing (5) All of these

24. A true marketing requires_

(1) Command and other mindset (2) Control Mindset (3)

Passive mindset (4) Active mindset

(5) None of these

25. Which of the following sentences is true?

(1) Marketing is not required in a Buyers' Market

(2) Marketing is not required in a Seller's market

(3) Marketing is not required due to competition

(4) Marketing is not required due to liberalization

(5) Marketing is not required due to globalization

26. For effective marketing the salesmen should have which of

these qualities?

(1) Creativity (2) Team spirit (3) Motivation (4) Effective

communication skills (5) All of these

27. Market information means_

(1) Knowledge of shops and bazaars

(2) Knowledge of shopping malls

(3) Knowledge of customer profile and product mix

(4) Knowledge of various languages

(5) None of these

28. Market Research is needed for_

(1) Checking the market area

(2) Checking the right product to be sold

(3) Making proper marketing decisions

(4) Deciding right time to sell

(5) All of these

29. Which of the following statement is true_

(1) Marketing makes the company to go into loss due to higher

expenses

(2) Marketing is not required in profit making companies

(3) Marketing sharpens the minds of the employees

(4) Marketing is a time bound seasonal function

(5) Marketing is a waste of time

30. Marketing plan helps in_

(1) Better lead generation

(2) Better systems

(3) Better results

(4) Improved balance sheet

(5) Better customer service

31. Which of the following statements is correct?

(1) Marketing is the term used to refer only to the sales function

within a firm

(2) Marketing managers usually don't get involved in production

or distribution decisions

(3) Marketing is an activity that considers only the needs of the

organization, not the needs of society as a whole

(4) Marketing is the activity, set of institutions, and processes for

creating, communicating, delivering, and exchanging offerings

that have value for customers, clients, partners, and society at

large

(5) None of the above

32. The term marketing refers to:

(1) New product concepts and improvements

(2) Advertising and promotion activities

(3) A philosophy that stresses customer value and satisfaction

(4) Planning sales campaigns

(5) None of the above

33. In the history of marketing, when did the production period

end?

(1) In the late 1800s

(2) In the early 1900s

(3) In the 1920s

(4) After the end of the Second World War

(5) None of the above

34. A marketing philosophy summarized by the phrase "a good

product will sell itself is characteristic of the________period.

(1) Production

(2) Sales

(3) Marketing

(4) Relationship

(5) None of the above

35. Which of the following factors contributed to the transition

from the production period to the sales period?

(1) Increased consumer demand

(2) More sophisticated production techniques

(3) Increase in urbanization

(4) The Great Depression

36. An organization with a _ orientation assumes that customers

will resist purchasing products not deemed essential. The job of

marketers is to overcome this resistance through personal

selling and advertising.

(1) Production (2) Marketing (3) Relationship (4) Sales (5)

None of the above

37. In the relationship marketing firms focus on

_______relationships with______

(1) Short term; customers and suppliers

(2) Long term; customers and suppliers

(3) Short term; customers

(4) Long term; customers

(5) None of the above

38. Political campaigns are generally examples

(1) Cause marketing (2) Organization marketing (3) Event

marketing (4) Person marketing

(5) None of the above

39. The Coca Cola organization is an official sponsor of the

Olympics. The firm is engaging in;

(1) Place marketing (2) Event marketing (3) Person marketing

(4) Organization marketing (5) None of the above

40. Today's marketers need...

(1) Neither creativity nor critical thinking skills

(2) Both creativity and critical thinking skills

(3) Critical thinking skills but not creativity

(4) Creativity but not critical thinking skills

(5) None of the above

41. Which of the following is NOT an element of the marketing

mix?

(1) Distribution (2) Product (3) Target market (4) Pricing

(5) None of the above

42. The term "marketing mix" describes:

(1) A composite analysis of all environmental factors inside and

outside the firm

(2) A series of business decisions that aid in selling a product

(3) The relationship between a firm's marketing strengths and its

business weaknesses

(4) A blending of four strategic elements to satisfy specific target

markets

(5) The range of products that is offered for sale

43. Newsletters, catalogues, and invitations to organization-

sponsored events are most closely associated with the marketing

mix activity of:

(1) Pricing (2) Segmentation (3) Distribution (4) Product

development (5) Promotion

44. The way in which the product is delivered to meet the

customers' needs refers to:

(1) New product concepts and improvements

(2) Selling

(3) Advertising and promotion activities

(4) Place or distribution activities

(5) None of the above

45. A market orientation recognizes that:

(1) Price is the most important variable for customers

(2) What the customer thinks he or she is buying is what is

important

(3) Selling and marketing are essentially the same thing

(4) Sales depend predominantly on an| aggressive sales force

(5) None of the above

46. A value chain in marketing is:

(1) an operator of discount stores with many branches

(2) a factory outlet store

(3) a process by which goods gain value as they pass through

different levels of intermediaries

(4) a process by which companies target value conscious

customers

(5) None of these

47. In general, concern with the ecological environment is most

closely associated with economies characterised by:

(1) rapid economic growth

(2) high levels of GDP per capita

(3) low levels of GDP per capita

(4) abundant natural resources

(5) None of these

48. Business ethics is essentially about:

(1) universal codes of business practice

(2) societally orientated behaviour by rums

(3) a culturally conditioned agreement on what constitutes right

and wrong

(4) honesty to a finn's customers

(5) None of these

49. Which of the following is least likely to be associated with a

firm's macro-environment?

(1) study of the changing birth rate (2) analysis of household

savings ratios (3) a new staff incentive scheme

(4) cultural convergence (5) None of these

50. Which of the following represents the most important reason

why firms monitor their demographic environment?

(1) to explain historical trends

(2) to predict political change .

(3) to predict the size of market segments

(4) to predict business cycles

(5) None of these

51. In a flexible firm, 'core workers' are:

(1) numerically flexible (2) Functionally flexible (3) both(l)and

(2) (4) neither(l)nor(2) (5) None of these

52. Which of the following is NOT part of an organisation's

micro-environment?

(1) Customers (2) Suppliers (3) Competitors (4) Government

legislation (5) None of these

53. Which of the following is an element of an organisation's

internal-environment?

(1) Competitors (2) Employees (3) Wholesalers (4) Retailers

(5) None of these

54. A method of comparing the internal capabilities of an

organisation with the demands and challenges of its external

environment is referred to as:

(1) SHOT analysis (2) SWOT analysis (3) Stakeholder analysis

(4) Shareholder analysis (5) None of these

55. The marketing environment IS the actors and forces outside

market mg that affect marketing management's ability to:

(1) Make money. (2) Increase shareholder wealth.

(3) Develop and maintain successful transactions with its

target customers.

(4) Ward off government intervention. (5) None of these

56. All of the following would be forces that might be contained

in a company's microenvironment EXCEPT:

(1) Economic forces. (2) Marketing channel firms. (3) The

company itself. (4) Suppliers. (5) None of these

57. Which of the following would be considered to be external to

a company's internal environment?

(1) Finance. (2) Accounting. (3) Marketing intermediaries. (4)

Manufacturing. (5) None of these

58. Marketing research firms, advertising agencies, and media

firms would all be examples of which of the following marketing

intermediaries?

(1) Resellers. (2) Physical distribution firms. (3) Marketing

service agencies.

(4) Financial intermediaries. (5) None of these

59. Which of the following publics would MOST LIKELY

include managers, volunteers, and the board of directors?

(1) Internal public. (2) Financial public. (3) General public. (4)

Local public. (5) None of these

60. Which of the following environments is primary in its effect

on consumer buying power and spending patterns?

(1) Technological environment.

(2) Economic environment.

(3) Cultural environment.

(4) Demographic environment.

(5) None of these

61. Which of the following statements would MOST CLOSELY

be associated with Engel's Laws?

(1) As family income rises, the percentage spent on food

increases.

(2) As family income rises, the amount spent on housing doubles.

(3) As family income rises, the percentage spent on food declines.

(4) As family income rises, the amount of time watching

television increases.

(5) None of these

62. According to studies made about consumer spending at

different income levels, the category that is consistently the

highest no matter whether the income is low, middle, or high is:

(1) Transportation. (2) Clothing. (3) Food (4) Housing. (5)

None of these

63. Which of the following environments examines institutions

and other forces that affect society's basic values, perceptions,

preferences, and behaviours?

(1) Psychological environment. (2) Cultural environment. (3)

Demographic environment.

(4) Legal environment. (5) None of these

64. If a consumer researcher were to examine beliefs and values

that were passed on from parents to children and were reinforced

by schools, churches, business, and government, the researcher

would be examining which of the

following types of beliefs and values?

(1) Core beliefs and values. (2) Global beliefs and values. (3)

Simple beliefs and values.

(4) Secondary beliefs and values. (5) None of these

65. Some companies are very concerned about the environment

and their role in environmental affairs. If such a company were to

hire lobbyists, run advertorials expressing their point of view on

environmental subjects, and

interact with political processes to influence opinion, the company

could be said to have a(n):

(1) Environmental conscience. (2) Environmental management

perspective.

(3) Environmental mission statement. (4) Social agenda (5)

None of these

66. If Wipro was concerned about the interest rate it must pay in

the next quarter to acquire needed financial resources, this concern

would involve which one of the following?

(1) A marketing environment input (2) Its marketing mix (3) Its

marketing approach

(4) A marketing environment output (5) None of these

67. To effectively monitor changes in the marketing environment,

marketers must engage in:

(1) use of the marketing concept

(2) environmental scanning and analysis

(3) information collection

(4) marketing research

(5) None of these

68. If Cadburys found a magazine article which provided key

information on the television viewing habits of heavy buyers of

chocolate, this would be an example of information obtained

through environmental:

(1) scanning (2) forces (3) analysis (4) management (5)

None of these

69. Many marketers view political forces as:

(1) easily ignored (2) easily influenced (3) simple to recognize

(4) beyond their control (5) None of these

70. Which one of the following statements about self-regulatory

programmes is FALSE?

(1) They are usually less expensive than governmental ones

(2) Their guidelines are generally more realistic and operational

(3) Nongovernmental ones have neither the tools nor the authority

to enforce guidelines

(4) The guidelines are generally stricter than governmental ones

(5) None of these

71. Why is a high material standard of living simply not enough in

society today?

(1) people desire a variety of intangible benefits from products

(2) human beings never totally satisfy their desires

(3) material goods are not for the purpose of happiness

(4) people also desire a high degree of quality in their lives

(5) None of these

72. Marketing strategy during a recession should include:

(1) a reduction in the number of sales personnel

(2) a reduction in the expenditures for newproduct

development

(3) a reduction in advertising

(4) promotional efforts that promote value and utility

(5) None of these

73. If the Tata Motors decides to build a new plant because it

anticipates the next five years will bring low unemployment and

increases in buying power, it is forecasting a period of:

(1) depression (2) prosperity (3) recovery (4) austerity (5)

None of these

74. In a period of recovery, the best marketing strategy for Airtel

would be characterised by which of the following?

(1) flexibility (2) aggressiveness (3) austerity (4)

retrenchment (5) None of these

75. Why are marketers interested in the level of disposable

income?

(1) it accurately represents future buying power

(2) it increases current buying power

(3) it is what is left after taxes to buy luxuries with

(4) it is a ready source of buying power

(5) None of these

76. What type of competitive structure exists when a firm

produces a product that has no close substitutes?

(1) Monopoly (2) Oligopoly (3) Monopolistic Competition

(4) Perfect Competition (5) None of these

77. In the beer industry, a few large brewers supply the majority

of the market, The brewing industry is an example of which of the

following competitive structures:

(1) Monopoly (2) Oligopoly (3) Monopolistic Competition (4)

Perfect Competition" (5) None of these

78. Essex Office Products has decided to use a particular

competitive tool that it feels will have a major impact. Its

consultant. Dr. Bell, contends that this particular approach is the

one most easily copied by the firm's competitors,

The tool in question is:

(1) price (2) market segmentation (3) distribution (4)

promotion (5) None of these

79. A small hardware store whose only competitor is a huge

discount store would be least likely to use which competitive tool?

(1)services (2) price (3) product offering (4) distribution (5)

None of these

80. Technology assessment is all assessing how much technology

has been incorporated into an organisation

(1) analysing the overall growth of the organisation

(2) trying to foresee the effects of new products and processes on

a firm's operatum and on society 111 general

(3) assessing how much technology one wants to put into a

company in the future

(4) assessing the cost of new technology to determine whether a

firm can afford to use It

(5) None of these

81. Which of the following represents an output from the

marketing environment?

(1) Money borrowed by Liverpool F,C, to help finance its

operations

(2) Nike's television advertising campaign featuring a leading

sports personality

(3) Information on shoppers' attitudes purchased by Debenharns

DepartmentStores

(4) Steel purchased by Volvo to be used in producing cars

(5)None of these

82. There are two major categories of laws that directly affect

marketing practices: procompctitive legislation and—

(1) consumer protection legislation (2) unfair trade practices

laws (3) trading standards legislation

(4) consumer price discrimination legislation (5) None of these

83. If the National Association of Hoisery Manufacturers sets

guidelines for its member firms to follow regarding the use of

unethical practices, it is engaging in—

(1) legislation (2) lobbying (3) self-regulation (4)

environmental scanning (5) None of these

84. The consumer movement is—

(1) against foreign imports that are much cheaper than products

produced in the home market

(2) a movement that is trying to improve consumer satisfaction

(3) a social movement that is able to challenge big business

practices

(4) a diverse group of individuals, groups and organisations

attempting to protect the rights of consumers

(5) None of these

85. Lynx has demonstrated against the sale of coats made of

animal furs. This group's efforts to change shoppers' attitudes

represents for fur retailers—

(1) an opportunity (2) self-regulation (3) a societal force (4)

an economic force (5) None of these

86. The period in the business cycle in which there is extremely

high unemployment, low wages, minimum total disposable

income, and a lack of confidence in the economy by consumers

is—

(1) recovery (2) prosperity (3) depression (4) recession (5)

None of these

87. Market Expansion means-

(1) hiring more staff (2) firing more staff (3) buying more

products (4) buying more companies

(5) None of these

88. Delivery Channel means—

(1) maternity wards

(2) handing over the products to the buyers

(3) places where products are made available to the buyers

(4) All of these

(5) None of these

89. One of the following is a target group for the marketing of

Internet Banking.

(1) All the customers (2) All the educated customers (3) All the

computer educated customers

(4) Only creditors (5) All of these

90. One of the following is a target group for the marketing of

educational loan.

(1) All the customers (2) Students (3) Only poor students (4)

Students having promising educational track record

(5) All of these

91. Service after sale is not the function of—

(1) Marketing staff (2) Seller (3) Director of the company (4)

Employees of the company

(5) All of the above are wrong

92. If done through.........the rural marketing would be more

effective.

(1) fairs (2) village fairs (3) door to door campaign (4) All of

these (5) None of these

93. Market Survey means—

(1) Market Research (2) Market Planning (3) Marketing

Strategies (4) Market Monitoring

(5) All of these

94..........can be done through digital Banking?

(1) Mobile phone (2) Internet (3) Telephone (4) All of these

(5) None of these

95. A good seller should have the following quality/qualities?

(1) Devotion to the work (2) Submissive (3) Sympathy (4) All

of these (5) None of these

96. The rural marketing is not required because—

(1) rural people do not understand marketing

(2) it's not practical from the cost point of view

(3) it is sheer wastage of time

(4) All are wrong

(5) All are correct

97. Planned-cost service means—

(1) Costly products

(2) Extra profit on the same cost

(3) Extra work by seller

(4) All of these

(5) None of these

98. Internet marketing means—

(1) Self-marketing

(2) Core Groups monitoring

(3) Employees marketing

(4) All of these

(5) None of these

99.The aim of successful marketing is—

(1) to increase the sale

(2) to increase the profit

(3) to increase the output of sellers

(4) All of these

(5) None of these

100. The networking becomes...... through networking.

(1) very difficult (2) dull (3) easy (4) has no role in

marketing (5) None of these

101. Cross-selling covers—

(1) Identifying customer needs

(2) Matching the Products to customer needs

(3) Convincing the customers of Product benefits

(4) Responding to questions and objections of customers

(5) All of these

102. One of the following is the correct definition of marketing

used by the Chartered Institute of Marketing and the others are

fundamentally flawed. Which one is correct?

(1) The selling process which results from the identification and

anticipation of customer requirements

(2) The management process which identifier, anticipates and

supplies customer requirements efficiently and profitably

(3) An accounting process of minimising costs and maximising

revenues

(4) The supply of goods and services to customers in such a way

that the company becomes the preferred source of supply for

customers

(5) None of these

103. A builder who has a full order book during a period of

economic prosperity and leaves his potential customers waiting

for work to be completed is most likely showing what type of

business orientation?

(1) marketing operation (2) selling orientation (3) production

orientation (4) societal orientation

(5) None of these

104. Is marketing an art or a science? Marketing differs from the

natural sciences because:

(1) Marketing tends to deal with open systems whereas the natural

sciences tent to deal with closed systems

(2) Marketing tends to deal with closed system whereas the

natural sciences tend to deal with open systems.

(3) It is impossible to develop a systems perspective for

marketing, unlike the natural sciences

(4) It is impossible to develop a systems perspective for the

natural sciences, unlike marketing.

(5) None of these

105. Positivist approaches to marketing are essentially based on

which of the following approaches?

(1) In depth case studies of consumers

(2) Uncovering the real underlying truth about consumer emotions

(3) Methodologies which are robust and repeatable

(4) Methodologies which seek to uncover positivist and relative

attitudes about a product

(5) None of these

106. Peter Drucker noted the relationship between selling and

marketing in the following terms?

(1) Marketing is a subsidiary component of selling

(2) The aim of marketing is to make selling superfluous

(3) The aim of selling is to make marketing superfluous

(4) Selling and marketing are essentially same thing

(5) None of these

107. Which of the following statements is NOT true about the

concept of a customer?

(1) A customer and consumer are always the same thing-the terms

arc completely interchangeable

(2) Customers can be described as clients

(3) A customer doesn't necessarily consume the product that they

have purchased

(4) Students can be described as customers of a university

(5) None of these

108. Which of the following is the best definition of value?

(1) A technical measure of a company's selling price relative to its

production costs.

(2) A measure of the mark-up charged by companies

(3) The lowest price available to consumers

(4) The best ratio of benefits to costs available to buyers

(5) None of these

109. Which of the following is NOT usually defined as an element

of the marketing mix?

(1) Products (2) People (3) Place (4) Profits (5) None of

these

110. Marketing is best defined as—

(1) matching a product with its market

(2) promoting and selling products

(3) facilitating satisfying exchange relationships

(4) distributing products at the right price to store

(5) distributing products at low price to stones

111. The expansion of the definition of marketing to include

nonbusiness activities adds which one of these examples to the

field of marketing?

(1) Proctor and Gamble selling toothpaste

(2) St. Pauls Church attracting new members

(3) PepsiCo selling soft drinks

(4) Lever's donating 25 pence to a charity with every pack

purchased

(5) None of these

112. Tom goes to a vending machines, deposits 50 pence, and

receives a Cola. Which one of the following aspects of the

definition or marketing is focused on here?

(1) Production concept (2) Satisfaction of organizational goals

(3) Product pricing and distribution

(4) Exchange (5) None of these

113. The marketing environment is BEST described as being—

(1) composed of controllable variables

(2) composed of variables independent of one another

(3) an indirect influence on marketing activity

(4) dynamic and changing

(5) None of these

114. A physical, concrete product you can touch is—

(1) a service (2) a good (3) an idea (4) a concept (5) a

philosophy

115. Chimney Sweeps employs people to clean fireplaces and

chimneys in homes and apartments. The firm is primarily the

marketer of—

(1) a service (2) a good (3) an idea (4) an image (5) a

physical entity

116. Which one of the following statements by a company

chairman best reflects the marketing concept?

(1) We have organized our business to make certain that we

satisfy customer needs.

(2) We believe that the marketing department must organize to

sell what we produce

(3) We try to produce only quality, technically efficient products

(4) We try to encourage company growth.

(5) We try to produce only high quality and low to cost products

117. The marketing concept is a way of thinking or a management

philosophy that affects—

(1) only marketing activities (2) most efforts of the organization

(3) mainly the efforts of sales personnel

(4) mainly customers relations (5) Only business organizations

118. If Von Air, a hair-dryer manufacturer, is focusing on

customer satisfaction, it will find that what consumers really want

is—

(1) More watts (2) More speed (3) Higher heat settings (4)

Attractive hair (5) More hair

119. The XKL company wants to adopt the marketing concept. To

be consistent with this move, it should adopt which of the

following philosophies?

(1) The customer is always right (2) Making money is our

business (3) Sell, sell, sell

(4) Keep prices low (5) Focus on today

120. Boldnew, the maker of a highly innovative light bulb, finds

that it has excess stock. The firm increases its advertising budget

by 50 per cent and doubles its sales staff This company is

operating,as if it were operating-

(1) production (2) sales (3) marketing (4) social (5) None

of these

121. Chrysler's Chief Executive Officer is the company's

spokesperson. His message has focused on concern for customers

and product quality. Which aspect of implementing the marketing

concept does this represent?

(1) Focusing on general conditions

(2) Stressing the short run

(3) Endorsement of the marketing concept by top management

(4) Development of an information system

(5) Restructuring of the organization

122. Which of the following is an example of a problem that may

arise in the implementation of the marketing concept?

(1) By satisfying one segment in society, a firm contributes to the

dissatisfaction of other segments.

(2) Consumers do not understand what the marketing concept is.

(3) Dealers do not support the marketing concept

(4) A product may fit the needs too many segments.

(5) None of these

123. Most specifically, marketing strategy-

(1) is concerned with key decisions required to reach an objective

(2) encompasses selecting and analyzing a target market and

creating and maintaining an appropriate marketing mix

(3) expands geographic boundaries of markets to serve large

geographic areas

(4) involves determining the direction and objectives of marketing

management

(5) expands market to reach a goal

124. All of the following are marketing management tasks

EXCEPT—

(1) marketing planning

(2) organizing marketing activities

(3) co-ordinating marketing activities

(4) project development and analysis kotak form

(5) marketing control

125. If Erin Farm Insurance saw a sudden increase in the number

of farmers seeking flood insurance in Bihar due to major floods

the floods would be presenting the company with a marketing—

(1) opportunity (2) strategy (3) concept (4) mix (5)target

126. A change in the minimum drinking age in the Maharashtra

presents a change in which of the

following for UB group?

(1) Marketing mix (2) Marketing environment (3) Marketing

concept (4) Marketing task (5) Product strategy

127. If Religare was to perceive that consumers within a particular

group were becoming more conservative in their investing, and

thus developed more products with lower risk, it would be—

(1) responding to the marketing environment

(2) changing its target market

(3) developing a sales orientation

(4) changing its organization structure

(5) responding to changes in technology

128. Capri is a brand of cigrette that is low tar and slim in design

to appeal to women. In this instance, women comprise Capri's—

(1) marketing mix (2) target market (3) target audience (4)

marketing strategy (5) marketing opportunity

129. When DuPont develops new carpets that are highly stain

resistant and durable,'it must educate consumers about the

product's benefits. This calls for activity in which of the following

marketing mix variables?

(1) Price (2) Promotion (3) Distribution (4) Product (5)

Packaging

130. Marketing efforts are especially aimed at—

(1) distributing 'something of value' to buyers and sellers

(2) facilitating satisfying exchange relationships

(3) developing new products for target markets

(4) understanding buyer behavior to meet buyer need

(5) Distributing products at the right price to store

131. Premier, a smokeless cigarette, failed because it could not be

easily lit with a match. This failure was due to—

(1) poor distribution (2) high prices (3) lack of customers

satisfaction (4) poor promotion (5) poor packaging

132. The type of product that results from applying human and

mechanical efforts to people or objects is—

(1) a service (2) a good (3) an idea (4) a concept (5) a

philosophy

133. Parents Against Drunk Drivers is a group that acts to change

attitudes and laws about driving under the influence of alcohol.

This group primarily markets—

(1) goods (2) ideas (3) services (4) political messages (5)

None of these

134. When Campbell's introduction its line of low-sodium soups

ion response to consumer demand, it was following which one of

the following philosophies?

(1) Selling concept (2) Production concept (3) Customer

concept (4) Marketing concept

(5) None of these

135. The marketing concept is a philosophy that states that an

organization should try to satisfy customers' needs and at the same

time—

(1) increase market share . (2) increase sales (3) achieve the

organization goals

(4) always produce high (5) quality products

136. TATA places steel beams in the doors of its cars to:

(1) reduce the possibility of accidents

(2) increase short run customer satisfaction

(3) increase long run customer satisfaction

(4) add style to its cars

(5) open the door comfortable

137. If Maruti finds that it can engineer its drive to go faster and,

regardless of weather or not customers are interested in more

speed, decide to make this faster model, Maruti has

characteristics associated with the _

concept.

(1) production (2) sales (3) marketing (4) social (5) None

of these

138. SBI implements a programe me of calling its current

cardholders to find out what, if any, changes they would like to

see in the services provided. The firm is exhibiting characteristics

associated with which of the following?

(1) production (2) sales (3) marketing (4) social (5) None

of these

139. PNB launches an innovative in-home banking system tied to

personal computers. The products not widely accepted because

bank customers don't see the need for such a service. This

situation represents a failure in which—

(1) Establishment of a customer information system

(2) Organization structure

(3) Top management commitment

(4) Technological advance

(5) Scanning corporate capabilities

140. The two components of a marketing strategy are—

(1) marketing objectives and promotion

(2) marketing mix and marketing objectives

(3) target market and marketing mix

(4) target markets and promotions

(5) None of these

141. Ritu is a marketing manager for a larger consumer foods

company. She is studying distribution, promotion and price of the

company's product. Ritu is studying company's—

(1) marketing strategy (2) marketing mix (3) marketing offering

(4) product offering (5) marketing plan

142. Evaluating marketing performance comparing it to

established standards is of—

(1) marketing planning

(2) organizing marketing activities

(3) coordinating marketing activities

(4) marketing control

(5) None of these

143. A marketing manager for a small computer manufacture is

analyzing the potential effects of political,social and economic

forces on the firm's operations. The marketing manager is

examining the___that influence(s)____ the

firm's strategy.

(1) operating situation (2) marketing environment (3) trends

(4) economic conditions (5) None of these

144. Sony is aiming its Cool Cam camera at teenagers. Teenagers

are song's—

(1) audience (2) target audience (3) segmentation (4) target

market (5) focus group

145. McDonald's runs advertisements featuring children, senior

citizens, and minority groups. These ads indicate that the

company—

(1) is production oriented

(2) considers only environmental factors

(3) has several target markets

(4) lacks focus

(5) considering only on markets

146. The two steps of developing a marketing strategy include

selecting and analyzing a target market and—

(1) selecting a group of persons towards which the firm should

direct its marketing efforts

(2) developing marketing objectives to meet organization goals

(3) deciding how to organize the marketing department to meet

customers needs

(4) developing a marketing mix that precisely meets the needs of

individuals in the target market

(5) None of these

147. The marketing mixes of organizations that market services

include product, price, promotion, place and—

(1) Packaging (2) Premiums (3) People (4) Purchasing (5)

None of these

148. The costs of marketing activities account typically for what

proportion of consumer spending on goods and services?

(1) one half (2) one third (3) one fourth (4) one fifth (5) None

of these

149. If McDonald was to offer Mc Veggy at Rs. 25 to increase

sales, it is alternating the _ _ element of the marketing mix.

(1) Promotion (2) price (3) product (4) place (5) people

150. Which of the following is true about marketing planning at

the bottom of a business cycle?

(1) This is the worst time to invest because the market is weak.

(2) If it is fairly certain that the bottom of the cycle has been

reached, this is the time to begin increasing investment

(3) Planning should continue on the basis of no change in the level

of national economic activity

(4) There is greater certainty at this stage ion the cycle

(5)none of these

Answers:

1.2 2.3 3.3 4.3 5.2 6.4 7.2 8.4 9.3 10.3

11.4 12.b 13.2 14.3 15.1 16.1 17.1 18.3 19.1 20.4

21.3 22.4 23.5 24.4 25.2 26.5 27.3 28.5 29.3 30.3

31.4 32.3 33.3 34.1 35.3 36.4 37.2 38.4 39.2 40.2

41.3 42.4 43.5 44.4 45.2 46.3 47.2 48.3 49.3 50.3

51.2 52.4 53.2 54.2 55.3 56.1 57.3 58.3 59.1 60.2

61.3 62.1 63.2 64.1 65.2 66.1 67.2 68.1 69.4 70.4

71.4 72.4 73.2 74.1 75.4 76.1 77.4 78.1 79.2 80.2

81.2 82.1 83.3 84.4 85.3 86.3 87.5 88.3 89.3 90.2

91.1 92.2 93.1 94.1 95.4 96.4 97.2 98.5 99.4 100.3

101.2 102.2 103.3 104.1 105.3 106.2 107.3 108.4 109.4 110.3

111.2 112.4 113.4 114.2 115.1 116.5 117.2 118.4 119.1 120.2

121.3 122.1 123.2 124.4 125.1 126.2 127.1 128.2 129.2 130.2

131.3 132.1 133.2 134.4 135.3 136.3 137.1 138.3 139.1 140.3

141.3 142.4 143.2 144.4 145.3 146.4 147.3 148.1 149.2 150.2

*****************************