Marketing Director South & Central Europe Smarter ... · Smarter decisions, better products. Smarter decisions, better products Gian Luca Sacco ... notevolmente i costi di sviluppo

Unrestricted © Siemens AG 2014 All rights reserved. Smarter decisions, better products.

Smarter decisions, better products

Gian Luca Sacco - Marketing Director South & Central Europe

June 2014

Unrestricted © Siemens AG 2014 All rights reserved.

Page 2 Siemens PLM Software

Today’s Product Challenges are

More Difficult Than Ever Before…

Landing on Mars

is one of the hardest

jobs on Earth.

On August 5, the Mars rover Curiosity landed

successfully on the surface of Mars. There was

only one chance to get it right. For this

unprecedented challenge, NASA employed

Siemens PLM software solutions. The

development team at NASA’s Jet Propulsion

Laboratory digitally designed, tested, assembled,

and simulated the entire Mars rover before a

single physical prototype was created.

June 2014



Making Successful Products

Has Never Been More Complex...

Cost

Availability

Quality

Sustainability

BUSINESS

CUSTOMERS

Price

Timing Function

Style

Multi-Disciplinary

Products

Digital Data

Explosion

Globalization

Less Margin

for Error

June 2014



:

PLM Must Change to Conquer Complexity

MORE PEOPLE

COLLABORATING...

SEARCHING FOR

MORE INFORMATION...

MAKING COMPLEX

PRODUCT DECISIONS...

UNDER PRESSURE WITH

LESS ROOM FOR ERROR.

MORE PEOPLE

INTRINSICALLY AWARE...

ON TIME WITH

GREATER ACCURACY.

MAKING INTEGRATED

SYSTEMS DECISIONS...

RECEIVING THE

RIGHT INFORMATION...

June 2014



Our Vision for PLM An Immersive Environment for Lifecycle Decision-making

Putting every decision in context

Intuitive,

transparent

environment

for all users

Data gathered

and filtered

from multiple

sources

Open apps

to evaluate

full product

content

Information

delivered

in context of

users’ jobs

Putting every decision in context of the task

June 2014



:

HD-PLM

Our Strategy for Smarter Decisions, Better Products

Intelligently Integrated

Information

Future Proof

Architecture

HD-User

Experience

HD-PLM helps you make great products

in today’s climate of increasing complexity

by giving everyone in your product lifecycle

the right information in the right context

to make fast, accurate systems decisions.

June 2014



Extract value from large volumes

of complex data to provide users

only the information required to

make accurate decisions

HD-PLM Investments

Understanding semantics is key to realizing HD-PLM


Information

Future Proof

Architecture

HD-User

Experience

June 2014



Protecting your investment in our

solutions, minimize your total cost

of ownership and help you take

advantage of change.

HD-PLM Investment

Continually adapting to change is key


Information

Future Proof

Architecture

HD-User

Experience

Client tier

Web tier

Enterprise tier

Resource tier

Thin Rich

Container

Services

Transaction

Services

DBMS FILES

App

June 2014



• Ensure everyone in your process gets information in a form best suited to

their job, in the simplest and fastest way possible

• The user experience challenge:

HD-User Experience

Information the way you need it


Information

Future Proof

Architecture

HD-User

Experience

Decision Simplicity

Physical (P5)

Service

Traceability

Accountability

Detailed Product Design

Mechanical Electrical Sof tware

Change and Issue Management

Configuration Management

Requirements

Management

Manufacturing

PlanningSystems Design

Functional Logical

Enterprise Reuse and Knowledge Management

Behavioral Simulation, Design Trade-off, Test and Validation

Production

Product ArchitectureIntegrated

Product

Development

DB

DB

DB

DB DB

Information Complexity

Distributed

data

PLM

Applications

Global

teams

Systems

Engineering

Find

Review

Decide

Act

Multi-Disciplinary

Products

Digital Data

Explosion

Globalization

Less Margin

for Error

June 2014



Our Portfolio

Spanning the lifecycle from concept to retirement

Product Lifecycle Management

PLAN DEVELOP BUILD SUPPORT

TEAMCENTER | NX

Requirements Management

Systems Engineering

Program Management

Conceptual Design

TEAMCENTER | NX

TECNOMATIX

Product Design

Product Simulation

Product Data Management

Manufacturing Planning

TEAMCENTER | NX

TECNOMATIX

Manufacturing Engineering

Plant Optimization

Production Planning

TEAMCENTER

Sustainability

Lifecycle Service and

Support

June 2014



Our Portfolio




TEAMCENTER | NX


Systems Engineering

Program Management

Conceptual Design

TEAMCENTER | NX

TECNOMATIX

Product Design

Product Simulation

Product Data Management

Manufacturing Planning

TEAMCENTER | NX

TECNOMATIX

Manufacturing Engineering

Plant Optimization

Production Planning

TEAMCENTER

Sustainability

Lifecycle Service and

Support

Document Management

Product Cost Management

Simulation

Integrated Manufacturing Planning

Supplier integration

Program Management

Integrated Test

Integrated Design

Change Management

Systems Engineering

Portfolio Management

Service Planning Service Operation


Product Cost Management

Simulation

Integrated Manufacturing Planning

Integrated Test

Integrated Design

Systems Engineering

June 2014



Our Portfolio




TEAMCENTER | NX TEAMCENTER | NX

TECNOMATIX

TEAMCENTER | NX

TECNOMATIX

TEAMCENTER

PERFECT COSTING Product Cost Management

LMS Mechatronic Simulation

KINEO Motion Simulation

LMS Behavioral Simulation

VISTAGY Composite Engineering

KINEO Motion Simulation

LMS Physical Testing

VISTAGY Quality Planning

PERFECT COSTING Cost Optimization

June 2014



Industry Solutions

Driving real business productivity

Aerospace and Defense

Energy and Utilities

Electronics and Semiconductor

Medical Devices and

Pharmaceuticals

Automotive and Transportation

Industrial Machinery and

Heavy Equipment

Consumer Products and Retail

Marine

Execution, Globalization, Complexity,

Maintainability

Sustainability, Information, Globalization, Quality

Innovation, Environment, Globalization, Service

Profitability, Complexity, Globalization, Regulatory

Sustainability, Cost, Globalization, Safety

Environment, Information, Globalization, Safety

Sustainability, Information, Globalization, Quality

Brand Image, Market Speed, Environment, Cost

Reduction

June 2014



The PLM Value Curve

MAXIMIZE

MINIMIZE

INCUBATION GROWTH MATURITY DECLINE END OF LIFE

€+

€-

Launch

Peak

Retire Break Even


June 2014



The PLM Opportunity

MAXIMIZE

MINIMIZE


Launch

Peak

Retire

Reduce

Cost

Speed to

Market

Extend

Returns

Increase

Revenue

Break Even

Boost

Productivity

€+

€-

June 2014



Customer Success

MAXIMIZE

MINIMIZE


Launch

Peak

Retire

Speed to

Market

Extend

Returns

Increase

Revenue

Break Even

Boost

Productivity

Reduce

Cost

SAMSUNG ELECTRONICS

Built 30% fewer

physical prototypes

and had 50% fewer

errors in first

production runs,

reducing costs and

accelerating

development time

by 30%.

€+

€-

BROVEDANI

"Abbiamo valutato un

risparmio nell’ordine del

30% su un ciclo di

sviluppo del pezzo e della

macchina che copre un

arco di tempo di cinque-

sei mesi."

Giuseppe Mainardis

June 2014



Customer Success

MAXIMIZE

MINIMIZE


Launch

Peak

Retire

Reduce

Cost

Extend

Returns

Increase

Revenue

Break Even

Boost

Productivity

Speed to

Market

ISRAEL AEROSPACE

INDUSTRIES

Reduced cycle time on G150

business jet by 17% by leveraging

digital mockups and a single source

of data for instant access to the

right information at the right time.

€+

€-

SIGNORINI

"L’utilizzo di Solid Edge

ci ha consentito di

ridurre del 50% i tempi

di progettazione,

dall’ideazione alla

messa in produzione,

riducendo quindi

notevolmente i costi di

sviluppo. "

Mauro Del Conte

June 2014



Customer Success

MAXIMIZE

MINIMIZE


Launch

Peak

Retire

Reduce

Cost

Speed to

Market

Extend

Returns

Increase

Revenue

Break Even

Boost

Productivity

NISSAN MOTORS

Reduced engineering effort 50% and

doubled vehicle development capacity

through standardization, knowledge

re-use and digital validation.

€+

€-

LEITNER TECHNOLOGIES

"La soluzione PLM ha dato un contributo

fondamentale per vincere il bando perché, fra tanti

benefici, ci ha permesso di presentare il progetto al

cliente in modo virtuale con un rendering molto

sofisticato, mostrando un processo

estremamente dettagliato

e inserito nel contesto

ambientale definitivo."

Christian Allegrini

June 2014



Customer Success

MAXIMIZE

MINIMIZE


Launch

Peak

Retire

Reduce

Cost

Speed to

Market

Extend

Returns

Break Even

Boost

Productivity

Increase

Revenue

HAIER GROUP

Improved profitability

and accelerated the

pace of innovation by

reducing unique parts

29%, eliminating 80%

of non-value added

collaboration activities…

and reducing time to

market 15%.

€+

€-

MET

"Dai 12-14 mesi del ciclo di sviluppo

precedente all’adozione di NX, oggi

siamo scesi a 6-8 mesi. Un risultato

importante non solo perché i costi si sono

ridotti proporzionalmente, ma soprattutto

perché la capacità produttiva del nostro

ufficio di sviluppo prodotto è aumentata

tanto da consentirci di realizzare almeno

un modello in più ogni anno."

Matteo Tenni

June 2014



Customer Success

MAXIMIZE

MINIMIZE


Launch

Peak

Retire

Reduce

Cost

Speed to

Market

Increase

Revenue

Break Even

Boost

Productivity

Extend

Returns

DUCATI

Enabled yearly updates to existing bike

models and reduced development cycle

for new bikes from 36-40 to 24 months

through parallel design of cabling,

electronics and software.

€+

€-

LANDI RENZO

“Il software precedente era un classico PDM

associato al CAD, con impostazioni di base per

gestire modelli 3D e disegni 2D, ma senza una

logica di gestione dei processi a livello aziendale. Il

sistema è stato personalizzato nel corso degli anni,

ma alla fine ci siamo arenati di fronte all’ostacolo

dell’integrazione con SAP e dell’apertura verso altre

aree aziendali. Dopo alcuni tentativi che hanno

comportato seri problemi operativi ed economici, fino

all’acquisto di pezzi sbagliati, abbiamo cominciato a

guardarci intorno e abbiamo

trovato in Teamcenter un

sistema PLM molto più

standardizzato e facilmente

configurabile.”

Matteo Magnanini

June 2014



Bonus Track

RIELLO

Rulestream come motore per la codifica di

regole e normative tecniche e per la

formalizzazione dei processi aziendali.

Risultati:

• Razionalizzazione

delle competenze

• Standardizzazione

dei processi e del

know-how aziendale

• Riduzione dei tempi

di ciclo dall’offerta

alla fornitura

INTERTRACO

Adottare macchine e strumenti avanzati

per operare in modo efficiente e veloce

Gestire 7-8 mila part number con migliaia

di disegni e una logistica complessa.

Risultati:

• Solid Edge consente modifiche più

rapide e maggiore riutilizzo

• Accesso ai dati per tutti gli utenti

(tecnici e non) garantito

da Teamcenter

• Drastica riduzione dei

test fisici sui prodotti

grazie all’accuratezza

dell’analisi con Femap

June 2014



10,700 Academic Partners… training over 1 million students per year

Aerospace

& Defense

(19%)

Automotive

& Transportation

(31%)

Machinery &

Industrial Equipment

(15%)

High Tech

& Electronics

(14%)

Shipbuilding, Energy

CPG & Life Sciences

(21%)

77,000 Customers and 9M Licensed Seats

http://images.google.co.uk/imgres?imgurl=http://www.bihler.com/assets/images/logo1_copy.gif&imgrefurl=http://www.bihler.com/&h=76&w=210&sz=3&hl=en&start=7&um=1&tbnid=l4wkRO1LExhMmM:&tbnh=38&tbnw=106&prev=/images?q=Otto+Bihler+Maschinenfabrik&um=1&hl=en&rlz=1G1GGLQ_ENUK277&sa=N

http://www.marimekko.co.uk/

June 2014



The Siemens Vision: Provide Answers

to the Great Challenges of our Time

Siemens –

the pioneer in

Energy efficiency

Industrial

productivity

Affordable and

personalized

healthcare

Intelligent

infrastructures

Entrance of Gare Saint-Lazare

metro station, Paris

June 2014



Siemens Organization:

Four Sectors Covering the Global Challenges

Industry

Health-

care

Diagnostics Imaging & Therapy Clinical Products Customer Solutions

Infra-

structure

& Cities

Rail Systems Low and Medium Voltage

Building Technologies

Osram 2) Smart Grid Mobility and Logistics

Energy

Fossil Power Generation

Wind Power Energy Service Oil & Gas Power Transmission

Solar & Hydro

Drive Technologies Customer Services Industry Automation

Metals Technologies 1)

An Integrated Technology Company.

June 2014



Increase efficiency 1 Shorten

time-to-market 2 Enhance flexibility 3

• Shorter innovation cycles

• More complex products

• Larger data volumes

• Individualized mass

production

• Volatile markets

• High productivity

• Energy and resource

efficiency are decisive

factors of competitiveness

Increasing competitiveness

Our challenge

Manufacturing is changing faster than ever before

Increasing importance of manufacturing industry in all national economies

June 2014


Page 26 Siemens PLM Software Siegfried Russwurm

"Digital Enterprise Platform"

Siemens is preparing the ground for Industry 4.0

Production

Engineering

Product

Engineering

Early adopters

Seamless integration

With collectively

used data models

Product

Production

Change of paradigm for the next productivity stage: integration of product

planning and production can reduce time-to-market by 50%

Pro

du

cti

vit

y a

nd

co

mp

eti

tiv

en

es

s

2010 2020 2030 Time 2000

PDM

cPDM

PLM

Product Production

Best-of-breed

products

Interconnected by means of data import and export

June 2014



The Siemens Advantage:

Corporate Technology, R&D

R&D spending in % of revenue

2009 2010 2011

5.3% 5.1% 5.2%

€3,9 billion “By continuing to invest in innovation and development, and by

the strategic expansion of our portfolio, we have achieved a

technological leadership position. Siemens covers the entire

industry automation spectrum and is the only supplier to offer

this capability.” Anton S. Huber, CEO Siemens Industry Automation

Working areas:

Mechatronic Design

PLM / Digital Factory

Product Configurators

Imaging & Visualization

Systems Engineering

Social Computing

Structural Optimization

Research Partners

Customers

Universities

Research Institutes

Start-ups / VCs

Suppliers

Innovations of Products, Systems and Solutions

Corporate Technology,

Global Shared R&D

Research & technology based

projects, consulting, patents

and standardization

Best-practice sharing among

Divisions, Business Units

and Departments

June 2014



Siemens Industry Software Strategy

Integrate product and production lifecycles

PLM

MES

Plant Engineering

Automation Engineering

Create intelligent product and production lifecycle

• Merge virtual with physical worlds

• Establish a digital platform for integrated lifecycles

• Share knowledge between integrated lifecycles

June 2014



Summary

Answers to the Great Challenges of Industry

• Manufacturers face tougher challenges than ever

• To conquer complexity, we’re taking PLM to new levels

• Our vision: an immersive decision-making environment

• We’re expanding the portfolio to realize this vision

• We’re delivering solutions attuned to industry needs

• Customers continue to realize measurable benefits

• Siemens is committed to being the leader in

industry software

Restricted © Siemens AG 2014 All rights reserved. Smarter decisions, better products.

www.siemens.it/plm [email protected]

Documents

Marketing Director South & Central Europe Smarter ... · Smarter decisions, better products. Smarter decisions, better products Gian Luca Sacco ... notevolmente i costi di sviluppo