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Marketing for Small Businesses 20 Simple Tips Lance

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29 Jan 2011 via Lance Vision 1.Focus on the customer It’s not all about you; it’s about them 2.Back to Basics Target audience Channels Message Measurement 3.Branding/Re-branding

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Page 1: Marketing for Small Businesses 20 Simple Tips Lance

Marketing forSmall Businesses

20 Simple Tips

Lance Kissler@someprtips

Page 2: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Summary

• Vision• Tactics• Measurement

• Social Media

Page 3: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Vision

1. Focus on the customer• It’s not all about you; it’s about them

2. Back to Basics• Target audience• Channels• Message• Measurement

3. Branding/Re-branding

Page 4: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Tactics

4. Monthly Mailer• Postcard, newsletter or brochure

5. Business Cards• Carry them with you at all times

6. Open House / Info Nights7. Monthly Email Newsletter8. Blog Updates

Page 5: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Tactics

9. Volunteer at and sponsor local events10. Local Networking / Organizational

Meetings11. News Releases12. Bulk Mailings13. Signage14. Sandwich Boards

Page 6: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Tactics

15. Bulletin Boards16. Certificates & Coupons17. Website

• Search Engine Optimization

18. New Media/Social Networking• Facebook, Twitter, LinkedIn, Foursquare, etc.

19. Online Advertising• Google, Yahoo, Bing, Facebook• Google Places

Page 7: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Measurement

20. Track Your Progress• Customer surveys• Website analytics• Social media analytics• Coupon redemptions• “How did you hear about us?” forms• “Word on the street”

Page 8: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Social Media

Page 9: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Facebook

• Pages• Post 2-3 times/week• Mix of updates, photos, videos, etc.• Offers usage statistics and demographics

• Advertising• Can target based on interests, location,

demographics, etc.

Page 10: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Twitter

• Can connect to your Facebook account for automatic updates/posts

• Post up to several times per day• Engage in conversations, offer timely

promotions, share relevant information• Build lists• Drive traffic to your websites

Page 11: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Foursquare

• Claim your venue• Offer incentives:

• Check-in• Mayor• Certain # of check-ins

• Free promotion of your business to the social networks of your visitors/clients

Page 12: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Blogging

• Longer posts; similar to an email newsletter

• Valuable content that your customers will enjoy• Tips• Reviews• Product/services insight• Testimonials from others

Page 13: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Social Media Strategy

• Do it personally before professionally• Choose your medium based on your

audience• Choose your tactics:

• Announcements• Coupons• Tips• Thought Leadership

Page 14: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Social Media Strategy

• Commit and stick to it• Develop a community• Have patience• Share/engage in the conversation,

don’t control it• Measure your results• Don’t be afraid to try new things

and have fun!

Page 15: Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Kissler, @someprtips

Connect

• Lance Kissler• @someprtips• [email protected]• someprtips.wordpress.com• linkedin.com/in/lkissler• 503-329-9145