‘Marketing Intelligence in Hr’

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    SUMMER TRAINING PROJECT REPORT

    Undertaken at

    Submitted for the Partial fulfillment of the requirement

    towards the award of Degree of 

    Master of Business Administration (MBA)

    Session !!"#!$$

    Submitted by:S%AMA A&RO'E

    !"#MBA#$

    !#

    Under the Supervision of:*arun B+askar

    ,ead#%R (MTS)

    -e. B+oomi institute of  Te/+no0o12 Dehradun (Uttrakhand University)

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    CERTI&ICATE O& COMP,ETION 

    This is to ertify that S+ama Afro3e has ompleted her Summer Training Pro!et

    under my diret supervision" She under went the Summer Training on and from

    June $t+4 !$! to Au1ust 5t+4 !$! during whih she was assigned

    6MAR7ETING INTE,,IGENCE IN %R8# whih she has suessfully

    ompleted and the same is presented in the form of the present Pro!et $eport"

    %t is further ertified that the pro!et report submitted by &ai'a han reflets her

    original work and based on the work assigned to her for the Summer Training and

    that the present pro!et report has not been submitted elsewhere for award of any

    degree# diploma or fellowship"

     Pro9e/t Guide: *arun B+askar

      ,ead (MTS)

     

    &ai'a han# *% +,-*./-01

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    -EC,ARATION

    %#Shama /fro'e# a bonafide student of *./ (&ull Time) Programme at the 2entre

    for *anagement Studies# Dev .hoomi institute of Tehnology Dehradun # hereby

    delare that % have undergone the Summer Training at MTS under the supervision

    of *r" 3arun .haskar on and from $5t+ Ma2 !$! to $t+ Ju02 !$!; 

    % also delare that the present pro!et report is based on the above summer training

    and is my original work" The ontent of this pro!et report has not been submitted

    to any other university or institute either in part or in full for the award of any

    degree# diploma or fellowship"

    &urther# % assign the right to the university# sub!et to the permission from the

    organi'ation onerned# use the information and ontents of this pro!et to develop

    ases# aselets# ase leads# and papers for publiation and4or for use in teahing"

    Plae: Ne< -e0+i (Signature)555555" Date:55555" &ai3a 7+an  !"#MBA#$

    &ai'a han# *% +,-*./-01

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    AC7NO=,E-GEMENT

    %t is with immense satisfation and pride that# % am ompleting my Summer Pro!et report# % therefore# would like to wait for few moments and thank   Dev.hoomi institute of Tehnology Dehradun for enouraging me to take up my Summer Pro!et at *TS" % am also very thankful to all my faulty members for their e6tensive support# timely guidane and regular monitoring my progress and providing valuable inputs from time to time"

    % would also wish to aknowledge my profound gratitude to *TS *anagementwho allowed me to do Summer Training and helped me in the ompletion of this pro!et" % am e6tremely grateful to all the onerned employees for their fullsupport and guidane despite their tight and busy shedules"% would like to e6press my speial and sinere thanks to *r"3arun .haskar and*r"San!eev 7ager# 8uman $esoure Department# for rendering valuable guidaneand neessary suggestions in bringing out this pro!et report"

    % also e6press my overriding debts and thanks to my parents# without whose help itwould have been impossible to omplete my pro!et"

    9ast but not the least % shall fail in my duty# if % don;t thank all those onernedfriends who have diretly or indiretly ontributed in the ompletion of this entireSummer %nternship Pro!et"

    &AI'A 7%AN

    &ai'a han# *% +,-*./-01

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    TAB,E O& CONTENTS

    To>i/s Su?#to>i/s Pa1e No;

    A; &ront >a1e  +0

    B; Certifi/ate of Com>0etion  +<

    C; Certifi/ate of -e/0aration  +=

    -; A/kno

     

    $; O.er.ie< of t+e Industr2 Introdu/tion  +?

    Ma9or Pa2ers  +?

    Com>an2 Market S+ares  0<

    Re.enue C+art of Te0e/om Com>anies

    Te0e/om Po0i/2 En.ironment  

    Unified ,i/ensin1  

    Risks /omin1 in t+e anies in India  

    ; Brief >rofi0e of t+e Com>an2

    %istor2 of MTS

      Com>an2 >rofi0e

      MTS India

    Main A/ti.ities

      *ision @ Mission  Market S+are

    Cor>orate So/ia0 Res>onsi?i0it2

    ;$ Past Performan/e In/ome Statements

    Ba0an/e S+eets

      7e2 &inan/ia0 %i1+0i1+ts

    &ai'a han# *% +,-*./-01

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    O>erationa0 Re.ie<

    Or1ani3ationa0 Stru/ture @ -esi1n

    Po0i/ies of t+e Com>an2

    MTS in Neort on =ork E>erien/e -es/ri>tion of Assi1ned =ork 

      Res>onsi?i0ities

      Nature of =ork 

      =ork E>e/tations

      Pro/edure @ Met+odo0o12

      Marketin1 Inte00i1en/e

    Ben/+markin1

    Interns+i> at MTS#E>erien/e @ ,earnin1

    ;$;$ Resear/+ ?ased Trainin1 Resear/+ Met+odo0o12

      Re>ort S+eets

     

    &ai'a han# *% +,-*./-01

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    &ai'a han# *% +,-*./-01

    O*ER*IE= O& T%E

    IN-USTR

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    T+e Indian Te0e/om Industr2

    The teleom network in %ndia is the fifth largest network in the world meeting upwith global standards" Presently# the %ndian teleom industry is urrently slated to anestimated ontribution of nearly 0@ to %ndia;s ADP"

    Introdu/tionThe %ndian Teleommuniations network with 00+"+0 million onnetions is the fifthlargest in the world and the seond largest among the emerging eonomies of /sia"Today# it is the fastest growing market in the world and represents uniqueopportunities for U"S" ompanies in the stagnant global senario" The total subsriber  base# whih has grown by 1+@ in C million in &-1"B@ of the totaltelephone subsriber base# as ompared to only 1+@ in million new subsribers per month by 2D*/ operators providing mobile servies in 0, teleom irles and 1 metro ities#overing +++ townswith over => million telephone onnetions"The state-ontrolled .S79 operates basi# ellular (AS* and 2D*/) mobile# %nternet

    &ai'a han# *% +,-*./-01

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    and long distane servies throughout %ndia (e6ept Delhi and *umbai)" .S79 will bee6panding the network in line with the Tenth &ive-ear Plan (0,, for promotinginvestments in teleommuniations servies" %ts subsidiaries operate teleomservies aross %ndia" .harti;s operations are broadly handled by two ompanies: the*obility group# whih handles the mobile servies in 0B irles out of a total ??#+++fi6ed line ustomers# as of anuary =0#

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    *T79 has over > million subsribers and =

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    VSNL

    Hn /pril 0# 0,?B# the 3idesh Sanhar 7igam 9imited (3S79) - a wholly Aovernment

    owned orporation - was born as suessor to H2S" The ompany operates a network of earth stations# swithes# submarine able systems# and value added servie nodesto provide a range of basi and value added servies and has a dediated work foreof about " .etween

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    Com>an2 Market S+ares

    %ndian mobile operators olletively added 0B"=+ million new subsribers in the month of *ay

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    Re.enue C+art of Te0e/om Com>anies

    Te0e/om Po0i/2 En.ironment

    %ndian teleommuniations today benefits from among the most enlightenedregulation in the region# and arguably in the world" The setor# sometimesonsidered the Iposter-boy for eonomi reforms#J has been among the hief  benefiiaries of the post-0,,0 liberali'ation" Unlike eletriity# for e6ample# wherereforms have been stalled# teleommuniations has generally been seen as removed

    &ai'a han# *% +,-*./-01

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    from Imass onerns#J and thus less sub!et to eletoral alulations" *arket orientedreforms have also been failitated by lobbying from %ndia;s boomingtehnology setor# whose ontinued suess of ourse depends on the quality of 

    ommuniations infrastruture"Despite several hiups along the way# the Teleom $egulatory /uthority of %ndia(T$/%)# the independent regulator# has earned a reputation for transpareny andompetene" Eith the reent resolution of a ma!or dispute between ellular and fi6edoperators (see below)# %ndian teleommuniations# already among the mostompetitive markets in the world# appears set to ontinue growing rapidly"Ehile teleom liberali'ation is usually assoiated with the post-0,,0 era# the seedsof reform were atually planted in the 0,?+s" /t that time# $a!iv Aandhi prolaimedhis intention of Ileading %ndia into the

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    the government in 0,,C set up the Teleom $egulatory /uthority of %ndia (T$/%)# thenation;s first independent teleom regulator"Hver the years# T$/% has earned a growing reputation for independene# transpareny

    and an inreasing level of ompetene" Garly on# however# the regulator was beleagueredon all fronts" %t had to ontend with politial interferene# the inumbent;s manyhallenges to its authority# and ausations of ineptitude by private players" Throughoutthe late 0,,+s# T$/%;s authority was steadily whittled away in a number of ases# whenthe ourts repeatedly held that regulatory power lay with the entral government" %t wasnot until

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    Unified ,i/ensin1

    .ut perhaps the biggest K and# until reently# most intratable K regulatory problem has been the drawn-out battle over Ilimited mobilityJ telephony" This imbroglio began in0,,,# when *T79 sought permission from T$/% to provide 2D*/-based E99servies with Ilimited mobility"J AS* ellular operators were soon up in arms# arguingthat Ilimited mobilityJ was simply a bakdoor entry into their business" *oreover# fi6edoperators had paid lower liense and spetrum fees than ellular ones were not requiredto pay aess harges for ell-to-fi6ed alls (unlike their ellular ounterparts) and#amidst ausations of ross-subsidi'ation# were harging onsiderably lower rates thanthe ellular operators" The resulting onflit dragged on in the ourts and in the politialarena for years"&i6ed operators inluding new entrants $eliane and Tata Teleservies laimed that they

    were being prevented from providing a heap servie that would drive penetration and beof benefit to the Iommon manJ ellular players bitterly opposed what they pereived asunequal regulatory treatment for two kinds of operators who were in fat offering thesame servie" The real vitim# of ourse# was the %ndian teleommuniations market#whih suffered from investor pereptions of regulatory onfusion and operator in-fighting" %n late

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     priing plans in the form of pre-paid ards and inreased purhasing power amongthe 0? to 1+ years age group as well as si'eable middle lass K a prime market for thisservie"

    Some of the positive impats of this trend are as follows" /ording to a study# 0? perent of mobile users are willing to hange their handsets every year to newer models with more features# whih is good news for the handset vendors" The other impat is that while the operators have only limited options to generate additionalrevenues through value-added servies from wire-line servies# the mobile operatorshave numerous options to generate non-voie revenues from their ustomers"Some e6amples of value-added servies are ring tones download# oloured ring bak tones# talking S*S# mobisodes (a brief video programme episode designed for mobile phone viewing) et" *oreover# there e6ists great opportunity for ontentdevelopers to develop appliations suitable for mobile users like mobile gaming#loation based servies et" Hn the negative side# there is an inreased threat of 

    virus K spread through mobile data onnetions and .luetooth tehnology K in mobile phones# making them unusable at times" This is good news for anti-virus solution providers# who will gain from this trend"

    Risk /omin1 in t+e 0a2ers  : 9ienses were granted to B new players" Uniteh# Sistema# et""Sitema has started its operations under the name of *TS by providing 0 million minutesfree" 7ew players and offers like these would seriously dent the e6pansion plans ofestablished players" /ll the players should think out of the bo6 and ome up with %DG/S" 7e6t thing would be onsolidation in the industry whih is already happening in theteleom tower business"

    Ca>ita0 for e>ansion : This is the biggest riteria for smaller players" Ehile there are no

    smaller players# as the new players are baked up by some heavy-weights# e6pansion isstill tough" This is where sharing infrastruture omes into piture" %ndus Towers is onesuh e6ample" .S79 has reently announed about leasing its towers" %nitiatives likethese will help both the older and newer players to penetrate into new markets"

    Attra/tin1 and mana1in1 ta0ent and inte00e/tua0 /a>ita0 : This is a tough one" Eithfiere ompetition omes the talent poahing" 2ompanies should have some talent

    &ai'a han# *% +,-*./-01

    http://www.thehindubusinessline.com/2009/03/28/stories/2009032851030300.htmhttp://www.indianomics.com/2009/03/27/sistema-launches-services-in-chennai-under-mts-name-offers-1-million-minutes-of-free-talk-time/http://trak.in/tags/business/2008/09/28/indian-telecommunication-market-larger-consolidation/http://www.indianomics.com/2009/03/23/vodafone-hives-off-telecom-infrastructure-business-to-ortus-infratel/http://www.indianomics.com/2009/03/24/telecom-tower-business-is-heating-up/http://www.indianomics.com/2009/03/27/sistema-launches-services-in-chennai-under-mts-name-offers-1-million-minutes-of-free-talk-time/http://trak.in/tags/business/2008/09/28/indian-telecommunication-market-larger-consolidation/http://www.indianomics.com/2009/03/23/vodafone-hives-off-telecom-infrastructure-business-to-ortus-infratel/http://www.indianomics.com/2009/03/24/telecom-tower-business-is-heating-up/http://www.thehindubusinessline.com/2009/03/28/stories/2009032851030300.htm

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    retention measures in plae" /irtel has restrutured its business into , vertials to retaintalent" 7ot every ompany an do the same but# that is one option"

    Mana1ement of strate1i/ >artners+i>s : Providing free S*S;s or all rates at 1+ paise per minute are no longer the differentiators" %t is the value /dded servies whih matter"There were bunh of partnerships whih happened in the last < months" /sk9aila-/irtel partnership for loal searh# /mar2hitraatha - 3odafone# %DG/ and .harat *atrimonyhave tied up for 3/S" .S79 has reently tied up with 8ungama portal for musi andgame downloads" Strategi partnerships like these should be nurtured and maintained"

    Ina>>ro>riate >ro/esses and s2stems to su>>ort e>onentia0 ?usiness 1roerien/ed o.er >ast # 2ears : This is where investing in %T and the right tools isruial" These are the operations that should be outsouring so that the teleomompanies an fous on their ore areas" %ndian teleom ompanies should outsoure

    aggressively and fous on e6panding their network and servies"

    &ore/astin1 returns from te/+no0o12 and infrastru/ture in.estments 

    #Privay and seurity risks

    -2ontain and redue osts

    Mana1e /onso0idation and mer1ers @ a/Duisition : This would tie bak to point < ofentry of new players and a possible onsolidation in the teleom business and the tower business"

    &ai'a han# *% +,-*./-01

    http://trak.in/tags/business/2009/03/16/bharti-airtel-bitten-by-the-conglomerization-bug-9-new-verticals-in-the-re-org/http://trak.in/tags/business/2009/03/16/bharti-airtel-bitten-by-the-conglomerization-bug-9-new-verticals-in-the-re-org/http://trak.in/tags/business/2009/03/03/collaborate-to-compete-and-think-win-win/http://trak.in/tags/business/2009/03/03/collaborate-to-compete-and-think-win-win/http://www.indianomics.com/2009/03/27/bsnls-broadband-vas-ties-up-with-hungama-for-music-and-game-downloads/http://trak.in/tags/business/2008/09/28/indian-telecommunication-market-larger-consolidation/http://trak.in/tags/business/2009/03/16/bharti-airtel-bitten-by-the-conglomerization-bug-9-new-verticals-in-the-re-org/http://trak.in/tags/business/2009/03/16/bharti-airtel-bitten-by-the-conglomerization-bug-9-new-verticals-in-the-re-org/http://trak.in/tags/business/2009/03/03/collaborate-to-compete-and-think-win-win/http://trak.in/tags/business/2009/03/03/collaborate-to-compete-and-think-win-win/http://www.indianomics.com/2009/03/27/bsnls-broadband-vas-ties-up-with-hungama-for-music-and-game-downloads/http://trak.in/tags/business/2008/09/28/indian-telecommunication-market-larger-consolidation/

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    Te0e/ommuni/ation Com>anies in India

    Te0e/om

    GSM

    /irel  /irtel  .S79  2heers *obile Servie %dea 2ellular  9oop *obile (&ormerly .P9)

    *T79  $eliane  Spie Teleom  TataDo2o*o  3odafone  Uninor   3ideoon *obile

    Servie  S Tel  3irgin *obile %ndia (*37H)

    C-MA.S79  *T79  MTS India   $eliane  Tata

    %ndiom  3irgin *obile %ndia (*37H)

    =ire 0ine .S79  /irtel  *T79  $eliane  Tata %ndiom  S+2am Te0e0ink 

    MNP C0earin1+ouse*7P %nteronnetion Teleom Solutions 

    Syniverse Tehnologies

    &ai'a han# *% +,-*./-01

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    &ai'a han# *% +,-*./-01

    PART#A

    Brief Profi0e of t+e Com>an2

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    Brief Profi0e of t+e Com>an2#MTS

    8istory of *TS

    *TS was established in O/to?er $"" by *osow 2ity Telephone 7etwork (*ATS)# T-*obile Deutshland Amb8 (T-*obile)# an affiliate of Deutshe Telekom /A# Siemens/A (Siemens) and several other shareholders" %n late 0,,B# Sistema S&2 aquired ama!ority stake in *TS and has remained the primary owner ever sine"

    *TS was the first ompany to launh AS* servies in the *osow region in 0,,1" %nsubsequent years# *TS has e6panded rapidly in $ussia largely through the aquisition ofsmaller independent players and beame the leading national mobile operator"

    *TS initiated its international e6pansion in

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    Com>an2 Profi0e

    MTS isF

    • The leading mobile phone operator in $ussia and the 2ommonwealth of

    %ndependent States (2%S)• / top 0+ global mobile operator

    • Hne of the 0++ most powerful brands in the world

    =e +a.e a ra>id02 1ro

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    ;;;and +a.e a stron1 +istor2 of de0i.erin1 s+are+o0der .a0ue sin/e

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    Industr2 *obile teleommuniations&ounded

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     IEe are proud on the launh of pan-%ndia operations of Sistema Shyam TeleServieswith *TS" Ee intend to play an ative role in the overall development of %ndia;s teleominfrastruture as well as in providing world-lass# superior and value-added servies for

    our subsribers" Hur mission is to enable aessibility and onnetivity# to enable peopleommuniate seamlessly"J added *r" /lok Tandon# *anaging Diretor Sistema ShyamTeleServies"*TS is one of the Top 0++ *ost Powerful .rands in the world# and is the ?th largestmobile operator in the world" This is reognition of its leadership aross the 2%S andinreasing global relevane"

    A?out Sistema S+2am Te0eser.i/es

    Sistema Shyam TeleServies WSST9X is a !oint venture ompany between Sistema W9SG:SS/X of $ussia and Shyam Aroup of %ndia" Sistema is the ma!ority share holder in this !oint venture with C1@ stake" SST9 has lienses and spetrum to provide mobiletelephony servies on the in all ++#+++ fi6ed-line and mobile subsribers in the state of $a!asthanand ontinues to further e6pand its network and develop its servie offering" SST9 obtained aunified pan-%ndian liense to provide ellular servies in *arh

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    MTS rea/+es mi00ion su?s/ri?er ?ase in India

    *TS has announed that it has touhed the > million subsriber base mark for its2D*/-based mobile servies in %ndia" *TS is a popular brand of Sistema ShyamTeleservies (SST9)" This year has been impressive for the ompany as it has managed toadd huge number of subsribers in this year"

    9ast year the subsriber base was of 0 million whih has gone up to a striking > millionthis year" *TS has also launhed new plan for its new and e6isting *.la'e subsriberson this oasion" *.la'e is the popular high-speed wireless broadband servies form*TS and now its ustomers an avail Unlimited *.la'e plan"

    *TS has over 0++#+++ subsribers for its *.la'e servies" This plan has been announed by President and 2hief G6eutive Hffier of SST9# *r" 3sevolod $o'anov" 8e hase6pressed his ontentment as his ompany has managed to touh five million subsribers base" 8e has said that# this ahievement has been phenomenal"

     7ow *TS has beome a leading player in %ndian teleom setor" 8e has also informedthat the ompany is planning to ome up with some better offers for its ustomers on newvoie and data produts"

    MTS India Offi/es

    /t present *TS %ndia present in 0< irles out of

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    Main A/ti.ities of t+e Com>an2

    *TS *obile

    *TS mobile is one of the new omers to %ndian mobile market" *TS mobile tries toreah their target audiene through their attrative talk time pakages" *TS hasannouned daring 0 million free minutes of talk time between *TS to *TS" Thislaunhing offer is sure to attrat ustomers"*TS has already been in the mobile market for many years and they are one of the most popular servie providers in $ussia" Through their vast e6periene# they ome up withtariff plans and mobile ommuniation solutions that are ustomi'ed to speifi markets"*TS has ome up with many interesting tariff plans for its %ndian ustomers" The veryfat that you an get 0 million free minutes with other *TS users has attrated lovers andollege students as they an have heaper mobile phone solution for their needs"They have three basi plans S*G# S*G roaming and the *ass" The *ass omes with $s"1, but with no talk time" %t omes with life time validity" 8owever it will be valid only upto

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    %i1+0i1+ts of s>e/ia0 offers for MTS .oi/e su?s/ri?ers

    -8alf paisa per seond K all 9oal alls

    -&irst $eharge oupons ranging from $s 1, to $s01? to suit all budgets

    -Top-Up vouhers available from $s0+ to $s0+++

    -S*S Paks available from $s , to $s =< for 9oal N 7ational reah

    -8ourly loal paks from $s >= to $s 0,, with =+ days validity

    -STD Paks available from $s to $s C, from 0> days to =+ days validity

    -Unlimited *TS to *TS paks available from $s ,> to $s 1,> with =+ daysvalidity

    -%SD *savers with speial tariffs for US# 2anada and Aulf region

    MTS -ata Card#M B0a3e 

    Sistema Shyam;s *TS today announed a pan-%ndia rollout of its high speed mobile dataservie# V*.la'e;" %t provides speed up to ="0 mbps"There are two MTS -ata Card; 

    &ai'a han# *% +,-*./-01

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    Hne is the Standard -ata Card available at prie of $s"0#,,,"The other data ard isPremium data /ard" %t will ost $s"

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    *ISION @ MISSION O& T%E COMPAN

    *ISION

     MTS shares common values w!h "eo"le who #now wha! !he$ wan! !o

    acheve n !her lves an% are &ull o& ener'$ !o h! !her 'oals(

    )*e em"ower "eo"le !o "ursue !her "ur"ose n a mo%ern ne!wor#e% worl%+(

    &ai'a han# *% +,-*./-01

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    MISSION

     MTS cus!omers can ac!vel$ sha"e !her lves an$!me an% an$where w!h

    a ran'e o& nnova!ve !elecom "ro%uc!s an% servces()

    *e o&&er "eo"le 'rea!er choce an% ns"ra!on n how !he$ s"en% !her 

    mos! valua,le asse!s- !her !me an% ener'$(

     

    MAR7ET S%ARE

    Hwnership of Sistema Shyam TeleServies 9imited in the market:

    &ai'a han# *% +,-*./-01

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    Cor>orate So/ia0 Res>onsi?i0it2

    *TS# the largest mobile operator in $ussia and the 2%S# embraes soial responsibilityand makes a ommitment to soiety and the environment by reogni'ing the impat thatour deisions and ations an make" Hur sense of responsibility is refleted in the ethialstandards of our business ativities# whereby we:

    &ai'a han# *% +,-*./-01

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    • %nvest in stable development# in soial health and prosperity"

    • 2onsider the interests of all parties involved"

    • &ollow the rules and praties of the markets in whih we operate or are

    regulated# while emulating international standards of business behavior"• &ailitate greater information transpareny and enhane orporate governane"

    • These standards are to be followed in all our relations with partners and

    onsumers"

    Hne of *TS; goals is to fully integrate this responsibility and adopt it in all ourinterations with ustomers# employees# partners and regulators"

    Hur 2S$ strategy has been established with regard to the requirements of our soiety andour ustomers" %ts main aim is to improve the quality of peoples; lives"

    .y quality of life# we mean the synergy between riteria# soio-eonomi or other# whihreflet the level and e6tent to whih people have ahieved prosperity in the various areasof their lives" / high quality of life is evidene of stable soial development# both ofsoiety and individuals"

    PAST PER&ORMANCE

    /vailable In/ome Statement of the past 1 years ($ussia)"

    BILE TELESYSTEMS (NYSE:T)NDENSED UNAUDITEDNSOLIDATED STATEMENTS OFERATIONS

    &ai'a han# *% +,-*./-01

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    2007 2008 2009mounts in thousands of U.S. dollars,

    ept share and per share amounts) Q1 Q2 Q3 Q4 Q1* Q2* Q3* Q4* Q1* Q2* Q3* Q4 Q1

     

    "#$%!&' $'

    venue from mobile business $1,71,!"!

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    77

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    income 3 (loss) '#','7

    #1',!'7

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    *hted avera*e number of commonres outstandin*, in thousands 5ic

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    nin*s per share 5 basic and diluted ".%! ".%& ".!! ".%!".!!

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    BDA margin51.9% 51.7%

    53.0%

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    51.0 % 47.3% 45.1% 46.8% 46.4% 43.9%

    44.1%

    &ai'a han# *% +,-*./-01

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    BA,ANCE S%EET

    BILE TELE SYSTEMSYSE: MBT) 2007 2008 2009 2010

    NDENSEDAUDITEDNSOLIDATEDLANCE SEETS M%$ 31*

    ;'30*

    S#30*

    D31*

    M%$ 31*

    ;'30*

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    ;'30

    mounts in thousandsU.S. dollars, exceptre amounts)

    $&'!,&! $7#,7%!

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    ?RS8=48S

     

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    % &%5&&!&/  

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    stronger growth in its finanial position and enhaned leadership in the region" Aiven itssolid foundation and reord of suess# *TS is onfident that

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    Stron1 To> and Bottom ,ine Performan/e in !!5

    *TS; strong finanial performane and improved operating indiators in

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    &ai'a han# *% +,-*./-01

    Or1ani3ation Stru/ture and

    -esi1n

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    COO

    %eadTe/+ni/a0

    %ead

    Te/+ni/a0

    %ead

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    -e0+i Cir/0e Net

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    O7etwork launh

    O7etwork aeptane

    O2onstrution development

    O3endor4servie provider management

    O%nteronnet management

    OS9/ management

    OP%s ontrol

    O2ontrol of outsourer and servies supplier 

    ODealing on all issues related to outsoures servies

    &ai'a han# *% +,-*./-01

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    COO

    %ead IT

    IT O>eration

    @

    Maintenan/e

    IT A>>;

    -e.e0o>ment IT %e0> -e

    United Cir/0e IT Mana1ement Stru/ture

    &ai'a han# *% +,-*./-01

    Pro9e/t

    Mana1ement

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    COO

    %ead%R 

    Attra/t

    Se0e/t

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    n

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    &ai'a han# *% +,-*./-01

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    COO

    Noda0

    Offi/er

    *i1i0an/e

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    United /ir/0e *i1i0an/e Mana1ement Stru/ture

    &ai'a han# *% +,-*./-01

  • 8/16/2019 ‘Marketing Intelligence in Hr’

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    &ai'a han# *% +,-*./-01

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    COO

    Contra/tua0

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    COO

    %ead&inan/e

    P0annin1 @

    Contro00in1

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    &ai'a han# *% +,-*./-01

    &a/i0it2

    Mana1ement

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    COO

    %ead

    Marketin1

    Offerin1 MarCom

    *AS @ Ne<

    Produ/t

    -e.e0o>ment

    Trade

    marketin

    1

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    United Cir/0e Marketin1 Mana1ement Stru/ture

     

    &ai'a han# *% +,-*./-01

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    &ai'a han# *% +,-*./-01

  • 8/16/2019 ‘Marketing Intelligence in Hr’

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    COO

    %ead

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    &ai'a han# *% +,-*./-01

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    Po0i/ies of t+e Com>an2

    Transfer >o0i/2 

    /ll employee of the ompany are transferable" %n the ase of administrative e6igenies of 

    ompany;s work# employees an be transferred# irrespetive of the period of servie

    rendered by an employee at a partiular station" 8owever# the above provision or any

    other hanges in the poliy laid down would be e6erised at the sole disretion of 

    2N*D"

    ,ea.e Po0i/2

     9eave Gntitlement SummaryT@# "6 L%/ N" "6 %@/ A%!&"'/

    +eneral ;eave !# (@or one calendar 2ear) 1%"

    =aternit2 ;eave '%5'% (8otal ')C 4il

    aternit2 ;eave # 4il

    Doinin* ;eave 7CC (=ax) 4il

    *aternity leave shall be provided 1< day before the e6peted delivery date N 1< daysafter delivery" %n ase of *isarriage *9 shall be given ma6imum B weeks from the dateof *isarriage"/t the disretion of the onern *anager lower no of !oining leave an be santioned"

    Retention Strate1ies

    Ro0e C0arit2# -efine S/o>e of er.isor2 Re0ation# ,eaders+i>

    O *entoring N 2oahing- Eorkshop on mentoring and oahing for all 2*2 membersand 9

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    Career P0anH Pro1ression

    O / lear ut areer path (8ori'ontal4 3ertial4Speial pro!ets) to be defined and sharedwith mission ritial role holdersO Partiipative and Transformational 9eadership Style of working to be inorporatedthrough appropriate trainings

    Team Bui0din1

    O Team .uilding programs- overing all ritial employees"O Team Huting K 8oD;s to take team out for dinner 4movies et" for at least one in aquarter"

    oun1 ,eaders+i> -e.e0o>ment Pro1ram

    O %nitiating oung 9eadership program for mission ritial role holders to prepare themfor new role assignment (linking with suession planning42areer Plan4 Progression)

    Re

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    MTS &' N/R'! A!&&!&/

    R//&%' ="! !" T% 20 &' MTS I'&% T'!$

    une

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    *TS %ndia the 2D*/ mobile telephony servies brand of Sistema Shyam TeleServies

    9td (SST9) today announed that %t has rossed the milestone of > million 2D*/

    subsribers in !ust =B0 days"

    To 2elebrate the milestone ahievement of > million subsriber# *TS has offered

    IUnlimited *.la'eJ to the new and e6isting ustomers of its mobile broadband servie#

    *.la'e" %t also announed @ disounts on its Ein-Ein paks for its ustomers in all

    the irles e6ept /ndhra Pradesh "

    2ommenting on the landmark ahievement# *r" 3sevolod $o'anov# President and 2hief 

    G6eutive Hffier of SST9 said# I&ive million subsribers have given us a speial plaein %ndian teleom setor and we are determined to offer them new voie and data

     produts# further enrihing their teleom e6periene"J

    MTS Introdu/es MSa.er! to /om>ete Re0ian/e C-MA Pa/k 

    une

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    *TS %ndia;s this new ST3 or *Saver-0etes E>ansion of C-MA Ser.i/es in Goa and 7onkan

    une

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    operational in Aoa from anuary > Store m2 MTS

    une

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    %t is obvious that to inrease revenue operators have to ome up with new strategies#

    appliation store is a suh a way far away from traditional value added servies like aller 

    tune# musi store# voie portal et"

    MTS Branded Retai0 Store No< In Gur1aon

    *ay =+th# + .randed $etail Stores in %ndia "

    9oated at Hld $ailway $oad in Aurgaon# the store aims at atering to the needs of 

    ustomers while enhaning onveniene and making their e6periene with *TS

    en!oyable" 

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    MTS India No< In Na1>ur

    *ay

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    &ai'a han# *% +,-*./-01

    PART#B

    =ork E>erien/es and Task

    A//om>0is+ment

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    -es/ri>tion of assi1ned

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    A/ti.it2 te/tations

    % was e6peted to omplete the assigned task under the stipulated time and submit thefindings and outomes in the form of pro!et report at the end" There were alsoe6petations of some onstrutive suggestions and reommendations from my side# to seeif they ould be useful" Trainees were team players and e6peted to show team ethis"

    Pro/edure and Met+odo0o12

    The pro!et demanded olletion of data from various soures like diret and ompanymanuals# websites et" for its reviewable part whih was the desriptive study"

     

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    Marketin1 Inte00i1en/e in %uman Resour/es

    Introdu/tionProvides real-time# aurate and omprehensive market data diretly from your industry peers to help you find the right suppliers" The metris-based program helps 8$e6eutives make better deisions by offering key data and information on trends#innovations and suppliers in the 8$ spae" The interative# ustomi'able and easy-to-use8$ *arket %ntelligene enters allows 8$ professionals to searh for information on benhmarking# best praties# market share# ustomer satisfation# breadth of servies andother fators that are ritial when it omes to making strategi and tatial 8$ deisions"

    8$"om;s 8$ *arket %ntelligene allows you to build ustomi'able reports based onsurvey data olleted from the largest online audiene of 8$ professionals" $eports arereated by mapping your needs against the best praties# trends and benhmarksreported by other 8$ e6eutives" Hffering e6tensive data on multiple supplier ategories(!ob boards# onsultants# servies and various 8$ Tehnology platforms) within the 8$industry# eah survey is planned and analy'ed by industry leaders with the speifiintention of delivering you the information and researh you need to make ritial business and purhasing deisions"

    An Effe/ti.e Too0

    8$ *arket %ntelligene will help you get the most from your 8$ servie providers andensure that you selet the right supplier for your business the first time" Ehen you use8$ *arket %ntelligene to ondut your market researh you;ll see supplier dataspeifially through a lens based on your needs" %n addition# the 8$ *arket %ntelligeneentre will help you find and reah other 8$ e6eutives that have been there# done thatand an assist you in your deision-making proess"

    8$ *arket %ntelligene allows you to find top !ob board data by market share and thendrill down to find the most relevant data" &or e6ample# !ob board may appear to havethe dominant market share in the market but by drilling down in the report by area and

     !ob title# you;ll be able to see that a vertial nihe !ob board atually offers more valueand return on investment" Gven better# you an utili'e 8$ *arket %ntelligene to unoverthis key data and then reah out to those !ob boards and open up a dialogue about what;sreally working in your industry and market"

    Using the report tehnology and taking into aount your speifi needs# 8$ *arket%ntelligene will provide you with a list of vendors in the spae for you to evaluate" Then#you an turn to 8$"om;s wiki to find samples of ontrats and $&Ps that will help you

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     proure the servies and tehnologies you need" %t;s a full-servie solution that will saveyou time and money while giving you the tools and data you need to get the inside soopon your market"

    BENC%MAR7ING

    Introdu/tion

    The dynamis of the teleommuniations setor requires onstant measuring# survey#analysis and omparison of the relevant performane features as a way to set the starting point in the adoption and implementation of the appropriate development strategy" /t thesame time# it is vital to reate a onrete methodologial proedure that will enableontinual monitoring and also at as the sustainable soure of guidelines for the

    definition# implementation and post implemental orretions of adequateteleommuniations poliy" /s a ommon tool for strategi planning benhmarking foundits way for beoming widely used methodology for improving performane both onmiro and maro level" .enhmarking has been identified as a methodology formonitoring information soiety at global level" The main idea of benhmarking is simple#ompare yourself with others# find the best pratie and use it as a goalpost (benhmark)for your development strategy"Ben/+markin1 is t+e /ontinuous sear/+ for and ada>tation of si1nifi/ant02 ?etter

    >ra/ti/es t+at 0eads to su>erior >erforman/e ?2 in.esti1atin1 t+e >erforman/e and

    >ra/ti/es of ot+er or1ani3ations (?en/+mark >artners); In addition4 it /an /reate a

    /risis to fa/i0itate t+e /+an1e >ro/ess;

    .enhmarking goes beyond omparisons with ompetitors to understanding the pratiesthat lie behind the performane gaps" .enhmarking makes it possible to gainompetitive superiority rather than ompetitive parity" The term benhmark refers to thereferene point by whih performane is measured against" %t is the indiator of what anand is being ahieved" The term benhmarking refers to the atual ativity of establishing benhmarks and FbestF praties"

    Need to ?en/+mark 

    There are many benefits of benhmarking" The following list summari'es the main benefits provides realisti and ahievable targets

    •  prevents ompanies from being industry led

    • hallenges operational omplaeny

    • reates an atmosphere onduive to ontinuous improvement

    • allows employees to visuali'e the improvement whih an be a strong motivator

    for hange• reates a sense of urgeny for improvement

    • onfirms the belief that there is a need for hange

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    • helps to identify weak areas and indiates what needs to be done to improve"

    Thus# benhmarking is the only real way to assess industrial ompetitiveness and to

    determine how one ompanyFs proess performane ompares to other ompaniesF"

    &ai'a han# *% +,-*./-01

    Interns+i> at

    MTS

     

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    Interns+i> -etai0s # At a 10an/e

    &ai'a han# *% +,-*./-01

    MTS

    Cir/0e Offi/e

     

    ,o/ationMTS

    A#$"4 Ok+0a P+ase#I

    Ne< -e0+i $$!!!

    Industr2

    Guide

    Mr; *arun B+askar

    -esi1nation ,ead

    MTS#%R 

    .arun;?+askarmtsindia;

    in

    Emai0#id

     

    -i.ision

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    M2 E>erien/es

    The summer internship pro!et that was undertaken by me at *TS for duration of ?weeks proved to be a great learning e6periene" During the entire period# % faed manyups and downs whih proved an enouragement and soure of learning and e6perienefor future studies and pro!ets" The ma!or e6perienes gained ould be summari'ed asfollows:

    0" \uestionnaire must be designed keeping the target audiene in mind" &or 

    e6ample# in ase a question is not lear then it has to be e6plained at that

     partiular time"

    " The information obtained is not neessarily always true and of use"

    B" *eeting people of various areas was a great learning e6periene"

    C" %t is not easy to meet everyone you desire as N when you want" Hne has to be

    ready with the list of things whih you need to ask# as you may not get the amount

    of time you require"

    ?" 8igh degree of humbleness and patiene is required while talking to people"

    ," ou may not be able to e6trat all the information you require from the people"

    They tend to beome suspiious while revealing any kind of information" Hne has

    to ask questions tatfully so as to get the desired information"

    0+" The researh may not always go in the diretion required" 8ene it is very

    neessary to keep the ob!etives of researh in mind so as not to lose fous of the

    whole pro!et"

    00" /ll this made me reali'e the importane of future planning and taking are of all

    the attributes whih may diretly or indiretly affet our ourse of ation"

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    M2 0earnin1s

    This whole ? week e6erise was a great learning e6periene e6posing us to a large varietyof orporate intriaies and work ulture in atual" 3arious learning an be summari'edas below:

    0" Set smart 1oa0s: These ? weeks taught me to set speifi# lear and smart goals and

    ob!etives" This is the most important step for any kind of work and helps one to set

    a milestone whih is to be ahieved"

    atient: Summer %nternship pro!et requires one to interat with a lot of 

     people in all the levels of management" .eause of their tight shedules or different

    levels of understanding one has to patiently e6plain the purpose of meeting them

    and obtain desired information"

    1" Effe/ti.e /ommuni/ation: Hne;s ommuniation has to be effetive while dealing

    with different people" Different people have to be dealt differently" Summer 

    %nternship Pro!et (S%P) teahes one the way to talk to different people" The time#

    hannel and manner of approah play a very important role in e6trating

    information desired"

    >" Be read2 for t+e une>e/ted: Hne has to be ready for any kind of une6peted

    situation or any kind of hallenge whih may ome underway during the duration of 

    the entire pro!et" Hne has to fae any kind of situation with 'eal and determination

    to sueed in it"

    B" Ada>t Dui/k02: Situation keep hanging with the hange of time" Due to diversity

     prevailing in the organi'ation one need to quikly adapt with the new environment

    to suessfully thrive in it"

    C" Bein1 >un/tua0: / orporate ulture demands utmost puntuality and respet for 

    time" .eing puntual build a person;s reputation and respet" /lso it is very

    important to finish any ativity on the pre-deided time"

    ?" Bein1 +um?0e4 /ourteous and >o0ite: Hne of the biggest assets any individual

    ould possess is his humble and polite behavior" Gspeially during interviews or 

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    filling up of the questionnaires# one needs to be ourteous enough to give answers

    to all their queries"

    ," ,earnin1 from one8s mistakes: This fast moving world says that today there is no

     plae for mistakes" %t is true that mistakes are our greatest teahers but there is no

    room for repeating them a seond time beause first time it;s a mistake but seond

    time it;s a blunder ommitted" $epetition of the same mistake reflets very poorly

    on one;s personality" 8ene one must learn from his4her mistakes and never repeat

    them"

    0+" Makin1 use of e.er2 o>>ortunit2: Hpportunity;s ome in ample but one must be

    lever enough to reogni'e it and make use of it to the fullest"

    00" Effe/ti.e de/ision makin1: Deisions sometimes need to be taken very quiklywhile sometimes one needs to think level-headedly to take a ertain deision"

    During the whole S%P taking appropriate deisions have helped me gain a lot of 

    onfidene over myself"

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    &ai'a han# *% +,-*./-01

    Resear/+#?ased Trainin1

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    Resear/+ Met+odo0o12

    Sam>0in1 P0an: Pure $andom Sampling"

    Uni.erse: Hff roll employees of the target teleom ompanies mentioned in the samplingunit"

    Sam>0in1 Unit: The following diagram shows the sampling unit of the survey"

    &ai'a han# *% +,-*./-01

    Sam>0in1Units

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    Sam>0in1 Area: 7ew Delhi"

    Sam>0in1 Si3e: 1< Hff roll Gmployees

    -ata Co00e/tion Too0s: Done in two phases# as follows-

    Primary K Survey method"

    Seondary K Eebsites# .ooks# %nternet searh# ournals and 2ompany reords"

    -ata Co00e/tion Met+odo0o12: \uestionnaire# .rain storming# Hpinion Poll andDisussions"

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    QUESTIONNAIRE ON BENCHMARIN! O" #O$ICIES O" TE$ECOMIN%USTR& "OR O"" RO$$

    Introdu/tion: %# &ai'a han# onduting this researh as a part of my pro!et6Marketin1 Inte00i1en/e in %R8; %t is a part of my ourse urriulum (*./) based onmy speiali'ation (8$)"Ms; &ai3a 7+an (*./-8$# =rd SG*).ath: levels

    d" *ore (Please speify)5555555555555555555555555"""

    ; =+at >attern do 2our Sa0es and Marketin1 de>artments fo00o

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    a" Distribution b" .randed retail

    " Gnterprise42orporate

    d" *odern trade

    e" /ll of the above

    ; %o< t+e stru/ture /0assifi/ation is done in 2our Com>an2K

    a" Produt4Servie based

     b" 7o" of retailers based

    " Aeographial based

    d" Hther (Please speify)555555555555555555555555""

    ; Mana1in1 Norms

    %o< man2 sa0es ee/uti.esH/+anne0 mana1er are t+ere in 2our Com>an2K

    i; &or ea/+ 0o/ation: (No; of /+anne0 man1ers)

    a" 0

     b" <

    " Hther (Please speify)55555555555555555555555555

    ii; No; of &OSHRRO

    a" >

     b" 0+

    " Hther (Please speify)55555555555555555555555555

    iii; &or retai0er (No; of &OSHRRO)

    a" >

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     b" 0+

    " Hther (Please speify)55555555555555555555555555

    i.; &or distri?utor (No; of &OSHRRO)

    a" >

     b" 0+

    " Hther (Please speify)55555555555555555555555555

    SECTION C' !eneral O, r(ll #attern

    $; =+at is t+e /riterion in 2our Com>an2 to +ire off ro00 em>0o2eesK

    a" .ased on \ualifiation

     b" .ased on Eork G6periene

    " .ased on ertain minimum eligibility

    ; =+at minimum e>erien/e is reDuired in t+e res>e/ti.e industr2K

    a" +-0 years

     b" 0-= years

    " =-> years

    d" *ore (Please speify)5555555555555555555555555"""

    ; =+o is t+e em>0o2er of t+e off ro00 em>0o2eesK

    a" 2onsultany

     b" 2ontrator 

    " &ranhises

    d" /ssoiate 2ompanies (Hwn)

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    ; =+at is t+e ran1e of t+e mont+02 sa0ar2 of off ro00 em>0o2eesK

    a" $s" B#+++-?#+++

     b $s" ?#+++-0+#+++

    " $s" 0+#+++-00o2ees to ?e on t+e ro00 of t+e Com>an2K

    a" Performane

     b" G6periene

    " \ualifiation

    d" 2ant to be taken

    ; INCENTI*ES PRO*I-E-:

    i; %o< often are t+e in/enti.es 1i.en to off ro00 em>0o2eesK

    a" *onthly

     b" \uarterly

    " early

    d" /ny other riterion (Please speify)55555555555555555555

    ii; Are t+e off ro00 em>0o2ees /o.ered under P& (Pro.ident &und)K

    a" es b" 7o

    iii; Are off ro00 em>0o2ees /o.ered in t+e 6Medi/0aim Po0i/28K

    a" es (%f yes# answer question no; i.#.i) b" 7o

    i.; Is medi/0aim a >art of ESI (Em>0o2ee State Insuran/e)K

    &ai'a han# *% +,-*./-01

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    a" es b" 7o

    .; =+o a00 in fami02 /o.ered under t+e medi/0aim >o0i/2K

    a" Self 

     b" Spouse

    " 2hildren

    d" Dependant parents

    .i; T+e amount of t+e /0aim is /o.ered as:

    a" 2ompany pays entire ost  b" Gmployee pays entire ost

    " 2ompany and employee share ost

    .ii; -o off ro00 em>0o2ees are entit0ed to ?onusK

    a" es (%f yes# !ump to ne6t question) b" 7o

    .iii; %o< often is t+e ?onus 1i.en to t+e off ro00 em>0o2eesK

    a" *onthly

     b" \uarterly

    " 8alf-yearly

    d" /nnually

    e" Depends on the performane

    i; -oes t+e Com>an2 >ro.ide t+e off ro00 em>0o2ees

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    ; =+at are t+e /ate1ories of reim?ursements4 a0so mention amount or rateK

    a" 2onveyane555555555555555555555555"

     b" Stationery5555555555555555555555555

    " Gquipments555555555555555555555555

    d" Telephone5555555555555555555555555

    e" %f more than one or any other# please speify 55555555555"

    5; ,EA*E PO,IC:

    i; =+at is t+e /riterion for 0ea.es for off ro00 em>0o2eesK

    a" *onthly

     b" Standard (&i6ed ma6imum number of leaves)

    " Hther (Please speify)5555555555555555555555555""

    ii; =+at is t+e maimum num?er of 0ea.es an off ro00 em>0o2ee /an take annua002K

    a"

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    d" /ll of the above

    ; Criteria of /a0/u0atin1 In/enti.e:

    a" 3oie .ase

     b" Data .ase

    " Qero Usage

    d" /ll of the above" T+e in/enti.es are dis?ursed:

     a" *onthly

     b" \uarterly

     " .iannually

     d" /nnually

    ; =+i/+ non#monetar2 measures (Rean2 useK

     a" $eognition to individual

     b" $eognition to team

     " Hthers (Please speify)5555555555555555555555""

    SECTION E' "rin*e Bene.ts

    MI$EA!E / %A

    $;  Ehat is the rate per mile allowed^"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""";  8ow muh D/ is paid to sales staff^55555555555555555; Ehat kind of soft loans employees are given^ a" *arriage b" Gduation " G6igenies d" Hther (Please speify)55555555555555555555

    &ai'a han# *% +,-*./-01

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    REPORT S%EET COMPAN =ISET+e re>ort is >resented s+o0e of one em>0o2ee from ea/+ Com>an2

     

    S

    Q/!&"'/ I

    A

    O$ 

    ?oEm

    an2hierar chiallevelsar ether ein2ouror 

    *ani-ationF !

     6hatpatterndo2ourSalesand=ar etin*departments

    >r 

    &ai'a han# *% +,-*./-01

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    folloEF

    !?oE the structure classification is done in 2ouror*ani-ationF roduct3service based

    ' =ana*in* 4ormsG

    '.1 @oe each ;ocation

    '.1.1 4o of channel mana*ers %

    '.1.% 4o of @S3RR 17

    '.% @or retailer  

    '.%.1 4o of @S3RR 1"

    '.! @or istributor  

    '.!.1 4o of @S3RR 1"

     

    ='$% "66 $" #%!!$' 16hat is the criterion in 2our compan2 to hire off rollemplo2eesF 6or experience

    %6hat minimum experience is re0uired in the respectiveindustr2F 15! 2ears

    ! 6ho is the emplo2er of the off roll emplo2eesF ontractor  

    '6hat is the ran*e of the monthl2 salar2 of off rollemplo2eesF ,"""51","""

    #6hat it taes for off roll emplo2ees to be on the roll of thecompan2F erformance

    & /ncentives providedG

    &.1 ?oE often are the incentives *iven to the off roll emplo2eesF =onthl2

    &.% Are the off roll emplo2ees covered under @F :es

    &.! Are the off roll emplo2ees covered in the =ediclaim olic2F :es

    &.' /s mediclaim a part of S/F :es

    &.# 6ho all in famil2 covered under the mediclaim polic2F Spouse

    &.& 8he amount of the claim is covered b2F ompan2

    &.7 o off roll emplo2ees are entitled to bonusF 4o

    &. ?oE often is the bonus *iven to the off roll emplo2eesF 43A

    &.oes the compan2 provide the off roll emplo2ees Eith an2ind of soft5loanF 4o

    &.16hat are the cate*ories of reimbursements, also mentionamt or rateF onve2ance H 8el.

    7 ;eave polic2G

    7.1 6hat is the criterion for leaves for off roll emplo2eesF =onthl2

    7.%6hat is the maximum no of leaves an off roll emplo2ee cantae annuall2F 1" da2s

     

    I''!&/ / 6"$ S%/ 1 /ncentives are based onF 8eam performance

    % riterion of calculatin* /ncentivesF ata base

    ! /ncentives are disbursedF =onthl2

    ' 6hich non5monetar2 measure 2our compan2 useF 8eam reco*nition

     

    F$&' B'6&!/ 1 =ilea*e and AG

    1.1 6hat is the rate p3m alloEedF !.#3m

    1.% ?oE much A is paid to sales staffF 43A

    % 6hat ind of soft loans emplo2ees are *ivenF 43A

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    S!&"'/ "6 ! S$@: S '" Q/!&"'/ RA

    O$%'&%!&"'% S!$!$ 1 ?oE man2 hierarchial levels are there in 2our or*ani-ationF ' ;evels

    %

    6hat pattern do 2our Sales and =aretin* departments

    folloEF istribution

    !?oE the structure classification is done in 2ouror*ani-ationF roduct3service based

    ' =ana*in* 4ormsG

    '.1 @oe each ;ocation

    '.1.1 4o of channel mana*ers 1

    '.1.% 4o of @S3RR #

    '.% @or retailer  

    '.%.1 4o of @S3RR 1"

    &ai'a han# *% +,-*./-01

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    '.! @or istributor  

    '.!.1 4o of @S3RR #

     

    ='$% "66 $" #%!!$' 16hat is the criterion in 2our compan2 to hire off rollemplo2eesF

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    S!&"'/ "6 ! S$@: S '" Q/!&"'/ A

    O$%'&%!&"'% S!$!$ 1 ?oE man2 hierarchial levels are there in 2our or*ani-ationF ' ;evels

    % 6hat pattern do 2our Sales and =aretin* departments folloEF nterprise

    ! ?oE the structure classi fication is done in 2our or*ani-ationF roduct3service based

    ' =ana*in* 4ormsG

    '.1 @oe each ;ocation

    '.1.1 4o of channel mana*ers %

    '.1.% 4o of @S3RR 1"

    '.% @or retailer  

    &ai'a han# *% +,-*./-01

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    '.%.1 4o of @S3RR 1"

    '.! @or istributor  

    '.!.1 4o of @S3RR 1"

     

    ='$% "66 $" #%!!$' 1 6hat is the cri terion in 2our compan2 to hire off roll emplo2eesF

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    S!&"'/ "6 ! S$@: S '" Q/!&"'/ AA

    O$%'&%!&"'% S!$!$ 1?oE man2 hierarchial levels are there in 2ouror*ani-ationF ' ;evels

    %6hat pattern do 2our Sales and =aretin* departmentsfolloEF istribution

    !?oE the structure classification is done in 2ouror*ani-ationF roduct3service based

    ' =ana*in* 4ormsG

    '.1 @oe each ;ocation

    '.1.1 4o of channel mana*ers 1

    '.1.% 4o of @S3RR !

    '.% @or retailer  

    '.%.1 4o of @S3RR % RR H 1 @S

    '.! @or istributor  

    '.!.1 4o of @S3RR ! RR

     

    ='$% "66 $" #%!!$' 16hat is the criterion in 2our compan2 to hire off rollemplo2eesF

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    %6hat minimum experience is re0uired in the respectiveindustr2F 15! 2ears

    ! 6ho is the emplo2er of the off roll emplo2eesF Associate o.

    '

    6hat is the ran*e of the monthl2 salar2 of off roll

    emplo2eesF 1","""51%,"""

    #6hat it taes for off roll emplo2ees to be on the roll of thecompan2F erformance

    & /ncentives providedG

    &.1?oE often are the incentives *iven to the off rollemplo2eesF =onthl2

    &.% Are the off roll emplo2ees covered under @F :es

    &.! Are the off roll emplo2ees covered in the =ediclaimolic2F :es

    &.' /s mediclaim a part of S/F :es

    &.# 6ho all in famil2 covered under the mediclaim polic2F Self  

    &.& 8he amount of the claim is covered b2F o. and emplo2ee

    &.7 o off roll emplo2ees are entitled to bonusF 4o

    &. ?oE often is the bonus *iven to the off roll emplo2eesF 43A

    &.oes the compan2 provide the off roll emplo2ees Eith an2ind of soft5loanF Sometimes

    &.16hat are the cate*ories of reimbursements, also mentionamt or rateF onve2ance H 8el.

    7 ;eave polic2G

    7.1 6hat is the criterion for leaves for off roll emplo2eesF Standard

    7.%6hat is the maximum no of leaves an off roll emplo2eecan tae annuall2F !" da2s

     

    I''!&/ / 6"$ S%/ 1 /ncentives are based onF /ndividual performance

    % riterion of calculatin* /ncentivesF All of the above

    ! /ncentives are disbursedF =onthl2

    ' 6hich non5monetar2 measure 2our compan2 useF 8eam reco*nition

     F$&' B'6&!/ 1 =ilea*e and AG

    1.1 6hat is the rate p3m alloEedF %.#3m

    1.% ?oE much A is paid to sales staffF 43A

    % 6hat ind of soft loans emplo2ees are *ivenF 43A

    &ai'a han# *% +,-*./-01

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    S!&"'/ "6 ! S$@: S '" Q/!&"'/ TA

    O$%'&%!&"'% S!$!$ 1?oE man2 hierarchial levels are there in 2ouror*ani-ationF ! ;evels

    %6hat pattern do 2our Sales and =aretin*departments folloEF istribution

    !?oE the structure classification is done in 2ouror*ani-ationF roduct3service based

    ' =ana*in* 4ormsG

    '.1 @oe each ;ocation

    '.1.1 4o of channel mana*ers 1

    '.1.% 4o of @S3RR % RR H 1" @S

    '.% @or retailer  

    '.%.1 4o of @S3RR % RR H 1 @S

    '.! @or istributor  

    '.!.1 4o of @S3RR % RR H 1" @S

    &ai'a han# *% +,-*./-01

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    ='$% "66 $" #%!!$' 16hat is the criterion in 2our compan2 to hire off rollemplo2eesF

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    S!&"'/ "6 ! S$@: S '" Q/!&"'/ AA

    O$%'&%!&"'% S!$!$ 1 ?oE man2 hierarchial levels are there in 2our or*ani-ationF ! ;evels

    % 6hat pattern do 2our Sales and =aretin* departments folloEF istribution

    ! ?oE the structure classification is done in 2our or*ani-ationF roduct3service based

    ' =ana*in* 4ormsG

    '.1 @oe each ;ocation

    '.1.1 4o of channel mana*ers 1

    '.1.% 4o of @S3RR 1"

    '.% @or retailer  

    '.%.1 4o of @S3RR 1 RR H % @S'.! @or istributor  

    '.!.1 4o of @S3RR % RR H 1" @S

     

    ='$% "66 $" #%!!$' 1 6hat is the criterion in 2our compan2 to hire off roll emplo2eesF

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    compan2F

    & /ncentives providedG

    &.1 ?oE often are the incentives *iven to the off roll emplo2eesF 43A

    &.% Are the off roll emplo2ees covered under @F :es

    &.! Are the off roll emplo2ees covered in the =ediclaim olic2F :es

    &.' /s mediclaim a part of S/F :es

    &.# 6ho all in famil2 covered under the mediclaim polic2F Spouse

    &.& 8he amount of the claim is covered b2F o. and emplo2ee

    &.7 o offroll emplo2ees are entitled to bonusF 4o

    &. ?oE often is the bonus *iven to the off roll emplo2eesF 43A

    &.oes the compan2 provide the off roll emplo2ees Eith an2 ind of soft5loanF 43A

    &.16hat are the cate*ories of reimbursements, also mention amt orrateF onve2ance H 8el.

    7 ;eave polic2G

    7.1 6hat is the criterion for leaves for off roll emplo2eesF Standard

    7.%6hat is the maximum no of leaves an off roll emplo2ee can taeannuall2F %" da2s

     

    I''!&/ / 6"$ S%/ 1 /ncentives are based onF All of the above

    % riterion of calculatin* /ncentivesF All of the above

    ! /ncentives are disbursedF 43A

    ' 6hich non5monetar2 measure 2our compan2 useF All of the above

     

    F$&' B'6&!/ 1 =ilea*e and AG

    1.1 6hat is the rate p3m alloEedF %.#3m

    1.% ?oE much A is paid to sales staffF 43A

    % 6hat ind of soft loans emplo2ees are *ivenF 43A

    &ai'a han# *% +,-*./-01

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    S!&"'/ "6 ! S$@: S '" Q/!&"'/ A

    O$%'&%!&"'% S!$!$ 1 ?oE man2 hierarchial levels are there in 2our or*ani-ationF ! ;evels

    % 6hat pattern do 2our Sales and =aretin* departments folloEF All of the above

    ! ?oE the structure classification is done in 2our or*ani-ationF roduct3serv ice based

    ' =ana*in* 4ormsG

    '.1 @oe each ;ocation

    '.1.1 4o of channel mana*ers 1

    '.1.% 4o of @S3RR % RR H 1" @S

    '.% @or retailer  

    '.%.1 4o of @S3RR 1 RR H # @S

    '.! @or istributor  

    '.!.1 4o of @S3RR % RR H # @S 

    ='$% "66 $" #%!!$' 1 6hat is the criterion in 2our compan2 to hire off ro ll emplo2eesF

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    &.1 ?oE often are the incentives *iven to the off roll emplo2eesF =onthl2

    &.% Are the offroll emplo2ees covered under @F :es

    &.! Are the offroll emplo2ees covered in the =ediclaim olic2F 4o

    &.' /s mediclaim a part of S/F 43A

    &.# 6ho all in famil2 covered under the mediclaim polic2F 43A

    &.& 8he amount of the claim is covered b2F 43A

    &.7 o offroll emplo2ees are entitled to bonusF 4o

    &. ?oE often is the bonus *iven to the off roll emplo2eesF 43A

    &.oes the compan2 provide the off roll emplo2ees Eith an2 ind ofsoft5loanF 43A

    &.16hat are the cate*ories of reimbursements, also mention amt orrateF onve2ance H 8el.

    7 ;eave polic2G

    7.1 6hat is the criterion for leaves for off roll emplo2eesF Standard

    7.%6hat is the maximum no of leaves an off roll emplo2ee can taeannuall2F %" da2s

     

    I''!&/ / 6"$ S%/ 1 /ncentives are based onF All of the above

    % riterion of calculatin* /ncentivesF All of the above

    ! /ncentives are disbursedF

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