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SCHOOLS NEED YOUR SKILLS CAMPAIGN BECOMEAGOVERNOR.COM The skills you have can be transformational for a school.

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Page 1: Marketing Mag - linkedin

SCHOOLS NEED YOUR SKILLS CAMPAIGN

BECOMEAGOVERNOR.COM

The skills you have can betransformational for a school.

Page 2: Marketing Mag - linkedin

BECOMEAGOVERNOR.COM

CONTENTS PAGE

School Governance: An Introduction,,,,,,,,,,

The Skills Schools Need,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

The School Perspective,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

The Volunteers’ Perspective,,,,,,,,,,,,,,,,,,,,,,,,

Developing Your Skills,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

How To Get Involved,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

02

04

06

08

10

12

Challenge yourself. Use your skills to shape the education of children in your community.

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BECOMEAGOVERNOR.COM

SCHOOLS NEED YOUR SKILLS

School governance is a cause dedicated to youth development. Governor volunteerswork together as a team to make a differenceto the education and future life prospects of children and young people.

Governors are collectively responsible for the strategic management of a school. This includes setting targets, formulating school policy and planning for future development.

2,400 + schools across England are in need of school governor volunteers with marketing, PR or communication skills.

Governing bodies are the strategic leaders of our schools. They have a vital role to play in making sure everychild gets the best possible education.

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BECOMEAGOVERNOR.COM

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Between 2012 - 2014 there has been a 64% increase in the number of schools requesting volunteers with marketing and media skills.

1 SCHOOLGOVERNOR

WILL INFLUENCE THEEDUCATION OF

MORE THAN 550CHILDREN

&YOUNG

PEOPLE

SCHOOLS NEED YOUR SKILLS

Share your skills. Find out why volunteers with marketing skills arebecoming increasingly vital forschools and how you could help!!

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06WHAT THE SCHOOLS SAY

BECOMEAGOVERNOR.COM

Volunteering as a School Governor is a great opportunity to challenge yourself. Use your skills in an exciting environmentwhilst making a positive contribution to the future of young people!

“Marketing is an area that school staff do not have the expertise or skills to really do effectively. Schools need to move with the timesand become Marketing, PR and Media savvy.This is why volunteers with these skills would bea huge benefit to the development and progessof a school.” - Headteacher - Grange Primary School

“For a small school such as ours, access to volunteers who have the ability to think outside the box in terms of getting the schoolsname out into the community is key. We are keen to appoint governors with marketing, PRand communication expertise who are able to help the school progress and develop.” - Clerk -Breznett CE Primary School

The skills you have can betransformational for a school.

“The reason I am interested in support with marketing is to have an expert eye helping us to view the market and understand trends and patterns. Being an independent special school weare interested in where our target group of potential students come from and how they find us. This would hep us focus better on how and where we would focus our marketing and budgets.”

Head Teacher - Holmewood School

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BECOMEAGOVERNOR.COM

08SUPPORTING EDUCATION.Hear from marketing and communications professionals who are school governors

“As a governor, I have brought all of my experience and

expertise as a communications professional to the table

emcompassing everything from the strategic and practical

challenges of becoming an Academy, to writing articles

for the parish newsletter”

Dave Shuttleworth, PR & Marketing Consultant

Benjamin Roome,Director of Marketingand Communications

“Having built a career in business I thought I could

give some of my time to help focus the efforts of a

local school. Mainly in how ideas and plans can be best

structured and communicated.”

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BECOMEAGOVERNOR.COM

DEVELOP YOUR SKILLS IN A CHALLENGING & EXCITING NEW ENVIRONMENT

Problem Solving Skills

Decision Making

Business awarenessNegotiation Skills

LeadershipTeamworking

Project management

Adapability / Planning

Budgets

As a governor you can gain a wide range of skills that can be re-invested back into your own career. You will play a partin controlling a £1 million+ budget, help a school set itsvision and communicate its brand successfully.

“I’ve been involved in the decision-making process of projectsthat I wouldn’t normally gain exposure to in my career for another 10-15 years.” - Jack Leech, Senior Corporate Account Executive

10How you canget involved

Schools need your skills & professional experienceto guide and support their invaluable work.

Apply today and make a lasting difference to your local community by volunteering as a school governor.

Apply

1

Complete the SGOSS application

form online at:SGOSS.ORG.UK

2 3

SGOSS will thenwork to match you with the

perfect school.

If you and the school are bothhappy, your term

as a governor will begin!

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