MARKETING

PLAN FOR

MERU CABS

IN

MANGALORE

BY:-

SURADEV

II MBA (MARKETING)

SAHYADRI COLLEGE OF

ENGINEERING AND MANAGEMENT

Introduction:-

Mangalore one of the fastest growing cities in India which

is located at coastal region of Karnataka. The only city in Karnataka to

have three modes of transportation i.e. Air, water and land ways.

Mangalore city which is also known for many attractive

tourist locations like beaches, religious spots, institutions and eye-

catching nature’s beauty. It is also seeing a rapid growth industrialisation

and information technology.

Marketing is all about creating value for customers. So, as

the first step in the marketing process, the company must fully understand

consumers and the market place in which it operates.

MERU CABS has a tremendous opportunity to grow in

Mangalore in taxi sector. Adoption of strategies according to the market

location will surely guide the company to success in the particular

location.

PROMOTIONAL STRATEGIES:-

1. POSTERS AND BANNERS: - Posters and Banners had to be used

in the locations where people gathers like beach and at the road side

near the city where huge crowds are available ex:- railway station,

bus stand, etc.

2. ADVERTISEMENTS IN LOCAL CHANNELS:- Advertisements in the

local channels like namma TV , V4U .etc.,

3. SOCIAL NETWORKING SITES: - Promotional activities done in

social networks like Facebook and twitter in Mangalore page will be

really helpful for the publicity.

4. PAMPHLETS: - Pamphlets containing the entire details about the

service including phone numbers has to be distributed.

5. PROMOTION IN CARS: - promotional activities done in the

company’s own cab like name and phone no.44224422.

6. NEWSPAPER:- Advertisement in the local newspapers both

Kannada and English about the cabs

TARGET COMPANIES:-

Mangalore Refinery Petroleum Ltd.(MRPL)

Mangalore Chemical Fertilizers.(MCF)

Infosys and other IT companies.

Baikampady industrial area.

Various contract companies of harbour.

Various contractors of MRPL.

Many other organisations.

TARGET LOCATION:-

Airport.

Railway station.

Beaches.

Various religious spots.

Many other tourist locations.

Other long and short trips.

TARGET CUSTOMERS:-

IT professionals.

Salaried employees.

Tourists.

Pilgrims.

And other customers.